--- title: "2nd birthday shirt boy — Niche Verdict: Skip it (53/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/2nd-birthday-shirt-boy" last_updated: "2026-07-10T02:03:09.536Z" locale: en meta: description: "a small market ($60K/yr) — 2nd birthday shirt boy doesn't clear our bar today." "og:description": "a small market ($60K/yr) — 2nd birthday shirt boy doesn't clear our bar today." "og:title": "2nd birthday shirt boy — Niche Verdict: Skip it (53/100) | Amazon United States - Flapen" --- Back to Flapen home # **2nd birthday shirt boy** **Skip it****53/100 ** a small market ($60K/yr) — 2nd birthday shirt boy doesn't clear our bar today. **Market/yr** **$60K** **Growth (1y)** **+264.9%** **Products** **89** **Brands** **36** was 60 a year ago **Sellers** **40** **Price range** **$9.92–$28.88** **Returns** **3.9%** **Rating** **4.6★** **Skip it** Scored 53/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **3** ×0.30 Growth **83** ×0.30 Competition **88** ×0.20 Quality gap **29** ×0.10 Returns **69** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +264.9% year over year. 9K4KSpike '25Prime Day '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND No pronounced peak months · busiest ÷ quietest = 1.9× ## **Competition** - GLIGLITTR25% - TITKKOP12% - Unordinary Toddler10% - CREAIRY7% - Fernvia7% - Lamuusaa5% - Other (30 brands)34% Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen. 36 brands and 40 sellers compete here. **Brands** **36 **▼falling was 60 a year ago **Sellers** **40** **Top 5 brand share** **61%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![GLIGLITTR Two Cool Birthday Shirt 2nd Birthday Boy Tshirt 2 Year Old Toddler Boys Second Bday Party Short Sleeve Outfits Tops(Black2 2T)](https://m.media-amazon.com/images/I/41hYejwX2GL.jpg) [**GLIGLITTR Two Cool Birthday Shirt 2nd Birthday Boy Tshirt 2 Year Old Toddler Boys Second Bday Party Short Sleeve Outfits Tops(Black2 2T)**](https://www.amazon.com/dp/B0DSBNFCJV) GLIGLITTR$14.124.7★3576%▼falling 2 ![GLIGLITTR Two Cool Birthday Shirt 2nd Birthday Boy Tshirt 2 Year Old Toddler Boys Second Bday Party Short Sleeve Outfits Tops(Blue2 2T)](https://m.media-amazon.com/images/I/41O3y2RzSEL.jpg) [**GLIGLITTR Two Cool Birthday Shirt 2nd Birthday Boy Tshirt 2 Year Old Toddler Boys Second Bday Party Short Sleeve Outfits Tops(Blue2 2T)**](https://www.amazon.com/dp/B0DSBLYHTH) GLIGLITTR$15.254.7★3576%—flat 3 ![Unordinary Toddler 2nd Birthday Shirt boy Chugga Chugga Two Two Train im 2 Years Old Second Birthday Tshirt (US Age 3 Years Charcoal Black)](https://m.media-amazon.com/images/I/41k6MhGzvXL.jpg) [**Unordinary Toddler 2nd Birthday Shirt boy Chugga Chugga Two Two Train im 2 Years Old Second Birthday Tshirt (US Age 3 Years Charcoal Black)**](https://www.amazon.com/dp/B084YQCNYB) Unordinary Toddler$12.964.8★2,4476%▲rising 4 ![CREAIRY Toddler Baby Boy 1st 2nd Birthday Outfit Dinosaur Short Sleeve T-Shirt Tops Shorts Set Summer Clothes (Two 2-3T)](https://m.media-amazon.com/images/I/41Ig0JaMnaL.jpg) [**CREAIRY Toddler Baby Boy 1st 2nd Birthday Outfit Dinosaur Short Sleeve T-Shirt Tops Shorts Set Summer Clothes (Two 2-3T)**](https://www.amazon.com/dp/B0GJLDHZH2) CREAIRY$16.614.6★415%▲rising 5 ![Lamuusaa Toddler Baby Boy Birthday Outfit One/Two Letter Embroidery T-shirt Jogger Shorts Waffle Summer Clothes (Blue Two 2-3 Years)](https://m.media-amazon.com/images/I/4154oaizuVL.jpg) [**Lamuusaa Toddler Baby Boy Birthday Outfit One/Two Letter Embroidery T-shirt Jogger Shorts Waffle Summer Clothes (Blue Two 2-3 Years)**](https://www.amazon.com/dp/B0CX558XN1) Lamuusaa$15.874.7★2423%—flat 6 ![GLIGLITTR Two Cool Birthday Shirt 2nd Birthday Boy Tshirt 2 Year Old Toddler Boys Second Bday Party Short Sleeve Outfits Tops(Green2 2T)](https://m.media-amazon.com/images/I/41Ui6Vas-rL.jpg) [**GLIGLITTR Two Cool Birthday Shirt 2nd Birthday Boy Tshirt 2 Year Old Toddler Boys Second Bday Party Short Sleeve Outfits Tops(Green2 2T)**](https://www.amazon.com/dp/B0DSBLX6ZB) GLIGLITTR$14.024.7★3573%▼falling 7 ![Two Year Old Birthday Shirt 2nd Birthday Toddler Boy Tshirt Second Bday Party Cotton Short Sleeve Outfits Top (2T Cream)](https://m.media-amazon.com/images/I/41YVRDL03yL.jpg) [**Two Year Old Birthday Shirt 2nd Birthday Toddler Boy Tshirt Second Bday Party Cotton Short Sleeve Outfits Top (2T Cream)**](https://www.amazon.com/dp/B0FGNS6CJ6) TITKKOP$13.534.6★1103%▲rising 8 ![Fernvia Toddler Baby Boy 2nd Birthday Outfit Letter Print Short Sleeve T-shirt Elastic Camouflage Shorts Summer Clothes (A-The Twos Arent Terrible Black 2-3T)](https://m.media-amazon.com/images/I/41vIUScCwmL.jpg) [**Fernvia Toddler Baby Boy 2nd Birthday Outfit Letter Print Short Sleeve T-shirt Elastic Camouflage Shorts Summer Clothes (A-The Twos Arent Terrible Black 2-3T)**](https://www.amazon.com/dp/B0G38PR7CS) Fernvia$14.084.4★373%▲rising 9 ![Toddler Baby Boy Birthday Outfit One/Two Letter Embroidery Waffle T-shirt Top Jogger Shorts Summer Birthday Clothes (Green Two 2-3T)](https://m.media-amazon.com/images/I/41mBId8idEL.jpg) [**Toddler Baby Boy Birthday Outfit One/Two Letter Embroidery Waffle T-shirt Top Jogger Shorts Summer Birthday Clothes (Green Two 2-3T)**](https://www.amazon.com/dp/B0GKZJD84T) Generic$16.734.5★172%▲rising 10 ![Two Year Old Birthday Shirt 2nd Birthday Toddler Boy Tshirt Second Bday Party Cotton Short Sleeve Outfits Top (2T Blue)](https://m.media-amazon.com/images/I/41OCuZA+TcL.jpg) [**Two Year Old Birthday Shirt 2nd Birthday Toddler Boy Tshirt Second Bday Party Cotton Short Sleeve Outfits Top (2T Blue)**](https://www.amazon.com/dp/B0F4CNKB67) TITKKOP$13.604.6★1102%▼falling 11 ![Lovekider 2nd Birthday Shirt Boy Toddler T-Shirt 2T Construction Truck Party Tee Shirts Funny Short Sleeve Top Dark Grey Size 2](https://m.media-amazon.com/images/I/41oxPEoKpSL.jpg) [**Lovekider 2nd Birthday Shirt Boy Toddler T-Shirt 2T Construction Truck Party Tee Shirts Funny Short Sleeve Top Dark Grey Size 2**](https://www.amazon.com/dp/B0CLY119NY) Lovekider$12.414.8★8562%—flat 12 ![Toddler Boy 2nd Birthday Funny Graphic Cotton Shirt (Beige 2T)](https://m.media-amazon.com/images/I/31BuQDHKJWL.jpg) [**Toddler Boy 2nd Birthday Funny Graphic Cotton Shirt (Beige 2T)**](https://www.amazon.com/dp/B0GLFVQMK2) TITKKOP$14.274.6★522%▲rising 13 ![GLIGLITTR 2nd Birthday Shirt Boy Two Infinity Tshirt 2 Year Old Toddler Boy Second Bday Party Outfit Cartoon Short Sleeve Top(Sky Blue 2T)](https://m.media-amazon.com/images/I/51vlsbNNPHL.jpg) [**GLIGLITTR 2nd Birthday Shirt Boy Two Infinity Tshirt 2 Year Old Toddler Boy Second Bday Party Outfit Cartoon Short Sleeve Top(Sky Blue 2T)**](https://www.amazon.com/dp/B0GK6S9JCH) GLIGLITTR$16.494.2★412%▲rising 14 ![IDOPARAS Todder Boys 2 Year Old Excavator Birthday Shirt Boy 2nd Bthday Tee Shirt Birthday Party Outfit](https://m.media-amazon.com/images/I/41m6c0JlnsL.jpg) [**IDOPARAS Todder Boys 2 Year Old Excavator Birthday Shirt Boy 2nd Bthday Tee Shirt Birthday Party Outfit**](https://www.amazon.com/dp/B0D9QYXMH2) IDOPARAS$9.934.7★1872%—flat 15 ![TITKKOP Toddler Boy 2nd Birthday Retro Graphic Cotton Shirt (Black 2T)](https://m.media-amazon.com/images/I/31XdX96kjyL.jpg) [**TITKKOP Toddler Boy 2nd Birthday Retro Graphic Cotton Shirt (Black 2T)**](https://www.amazon.com/dp/B0GLFTXN79) TITKKOP$14.164.6★522%▲rising **~~Showing 15 of 89 — show all ~~** ## **Product shelf** All 89 tracked products in this niche. Top sellersNewestTrending [![GLIGLITTR Two Cool Birthday Shirt 2nd Birthday Boy Tshirt 2 Year Old Toddler Boys Second Bday Party Short Sleeve Outfits Tops(Black2 2T)](https://m.media-amazon.com/images/I/41hYejwX2GL.jpg)**GLIGLITTR Two Cool Birthday Shirt 2nd Birthday Boy Tshirt 2 Year Old Toddler Boys Second Bday Party Short Sleeve Outfits Tops(Black2 2T)** GLIGLITTR**$14.12**4.7★357 reviews](https://www.amazon.com/dp/B0DSBNFCJV) [![GLIGLITTR Two Cool Birthday Shirt 2nd Birthday Boy Tshirt 2 Year Old Toddler Boys Second Bday Party Short Sleeve Outfits Tops(Blue2 2T)](https://m.media-amazon.com/images/I/41O3y2RzSEL.jpg)**GLIGLITTR Two Cool Birthday Shirt 2nd Birthday Boy Tshirt 2 Year Old Toddler Boys Second Bday Party Short Sleeve Outfits Tops(Blue2 2T)** GLIGLITTR**$15.25**4.7★357 reviews](https://www.amazon.com/dp/B0DSBLYHTH) [![Unordinary Toddler 2nd Birthday Shirt boy Chugga Chugga Two Two Train im 2 Years Old Second Birthday Tshirt (US Age 3 Years Charcoal Black)](https://m.media-amazon.com/images/I/41k6MhGzvXL.jpg)**Unordinary Toddler 2nd Birthday Shirt boy Chugga Chugga Two Two Train im 2 Years Old Second Birthday Tshirt (US Age 3 Years Charcoal Black)** Unordinary Toddler**$12.96**4.8★2,447 reviews](https://www.amazon.com/dp/B084YQCNYB) [![CREAIRY Toddler Baby Boy 1st 2nd Birthday Outfit Dinosaur Short Sleeve T-Shirt Tops Shorts Set Summer Clothes (Two 2-3T)](https://m.media-amazon.com/images/I/41Ig0JaMnaL.jpg)**CREAIRY Toddler Baby Boy 1st 2nd Birthday Outfit Dinosaur Short Sleeve T-Shirt Tops Shorts Set Summer Clothes (Two 2-3T)** CREAIRY**$16.61**4.6★41 reviews](https://www.amazon.com/dp/B0GJLDHZH2) [![Lamuusaa Toddler Baby Boy Birthday Outfit One/Two Letter Embroidery T-shirt Jogger Shorts Waffle Summer Clothes (Blue Two 2-3 Years)](https://m.media-amazon.com/images/I/4154oaizuVL.jpg)**Lamuusaa Toddler Baby Boy Birthday Outfit One/Two Letter Embroidery T-shirt Jogger Shorts Waffle Summer Clothes (Blue Two 2-3 Years)** Lamuusaa**$15.87**4.7★242 reviews](https://www.amazon.com/dp/B0CX558XN1) [![GLIGLITTR Two Cool Birthday Shirt 2nd Birthday Boy Tshirt 2 Year Old Toddler Boys Second Bday Party Short Sleeve Outfits Tops(Green2 2T)](https://m.media-amazon.com/images/I/41Ui6Vas-rL.jpg)**GLIGLITTR Two Cool Birthday Shirt 2nd Birthday Boy Tshirt 2 Year Old Toddler Boys Second Bday Party Short Sleeve Outfits Tops(Green2 2T)** GLIGLITTR**$14.02**4.7★357 reviews](https://www.amazon.com/dp/B0DSBLX6ZB) [![Two Year Old Birthday Shirt 2nd Birthday Toddler Boy Tshirt Second Bday Party Cotton Short Sleeve Outfits Top (2T Cream)](https://m.media-amazon.com/images/I/41YVRDL03yL.jpg)**Two Year Old Birthday Shirt 2nd Birthday Toddler Boy Tshirt Second Bday Party Cotton Short Sleeve Outfits Top (2T Cream)** TITKKOP**$13.53**4.6★110 reviews](https://www.amazon.com/dp/B0FGNS6CJ6) [![Fernvia Toddler Baby Boy 2nd Birthday Outfit Letter Print Short Sleeve T-shirt Elastic Camouflage Shorts Summer Clothes (A-The Twos Arent Terrible Black 2-3T)](https://m.media-amazon.com/images/I/41vIUScCwmL.jpg)**Fernvia Toddler Baby Boy 2nd Birthday Outfit Letter Print Short Sleeve T-shirt Elastic Camouflage Shorts Summer Clothes (A-The Twos Arent Terrible Black 2-3T)** Fernvia**$14.08**4.4★37 reviews](https://www.amazon.com/dp/B0G38PR7CS) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Size-Overall**24% *“Size is accurate”* **Quality-Overall**12% *“This is really high quality shirt”* **Soft Feel**7% *“Good quality and soft to the touch”* **Material Quality**7% *“The material is lightweight”* **Color**6% *“the colors are vibrant”* **Comfort-Overall**5% *“It's comfortable”* **Design-Overall**5% *“The design is cute”* **Value For Money**4% *“reasonably priced”* **Advertised Vs Actual Product**3% *“Looks as pictured”* **Print Quality**2% *“the print quality seems solid with vibrant color”* ### **What buyers complain about ** **Size-Overall**32% *“A little tight”* **Material Quality**4% *“The material of pants were terrible”* **Quality-Overall**4% *“Cheap dont buy”* **Print Quality**3% *“The screen print cracked after one wash”* **Color**3% *“the color was a little more pale than the picture”* **Adhesion/Stickiness**2% *“However, this shirt had about 20 holes in it, and glue melted to the shirt”* **Durability**2% *“the applique feels like it will crack”* **Shrinkage Resistance**2% *“it shrank so much that I cant use it for my babys party”* **Allergies**2% *“This outfit gave my son an allergic reaction”* **Value For Money**1% *“the price is a little high for something you'll probably get exactly one use out of”* #### **Top return reasons**- Size-Overall63% - Length10% - Material Quality5% - Quality-Overall2% - Chest Fit2% - Advertised Vs Actual Product2% - Sleeve Fit2% - Waist Fit2% - Color2% - Neck Fit2%