--- title: "18 month boy jacket — Niche Verdict: Skip it (51/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/18-month-boy-jacket" last_updated: "2026-07-10T00:34:46.690Z" locale: en meta: description: "a small market ($27K/yr) — 18 month boy jacket doesn't clear our bar today." "og:description": "a small market ($27K/yr) — 18 month boy jacket doesn't clear our bar today." "og:title": "18 month boy jacket — Niche Verdict: Skip it (51/100) | Amazon United States - Flapen" --- Back to Flapen home # **18 month boy jacket** **Skip it****51/100 ** a small market ($27K/yr) — 18 month boy jacket doesn't clear our bar today. **Market/yr** **$27K** **Growth (1y)** **+211.2%** **Products** **94** **Brands** **35** was 22 a year ago **Sellers** **51** **Price range** **$9.97–$35.29** **Returns** **4.6%** **Rating** **4.7★** **Skip it** Scored 51/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **1** ×0.30 Growth **78** ×0.30 Competition **92** ×0.20 Quality gap **23** ×0.10 Returns **64** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +211.2% year over year. 4K2KPrime Day '24Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 8.6× ## **Competition** - Amazon Essentials22% - Columbia17% - Simple Joys by Carter's16% - Burt's Bees Baby6% - The Children's Place4% - YOUNGER STAR3% - Other (29 brands)32% Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen. 35 brands and 51 sellers compete here. **Brands** **35 **▲rising was 22 a year ago **Sellers** **51** **Top 5 brand share** **65%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Columbia boys Steens Mt Ii Fleece Jacket Charcoal Heather 12-18 Months US](https://m.media-amazon.com/images/I/41-UlIMFVNL.jpg) [**Columbia boys Steens Mt Ii Fleece Jacket Charcoal Heather 12-18 Months US**](https://www.amazon.com/dp/B00GWGGJTM) Columbia$18.704.8★15,6237%▲rising 2 ![Amazon Essentials Baby Boys Water-Repellent Rain Jacket with Quilted Lining Light Tan Frogs 18 Months](https://m.media-amazon.com/images/I/41VuAuC4F5L.jpg) [**Amazon Essentials Baby Boys Water-Repellent Rain Jacket with Quilted Lining Light Tan Frogs 18 Months**](https://www.amazon.com/dp/B0FFJ4PNYM) Amazon Essentials$30.294.8★3054%▲rising 3 ![Simple Joys by Carters Girls 2-Pack Fleece Full Zip Hoodies Light Gray/Pink 18 Months](https://m.media-amazon.com/images/I/41VjyETD08L.jpg) [**Simple Joys by Carters Girls 2-Pack Fleece Full Zip Hoodies Light Gray/Pink 18 Months**](https://www.amazon.com/dp/B0797NL3JS) Simple Joys by Carter's$18.404.8★19,1143%▼falling 4 ![Amazon Essentials Unisex Babies Hooded Sherpa Jacket Ivory 18 Months](https://m.media-amazon.com/images/I/31nr0tcJlUL.jpg) [**Amazon Essentials Unisex Babies Hooded Sherpa Jacket Ivory 18 Months**](https://www.amazon.com/dp/B0F5J7YHD1) Amazon Essentials$13.624.5★773%▲rising 5 ![Simple Joys by Carters Baby Boys Hooded Sweater Jacket with Sherpa Lining Outerwear grey 12 Months](https://m.media-amazon.com/images/I/51v981He15L.jpg) [**Simple Joys by Carters Baby Boys Hooded Sweater Jacket with Sherpa Lining Outerwear grey 12 Months**](https://www.amazon.com/dp/B07CL3DKRT) Simple Joys by Carter's$17.814.8★33,4943%▼falling 6 ![Amazon Essentials Baby Boys Water-Repellent Rain Jacket with Quilted Lining Light Tan Frogs 12 Months](https://m.media-amazon.com/images/I/41VuAuC4F5L.jpg) [**Amazon Essentials Baby Boys Water-Repellent Rain Jacket with Quilted Lining Light Tan Frogs 12 Months**](https://www.amazon.com/dp/B0FFJV5PDP) Amazon Essentials$29.514.8★3053%▲rising 7 ![Amazon Essentials Unisex Babies Hooded Sherpa Jacket Pale Pink 18 Months](https://m.media-amazon.com/images/I/41erVl7phIL.jpg) [**Amazon Essentials Unisex Babies Hooded Sherpa Jacket Pale Pink 18 Months**](https://www.amazon.com/dp/B0F5J261RN) Amazon Essentials$15.914.5★773%▲rising 8 ![ColumbiaBaby Steens Mt II Fleece Black 6/12](https://m.media-amazon.com/images/I/31Oooa-OqrL.jpg) [**ColumbiaBaby Steens Mt II Fleece Black 6/12**](https://www.amazon.com/dp/B00AJ3591S) Columbia$19.734.8★15,6232%—flat 9 ![Columbia Steens Mt II Fleece Bright Indigo/Collegiate Navy 18-24 Months](https://m.media-amazon.com/images/I/41NHURubgjL.jpg) [**Columbia Steens Mt II Fleece Bright Indigo/Collegiate Navy 18-24 Months**](https://www.amazon.com/dp/B089VKGM82) Columbia$22.434.8★15,6232%▲rising 10 ![Baby Boy Clothes Jacket Baby Boy Essentials Gifts Toddler Zip-up Fleece Hoodie Sweatshirt Coat Winter Outerwear 12-18months Grey Clothes](https://m.media-amazon.com/images/I/41H0Xgwp6mL.jpg) [**Baby Boy Clothes Jacket Baby Boy Essentials Gifts Toddler Zip-up Fleece Hoodie Sweatshirt Coat Winter Outerwear 12-18months Grey Clothes**](https://www.amazon.com/dp/B0DDPWC1VT) Hikido$13.434.7★3272%—flat 11 ![Columbia unisex-baby Benton Springs Fleece Jacket Pink Ice 12-18 Months](https://m.media-amazon.com/images/I/418Cn8oVNXL.jpg) [**Columbia unisex-baby Benton Springs Fleece Jacket Pink Ice 12-18 Months**](https://www.amazon.com/dp/B01MRLHHQ5) Columbia$24.214.8★19,5282%▼falling 12 ![monica + andy Bomber Jacket Size 18-24 Months The Very Hungry Caterpillar 100% Organic Clothes for Girls and Boys Button Down Jacket Super Soft Fabric Sizes For Kids Toddler & Infant](https://m.media-amazon.com/images/I/31cSRWvKJ5L.jpg) [**monica + andy Bomber Jacket Size 18-24 Months The Very Hungry Caterpillar 100% Organic Clothes for Girls and Boys Button Down Jacket Super Soft Fabric Sizes For Kids Toddler & Infant**](https://www.amazon.com/dp/B0FC1W43YW) monica + andy$35.094.5★382%▲rising 13 ![AiWMGL Baby Infant Boys Girls 18 Months Winter Coat with Fold-Over Mittens Fleece Jacket Outwear Warm Clothes Overcoat Pink Bear Hooded Zipper for Kids Toddlers](https://m.media-amazon.com/images/I/41uAL4ajWgL.jpg) [**AiWMGL Baby Infant Boys Girls 18 Months Winter Coat with Fold-Over Mittens Fleece Jacket Outwear Warm Clothes Overcoat Pink Bear Hooded Zipper for Kids Toddlers**](https://www.amazon.com/dp/B0F7LJXS67) AiWMGL$12.254.2★922%▲rising 14 ![YOUNGER STAR Toddler KidsBaby Boys Hooded Plaid Shirt Classical Shirt Hooded Jacket Fall Winter Clothes (White and Chocolate Colored Grid 12-18 Months)](https://m.media-amazon.com/images/I/514stdqIOZL.jpg) [**YOUNGER STAR Toddler KidsBaby Boys Hooded Plaid Shirt Classical Shirt Hooded Jacket Fall Winter Clothes (White and Chocolate Colored Grid 12-18 Months)**](https://www.amazon.com/dp/B0FMXR7DCL) YOUNGER STAR$15.034.6★1,6682%▲rising 15 ![Simple Joys by Carters Kids Hooded Sweater Jacket with Sherpa Lining Outerwear Oatmeal 18M](https://m.media-amazon.com/images/I/41I3e-vp0XL.jpg) [**Simple Joys by Carters Kids Hooded Sweater Jacket with Sherpa Lining Outerwear Oatmeal 18M**](https://www.amazon.com/dp/B07PB1PLVX) Simple Joys by Carter's$17.014.8★33,4942%▼falling **~~Showing 15 of 94 — show all ~~** ## **Product shelf** All 94 tracked products in this niche. Top sellersNewestTrending [![Columbia boys Steens Mt Ii Fleece Jacket Charcoal Heather 12-18 Months US](https://m.media-amazon.com/images/I/41-UlIMFVNL.jpg)**Columbia boys Steens Mt Ii Fleece Jacket Charcoal Heather 12-18 Months US** Columbia**$18.70**4.8★15,623 reviews](https://www.amazon.com/dp/B00GWGGJTM) [![Amazon Essentials Baby Boys Water-Repellent Rain Jacket with Quilted Lining Light Tan Frogs 18 Months](https://m.media-amazon.com/images/I/41VuAuC4F5L.jpg)**Amazon Essentials Baby Boys Water-Repellent Rain Jacket with Quilted Lining Light Tan Frogs 18 Months** Amazon Essentials**$30.29**4.8★305 reviews](https://www.amazon.com/dp/B0FFJ4PNYM) [![Simple Joys by Carters Girls 2-Pack Fleece Full Zip Hoodies Light Gray/Pink 18 Months](https://m.media-amazon.com/images/I/41VjyETD08L.jpg)**Simple Joys by Carters Girls 2-Pack Fleece Full Zip Hoodies Light Gray/Pink 18 Months** Simple Joys by Carter's**$18.40**4.8★19,114 reviews](https://www.amazon.com/dp/B0797NL3JS) [![Amazon Essentials Unisex Babies Hooded Sherpa Jacket Ivory 18 Months](https://m.media-amazon.com/images/I/31nr0tcJlUL.jpg)**Amazon Essentials Unisex Babies Hooded Sherpa Jacket Ivory 18 Months** Amazon Essentials**$13.62**4.5★77 reviews](https://www.amazon.com/dp/B0F5J7YHD1) [![Simple Joys by Carters Baby Boys Hooded Sweater Jacket with Sherpa Lining Outerwear grey 12 Months](https://m.media-amazon.com/images/I/51v981He15L.jpg)**Simple Joys by Carters Baby Boys Hooded Sweater Jacket with Sherpa Lining Outerwear grey 12 Months** Simple Joys by Carter's**$17.81**4.8★33,494 reviews](https://www.amazon.com/dp/B07CL3DKRT) [![Amazon Essentials Baby Boys Water-Repellent Rain Jacket with Quilted Lining Light Tan Frogs 12 Months](https://m.media-amazon.com/images/I/41VuAuC4F5L.jpg)**Amazon Essentials Baby Boys Water-Repellent Rain Jacket with Quilted Lining Light Tan Frogs 12 Months** Amazon Essentials**$29.51**4.8★305 reviews](https://www.amazon.com/dp/B0FFJV5PDP) [![Amazon Essentials Unisex Babies Hooded Sherpa Jacket Pale Pink 18 Months](https://m.media-amazon.com/images/I/41erVl7phIL.jpg)**Amazon Essentials Unisex Babies Hooded Sherpa Jacket Pale Pink 18 Months** Amazon Essentials**$15.91**4.5★77 reviews](https://www.amazon.com/dp/B0F5J261RN) [![ColumbiaBaby Steens Mt II Fleece Black 6/12](https://m.media-amazon.com/images/I/31Oooa-OqrL.jpg)**ColumbiaBaby Steens Mt II Fleece Black 6/12** Columbia**$19.73**4.8★15,623 reviews](https://www.amazon.com/dp/B00AJ3591S) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Size-Overall**16% *“The fit is comfortable”* **Quality-Overall**15% *“Good quality”* **Warmth**12% *“Jacket is warm”* **Soft Feel**9% *“The material is incredibly soft”* **Comfort-Overall**7% *“It feels comfortable”* **Value For Money**6% *“Worth it”* **Weather Proof**4% *“Cute, practical, and great for fall and winter”* **Weight Light**3% *“Nice light weight jacket for my girls”* **Lining Quality**3% *“Great quality and lined nicely with fleece fabric”* **Material Quality**3% *“The material feels durable, well-made, and comfortable, and it has held up well”* ### **What buyers complain about ** **Size-Overall**16% *“Run a little big”* **Durability**12% *“Breaking it in”* **Zipper Quality**8% *“I did have an issue with the first one I received because the zipper was broken”* **Material Quality**6% *“I didnt realize it was 100% polyester”* **Thin**4% *“Too thin”* **Weather Proof**3% *“Its not for Fall or Winter”* **Thickness**3% *“Its thin”* **Color**2% *“If I'd known how much use it would get I would have bought another one in a different color before they were gone”* **Adhesion/Stickiness**2% *“everything sticks to it”* **Quality-Overall**2% *“the quality is low”* #### **Top return reasons**- Size-Overall68% - Material Quality3% - Sleeve Fit3% - Chest Fit3% - Color2% - Length2% - Advertised Vs Actual Product2% - Waist Fit2% - Zipper Quality2% - Thin2%