--- title: "18 month pants — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/18-month-pants" last_updated: "2026-07-10T00:43:10.192Z" locale: en meta: description: "18 month pants shows a fragmented shelf (top 5 take 18% of clicks), but a small market ($49K/yr) keeps it on the watch list." "og:description": "18 month pants shows a fragmented shelf (top 5 take 18% of clicks), but a small market ($49K/yr) keeps it on the watch list." "og:title": "18 month pants — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen" --- Back to Flapen home # **18 month pants** **Worth a look****54/100 ** 18 month pants shows a fragmented shelf (top 5 take 18% of clicks), but a small market ($49K/yr) keeps it on the watch list. **Market/yr** **$49K** **Growth (1y)** **+232.0%** **Products** **107** **Brands** **22** was 25 a year ago **Sellers** **25** **Price range** **$9.59–$59.68** **Returns** **3.3%** **Rating** **4.7★** **Worth a look** Scored 54/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **2** ×0.30 Growth **80** ×0.30 Competition **97** ×0.20 Quality gap **24** ×0.10 Returns **74** ×0.10 ## **Demand** Weekly Amazon search volume, last 102 weeks — +232.0% year over year. 5K3KPrime Day '24Spike '24Prime Day '25Spike '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.2× ## **Competition** - Simple Joys by Carter's37% - Amazon Essentials17% - Gerber9% - DREAM BUS6% - The Children's Place6% - Coaturi4% - Other (16 brands)21% Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen. 22 brands and 25 sellers compete here. **Brands** **22 **▼falling was 25 a year ago **Sellers** **25** **Top 5 brand share** **75%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Simple Joys by Carters Baby Girls 4-Pack Cotton Pants](https://m.media-amazon.com/images/I/412OtbULDdL.jpg) [**Simple Joys by Carters Baby Girls 4-Pack Cotton Pants**](https://www.amazon.com/dp/B08XW9Y882) Simple Joys by Carter's$16.384.8★37,9386%▲rising 2 ![Simple Joys Baby Girls 4 pack pant Pants Pink/Grey 18 Months](https://m.media-amazon.com/images/I/41kq2+bQhEL.jpg) [**Simple Joys Baby Girls 4 pack pant Pants Pink/Grey 18 Months**](https://www.amazon.com/dp/B01M5JGQ67) Simple Joys by Carter's$16.824.8★37,9385%▼falling 3 ![Gerber Baby Girls Multi-Pack Premium Leggings Brown Flowers Oatmeal and Black 18 Months](https://m.media-amazon.com/images/I/41ONgw35p8L.jpg) [**Gerber Baby Girls Multi-Pack Premium Leggings Brown Flowers Oatmeal and Black 18 Months**](https://www.amazon.com/dp/B0FFHCX55Q) Gerber$18.744.7★2,4283%▲rising 4 ![Amazon Essentials Baby Girls Legging Pack of 3 Ivory/Pink/Terracotta 18 Months](https://m.media-amazon.com/images/I/313MTzH5dCL.jpg) [**Amazon Essentials Baby Girls Legging Pack of 3 Ivory/Pink/Terracotta 18 Months**](https://www.amazon.com/dp/B0D9ZSBT3N) Amazon Essentials$15.404.4★8053%▲rising 5 ![Simple Joys Baby Boys 4-pack pant Pants Blue/Grey 18 Months](https://m.media-amazon.com/images/I/41wjjMUpfkL.jpg) [**Simple Joys Baby Boys 4-pack pant Pants Blue/Grey 18 Months**](https://www.amazon.com/dp/B01MDUH9PG) Simple Joys by Carter's$16.724.8★67,7163%▼falling 6 ![Simple Joys by Carters Baby Girls 4-Pack Cotton Pants](https://m.media-amazon.com/images/I/412OtbULDdL.jpg) [**Simple Joys by Carters Baby Girls 4-Pack Cotton Pants**](https://www.amazon.com/dp/B08XW1H2D5) Simple Joys by Carter's$16.184.8★37,9382%▲rising 7 ![Fullfamous Infant Baby Girls Pants Clothes Cotton Ribbed 5 Pack Clothing Outfit Leggings Black/White/Grey Marl/Pink/Purple 12-18 Months](https://m.media-amazon.com/images/I/41liWCQMuxL.jpg) [**Fullfamous Infant Baby Girls Pants Clothes Cotton Ribbed 5 Pack Clothing Outfit Leggings Black/White/Grey Marl/Pink/Purple 12-18 Months**](https://www.amazon.com/dp/B0DRCYN4L9) Fullfamous$22.494.6★4012%▲rising 8 ![Amazon Essentials Unisex Babies x Sofia Grainge Baby Girls and Toddler Cotton Linen Wide Leg Pull on Pant with Ruffles Light Pink 18 Months](https://m.media-amazon.com/images/I/311oPqNGU9L.jpg) [**Amazon Essentials Unisex Babies x Sofia Grainge Baby Girls and Toddler Cotton Linen Wide Leg Pull on Pant with Ruffles Light Pink 18 Months**](https://www.amazon.com/dp/B0FTZ289X8) Amazon Essentials$18.224.7★872%▲rising 9 ![Coaturi 3 Pack Baby Girl Pants: Infant Solid Ribbed Flare Pants Cotton Pull On Bottoms Leggings for Toddler 0-24 Months(Black/Grey/Beige 3-6 Months)](https://m.media-amazon.com/images/I/41F5mcE9bAL.jpg) [**Coaturi 3 Pack Baby Girl Pants: Infant Solid Ribbed Flare Pants Cotton Pull On Bottoms Leggings for Toddler 0-24 Months(Black/Grey/Beige 3-6 Months)**](https://www.amazon.com/dp/B0FFLSS9Y8) Coaturi$18.904.7★1202%▲rising 10 ![Simple Joys by Carters Baby Boys 4-Pack Cotton Pants](https://m.media-amazon.com/images/I/51658dFCJnL.jpg) [**Simple Joys by Carters Baby Boys 4-Pack Cotton Pants**](https://www.amazon.com/dp/B08XWJJPFK) Simple Joys by Carter's$16.394.8★67,7162%▲rising 11 ![Simple Joys Baby Girls 4 pack pant Pants Pink/Grey/Navy Ruffle 18 Months](https://m.media-amazon.com/images/I/41g7WzAhCeL.jpg) [**Simple Joys Baby Girls 4 pack pant Pants Pink/Grey/Navy Ruffle 18 Months**](https://www.amazon.com/dp/B01N8RPO1Z) Simple Joys by Carter's$16.064.8★37,9382%▲rising 12 ![The Childrens Place and Toddler Girls Leggings Rose Mist 18-24 Monts](https://m.media-amazon.com/images/I/31Ry6mxMhLL.jpg) [**The Childrens Place and Toddler Girls Leggings Rose Mist 18-24 Monts**](https://www.amazon.com/dp/B0BMDMN8LQ) The Children's Place$21.584.6★1,5002%▼falling 13 ![Simple Joys by Carters Baby Girls 4-Pack Cotton Pants](https://m.media-amazon.com/images/I/412OtbULDdL.jpg) [**Simple Joys by Carters Baby Girls 4-Pack Cotton Pants**](https://www.amazon.com/dp/B08XWBQ2P4) Simple Joys by Carter's$15.664.8★37,9382%▲rising 14 ![Coaturi 5 Pack Baby Girl Pants: Infant Solid Ribbed Pants Soft Cotton Pull On Leggings for Toddler 0-48 Months(Black/White/Grey/Pink/Purple 9-12 Months)](https://m.media-amazon.com/images/I/411N93lR6ML.jpg) [**Coaturi 5 Pack Baby Girl Pants: Infant Solid Ribbed Pants Soft Cotton Pull On Leggings for Toddler 0-48 Months(Black/White/Grey/Pink/Purple 9-12 Months)**](https://www.amazon.com/dp/B0FFM9V6V4) Coaturi$20.644.6★1152%▲rising 15 ![Garanimals Baby Boy Solid Jogger Pants - Machine-Washable Kids Clothes - Size 18 Months - Black Navy Blue Medium Grey Dark Green - 4 Pack Set](https://m.media-amazon.com/images/I/31WG42iuMJL.jpg) [**Garanimals Baby Boy Solid Jogger Pants - Machine-Washable Kids Clothes - Size 18 Months - Black Navy Blue Medium Grey Dark Green - 4 Pack Set**](https://www.amazon.com/dp/B0G451HL61) Garanimals$27.764.7★562%▲rising **~~Showing 15 of 107 — show all ~~** ## **Product shelf** All 107 tracked products in this niche. Top sellersNewestTrending [![Simple Joys by Carters Baby Girls 4-Pack Cotton Pants](https://m.media-amazon.com/images/I/412OtbULDdL.jpg)**Simple Joys by Carters Baby Girls 4-Pack Cotton Pants** Simple Joys by Carter's**$16.38**4.8★37,938 reviews](https://www.amazon.com/dp/B08XW9Y882) [![Simple Joys Baby Girls 4 pack pant Pants Pink/Grey 18 Months](https://m.media-amazon.com/images/I/41kq2+bQhEL.jpg)**Simple Joys Baby Girls 4 pack pant Pants Pink/Grey 18 Months** Simple Joys by Carter's**$16.82**4.8★37,938 reviews](https://www.amazon.com/dp/B01M5JGQ67) [![Gerber Baby Girls Multi-Pack Premium Leggings Brown Flowers Oatmeal and Black 18 Months](https://m.media-amazon.com/images/I/41ONgw35p8L.jpg)**Gerber Baby Girls Multi-Pack Premium Leggings Brown Flowers Oatmeal and Black 18 Months** Gerber**$18.74**4.7★2,428 reviews](https://www.amazon.com/dp/B0FFHCX55Q) [![Amazon Essentials Baby Girls Legging Pack of 3 Ivory/Pink/Terracotta 18 Months](https://m.media-amazon.com/images/I/313MTzH5dCL.jpg)**Amazon Essentials Baby Girls Legging Pack of 3 Ivory/Pink/Terracotta 18 Months** Amazon Essentials**$15.40**4.4★805 reviews](https://www.amazon.com/dp/B0D9ZSBT3N) [![Simple Joys Baby Boys 4-pack pant Pants Blue/Grey 18 Months](https://m.media-amazon.com/images/I/41wjjMUpfkL.jpg)**Simple Joys Baby Boys 4-pack pant Pants Blue/Grey 18 Months** Simple Joys by Carter's**$16.72**4.8★67,716 reviews](https://www.amazon.com/dp/B01MDUH9PG) [![Simple Joys by Carters Baby Girls 4-Pack Cotton Pants](https://m.media-amazon.com/images/I/412OtbULDdL.jpg)**Simple Joys by Carters Baby Girls 4-Pack Cotton Pants** Simple Joys by Carter's**$16.18**4.8★37,938 reviews](https://www.amazon.com/dp/B08XW1H2D5) [![Fullfamous Infant Baby Girls Pants Clothes Cotton Ribbed 5 Pack Clothing Outfit Leggings Black/White/Grey Marl/Pink/Purple 12-18 Months](https://m.media-amazon.com/images/I/41liWCQMuxL.jpg)**Fullfamous Infant Baby Girls Pants Clothes Cotton Ribbed 5 Pack Clothing Outfit Leggings Black/White/Grey Marl/Pink/Purple 12-18 Months** Fullfamous**$22.49**4.6★401 reviews](https://www.amazon.com/dp/B0DRCYN4L9) [![Amazon Essentials Unisex Babies x Sofia Grainge Baby Girls and Toddler Cotton Linen Wide Leg Pull on Pant with Ruffles Light Pink 18 Months](https://m.media-amazon.com/images/I/311oPqNGU9L.jpg)**Amazon Essentials Unisex Babies x Sofia Grainge Baby Girls and Toddler Cotton Linen Wide Leg Pull on Pant with Ruffles Light Pink 18 Months** Amazon Essentials**$18.22**4.7★87 reviews](https://www.amazon.com/dp/B0FTZ289X8) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Quality-Overall**19% *“bettering quality than expected”* **Size-Overall**16% *“Fits perfect”* **Soft Feel**9% *“Sooo soft”* **Value For Money**5% *“Great value”* **Color**5% *“The colors are cute”* **Material Quality**5% *“Soft material”* **Advertised Vs Actual Product**5% *“Very cute and as advertised”* **Stretchability/Expandability/Elasticity**4% *“The elastic waist allows for easy on”* **Comfort-Overall**4% *“Fits comfortably”* **Warmth**3% *“Keeps my baby warm when its cold”* ### **What buyers complain about ** **Size-Overall**29% *“Too big”* **Thickness**10% *“They are a bit thin”* **Transparency**6% *“See through”* **Waist Fit**5% *“Runs small and the waist is short”* **Color**4% *“The cream colored pair is petty thin”* **Stretchability/Expandability/Elasticity**3% *“not super elastic”* **Length**3% *“She grows into the length because they were a little long for her”* **Quality-Overall**3% *“Just not the best”* **Material Quality**3% *“Didn't care for the generic material appearing fake and shiny”* **Thigh Fit**2% *“These are really tight in the legs, which is not what I expected from U shaped pants, slightly long and surprisingly thin”* #### **Top return reasons**- Size-Overall53% - Waist Fit12% - Length8% - Material Quality5% - Inseam Fit3% - Thin3% - Advertised Vs Actual Product2% - Color2% - Thigh Fit2% - Quality-Overall2%