---
title: "12 month girl pants — Niche Verdict: Skip it (53/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/12-month-girl-pants"
last_updated: "2026-07-10T00:16:26.244Z"
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  description: "a small market ($35K/yr) — 12 month girl pants doesn't clear our bar today."
  "og:description": "a small market ($35K/yr) — 12 month girl pants doesn't clear our bar today."
  "og:title": "12 month girl pants — Niche Verdict: Skip it (53/100) | Amazon United States - Flapen"
---

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# **12 month girl pants**

**Skip it****53/100 **

a small market ($35K/yr) — 12 month girl pants doesn't clear our bar today.

**Market/yr**

**$35K**

**Growth (1y)**

**+218.9%**

**Products**

**92**

**Brands**

**24**

was 22 a year ago

**Sellers**

**28**

**Price range**

**$9.59–$35.63**

**Returns**

**3.1%**

**Rating**

**4.6★**

**Skip it**

Scored 53/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**2**

 ×0.30

Growth

**79**

 ×0.30

Competition

**95**

 ×0.20

Quality gap

**26**

 ×0.10

Returns

**75**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 101 weeks — +218.9% year over year.

5K2KSpike '24Spike '25Prime Day '25Spike '26Jul '24Nov '24Mar '25Jul '25Oct '25Feb '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.0×

## **Competition**

- Simple Joys by Carter's36% - Amazon Essentials19% - The Children's Place8% - Coaturi6% - Gerber6% - Fullfamous5% - Other (18 brands)22%

Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen. 24 brands and 28 sellers compete here.

**Brands**

**24 **▲rising

was 22 a year ago

**Sellers**

**28**

**Top 5 brand share**

**73%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Simple Joys by Carters Baby Girls 4-Pack Cotton Pants](https://m.media-amazon.com/images/I/412OtbULDdL.jpg) [**Simple Joys by Carters Baby Girls 4-Pack Cotton Pants**](https://www.amazon.com/dp/B08XW9Y882)

Simple Joys by Carter's$16.384.8★37,9386%▲rising

2
![Simple Joys Baby Girls 4 pack pant Pants Pink/Grey 18 Months](https://m.media-amazon.com/images/I/41kq2+bQhEL.jpg) [**Simple Joys Baby Girls 4 pack pant Pants Pink/Grey 18 Months**](https://www.amazon.com/dp/B01M5JGQ67)

Simple Joys by Carter's$16.824.8★37,9385%▼falling

3
![Simple Joys Baby Girls 4 pack pant Pants Pink/Grey 12 Months](https://m.media-amazon.com/images/I/41kq2+bQhEL.jpg) [**Simple Joys Baby Girls 4 pack pant Pants Pink/Grey 12 Months**](https://www.amazon.com/dp/B01MDUHP50)

Simple Joys by Carter's$16.774.8★37,9383%▼falling

4
![Amazon Essentials Baby Girls Legging Pack of 3 Ivory/Pink/Terracotta 18 Months](https://m.media-amazon.com/images/I/313MTzH5dCL.jpg) [**Amazon Essentials Baby Girls Legging Pack of 3 Ivory/Pink/Terracotta 18 Months**](https://www.amazon.com/dp/B0D9ZSBT3N)

Amazon Essentials$15.404.4★8053%▲rising

5
![Coaturi 3 Pack Baby Girl Pants: Infant Solid Ribbed Flare Pants Cotton Pull On Bottoms Leggings for Toddler 0-24 Months(Black/Grey/Beige 3-6 Months)](https://m.media-amazon.com/images/I/41F5mcE9bAL.jpg) [**Coaturi 3 Pack Baby Girl Pants: Infant Solid Ribbed Flare Pants Cotton Pull On Bottoms Leggings for Toddler 0-24 Months(Black/Grey/Beige 3-6 Months)**](https://www.amazon.com/dp/B0FFLSS9Y8)

Coaturi$18.904.7★1203%▲rising

6
![Simple Joys by Carters Baby Girls 4-Pack Cotton Pants](https://m.media-amazon.com/images/I/412OtbULDdL.jpg) [**Simple Joys by Carters Baby Girls 4-Pack Cotton Pants**](https://www.amazon.com/dp/B08XWNFQMG)

Simple Joys by Carter's$15.934.8★37,9383%▲rising

7
![Fullfamous Baby Infant Girl Pants Clothes Cotton Ribbed 5 Pack Clothing Outfits Leggings Black/White/Grey Marl/Pink/Purple 6-12 Months](https://m.media-amazon.com/images/I/41liWCQMuxL.jpg) [**Fullfamous Baby Infant Girl Pants Clothes Cotton Ribbed 5 Pack Clothing Outfits Leggings Black/White/Grey Marl/Pink/Purple 6-12 Months**](https://www.amazon.com/dp/B0DRCYZP7N)

Fullfamous$21.394.6★4013%▼falling

8
![Simple Joys by Carters Baby Girls 4-Pack Cotton Pants](https://m.media-amazon.com/images/I/412OtbULDdL.jpg) [**Simple Joys by Carters Baby Girls 4-Pack Cotton Pants**](https://www.amazon.com/dp/B08XWBQ2P4)

Simple Joys by Carter's$15.664.8★37,9383%▲rising

9
![Simple Joys by Carters Baby Girls 4-Pack Cotton Pants](https://m.media-amazon.com/images/I/412OtbULDdL.jpg) [**Simple Joys by Carters Baby Girls 4-Pack Cotton Pants**](https://www.amazon.com/dp/B08XW1H2D5)

Simple Joys by Carter's$16.184.8★37,9383%▲rising

10

![Fullfamous Infant Baby Girls Pants Clothes Cotton Ribbed 5 Pack Clothing Outfit Leggings Black/White/Grey Marl/Pink/Purple 12-18 Months](https://m.media-amazon.com/images/I/41liWCQMuxL.jpg) [**Fullfamous Infant Baby Girls Pants Clothes Cotton Ribbed 5 Pack Clothing Outfit Leggings Black/White/Grey Marl/Pink/Purple 12-18 Months**](https://www.amazon.com/dp/B0DRCYN4L9)

Fullfamous$22.494.6★4012%▲rising

11

![Coaturi 5 Pack Baby Girl Pants: Infant Solid Ribbed Pants Soft Cotton Pull On Leggings for Toddler 0-48 Months(Black/White/Grey/Pink/Purple 9-12 Months)](https://m.media-amazon.com/images/I/411N93lR6ML.jpg) [**Coaturi 5 Pack Baby Girl Pants: Infant Solid Ribbed Pants Soft Cotton Pull On Leggings for Toddler 0-48 Months(Black/White/Grey/Pink/Purple 9-12 Months)**](https://www.amazon.com/dp/B0FFM9V6V4)

Coaturi$20.644.6★1152%—flat

12

![Amazon Essentials Unisex Babies x Sofia Grainge Baby Girls and Toddler Cotton Linen Wide Leg Pull on Pant with Ruffles Light Beige 12 Months](https://m.media-amazon.com/images/I/31j97q4-3LL.jpg) [**Amazon Essentials Unisex Babies x Sofia Grainge Baby Girls and Toddler Cotton Linen Wide Leg Pull on Pant with Ruffles Light Beige 12 Months**](https://www.amazon.com/dp/B0FTZ3PYKS)

Amazon Essentials$18.384.7★872%▲rising

13

![Gerber Baby Girls Multi-Pack Premium Leggings Brown Flowers Oatmeal and Black 18 Months](https://m.media-amazon.com/images/I/41ONgw35p8L.jpg) [**Gerber Baby Girls Multi-Pack Premium Leggings Brown Flowers Oatmeal and Black 18 Months**](https://www.amazon.com/dp/B0FFHCX55Q)

Gerber$18.744.7★2,4282%—flat

14

![Simple Joys Baby Girls 4 pack pant Pants Pink/Grey/Navy Ruffle 12 Months](https://m.media-amazon.com/images/I/41g7WzAhCeL.jpg) [**Simple Joys Baby Girls 4 pack pant Pants Pink/Grey/Navy Ruffle 12 Months**](https://www.amazon.com/dp/B01N1FAJAA)

Simple Joys by Carter's$16.224.8★37,9382%▲rising

15

![Simple Joys Baby Girls 4 pack pant Pants Pink/Grey/Navy Ruffle 18 Months](https://m.media-amazon.com/images/I/41g7WzAhCeL.jpg) [**Simple Joys Baby Girls 4 pack pant Pants Pink/Grey/Navy Ruffle 18 Months**](https://www.amazon.com/dp/B01N8RPO1Z)

Simple Joys by Carter's$16.064.8★37,9382%▲rising

**~~Showing 15 of 92 — show all ~~**

## **Product shelf**

All 92 tracked products in this niche.

Top sellersNewestTrending

[![Simple Joys by Carters Baby Girls 4-Pack Cotton Pants](https://m.media-amazon.com/images/I/412OtbULDdL.jpg)**Simple Joys by Carters Baby Girls 4-Pack Cotton Pants** Simple Joys by Carter's**$16.38**4.8★37,938 reviews](https://www.amazon.com/dp/B08XW9Y882) [![Simple Joys Baby Girls 4 pack pant Pants Pink/Grey 18 Months](https://m.media-amazon.com/images/I/41kq2+bQhEL.jpg)**Simple Joys Baby Girls 4 pack pant Pants Pink/Grey 18 Months** Simple Joys by Carter's**$16.82**4.8★37,938 reviews](https://www.amazon.com/dp/B01M5JGQ67) [![Simple Joys Baby Girls 4 pack pant Pants Pink/Grey 12 Months](https://m.media-amazon.com/images/I/41kq2+bQhEL.jpg)**Simple Joys Baby Girls 4 pack pant Pants Pink/Grey 12 Months** Simple Joys by Carter's**$16.77**4.8★37,938 reviews](https://www.amazon.com/dp/B01MDUHP50) [![Amazon Essentials Baby Girls Legging Pack of 3 Ivory/Pink/Terracotta 18 Months](https://m.media-amazon.com/images/I/313MTzH5dCL.jpg)**Amazon Essentials Baby Girls Legging Pack of 3 Ivory/Pink/Terracotta 18 Months** Amazon Essentials**$15.40**4.4★805 reviews](https://www.amazon.com/dp/B0D9ZSBT3N) [![Coaturi 3 Pack Baby Girl Pants: Infant Solid Ribbed Flare Pants Cotton Pull On Bottoms Leggings for Toddler 0-24 Months(Black/Grey/Beige 3-6 Months)](https://m.media-amazon.com/images/I/41F5mcE9bAL.jpg)**Coaturi 3 Pack Baby Girl Pants: Infant Solid Ribbed Flare Pants Cotton Pull On Bottoms Leggings for Toddler 0-24 Months(Black/Grey/Beige 3-6 Months)** Coaturi**$18.90**4.7★120 reviews](https://www.amazon.com/dp/B0FFLSS9Y8) [![Simple Joys by Carters Baby Girls 4-Pack Cotton Pants](https://m.media-amazon.com/images/I/412OtbULDdL.jpg)**Simple Joys by Carters Baby Girls 4-Pack Cotton Pants** Simple Joys by Carter's**$15.93**4.8★37,938 reviews](https://www.amazon.com/dp/B08XWNFQMG) [![Fullfamous Baby Infant Girl Pants Clothes Cotton Ribbed 5 Pack Clothing Outfits Leggings Black/White/Grey Marl/Pink/Purple 6-12 Months](https://m.media-amazon.com/images/I/41liWCQMuxL.jpg)**Fullfamous Baby Infant Girl Pants Clothes Cotton Ribbed 5 Pack Clothing Outfits Leggings Black/White/Grey Marl/Pink/Purple 6-12 Months** Fullfamous**$21.39**4.6★401 reviews](https://www.amazon.com/dp/B0DRCYZP7N) [![Simple Joys by Carters Baby Girls 4-Pack Cotton Pants](https://m.media-amazon.com/images/I/412OtbULDdL.jpg)**Simple Joys by Carters Baby Girls 4-Pack Cotton Pants** Simple Joys by Carter's**$15.66**4.8★37,938 reviews](https://www.amazon.com/dp/B08XWBQ2P4)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**20%

*“The quality is solid for the price”*

**Size-Overall**14%

*“The fit is comfortable”*

**Soft Feel**8%

*“still soft and breathable”*

**Material Quality**6%

*“Soft material”*

**Advertised Vs Actual Product**6%

*“Very cute and as advertised”*

**Color**5%

*“Great colors”*

**Value For Money**5%

*“Definitely worth the money”*

**Comfort-Overall**5%

*“Comfortable”*

**Warmth**3%

*“Keeps my baby warm when its cold”*

**Stretchability/Expandability/Elasticity**2%

*“The fit is comfortable with a soft elastic waistband”*

### **What buyers complain about **

**Size-Overall**27%

*“pants are very long”*

**Thickness**13%

*“They are a bit thin”*

**Transparency**7%

*“See through”*

**Stretchability/Expandability/Elasticity**5%

*“not super elastic”*

**Waist Fit**4%

*“Runs small and the waist is short”*

**Color**4%

*“the black one isn't very fashionable”*

**Quality-Overall**3%

*“They are low quality”*

**Length**2%

*“She grows into the length because they were a little long for her”*

**Material Quality**2%

*“Didn't care for the generic material appearing fake and shiny”*

**Advertised Vs Actual Product**1%

*“Not as shown”*

#### **Top return reasons**- Size-Overall54% - Waist Fit12% - Length8% - Material Quality5% - Thin3% - Inseam Fit3% - Advertised Vs Actual Product2% - Quality-Overall2% - Color2% - Thigh Fit2%