---
title: "samsung s23 — Niche Verdict: Launch it (70/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/cell-phones-accessories/samsung-s23"
last_updated: "2026-07-10T02:01:56.866Z"
locale: en
meta:
  description: "samsung s23 clears our launch bar: a $8.4M/yr market growing +70.4% with returns at 3.9%."
  "og:description": "samsung s23 clears our launch bar: a $8.4M/yr market growing +70.4% with returns at 3.9%."
  "og:title": "samsung s23 — Niche Verdict: Launch it (70/100) | Amazon United States - Flapen"
---

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# **samsung s23**

**Launch it****70/100 **

samsung s23 clears our launch bar: a $8.4M/yr market growing +70.4% with returns at 3.9%.

**Market/yr**

**$8.4M**

**Growth (1y)**

**+70.4%**

**Products**

**39**

**Brands**

**1**

was 1 a year ago

**Sellers**

**170**

**Price range**

**$116.13–$509.22**

**Returns**

**3.9%**

**Rating**

**4.0★**

**Launch it**

Scored 70/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**78**

 ×0.30

Growth

**56**

 ×0.30

Competition

**70**

 ×0.20

Quality gap

**84**

 ×0.10

Returns

**69**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 38 weeks — +70.4% year over year.

125K63KBlack Friday '25Oct '25Nov '25Jan '26Feb '26Apr '26May '26

## **Competition**

- Samsung100%

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them. 1 brands and 170 sellers compete here.

**Brands**

**1 **—flat

was 1 a year ago

**Sellers**

**170**

**Top 5 brand share**

**100%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Samsung Galaxy S22 5G 128GB Phantom Black - Unlocked (Renewed)](https://m.media-amazon.com/images/I/41KLN9w3jtL.jpg) [**Samsung Galaxy S22 5G 128GB Phantom Black - Unlocked (Renewed)**](https://www.amazon.com/dp/B09V5LDZQ4)

Samsung$177.793.9★2,61814%▼falling

2
![Samsung Galaxy S22 Ultra 5G US Version 128GB Black - Unlocked (Renewed)](https://m.media-amazon.com/images/I/51UISHNkmTL.jpg) [**Samsung Galaxy S22 Ultra 5G US Version 128GB Black - Unlocked (Renewed)**](https://www.amazon.com/dp/B09VD33WHW)

Samsung$307.253.8★9,18510%▼falling

3
![SAMSUNG Galaxy S23 5G US Version 128GB Phantom Black - Unlocked (Renewed)](https://m.media-amazon.com/images/I/31ts6Cwt7TL.jpg) [**SAMSUNG Galaxy S23 5G US Version 128GB Phantom Black - Unlocked (Renewed)**](https://www.amazon.com/dp/B0C5B736X3)

Samsung$246.214.1★1,62010%▲rising

4
![Samsung Galaxy S22 5G US Version 128GB Pink Gold - Unlocked (Renewed)](https://m.media-amazon.com/images/I/31z923x+BEL.jpg) [**Samsung Galaxy S22 5G US Version 128GB Pink Gold - Unlocked (Renewed)**](https://www.amazon.com/dp/B09V9Z1WLN)

Samsung$177.363.9★5,6265%▲rising

5
![Samsung Galaxy S23 FE 5G US Version 128GB Black - Unlocked (Renewed)](https://m.media-amazon.com/images/I/41wFAbaH33L.jpg) [**Samsung Galaxy S23 FE 5G US Version 128GB Black - Unlocked (Renewed)**](https://www.amazon.com/dp/B0CRPQ8W8X)

Samsung$225.034.4★9744%▲rising

6
![SAMSUNG Galaxy S22 128 GB Green (Renewed)](https://m.media-amazon.com/images/I/41OeDpNjMwL.jpg) [**SAMSUNG Galaxy S22 128 GB Green (Renewed)**](https://www.amazon.com/dp/B09V1NGFN4)

Samsung$177.253.9★5,6263%▼falling

7
![Samsung Galaxy S24 5G US Version 128GB Onyx Black - Unlocked (Renewed)](https://m.media-amazon.com/images/I/31WHCDQbNPL.jpg) [**Samsung Galaxy S24 5G US Version 128GB Onyx Black - Unlocked (Renewed)**](https://www.amazon.com/dp/B0D364RMMP)

Samsung$348.924.0★9933%—flat

8
![Samsung Galaxy S23 5G US Version 128GB Lavender - Unlocked (Renewed)](https://m.media-amazon.com/images/I/311s4itdb2L.jpg) [**Samsung Galaxy S23 5G US Version 128GB Lavender - Unlocked (Renewed)**](https://www.amazon.com/dp/B0C5PZKN47)

Samsung$249.294.3★1,4783%▲rising

9
![SAMSUNG Galaxy S22 Ultra 5G (128GB 8GB) 6.8 AMOLED 2X 108MP Camera Global Volte (Fully Unlocked for AT&T Verizon T-Mobile Global) S908U1 (w/ 25W Super Fast Charger Phantom Black)](https://m.media-amazon.com/images/I/61UBqGLXF0L.jpg) [**SAMSUNG Galaxy S22 Ultra 5G (128GB 8GB) 6.8 AMOLED 2X 108MP Camera Global Volte (Fully Unlocked for AT&T Verizon T-Mobile Global) S908U1 (w/ 25W Super Fast Charger Phantom Black)**](https://www.amazon.com/dp/B0BPDFG5Y1)

Samsung$509.223.3★723%▲rising

10

![Samsung Galaxy S22 Ultra 5G US Version 128GB Burgundy - Unlocked (Renewed)](https://m.media-amazon.com/images/I/51c5KkqoXVL.jpg) [**Samsung Galaxy S22 Ultra 5G US Version 128GB Burgundy - Unlocked (Renewed)**](https://www.amazon.com/dp/B0B6WNSGDK)

Samsung$307.823.8★9,1853%▲rising

11

![Samsung Galaxy S22 Ultra 5G 128GB + 8GB RAM Phantom Black - Unlocked (International Version) (Renewed)](https://m.media-amazon.com/images/I/41W5mqr5r8L.jpg) [**Samsung Galaxy S22 Ultra 5G 128GB + 8GB RAM Phantom Black - Unlocked (International Version) (Renewed)**](https://www.amazon.com/dp/B0BPDQQ4F7)

Samsung$321.173.6★3203%—flat

12

![Samsung Galaxy S20 5G 128GB Cosmic Gray - Unlocked (Renewed)](https://m.media-amazon.com/images/I/41WR26Lh4aL.jpg) [**Samsung Galaxy S20 5G 128GB Cosmic Gray - Unlocked (Renewed)**](https://www.amazon.com/dp/B08B8Y5R4Y)

Samsung$167.234.0★3,9043%—flat

13

![SAMSUNG Galaxy S23 5G SM-S911B/DS 128GB 8GB RAM 50 MP Camera Factory Unlocked Phantom Black](https://m.media-amazon.com/images/I/31ywwol8YeL.jpg) [**SAMSUNG Galaxy S23 5G SM-S911B/DS 128GB 8GB RAM 50 MP Camera Factory Unlocked Phantom Black**](https://www.amazon.com/dp/B0BSLDLVYM)

Samsung$329.644.0★1612%▲rising

14

![Samsung Galaxy S22 Ultra 5G 256GB Phantom Black - Unlocked (Renewed)](https://m.media-amazon.com/images/I/51UISHNkmTL.jpg) [**Samsung Galaxy S22 Ultra 5G 256GB Phantom Black - Unlocked (Renewed)**](https://www.amazon.com/dp/B0B5Y5H47D)

Samsung$348.724.1★1,2202%—flat

15

![Samsung Galaxy S22 Ultra 5G US Version 512GB Phantom Black - Unlocked (Renewed)](https://m.media-amazon.com/images/I/41Ojw8ibQGL.jpg) [**Samsung Galaxy S22 Ultra 5G US Version 512GB Phantom Black - Unlocked (Renewed)**](https://www.amazon.com/dp/B09WZF9633)

Samsung$368.123.8★9,1852%—flat

**~~Showing 15 of 39 — show all ~~**

## **Product shelf**

All 39 tracked products in this niche.

Top sellersNewestTrending

[![Samsung Galaxy S22 5G 128GB Phantom Black - Unlocked (Renewed)](https://m.media-amazon.com/images/I/41KLN9w3jtL.jpg)**Samsung Galaxy S22 5G 128GB Phantom Black - Unlocked (Renewed)** Samsung**$177.79**3.9★2,618 reviews](https://www.amazon.com/dp/B09V5LDZQ4) [![Samsung Galaxy S22 Ultra 5G US Version 128GB Black - Unlocked (Renewed)](https://m.media-amazon.com/images/I/51UISHNkmTL.jpg)**Samsung Galaxy S22 Ultra 5G US Version 128GB Black - Unlocked (Renewed)** Samsung**$307.25**3.8★9,185 reviews](https://www.amazon.com/dp/B09VD33WHW) [![SAMSUNG Galaxy S23 5G US Version 128GB Phantom Black - Unlocked (Renewed)](https://m.media-amazon.com/images/I/31ts6Cwt7TL.jpg)**SAMSUNG Galaxy S23 5G US Version 128GB Phantom Black - Unlocked (Renewed)** Samsung**$246.21**4.1★1,620 reviews](https://www.amazon.com/dp/B0C5B736X3) [![Samsung Galaxy S22 5G US Version 128GB Pink Gold - Unlocked (Renewed)](https://m.media-amazon.com/images/I/31z923x+BEL.jpg)**Samsung Galaxy S22 5G US Version 128GB Pink Gold - Unlocked (Renewed)** Samsung**$177.36**3.9★5,626 reviews](https://www.amazon.com/dp/B09V9Z1WLN) [![Samsung Galaxy S23 FE 5G US Version 128GB Black - Unlocked (Renewed)](https://m.media-amazon.com/images/I/41wFAbaH33L.jpg)**Samsung Galaxy S23 FE 5G US Version 128GB Black - Unlocked (Renewed)** Samsung**$225.03**4.4★974 reviews](https://www.amazon.com/dp/B0CRPQ8W8X) [![SAMSUNG Galaxy S22 128 GB Green (Renewed)](https://m.media-amazon.com/images/I/41OeDpNjMwL.jpg)**SAMSUNG Galaxy S22 128 GB Green (Renewed)** Samsung**$177.25**3.9★5,626 reviews](https://www.amazon.com/dp/B09V1NGFN4) [![Samsung Galaxy S24 5G US Version 128GB Onyx Black - Unlocked (Renewed)](https://m.media-amazon.com/images/I/31WHCDQbNPL.jpg)**Samsung Galaxy S24 5G US Version 128GB Onyx Black - Unlocked (Renewed)** Samsung**$348.92**4.0★993 reviews](https://www.amazon.com/dp/B0D364RMMP) [![Samsung Galaxy S23 5G US Version 128GB Lavender - Unlocked (Renewed)](https://m.media-amazon.com/images/I/311s4itdb2L.jpg)**Samsung Galaxy S23 5G US Version 128GB Lavender - Unlocked (Renewed)** Samsung**$249.29**4.3★1,478 reviews](https://www.amazon.com/dp/B0C5PZKN47)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Value For Money**15%

*“Reasonable price”*

**Quality-Overall**15%

*“Build quality is solid”*

**Product Condition**11%

*“looks brand new”*

**Advertised Vs Actual Product**10%

*“As Advertised”*

**Battery Life**4%

*“Battery lasts long”*

**Camera Quality**4%

*“Camera is great”*

**Functionality-Overall**3%

*“and functionality”*

**Efficiency**3%

*“Phone functions fine”*

**Connectivity-Overall**3%

*“perfect And No connection issues”*

**Durability**3%

*“Durable”*

### **What buyers complain about **

**Battery Life**10%

*“Short battery life”*

**Charging**8%

*“Not Charging”*

**Connectivity-Overall**8%

*“Wouldn't stay connected”*

**Quality-Overall**7%

*“Very poor quality only lasted 3 months”*

**Functionality-Overall**7%

*“Extremely Poor Functionality”*

**Durability**7%

*“Blacked out”*

**Advertised Vs Actual Product**5%

*“Not as described”*

**Software/Application**4%

*“won't update software”*

**Heating**3%

*“The battery gets very hot sometimes”*

**Product Condition**3%

*“it was used”*

#### **Top return reasons**- Connectivity-Overall11% - Functionality-Overall10% - Advertised Vs Actual Product9% - Charging8% - Size-Overall7% - Battery Life6% - Compatibility-Overall5% - Touch Screen5% - Defective Material/Parts4% - Display-Overall4%