---
title: "70s glasses — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/70s-glasses"
last_updated: "2026-07-13T23:11:07.168Z"
locale: en
meta:
  description: "70s glasses shows a fragmented shelf (top 5 take 20% of clicks), but high returns (7.1%) keeps it on the watch list."
  "og:description": "70s glasses shows a fragmented shelf (top 5 take 20% of clicks), but high returns (7.1%) keeps it on the watch list."
  "og:title": "70s glasses — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **70s glasses**

**Worth a look**

Shows a fragmented shelf (top 5 take 20% of clicks), but high returns (7.1%) keeps it on the watch list.

Market size 28Growth 42Conversion 28Competition 95Returns 20Price range 62Avg price 62Brand share 92Review moat 49Quality gap 50

**Competition**

**Great****20%**

top-5 click share — an open shelf

**Brand share**

**Great****43%**

top-5 brand share — no brand owns this niche

**Avg price**

**Good****$13.49**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$5.20–$31.09**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****1,579.03**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+13.3%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****$118K**

$118K/yr · 392K searches

**Conversion**

**Okay****2.2%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Bad****7.1%**

return rate — above 6% kills the launch gate

## **Competition**

Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.

**Brands**

**52 **▼falling

**Sellers**

**60**

**Top-5 brand share**

**43%**

**Open market**

**51%**

- FEISEDY16% - Pibupibu8% - Dollger7% - Geopty6% - Tskestvy6% - SUNOVELTIES5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$2K4%$5K6%$7K8%$9K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 110 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![FEISEDY Retro Square Aviator Sunglasses Women Men 70s Vintage Trendy Plastic Frame Sun Glasses B2835](https://m.media-amazon.com/images/I/31YxddinHGL.jpg)**FEISEDY Retro Square Aviator Sunglasses Women Men 70s Vintage Trendy Plastic Frame Sun Glasses B2835**FEISEDY**$16.04**4.4★4,101 rev](https://www.amazon.com/dp/B0B3XGNBRT) [2![Tskestvy Oversized 70s Aviator Sunglasses for Men Disco Sun Glasses Cool Designer Tinted Shades Gold Alloy Frame](https://m.media-amazon.com/images/I/31n6EleWxoL.jpg)**Tskestvy Oversized 70s Aviator Sunglasses for Men Disco Sun Glasses Cool Designer Tinted Shades Gold Alloy Frame**Tskestvy**$13.43**4.5★322 rev](https://www.amazon.com/dp/B0CT89H9YD) [3![FEISEDY Vintage Square 70s Flat Aviator Sunglasses Women Men Classic Retro Stylish Frame UV400 Sunglasses B2622](https://m.media-amazon.com/images/I/31vBKScoEML.jpg)**FEISEDY Vintage Square 70s Flat Aviator Sunglasses Women Men Classic Retro Stylish Frame UV400 Sunglasses B2622**FEISEDY**$16.95**4.4★4,056 rev](https://www.amazon.com/dp/B0CBK5519G) [4![Pibupibu 12 Pack 70s Disco Party Rhinestone Sunglasses Bulk Colorful Oversized Square Crystal Glasses for Women](https://m.media-amazon.com/images/I/51rBJizCDoL.jpg)**Pibupibu 12 Pack 70s Disco Party Rhinestone Sunglasses Bulk Colorful Oversized Square Crystal Glasses for Women**Pibupibu**$18.51**4.6★55 rev](https://www.amazon.com/dp/B0DQP3QVXT) [5![Frienda 4 Pcs Retro Disco Sunglasses Women Rhinestone Bling Glasses Girl Oversize Glitter Sunglasses 70s Disco Accessories(Light Gray Clear Pink Clear Tawny Light Yellow)](https://m.media-amazon.com/images/I/41BdpCp76tL.jpg)**Frienda 4 Pcs Retro Disco Sunglasses Women Rhinestone Bling Glasses Girl Oversize Glitter Sunglasses 70s Disco Accessories(Light Gray Clear Pink Clear Tawny Light Yellow)**Frienda**$10.54**4.6★1,309 rev](https://www.amazon.com/dp/B07XBSCK7J)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![AOJINOJO Retro Vintage 90s Small Oval Sunglasses Women Men Metal Frame Sun Glasses(Black/Grey)](https://m.media-amazon.com/images/I/2173Txfn7vL.jpg)**AOJINOJO Retro Vintage 90s Small Oval Sunglasses Women Men Metal Frame Sun Glasses(Black/Grey)**AOJINOJO**$12.87**6 rev7mo ago](https://www.amazon.com/dp/B0G5Q1N9MV) [![Sdfvsdg 2Pcs Oversized Crystal Disco Sunglasses for Women Rhinestone Bling Square Thick Frame Glitter Sunglasses 70s Disco Accessories](https://m.media-amazon.com/images/I/51o0ojhAfzL.jpg)**Sdfvsdg 2Pcs Oversized Crystal Disco Sunglasses for Women Rhinestone Bling Square Thick Frame Glitter Sunglasses 70s Disco Accessories**Sdfvsdg**$7.01**9 rev7mo ago](https://www.amazon.com/dp/B0G58RFC56) [![GUVIVI Oversized Aviator Sunglasses for Women Men 2026 70s Retro Gold Metal Sun Glasses Tangle Free Square Aviators](https://m.media-amazon.com/images/I/31mvJ6dC0jL.jpg)**GUVIVI Oversized Aviator Sunglasses for Women Men 2026 70s Retro Gold Metal Sun Glasses Tangle Free Square Aviators**GUVIVI**$14.61**607 rev8mo ago](https://www.amazon.com/dp/B0FX2SBZYJ) [![GUVIVI Retro Gold Aviator Sunglasses for Women Men 2026 Metal Oversized 70s Aviators Black Sun Glasses](https://m.media-amazon.com/images/I/31Qt0F5Oy6L.jpg)**GUVIVI Retro Gold Aviator Sunglasses for Women Men 2026 Metal Oversized 70s Aviators Black Sun Glasses**GUVIVI**$15.04**423 rev9mo ago](https://www.amazon.com/dp/B0FSRXMPQN) [![Dollger Rectangle Sunglasses for Women Fashion Y2k Studded Punk Cool Square Rivets Sun Glasses Men](https://m.media-amazon.com/images/I/31xKCC0U-pL.jpg)**Dollger Rectangle Sunglasses for Women Fashion Y2k Studded Punk Cool Square Rivets Sun Glasses Men**Dollger**$17.49**24 rev10mo ago](https://www.amazon.com/dp/B0FNR4YZYG)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![FEISEDY Adjustable Tint Sunglasses Polarized Men 1-9 Gear Manual Dimming Steampunk Round Metal Frame UV400 ND Filter B1400](https://m.media-amazon.com/images/I/31XiDPAZ6tL.jpg)**FEISEDY Adjustable Tint Sunglasses Polarized Men 1-9 Gear Manual Dimming Steampunk Round Metal Frame UV400 ND Filter B1400**FEISEDY**$31.09**4.2★**▲ 131%**](https://www.amazon.com/dp/B0FK1DDVSV) [![AOJINOJO Retro Vintage 90s Small Oval Sunglasses Women Men Metal Frame Sun Glasses(Black/Grey)](https://m.media-amazon.com/images/I/2173Txfn7vL.jpg)**AOJINOJO Retro Vintage 90s Small Oval Sunglasses Women Men Metal Frame Sun Glasses(Black/Grey)**AOJINOJO**$12.87**3.3★**▲ 129%**](https://www.amazon.com/dp/B0G5Q1N9MV) [![goodr Flamingos on a Booze Cruise Polarized Sunglasses Medium Sized (OG) Pink Translucent Frames with Teal Mirored Reflective Lens UV400 Protection No Slip No Bounce](https://m.media-amazon.com/images/I/31t8vZfauzL.jpg)**goodr Flamingos on a Booze Cruise Polarized Sunglasses Medium Sized (OG) Pink Translucent Frames with Teal Mirored Reflective Lens UV400 Protection No Slip No Bounce**goodr**$26.03**4.7★**▲ 129%**](https://www.amazon.com/dp/B0D7WV59NK) [![phikttu Sunglasses Womens Retro Oval Sunglasses for Women - Cat Eye 90s Glasses Y2K UV400 Lightweight Narrow Shades](https://m.media-amazon.com/images/I/2193gnaAqbL.jpg)**phikttu Sunglasses Womens Retro Oval Sunglasses for Women - Cat Eye 90s Glasses Y2K UV400 Lightweight Narrow Shades**phikttu**$6.87**4.6★**▲ 116%**](https://www.amazon.com/dp/B0FCLXHDWW) [![Sdfvsdg 2Pcs Oversized Crystal Disco Sunglasses for Women Rhinestone Bling Square Thick Frame Glitter Sunglasses 70s Disco Accessories](https://m.media-amazon.com/images/I/51o0ojhAfzL.jpg)**Sdfvsdg 2Pcs Oversized Crystal Disco Sunglasses for Women Rhinestone Bling Square Thick Frame Glitter Sunglasses 70s Disco Accessories**Sdfvsdg**$7.01**4.2★**▲ 114%**](https://www.amazon.com/dp/B0G58RFC56)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +13.3% search growth over the last 90 days.

13K8KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: May, Oct · busiest ÷ quietest = 3.0×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**19%

*“AMAZING QUALITY”*

**Shape/Style**14%

*“Very flattering”*

**Value For Money**12%

*“Great deal”*

**Size-Overall**11%

*“The fit is comfortable”*

**Color**9%

*“Awesome shades”*

**Comfort-Overall**7%

*“Comfortable and cute”*

**Advertised Vs Actual Product**5%

*“Exactly as pictured”*

**Weight Light**4%

*“the frames are lightweight yet sturdy”*

**Durability**3%

*“have held up well”*

**Strength**3%

*“Actually a sturdy set of sunglasses”*

### **What buyers complain about **

**Size-Overall**24%

*“Small in size”*

**Quality-Overall**20%

*“Cheaply made”*

**Durability**8%

*“Broke very easily”*

**Color**5%

*“Color was not as expected”*

**Strength**5%

*“flimsy plastic”*

**Material Quality**4%

*“Cheap material”*

**Value For Money**4%

*“Not a great value”*

**Comfort-Overall**3%

*“not very comfortable”*

**Advertised Vs Actual Product**2%

*“There could be something wrong with the description selection”*

**Weight Heavy**1%

*“They are a little bit heavier than I thought”*

### **Top return reasons **

**Size-Overall**61%

**Shape/Style**11%

**Quality-Overall**5%

**Advertised Vs Actual Product**5%

**Color**4%

**Width**3%

**Value For Money**2%

**Material Quality**2%

**Defective Material/Parts**1%

**Comfort-Overall**1%