---
title: "5.11 hat — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/5-11-hat"
last_updated: "2026-07-14T00:36:44.783Z"
locale: en
meta:
  description: "a small market ($54K/yr) — 5.11 hat doesn't clear our bar today."
  "og:description": "a small market ($54K/yr) — 5.11 hat doesn't clear our bar today."
  "og:title": "5.11 hat — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **5.11 hat**

**Skip it**

A small market ($54K/yr) — this niche doesn't clear our bar today.

Market size 13Growth 37Conversion 13Competition 87Returns 49Price range 78Avg price 92Brand share 81Review moat 32Quality gap 42

**Avg price**

**Great****$21.79**

avg listing price — sweet spot $15–$100

**Competition**

**Great****28%**

top-5 click share — an open shelf

**Brand share**

**Great****54%**

top-5 brand share — no brand owns this niche

**Price range**

**Great****$7.74–$41.35**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Okay****3.1%**

return rate — above 6% kills the launch gate

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+9.4%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****3,308.89**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$54K**

$54K/yr · 232K searches

**Conversion**

**Bad****1.1%**

search→purchase rate — share of searches ending in a sale

## **Competition**

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

**Brands**

**34 **▲rising

**Sellers**

**110**

**Top-5 brand share**

**54%**

**Open market**

**42%**

- P PULLPATCH31% - UltraKey8% - Gadsden and Culpeper6% - 5.115% - Propper4% - Oakley4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$2K6%$3K9%$5K12%$6K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 74 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![UltraKey Military Tactical Operator Cap Outdoor Army Hat Hunting Camouflage Baseball Cap 12](https://m.media-amazon.com/images/I/41b+-nsoEUL.jpg)**UltraKey Military Tactical Operator Cap Outdoor Army Hat Hunting Camouflage Baseball Cap 12**UltraKey**$13.69**4.4★3,524 rev](https://www.amazon.com/dp/B07DTJQR6Z) [2![Pull Patch Tactical Snapback Trucker Hat Curved Bill Cap with 3x2 Inch Hook & Loop Panel for Morale Patches (Charcoal/Black)](https://m.media-amazon.com/images/I/41FBMl7Y5NL.jpg)**Pull Patch Tactical Snapback Trucker Hat Curved Bill Cap with 3x2 Inch Hook & Loop Panel for Morale Patches (Charcoal/Black)**P PULLPATCH**$26.19**4.7★1,397 rev](https://www.amazon.com/dp/B07N6627YL) [3![Pull Patch Tactical Snapback Trucker Hat Curved Bill Cap with 3x2 Inch Hook & Loop Panel for Morale Patches (Black)](https://m.media-amazon.com/images/I/41UELCurujL.jpg)**Pull Patch Tactical Snapback Trucker Hat Curved Bill Cap with 3x2 Inch Hook & Loop Panel for Morale Patches (Black)**P PULLPATCH**$26.10**4.7★1,397 rev](https://www.amazon.com/dp/B07N65XSGY) [4![Pull Patch Delta Flexfit Hat | Black Tactical Cap | L/XL | Moisture-Wicking | 2x3 in Loop Surface to Attach Patches](https://m.media-amazon.com/images/I/31GUszKEq1L.jpg)**Pull Patch Delta Flexfit Hat | Black Tactical Cap | L/XL | Moisture-Wicking | 2x3 in Loop Surface to Attach Patches**P PULLPATCH**$32.47**4.4★286 rev](https://www.amazon.com/dp/B07V49YW1H) [5![Pull Patch Multicam Camo Curved Bill Snapback Trucker Hat | Camo & Black Tactical Cap | 2x3 in Loop Surface for Patches](https://m.media-amazon.com/images/I/41emHGCfMrL.jpg)**Pull Patch Multicam Camo Curved Bill Snapback Trucker Hat | Camo & Black Tactical Cap | 2x3 in Loop Surface for Patches**P PULLPATCH**$28.17**4.7★640 rev](https://www.amazon.com/dp/B07N64K4P5)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![CLeemuziN Men Camo Baseball Cap Women Patriotic Tactical Training Cap Army Hunting Hat for Military Hiking Fishing Sports](https://m.media-amazon.com/images/I/41X9cgw7jBL.jpg)**CLeemuziN Men Camo Baseball Cap Women Patriotic Tactical Training Cap Army Hunting Hat for Military Hiking Fishing Sports**CLeemuziN**$9.49**6 rev6mo ago](https://www.amazon.com/dp/B0GG53MNYS) [![CQR Mens Tactical Boonie Hat Breathable Packable Sun Hat for Hunting Hiking Fishing Shooting and Outdoor Activities Sentinel Utility Camo Black Small-Medium](https://m.media-amazon.com/images/I/41taAAQ9uwL.jpg)**CQR Mens Tactical Boonie Hat Breathable Packable Sun Hat for Hunting Hiking Fishing Shooting and Outdoor Activities Sentinel Utility Camo Black Small-Medium**CQR**$40.26**38 rev10mo ago](https://www.amazon.com/dp/B0FPPSR7MG) [![Combat Iron Mens Weekender USA Patch Waterproof Snapback Adjustable Fit Durable & Lightweight Nightfall Tiger Stripe Camo Hat](https://m.media-amazon.com/images/I/41eS6eBPxzL.jpg)**Combat Iron Mens Weekender USA Patch Waterproof Snapback Adjustable Fit Durable & Lightweight Nightfall Tiger Stripe Camo Hat**Combat Iron**$32.81**53 rev12mo ago](https://www.amazon.com/dp/B0FHLYY6C2) [![SPF 50+ Bucket Hat Compatible with Ear Protection Headphones Sun Protection Hat for Lawn Mowing Construction Yard Work & Shooting Range Breathable with Adjustable Drawstring & Velcro Flaps](https://m.media-amazon.com/images/I/31fx+uIECPL.jpg)**SPF 50+ Bucket Hat Compatible with Ear Protection Headphones Sun Protection Hat for Lawn Mowing Construction Yard Work & Shooting Range Breathable with Adjustable Drawstring & Velcro Flaps**Noble Clean**$32.10**128 rev1y ago](https://www.amazon.com/dp/B0FFXCYW7S) [![IDOGEAR Tactical Mesh Baseball Cap Breathable Operator Hat Military Ripstop Outdoor Hats with Loop Panel for Men & Women (Ranger Green)](https://m.media-amazon.com/images/I/410cZgQcczL.jpg)**IDOGEAR Tactical Mesh Baseball Cap Breathable Operator Hat Military Ripstop Outdoor Hats with Loop Panel for Men & Women (Ranger Green)**IDOGEAR**$15.17**35 rev1y ago](https://www.amazon.com/dp/B0FBWCVFPT)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![5.11 Tactical Flag Bearer Cap Soft Crown & High Curved Brim 6-Panel Hat Foam Insert Embroidered Eyelets Hook & Loop Closure One Size Overcast Grey Style 89406](https://m.media-amazon.com/images/I/31jLTGWFojL.jpg)**5.11 Tactical Flag Bearer Cap Soft Crown & High Curved Brim 6-Panel Hat Foam Insert Embroidered Eyelets Hook & Loop Closure One Size Overcast Grey Style 89406**5.11**$19.96**4.5★**▲ 105%**](https://www.amazon.com/dp/B0C18YWZ3F) [![CQR Mens Tactical Boonie Hat Breathable Packable Sun Hat for Hunting Hiking Fishing Shooting and Outdoor Activities Sentinel Utility Camo Black Small-Medium](https://m.media-amazon.com/images/I/41taAAQ9uwL.jpg)**CQR Mens Tactical Boonie Hat Breathable Packable Sun Hat for Hunting Hiking Fishing Shooting and Outdoor Activities Sentinel Utility Camo Black Small-Medium**CQR**$40.26**4.3★**▲ 102%**](https://www.amazon.com/dp/B0FPPSR7MG) [![Gadsden and Culpeper 5.11 Flag Bearer Cap Bundle Multicam-Black - Appeal to Heaven](https://m.media-amazon.com/images/I/41zENHSO5IL.jpg)**Gadsden and Culpeper 5.11 Flag Bearer Cap Bundle Multicam-Black - Appeal to Heaven**Gadsden and Culpeper**$33.40**4.5★**▲ 95%**](https://www.amazon.com/dp/B0B1LSMJ6D) [![CLeemuziN Men Camo Baseball Cap Women Patriotic Tactical Training Cap Army Hunting Hat for Military Hiking Fishing Sports](https://m.media-amazon.com/images/I/41X9cgw7jBL.jpg)**CLeemuziN Men Camo Baseball Cap Women Patriotic Tactical Training Cap Army Hunting Hat for Military Hiking Fishing Sports**CLeemuziN**$9.49**4.4★**▲ 87%**](https://www.amazon.com/dp/B0GG53MNYS) [![Oakely Mens Standard Issue Notch Hat Tan Large-X-Large](https://m.media-amazon.com/images/I/31FbHGQesDL.jpg)**Oakely Mens Standard Issue Notch Hat Tan Large-X-Large**Oakley**$25.94**4.3★**▲ 83%**](https://www.amazon.com/dp/B0DSR2N4F1)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 9 weeks — +9.4% search growth over the last 90 days.

5K3KMay '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**29%

*“true fit”*

**Quality-Overall**20%

*“Good quality”*

**Comfort-Overall**9%

*“Very comfortable”*

**Value For Money**7%

*“Worth the price”*

**Advertised Vs Actual Product**6%

*“Exactly as advertised”*

**Color**4%

*“Great color”*

**Material Quality**3%

*“The material feels lightweight”*

**Breathability**3%

*“Breathes well”*

**Shape/Style**2%

*“it holds shape”*

**Durability**2%

*“durable”*

### **What buyers complain about **

**Size-Overall**26%

*“Kinda small”*

**Color**10%

*“Color in the picture Is wrong”*

**Quality-Overall**9%

*“Lower Quality than expected”*

**Material Quality**6%

*“not made with quality materials”*

**Advertised Vs Actual Product**4%

*“The picture shown is very deceiving”*

**Value For Money**4%

*“costly”*

**Durability**3%

*“Broken after one month”*

**Comfort-Overall**3%

*“Not super comfy”*

**Hard Feel**2%

*“very stiff”*

**Stitch/Finish/Polish**2%

*“Skewed & uneven brim; obstructs vision and low quality stitching”*

### **Top return reasons **

**Size-Overall**68%

**Color**5%

**Advertised Vs Actual Product**5%

**Shape/Style**5%

**Material Quality**3%

**Value For Money**2%

**Quality-Overall**2%

**Length**1%

**Neck Fit**1%

**Stitch/Finish/Polish**1%