---
title: "4th of july costume — Niche Verdict: Skip it (34/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/4th-of-july-costume"
last_updated: "2026-07-14T05:41:08.022Z"
locale: en
meta:
  description: "soft demand (-79.3% this quarter) — 4th of july costume doesn't clear our bar today."
  "og:description": "soft demand (-79.3% this quarter) — 4th of july costume doesn't clear our bar today."
  "og:title": "4th of july costume — Niche Verdict: Skip it (34/100) | Amazon United States - Flapen"
---

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# **4th of july costume**

**Skip it**

Soft demand (-79.3% this quarter) — this niche doesn't clear our bar today.

Market size 6Growth 0Conversion 49Competition 19Returns 39Price range 85Avg price 95Brand share 41Review moat 60Quality gap 53

**Avg price**

**Incredible****$23.00**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$7.47–$68.27**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****1,112.5**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****3.9%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****80%**

top-5 brand share — brands hold most of the demand

**Returns**

**Okay****4.4%**

return rate — above 6% kills the launch gate

**Competition**

**Bad****77%**

top-5 click share — a locked-up shelf

**Market size**

**Bad****$24K**

$24K/yr · 27K searches

**Growth**

**Bad****-79.3%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**13 **▲rising

**Sellers**

**15**

**Top-5 brand share**

**80%**

**Open market**

**17%**

- SHANGXING39% - ONUPGO28% - Costume Agent6% - Funny Guy Mugs4% - Ibeauti4% - BEFORYOU3% - Open — no brand owns it (7 brands, 17%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$2K20%$5K30%$7K40%$10K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![SHANGXING American Flag Sports Headband & Wristband Set - 4 Styles Striped Sweatbands for Basketball Football Running Gym & Exercise - 1 Headband 2 Wristbands](https://m.media-amazon.com/images/I/616q3zdaYqL.jpg)**SHANGXING American Flag Sports Headband & Wristband Set - 4 Styles Striped Sweatbands for Basketball Football Running Gym & Exercise - 1 Headband 2 Wristbands**SHANGXING**$14.93**4.5★377 rev](https://www.amazon.com/dp/B091XZL5CQ) [2![ONUPGO Sweatband Set Premium Sports Headband Wristband Set Sweatbands Terry Cloth Wristband Wrist Sweatband Headbands Moisture Wicking Sweat Absorbing Head Band Red/White/Blue](https://m.media-amazon.com/images/I/51lnHdUEbGL.jpg)**ONUPGO Sweatband Set Premium Sports Headband Wristband Set Sweatbands Terry Cloth Wristband Wrist Sweatband Headbands Moisture Wicking Sweat Absorbing Head Band Red/White/Blue**ONUPGO**$7.47**4.6★7,220 rev](https://www.amazon.com/dp/B0748G2X8H) [3![ONUPGO 5 Pieces Red White and Blue Striped Sweatbands Set - Sports Headband Wristbands High Socks for Men Women & Teens - Running Cycling Tennis Basketball Football - Red/White/Blue](https://m.media-amazon.com/images/I/41TSkusHfRL.jpg)**ONUPGO 5 Pieces Red White and Blue Striped Sweatbands Set - Sports Headband Wristbands High Socks for Men Women & Teens - Running Cycling Tennis Basketball Football - Red/White/Blue**ONUPGO**$9.68**4.6★717 rev](https://www.amazon.com/dp/B09XHKD4K5) [4![Beer Fest USA Blue and Red Tracksuit Jacket and Pants Halloween Costume Cosplay](https://m.media-amazon.com/images/I/411pRO13FhL.jpg)**Beer Fest USA Blue and Red Tracksuit Jacket and Pants Halloween Costume Cosplay**Costume Agent**$68.27**4.7★20 rev](https://www.amazon.com/dp/B0BGQFXZ65) [5![Funny Guy Mugs USA 80s & 90s Retro Windbreaker Small](https://m.media-amazon.com/images/I/517bLbyXPOL.jpg)**Funny Guy Mugs USA 80s & 90s Retro Windbreaker Small**Funny Guy Mugs**$51.49**4.4★2,324 rev](https://www.amazon.com/dp/B0171XN03M)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![7Pcs American Flag Cape Costume USA Patriotic Accessories Olympic Sports Cheering 4th of July Outfit 250th Anniversary Apparel Adjustable Hairy Headband Wigs Socks Wristbands Face Body Paint Sticks](https://m.media-amazon.com/images/I/51t35RsdIRL.jpg)**7Pcs American Flag Cape Costume USA Patriotic Accessories Olympic Sports Cheering 4th of July Outfit 250th Anniversary Apparel Adjustable Hairy Headband Wigs Socks Wristbands Face Body Paint Sticks**Vermeyen**$14.61**2 rev4mo ago](https://www.amazon.com/dp/B0GKZK4MW9) [![UNLC Mike Eruzione #21 Miracle 1980 USA Olympic Hockey Jersey Stitched Letters Blue X-Large](https://m.media-amazon.com/images/I/41NMrsJkTZL.jpg)**UNLC Mike Eruzione #21 Miracle 1980 USA Olympic Hockey Jersey Stitched Letters Blue X-Large**UNLC**$37.78**80 rev1y ago](https://www.amazon.com/dp/B0F6FMWLXC) [![YaNuts High Waisted Leggings for Women American Flag Workout Leggings for Women Soft Running Pants](https://m.media-amazon.com/images/I/41pBxo2qnsL.jpg)**YaNuts High Waisted Leggings for Women American Flag Workout Leggings for Women Soft Running Pants**YaNuts**$14.94**42 rev1y ago](https://www.amazon.com/dp/B0DMTJMLPJ) [![SHEHARUHI 2 Pcs Red White and Blue Usa Patriotic Sports Events Hat Hair Olympic Football Hair Band Halloween Accessories](https://m.media-amazon.com/images/I/41F-uUJAlUL.jpg)**SHEHARUHI 2 Pcs Red White and Blue Usa Patriotic Sports Events Hat Hair Olympic Football Hair Band Halloween Accessories**SHEHARUHI**$12.96**38 rev2y ago](https://www.amazon.com/dp/B0D2CLFRF3) [![Jauisus 6 Pcs Gold Medals for Awards 1st Place Metal Award Medals Olympic Style Winner Awards for Sports Party Tournaments Prizes Competitions 2 Inches](https://m.media-amazon.com/images/I/51vx2XBWWgL.jpg)**Jauisus 6 Pcs Gold Medals for Awards 1st Place Metal Award Medals Olympic Style Winner Awards for Sports Party Tournaments Prizes Competitions 2 Inches**Jauisus**$8.74**209 rev2y ago](https://www.amazon.com/dp/B0CHJ91G2H)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Fun Costumes Olympic Empress Womens Costume White Medium](https://m.media-amazon.com/images/I/31t+a1m5uJL.jpg)**Fun Costumes Olympic Empress Womens Costume White Medium**Fun Costumes**$34.69**4.1★**▲ 242%**](https://www.amazon.com/dp/B07YN9CQCP) [![7Pcs American Flag Cape Costume USA Patriotic Accessories Olympic Sports Cheering 4th of July Outfit 250th Anniversary Apparel Adjustable Hairy Headband Wigs Socks Wristbands Face Body Paint Sticks](https://m.media-amazon.com/images/I/51t35RsdIRL.jpg)**7Pcs American Flag Cape Costume USA Patriotic Accessories Olympic Sports Cheering 4th of July Outfit 250th Anniversary Apparel Adjustable Hairy Headband Wigs Socks Wristbands Face Body Paint Sticks**Vermeyen**$14.61**4.5★**▲ 221%**](https://www.amazon.com/dp/B0GKZK4MW9) [![Pleated Tennis Skirt Golf Skort for Women with Pockets Shorts Athletic Workout Running Skirt Ruffle on Back (USA Flag Small)](https://m.media-amazon.com/images/I/41+L5MSS8kL.jpg)**Pleated Tennis Skirt Golf Skort for Women with Pockets Shorts Athletic Workout Running Skirt Ruffle on Back (USA Flag Small)**Ibeauti**$25.53**4.5★**▲ 142%**](https://www.amazon.com/dp/B07Z3F9RDB) [![YaNuts High Waisted Leggings for Women American Flag Workout Leggings for Women Soft Running Pants](https://m.media-amazon.com/images/I/41pBxo2qnsL.jpg)**YaNuts High Waisted Leggings for Women American Flag Workout Leggings for Women Soft Running Pants**YaNuts**$14.94**3.8★**▲ 90%**](https://www.amazon.com/dp/B0DMTJMLPJ) [![UNLC Mike Eruzione #21 Miracle 1980 USA Olympic Hockey Jersey Stitched Letters Blue X-Large](https://m.media-amazon.com/images/I/41NMrsJkTZL.jpg)**UNLC Mike Eruzione #21 Miracle 1980 USA Olympic Hockey Jersey Stitched Letters Blue X-Large**UNLC**$37.78**4.4★**▲ 54%**](https://www.amazon.com/dp/B0F6FMWLXC)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -79.3% search growth over the last 90 days.

20K15KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 52.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**41%

*“Fantastic Quality”*

**Size-Overall**23%

*“Fit perfect”*

**Value For Money**13%

*“Great deal to receive the matching set”*

**Advertised Vs Actual Product**9%

*“Just right”*

**Color**3%

*“Color quality & comfort with the stretchiness”*

**Durability**2%

*“Hopefully these last a couple more weeks”*

**Comfort-Overall**2%

*“Patriotic and comfy”*

**Zipper Quality**1%

*“zipper works well enough for my daughter to use”*

**Stretchability/Expandability/Elasticity**1%

*“Color quality & comfort with the stretchiness”*

**Fun/Entertainment Experience**1%

*“So fun”*

### **What buyers complain about **

**Quality-Overall**38%

*“Not very well made”*

**Size-Overall**23%

*“The flag cape was a bit long for me”*

**Ease Of Use**13%

*“Unable to use more than once”*

**Adhesion/Stickiness**4%

*“The red/white/blue fake hair is not glued well & falls out every time you touch it.”*

**Color**3%

*“Also, when they arrived, they smelled so bad from whatever harsh chemical they used to dye them these colors”*

**Absorbency**3%

*“do not absorb any type of sweat when youre running”*

**Thickness**3%

*“Thin”*

**Smell**3%

*“Also, when they arrived, they smelled so bad from whatever harsh chemical they used to dye them these colors”*

**Material Quality**3%

*“First off these are not your typical terry cloth material like you would expect from a running sweatband”*

### **Top return reasons **

**Size-Overall**43%

**Quality-Overall**10%

**Waist Fit**9%

**Length**7%

**Material Quality**6%

**Value For Money**5%

**Advertised Vs Actual Product**4%

**Color**2%

**Functionality-Overall**2%

**Thin**2%