---
title: "100% cashmere scarf — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/100-cashmere-scarf"
last_updated: "2026-07-14T01:32:11.681Z"
locale: en
meta:
  description: "a small market ($0/yr) — 100% cashmere scarf doesn't clear our bar today."
  "og:description": "a small market ($0/yr) — 100% cashmere scarf doesn't clear our bar today."
  "og:title": "100% cashmere scarf — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
---

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# **100% cashmere scarf**

**Skip it**

A small market ($0/yr) — this niche doesn't clear our bar today.

Market size 0Growth 0Conversion 0Competition 89Returns 23Price range 62Avg price 88Brand share 67Review moat 66Quality gap 55

**Competition**

**Great****26%**

top-5 click share — an open shelf

**Avg price**

**Great****$63.54**

avg listing price — sweet spot $15–$100

**Brand share**

**Good****65%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****870.64**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****$6.98–$144.05**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Returns**

**Bad****6.5%**

return rate — above 6% kills the launch gate

**Market size**

**Bad****$0**

$0/yr · 60K searches

**Growth**

**Bad****-57.0%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.0%**

search→purchase rate — share of searches ending in a sale

## **Competition**

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

**Brands**

**24 **▲rising

**Sellers**

**31**

**Top-5 brand share**

**65%**

**Open market**

**35%**

- RYYOYY29% - WASALUYA10% - NUOHEMULE7% - FURTALK7% - Villand6% - Velanio Cashmere6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$06%$09%$012%$01101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 53 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![RYYOYY Soft Cashmere Blend Wrap Chic Scarf Stole for Women Wayfarer Travel Extra Large 87x28 White](https://m.media-amazon.com/images/I/31AuGbQMG1L.jpg)**RYYOYY Soft Cashmere Blend Wrap Chic Scarf Stole for Women Wayfarer Travel Extra Large 87x28 White**RYYOYY**$59.02**4.6★365 rev](https://www.amazon.com/dp/B0DB865HJ2) [2![FURTALK Pashmina Shawl Wraps for Women Evening Dresses Blanket Scarves Fashion Scarf Wedding Gifts](https://m.media-amazon.com/images/I/31lB1E1fxKL.jpg)**FURTALK Pashmina Shawl Wraps for Women Evening Dresses Blanket Scarves Fashion Scarf Wedding Gifts**FURTALK**$14.92**4.7★7,498 rev](https://www.amazon.com/dp/B07G43XJ63) [3![RYYOYY Luxury 100% Cashmere Wrap Soft Scarf Stole Knitted Shawl for Women Wayfarer Travel Extra Large 87x28 White](https://m.media-amazon.com/images/I/31cMWJL2chL.jpg)**RYYOYY Luxury 100% Cashmere Wrap Soft Scarf Stole Knitted Shawl for Women Wayfarer Travel Extra Large 87x28 White**RYYOYY**$120.27**4.6★106 rev](https://www.amazon.com/dp/B0D9CNHVGX) [4![WASALUYA Luxury 100% Cashmere Wrap for Women 71x24 Knitted Cashmere Shawl Lightweight Travel Scarf with Premium Gift Box](https://m.media-amazon.com/images/I/41OtSwQWQnL.jpg)**WASALUYA Luxury 100% Cashmere Wrap for Women 71x24 Knitted Cashmere Shawl Lightweight Travel Scarf with Premium Gift Box**WASALUYA**$84.32**3.4★5 rev](https://www.amazon.com/dp/B0G25LCRVQ) [5![NUOHEMULE 100% Pure Cashmere Shawl Wraps for Women 91 x 40 Oversized Feather-Light Cashmere Scarf for All Seasons Luxury Travel Pashmina Wraps for Womens and Ladys Evening Wedding Gifts](https://m.media-amazon.com/images/I/41kGo2bnbaL.jpg)**NUOHEMULE 100% Pure Cashmere Shawl Wraps for Women 91 x 40 Oversized Feather-Light Cashmere Scarf for All Seasons Luxury Travel Pashmina Wraps for Womens and Ladys Evening Wedding Gifts**NUOHEMULE**$68.40**4.2★133 rev](https://www.amazon.com/dp/B0C5CV7M11)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![KVSS Womens Fine Knit Shawl 45% Silk 55% Cashmere X Gauge 120/2NM Yarn Lightweight Spring Summer Wrap Scarf](https://m.media-amazon.com/images/I/41LBdAy5loL.jpg)**KVSS Womens Fine Knit Shawl 45% Silk 55% Cashmere X Gauge 120/2NM Yarn Lightweight Spring Summer Wrap Scarf**KVSS**$93.55**11 rev4mo ago](https://www.amazon.com/dp/B0GC74NM9P) [![KVSS Womens Fine Knit Shawl 45% Silk 55% Cashmere X Gauge 120/2NM Yarn Lightweight Spring Summer Wrap Scarf](https://m.media-amazon.com/images/I/31t9QxbUnsL.jpg)**KVSS Womens Fine Knit Shawl 45% Silk 55% Cashmere X Gauge 120/2NM Yarn Lightweight Spring Summer Wrap Scarf**KVSS**$96.11**11 rev4mo ago](https://www.amazon.com/dp/B0GC6542R4) [![WASALUYA Luxury 100% Cashmere Wrap for Women 71x24 Knitted Cashmere Shawl Lightweight Travel Scarf with Premium Gift Box](https://m.media-amazon.com/images/I/41OtSwQWQnL.jpg)**WASALUYA Luxury 100% Cashmere Wrap for Women 71x24 Knitted Cashmere Shawl Lightweight Travel Scarf with Premium Gift Box**WASALUYA**$84.32**5 rev8mo ago](https://www.amazon.com/dp/B0G25LCRVQ) [![WASALUYA Luxury 100% Cashmere Wrap for Women 71x24 Knitted Cashmere Shawl Lightweight Travel Scarf with Premium Gift Box](https://m.media-amazon.com/images/I/31Tf5hVmY9L.jpg)**WASALUYA Luxury 100% Cashmere Wrap for Women 71x24 Knitted Cashmere Shawl Lightweight Travel Scarf with Premium Gift Box**WASALUYA**$82.18**30 rev8mo ago](https://www.amazon.com/dp/B0G24YS33P) [![WASALUYA Luxury 100% Cashmere Wrap for Women 71x24 Knitted Cashmere Shawl Lightweight Travel Scarf with Premium Gift Box](https://m.media-amazon.com/images/I/31nJfgH5YSL.jpg)**WASALUYA Luxury 100% Cashmere Wrap for Women 71x24 Knitted Cashmere Shawl Lightweight Travel Scarf with Premium Gift Box**WASALUYA**$84.86**30 rev8mo ago](https://www.amazon.com/dp/B0G24YC66Y)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![WASALUYA Luxury 100% Cashmere Wrap for Women 71x24 Knitted Cashmere Shawl Lightweight Travel Scarf with Premium Gift Box](https://m.media-amazon.com/images/I/41OtSwQWQnL.jpg)**WASALUYA Luxury 100% Cashmere Wrap for Women 71x24 Knitted Cashmere Shawl Lightweight Travel Scarf with Premium Gift Box**WASALUYA**$84.32**3.4★**▲ 249%**](https://www.amazon.com/dp/B0G25LCRVQ) [![NUOHEMULE 100% Pure Cashmere Shawl Wraps for Women 91 x 40 Oversized Feather-Light Cashmere Scarf for All Seasons Luxury Travel Pashmina Wraps for Womens and Ladys Evening Wedding Gifts](https://m.media-amazon.com/images/I/318ol-ZBgVL.jpg)**NUOHEMULE 100% Pure Cashmere Shawl Wraps for Women 91 x 40 Oversized Feather-Light Cashmere Scarf for All Seasons Luxury Travel Pashmina Wraps for Womens and Ladys Evening Wedding Gifts**NUOHEMULE**$65.13**4.2★**▲ 249%**](https://www.amazon.com/dp/B0FHGMV19S) [![KVSS Womens Fine Knit Shawl 45% Silk 55% Cashmere X Gauge 120/2NM Yarn Lightweight Spring Summer Wrap Scarf](https://m.media-amazon.com/images/I/41LBdAy5loL.jpg)**KVSS Womens Fine Knit Shawl 45% Silk 55% Cashmere X Gauge 120/2NM Yarn Lightweight Spring Summer Wrap Scarf**KVSS**$93.55**4.3★**▲ 245%**](https://www.amazon.com/dp/B0GC74NM9P) [![KVSS Womens Fine Knit Shawl 45% Silk 55% Cashmere X Gauge 120/2NM Yarn Lightweight Spring Summer Wrap Scarf](https://m.media-amazon.com/images/I/31t9QxbUnsL.jpg)**KVSS Womens Fine Knit Shawl 45% Silk 55% Cashmere X Gauge 120/2NM Yarn Lightweight Spring Summer Wrap Scarf**KVSS**$96.11**4.3★**▲ 244%**](https://www.amazon.com/dp/B0GC6542R4) [![Dalle Piane Cashmere Womens 100% Cashmere Scarf Sky](https://m.media-amazon.com/images/I/418aTrBd+-L.jpg)**Dalle Piane Cashmere Womens 100% Cashmere Scarf Sky**Dalle Piane Cashmere**$81.70**4.6★**▲ 236%**](https://www.amazon.com/dp/B0BDZL9DY5)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 23 weeks — -57.0% search growth over the last 90 days.

1K600Spike '26Feb '26Feb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Soft Feel**22%

*“Buttery Soft”*

**Quality-Overall**14%

*“Excellent quality”*

**Warmth**11%

*“keeps me warm”*

**Color**10%

*“The color is vibrant”*

**Size-Overall**5%

*“Great size”*

**Weight Light**5%

*“Beautiful feel and lightweight”*

**Value For Money**4%

*“Great price too”*

**Material Quality**3%

*“Soft material”*

**Comfort-Overall**3%

*“feels very comfortable”*

**Gifting Purpose**3%

*“Great gift”*

### **What buyers complain about **

**Color**8%

*“The color is dull”*

**Quality-Overall**7%

*“Cheaply made”*

**Thickness**7%

*“WAY TOO THIN”*

**Size-Overall**6%

*“its a lot bigger than I expected it to be”*

**Pilling/Linting**4%

*“Shedding a lot of lint”*

**Material Quality**4%

*“Low quality fabric”*

**Value For Money**3%

*“Looks and feels expensive”*

**Wrinkles**3%

*“Edges curl under”*

**Smell**3%

*“Did have a very faint smell”*

**Warmth**3%

*“if def doesnt make you any warmer”*

### **Top return reasons **

**Color**18%

**Size-Overall**17%

**Material Quality**14%

**Length**11%

**Thin**8%

**Weight Heavy**6%

**Value For Money**4%

**Advertised Vs Actual Product**4%

**Quality-Overall**3%

**Width**2%