--- title: "12 month clothes — Niche Verdict: Worth a look (57/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/12-month-clothes" last_updated: "2026-07-09T23:09:06.906Z" locale: en meta: description: "12 month clothes shows a fragmented shelf (top 5 take 17% of clicks), but a small market ($25K/yr) keeps it on the watch list." "og:description": "12 month clothes shows a fragmented shelf (top 5 take 17% of clicks), but a small market ($25K/yr) keeps it on the watch list." "og:title": "12 month clothes — Niche Verdict: Worth a look (57/100) | Amazon United States - Flapen" --- Back to Flapen home # **12 month clothes** **Worth a look****57/100 ** 12 month clothes shows a fragmented shelf (top 5 take 17% of clicks), but a small market ($25K/yr) keeps it on the watch list. **Market/yr** **$25K** **Growth (1y)** **+391.3%** **Products** **134** **Brands** **45** was 55 a year ago **Sellers** **50** **Price range** **$6.94–$44.04** **Returns** **2.8%** **Rating** **4.7★** **Worth a look** Scored 57/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **1** ×0.30 Growth **92** ×0.30 Competition **98** ×0.20 Quality gap **20** ×0.10 Returns **77** ×0.10 ## **Demand** Weekly Amazon search volume, last 82 weeks — +391.3% year over year. 7K3KPrime Day '25Spike '25Spike '26Dec '24Mar '25Jun '25Sep '25Dec '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.8× ## **Competition** - Simple Joys by Carter's26% - Sejardin10% - GGBNOMER7% - LIOMENGZI6% - Carhartt6% - Rosibel4% - Other (39 brands)41% Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen. 45 brands and 50 sellers compete here. **Brands** **45 **▼falling was 55 a year ago **Sellers** **50** **Top 5 brand share** **55%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![GGBNOMER Toddler Baby Boy Fall Clothes Waffle Contrast Color Sweatshirt Pants Sets Infant Winter Outfits 6 12 18 24 Months (Army Green 12-18 Months)](https://m.media-amazon.com/images/I/51LWXnChk1L.jpg) [**GGBNOMER Toddler Baby Boy Fall Clothes Waffle Contrast Color Sweatshirt Pants Sets Infant Winter Outfits 6 12 18 24 Months (Army Green 12-18 Months)**](https://www.amazon.com/dp/B0F9PFGZ53) GGBNOMER$15.834.6★2715%▲rising 2 ![Toddler Baby Boy Fall Winter Outfit Contrast Color Long Sleeve Sweatshirts Stretch Jogger Pants Newborn Clothes Set (Plaid Blue 18-24 Months)](https://m.media-amazon.com/images/I/416qA9Cw4VL.jpg) [**Toddler Baby Boy Fall Winter Outfit Contrast Color Long Sleeve Sweatshirts Stretch Jogger Pants Newborn Clothes Set (Plaid Blue 18-24 Months)**](https://www.amazon.com/dp/B0C74CRG48) Sejardin$18.334.7★5183%▲rising 3 ![LIOMENGZI Infant Baby Boy Fall Winter Clothes Outfits Hooded Long Sweatshirt Pants Set Toddler Clothes 6 12 18 24 Months 2T](https://m.media-amazon.com/images/I/31puG8LOsJL.jpg) [**LIOMENGZI Infant Baby Boy Fall Winter Clothes Outfits Hooded Long Sweatshirt Pants Set Toddler Clothes 6 12 18 24 Months 2T**](https://www.amazon.com/dp/B0CB3WK7LC) LIOMENGZI$13.084.8★5543%▼falling 4 ![Simple Joys by Carters Boys 4-Piece Jacket Pant and Bodysuit Set Navy Dino 18 Months](https://m.media-amazon.com/images/I/41H4-ns+l-L.jpg) [**Simple Joys by Carters Boys 4-Piece Jacket Pant and Bodysuit Set Navy Dino 18 Months**](https://www.amazon.com/dp/B07MY1XKFH) Simple Joys by Carter's$20.444.8★19,6483%▼falling 5 ![Rosibel Toddler Baby Boy Sweatsuit Set: 2 Piece Fall Clothes Long Sleeve Solid Sweatshirt and Pants Winter Outfits for Infant 12-18 Months Grey](https://m.media-amazon.com/images/I/41aESJR2v4L.jpg) [**Rosibel Toddler Baby Boy Sweatsuit Set: 2 Piece Fall Clothes Long Sleeve Solid Sweatshirt and Pants Winter Outfits for Infant 12-18 Months Grey**](https://www.amazon.com/dp/B0FJF94MY2) Rosibel$14.864.6★1812%▲rising 6 ![Simple Joys by Carters Baby Boys 5-Pack Long-Sleeve Bodysuit Shirt bears/animals green/stripes 18 Months](https://m.media-amazon.com/images/I/41re+P0I+bL.jpg) [**Simple Joys by Carters Baby Boys 5-Pack Long-Sleeve Bodysuit Shirt bears/animals green/stripes 18 Months**](https://www.amazon.com/dp/B0795YBN89) Simple Joys by Carter's$17.404.8★39,8092%▼falling 7 ![Simple Joys by Carters Baby 3-pack Rompers Blue Stripe/Turquoise Dino/Grey Navy 18 Months](https://m.media-amazon.com/images/I/51M0w-onD3L.jpg) [**Simple Joys by Carters Baby 3-pack Rompers Blue Stripe/Turquoise Dino/Grey Navy 18 Months**](https://www.amazon.com/dp/B07211S6G7) Simple Joys by Carter's$24.764.8★18,8522%▲rising 8 ![Simple Joys Baby Boys 4-pack pant Pants Grey/Blue/Red Side Stripe 18 Months](https://m.media-amazon.com/images/I/416Xw7LBGuL.jpg) [**Simple Joys Baby Boys 4-pack pant Pants Grey/Blue/Red Side Stripe 18 Months**](https://www.amazon.com/dp/B01MDUHNQR) Simple Joys by Carter's$16.704.8★67,7162%—flat 9 ![Carhartt Unisex Baby Long-Sleeve Pocket Bodysuit Carhartt Brown 12 Months](https://m.media-amazon.com/images/I/41hOfpLuvNL.jpg) [**Carhartt Unisex Baby Long-Sleeve Pocket Bodysuit Carhartt Brown 12 Months**](https://www.amazon.com/dp/B0C7HKDQH3) Carhartt$14.754.9★2,0981%▼falling 10 ![Infant Baby Boy Hooded Dinosaur Fall Outfit Contrast Sweatshirt Pant Set Toddler Dinosaur Clothes 6 12 18 Months 2T(Green Black 12-18 Months)](https://m.media-amazon.com/images/I/311JtbupcbL.jpg) [**Infant Baby Boy Hooded Dinosaur Fall Outfit Contrast Sweatshirt Pant Set Toddler Dinosaur Clothes 6 12 18 Months 2T(Green Black 12-18 Months)**](https://www.amazon.com/dp/B0D7PWT9RH) LIOMENGZI$13.844.7★4271%▼falling 11 ![Sejardin Toddler Baby Boy Clothes Letter Print Long Sleeve Sweatshirt Pullover Tops and Jogger Pants Cute Fall Winter Outfit (Steal Your Snacks Blue 18-24 Months)](https://m.media-amazon.com/images/I/41FqSkM4MFL.jpg) [**Sejardin Toddler Baby Boy Clothes Letter Print Long Sleeve Sweatshirt Pullover Tops and Jogger Pants Cute Fall Winter Outfit (Steal Your Snacks Blue 18-24 Months)**](https://www.amazon.com/dp/B0DJW6QQSD) Sejardin$15.774.7★1251%—flat 12 ![Simple Joys by Carters Baby Boys 3-Pack Flame Resistant Fleece Footed Pajamas Sleepwear animals green/stripe/mouse/buffalo check 18 Months](https://m.media-amazon.com/images/I/414JcwGtfmL.jpg) [**Simple Joys by Carters Baby Boys 3-Pack Flame Resistant Fleece Footed Pajamas Sleepwear animals green/stripe/mouse/buffalo check 18 Months**](https://www.amazon.com/dp/B07CKZTX2B) Simple Joys by Carter's$25.954.8★52,3301%▼falling 13 ![BeQeuewll Fall Winter Toddler Baby Boy Clothes 2Pcs Color Block Crewneck Sweatshirt and Pants Sweatsuit Little Boy Clothing (Checkboard Blue 12-18 Months)](https://m.media-amazon.com/images/I/41ZucJPzUfL.jpg) [**BeQeuewll Fall Winter Toddler Baby Boy Clothes 2Pcs Color Block Crewneck Sweatshirt and Pants Sweatsuit Little Boy Clothing (Checkboard Blue 12-18 Months)**](https://www.amazon.com/dp/B0C89MJV1K) BeQeuewll$15.024.6★4401%—flat 14 ![Jecson Baby Boy Outfits Toddler Boys Clothes 18-24 Month Boy Clothes Short Sleeve Cotton Shirt Tops Joggers Casual Denim Shorts 2Pcs Clothing Set](https://m.media-amazon.com/images/I/41ZOoUnkdkL.jpg) [**Jecson Baby Boy Outfits Toddler Boys Clothes 18-24 Month Boy Clothes Short Sleeve Cotton Shirt Tops Joggers Casual Denim Shorts 2Pcs Clothing Set**](https://www.amazon.com/dp/B0G58ZJFQ8) Jecson$13.394.7★1341%▲rising 15 ![ZOEREA Toddler Baby Boy Clothes Outfits Long Sleeve Solid Sweatshirt and Pants 2 Piece Fall Winter Sweatsuit Set Apricot 18-24 Months](https://m.media-amazon.com/images/I/313JheWSq7L.jpg) [**ZOEREA Toddler Baby Boy Clothes Outfits Long Sleeve Solid Sweatshirt and Pants 2 Piece Fall Winter Sweatsuit Set Apricot 18-24 Months**](https://www.amazon.com/dp/B0D9M5P159) ZOEREA$23.054.7★5751%—flat **~~Showing 15 of 134 — show all ~~** ## **Product shelf** All 134 tracked products in this niche. Top sellersNewestTrending [![GGBNOMER Toddler Baby Boy Fall Clothes Waffle Contrast Color Sweatshirt Pants Sets Infant Winter Outfits 6 12 18 24 Months (Army Green 12-18 Months)](https://m.media-amazon.com/images/I/51LWXnChk1L.jpg)**GGBNOMER Toddler Baby Boy Fall Clothes Waffle Contrast Color Sweatshirt Pants Sets Infant Winter Outfits 6 12 18 24 Months (Army Green 12-18 Months)** GGBNOMER**$15.83**4.6★271 reviews](https://www.amazon.com/dp/B0F9PFGZ53) [![Toddler Baby Boy Fall Winter Outfit Contrast Color Long Sleeve Sweatshirts Stretch Jogger Pants Newborn Clothes Set (Plaid Blue 18-24 Months)](https://m.media-amazon.com/images/I/416qA9Cw4VL.jpg)**Toddler Baby Boy Fall Winter Outfit Contrast Color Long Sleeve Sweatshirts Stretch Jogger Pants Newborn Clothes Set (Plaid Blue 18-24 Months)** Sejardin**$18.33**4.7★518 reviews](https://www.amazon.com/dp/B0C74CRG48) [![LIOMENGZI Infant Baby Boy Fall Winter Clothes Outfits Hooded Long Sweatshirt Pants Set Toddler Clothes 6 12 18 24 Months 2T](https://m.media-amazon.com/images/I/31puG8LOsJL.jpg)**LIOMENGZI Infant Baby Boy Fall Winter Clothes Outfits Hooded Long Sweatshirt Pants Set Toddler Clothes 6 12 18 24 Months 2T** LIOMENGZI**$13.08**4.8★554 reviews](https://www.amazon.com/dp/B0CB3WK7LC) [![Simple Joys by Carters Boys 4-Piece Jacket Pant and Bodysuit Set Navy Dino 18 Months](https://m.media-amazon.com/images/I/41H4-ns+l-L.jpg)**Simple Joys by Carters Boys 4-Piece Jacket Pant and Bodysuit Set Navy Dino 18 Months** Simple Joys by Carter's**$20.44**4.8★19,648 reviews](https://www.amazon.com/dp/B07MY1XKFH) [![Rosibel Toddler Baby Boy Sweatsuit Set: 2 Piece Fall Clothes Long Sleeve Solid Sweatshirt and Pants Winter Outfits for Infant 12-18 Months Grey](https://m.media-amazon.com/images/I/41aESJR2v4L.jpg)**Rosibel Toddler Baby Boy Sweatsuit Set: 2 Piece Fall Clothes Long Sleeve Solid Sweatshirt and Pants Winter Outfits for Infant 12-18 Months Grey** Rosibel**$14.86**4.6★181 reviews](https://www.amazon.com/dp/B0FJF94MY2) [![Simple Joys by Carters Baby Boys 5-Pack Long-Sleeve Bodysuit Shirt bears/animals green/stripes 18 Months](https://m.media-amazon.com/images/I/41re+P0I+bL.jpg)**Simple Joys by Carters Baby Boys 5-Pack Long-Sleeve Bodysuit Shirt bears/animals green/stripes 18 Months** Simple Joys by Carter's**$17.40**4.8★39,809 reviews](https://www.amazon.com/dp/B0795YBN89) [![Simple Joys by Carters Baby 3-pack Rompers Blue Stripe/Turquoise Dino/Grey Navy 18 Months](https://m.media-amazon.com/images/I/51M0w-onD3L.jpg)**Simple Joys by Carters Baby 3-pack Rompers Blue Stripe/Turquoise Dino/Grey Navy 18 Months** Simple Joys by Carter's**$24.76**4.8★18,852 reviews](https://www.amazon.com/dp/B07211S6G7) [![Simple Joys Baby Boys 4-pack pant Pants Grey/Blue/Red Side Stripe 18 Months](https://m.media-amazon.com/images/I/416Xw7LBGuL.jpg)**Simple Joys Baby Boys 4-pack pant Pants Grey/Blue/Red Side Stripe 18 Months** Simple Joys by Carter's**$16.70**4.8★67,716 reviews](https://www.amazon.com/dp/B01MDUHNQR) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Size-Overall**22% *“Fits to size”* **Quality-Overall**14% *“Its a good quality set”* **Soft Feel**9% *“The material is very soft and thick”* **Comfort-Overall**7% *“Super comfortable”* **Warmth**4% *“So cute and warm”* **Value For Money**4% *“Great value”* **Advertised Vs Actual Product**4% *“As described”* **Material Quality**3% *“Soft material”* **Durability**3% *“very durable”* **Color**3% *“Color was nice”* ### **What buyers complain about ** **Size-Overall**37% *“Shorts big”* **Durability**4% *“they fall off sometimes”* **Material Quality**3% *“not only were we incredibly disappointed with the cheap material”* **Quality-Overall**3% *“Poor quality”* **Feet Fit**3% *“These wont stay on his feet”* **Allergies**3% *“They give my baby blisters”* **Gap/Hole**2% *“came with hole in pants”* **Hard Feel**2% *“Not soft enough to be considered as bare foot”* **Ease Of Use**2% *“Not easy to stay on”* **Shrinkage Resistance**2% *“Shrinking”* #### **Top return reasons**- Size-Overall47% - Feet Fit20% - Length11% - Material Quality4% - Width2% - Quality-Overall2% - Advertised Vs Actual Product2% - Color2% - Value For Money1% - Waist Fit1%