--- title: "samsung galaxy s10e — Niche Verdict: Launch it (63/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/cell-phones-accessories/samsung-galaxy-s10e" last_updated: "2026-07-09T23:05:44.858Z" locale: en meta: description: "samsung galaxy s10e clears our launch bar: a $3.0M/yr market growing +84.2% with returns at 4.7%." "og:description": "samsung galaxy s10e clears our launch bar: a $3.0M/yr market growing +84.2% with returns at 4.7%." "og:title": "samsung galaxy s10e — Niche Verdict: Launch it (63/100) | Amazon United States - Flapen" --- Back to Flapen home # **samsung galaxy s10e** **Launch it****63/100 ** samsung galaxy s10e clears our launch bar: a $3.0M/yr market growing +84.2% with returns at 4.7%. **Market/yr** **$3.0M** **Growth (1y)** **+84.2%** **Products** **38** **Brands** **2** was 2 a year ago **Sellers** **126** **Price range** **$105.02–$802.90** **Returns** **4.7%** **Rating** **4.2★** **Launch it** Scored 63/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **54** ×0.30 Growth **60** ×0.30 Competition **73** ×0.20 Quality gap **74** ×0.10 Returns **62** ×0.10 ## **Demand** Weekly Amazon search volume, last 103 weeks — +84.2% year over year. 51K26KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Nov, Dec · busiest ÷ quietest = 2.0× ## **Competition** - Samsung99% - SAMSUNG1% Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen. 2 brands and 126 sellers compete here. **Brands** **2 **—flat was 2 a year ago **Sellers** **126** **Top 5 brand share** **100%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Samsung Galaxy S10 128GB + 6GB RAM Prism Black - Unlocked (Renewed)](https://m.media-amazon.com/images/I/41wn0nSW3GL.jpg) [**Samsung Galaxy S10 128GB + 6GB RAM Prism Black - Unlocked (Renewed)**](https://www.amazon.com/dp/B08KSGND8P) Samsung$154.544.3★66012%—flat 2 ![Samsung Galaxy S10e 128GB Prism Black - Unlocked (Renewed)](https://m.media-amazon.com/images/I/41LoTi0R45L.jpg) [**Samsung Galaxy S10e 128GB Prism Black - Unlocked (Renewed)**](https://www.amazon.com/dp/B0CY3NBVN1) Samsung$137.494.2★3229%—flat 3 ![Samsung Galaxy S20 FE 5G 128GB Cloud Navy - Unlocked (Renewed)](https://m.media-amazon.com/images/I/41nRqkUXE1L.jpg) [**Samsung Galaxy S20 FE 5G 128GB Cloud Navy - Unlocked (Renewed)**](https://www.amazon.com/dp/B08L34JQ9C) Samsung$144.533.9★5,5327%▼falling 4 ![Samsung Galaxy S20 Ultra 128GB Cosmic Black - Fully Unlocked (Renewed)](https://m.media-amazon.com/images/I/41opDjJrt0L.jpg) [**Samsung Galaxy S20 Ultra 128GB Cosmic Black - Fully Unlocked (Renewed)**](https://www.amazon.com/dp/B08HH2LBHF) Samsung$209.833.9★2,4836%▲rising 5 ![Samsung Galaxy S20 FE 5G 128GB + 6GB RAM Cloud Navy - Unlocked (Renewed)](https://m.media-amazon.com/images/I/4179Fmhl0SL.jpg) [**Samsung Galaxy S20 FE 5G 128GB + 6GB RAM Cloud Navy - Unlocked (Renewed)**](https://www.amazon.com/dp/B08Y7ZQQ81) Samsung$144.654.0★2,2836%▲rising 6 ![Samsung Galaxy S20 Ultra 128GB Cosmic Gray - Fully Unlocked (Renewed)](https://m.media-amazon.com/images/I/4194tdXPd0L.jpg) [**Samsung Galaxy S20 Ultra 128GB Cosmic Gray - Fully Unlocked (Renewed)**](https://www.amazon.com/dp/B08H7RJLM2) Samsung$212.664.0★2,3585%▼falling 7 ![SAMSUNG Galaxy S10+ Plus (128GB 8GB) 6.4 AMOLED Snapdragon 855 IP68 Water Resistant 4G LTE (Fully Unlocked US Model for T-Mobile AT&T Verizon Global) G975U1 (Wireless Charger Bundle Black)](https://m.media-amazon.com/images/I/41F4lqaU4CL.jpg) [**SAMSUNG Galaxy S10+ Plus (128GB 8GB) 6.4 AMOLED Snapdragon 855 IP68 Water Resistant 4G LTE (Fully Unlocked US Model for T-Mobile AT&T Verizon Global) G975U1 (Wireless Charger Bundle Black)**](https://www.amazon.com/dp/B08GYJM5WW) Samsung$321.463.6★445%▲rising 8 ![Samsung Galaxy S20 5G 128GB Cosmic Gray - Unlocked (Renewed)](https://m.media-amazon.com/images/I/41WR26Lh4aL.jpg) [**Samsung Galaxy S20 5G 128GB Cosmic Gray - Unlocked (Renewed)**](https://www.amazon.com/dp/B08B8Y5R4Y) Samsung$167.234.0★3,9044%—flat 9 ![Samsung Galaxy S10+ 128GB Prism Black - AT&T (Renewed)](https://m.media-amazon.com/images/I/41fc3SmHIaL.jpg) [**Samsung Galaxy S10+ 128GB Prism Black - AT&T (Renewed)**](https://www.amazon.com/dp/B07TSR1VDZ) Samsung$171.444.4★4214%—flat 10 ![Samsung Galaxy Tab S10+ Plus 12.4 256GB Android Tablet Galaxy AI Tools Circle to Search AMOLED 2X Display Long Battery Life Durable Design S Pen for Note-Taking US Version Moonstone Gray](https://m.media-amazon.com/images/I/31-gGZ3gMyL.jpg) [**Samsung Galaxy Tab S10+ Plus 12.4 256GB Android Tablet Galaxy AI Tools Circle to Search AMOLED 2X Display Long Battery Life Durable Design S Pen for Note-Taking US Version Moonstone Gray**](https://www.amazon.com/dp/B0D84MHZX5) Samsung$802.904.7★7423%—flat 11 ![Samsung Galaxy Tab S10 Lite 6GB RAM 128GB 2TB Expand Long Battery Life 10.9 LCD S Pen for Note-Taking Exynos 1380 Circle to Search AI Tools Gray](https://m.media-amazon.com/images/I/41WA3lNLTkL.jpg) [**Samsung Galaxy Tab S10 Lite 6GB RAM 128GB 2TB Expand Long Battery Life 10.9 LCD S Pen for Note-Taking Exynos 1380 Circle to Search AI Tools Gray**](https://www.amazon.com/dp/B0FF5JJ3CP) Samsung$275.794.6★1,1013%▲rising 12 ![Samsung Galaxy S10 128GB Prism Blue - Unlocked (Renewed)](https://m.media-amazon.com/images/I/41rT+StgoTL.jpg) [**Samsung Galaxy S10 128GB Prism Blue - Unlocked (Renewed)**](https://www.amazon.com/dp/B0CX986Q57) Samsung$152.164.1★843%—flat 13 ![Samsung Galaxy S10e 128GB + 6GB RAM Prism Black - Locked to T-Mobile (Renewed)](https://m.media-amazon.com/images/I/41f9ZdDxOZL.jpg) [**Samsung Galaxy S10e 128GB + 6GB RAM Prism Black - Locked to T-Mobile (Renewed)**](https://www.amazon.com/dp/B0BQBTD14R) Samsung$136.784.3★3272%▼falling 14 ![Samsung Galaxy S10+ Plus (128GB 8GB) 6.4 AMOLED Snapdragon 855 IP68 Water Resistant Global 4G LTE (GSM + CDMA) T-Mobile Unlocked (AT&T Verizon Sprint Metro) G975U (Prism Black)](https://m.media-amazon.com/images/I/41xSD69UYSL.jpg) [**Samsung Galaxy S10+ Plus (128GB 8GB) 6.4 AMOLED Snapdragon 855 IP68 Water Resistant Global 4G LTE (GSM + CDMA) T-Mobile Unlocked (AT&T Verizon Sprint Metro) G975U (Prism Black)**](https://www.amazon.com/dp/B08G5D9N9P) Samsung$245.624.0★2412%▼falling 15 ![Samsung Galaxy S10 128GB Prism White - Unlocked (Renewed)](https://m.media-amazon.com/images/I/21Pc1ZdjRyL.jpg) [**Samsung Galaxy S10 128GB Prism White - Unlocked (Renewed)**](https://www.amazon.com/dp/B0CN9T1P2Y) Samsung$153.314.2★1512%▼falling **~~Showing 15 of 38 — show all ~~** ## **Product shelf** All 38 tracked products in this niche. Top sellersNewestTrending [![Samsung Galaxy S10 128GB + 6GB RAM Prism Black - Unlocked (Renewed)](https://m.media-amazon.com/images/I/41wn0nSW3GL.jpg)**Samsung Galaxy S10 128GB + 6GB RAM Prism Black - Unlocked (Renewed)** Samsung**$154.54**4.3★660 reviews](https://www.amazon.com/dp/B08KSGND8P) [![Samsung Galaxy S10e 128GB Prism Black - Unlocked (Renewed)](https://m.media-amazon.com/images/I/41LoTi0R45L.jpg)**Samsung Galaxy S10e 128GB Prism Black - Unlocked (Renewed)** Samsung**$137.49**4.2★322 reviews](https://www.amazon.com/dp/B0CY3NBVN1) [![Samsung Galaxy S20 FE 5G 128GB Cloud Navy - Unlocked (Renewed)](https://m.media-amazon.com/images/I/41nRqkUXE1L.jpg)**Samsung Galaxy S20 FE 5G 128GB Cloud Navy - Unlocked (Renewed)** Samsung**$144.53**3.9★5,532 reviews](https://www.amazon.com/dp/B08L34JQ9C) [![Samsung Galaxy S20 Ultra 128GB Cosmic Black - Fully Unlocked (Renewed)](https://m.media-amazon.com/images/I/41opDjJrt0L.jpg)**Samsung Galaxy S20 Ultra 128GB Cosmic Black - Fully Unlocked (Renewed)** Samsung**$209.83**3.9★2,483 reviews](https://www.amazon.com/dp/B08HH2LBHF) [![Samsung Galaxy S20 FE 5G 128GB + 6GB RAM Cloud Navy - Unlocked (Renewed)](https://m.media-amazon.com/images/I/4179Fmhl0SL.jpg)**Samsung Galaxy S20 FE 5G 128GB + 6GB RAM Cloud Navy - Unlocked (Renewed)** Samsung**$144.65**4.0★2,283 reviews](https://www.amazon.com/dp/B08Y7ZQQ81) [![Samsung Galaxy S20 Ultra 128GB Cosmic Gray - Fully Unlocked (Renewed)](https://m.media-amazon.com/images/I/4194tdXPd0L.jpg)**Samsung Galaxy S20 Ultra 128GB Cosmic Gray - Fully Unlocked (Renewed)** Samsung**$212.66**4.0★2,358 reviews](https://www.amazon.com/dp/B08H7RJLM2) [![SAMSUNG Galaxy S10+ Plus (128GB 8GB) 6.4 AMOLED Snapdragon 855 IP68 Water Resistant 4G LTE (Fully Unlocked US Model for T-Mobile AT&T Verizon Global) G975U1 (Wireless Charger Bundle Black)](https://m.media-amazon.com/images/I/41F4lqaU4CL.jpg)**SAMSUNG Galaxy S10+ Plus (128GB 8GB) 6.4 AMOLED Snapdragon 855 IP68 Water Resistant 4G LTE (Fully Unlocked US Model for T-Mobile AT&T Verizon Global) G975U1 (Wireless Charger Bundle Black)** Samsung**$321.46**3.6★44 reviews](https://www.amazon.com/dp/B08GYJM5WW) [![Samsung Galaxy S20 5G 128GB Cosmic Gray - Unlocked (Renewed)](https://m.media-amazon.com/images/I/41WR26Lh4aL.jpg)**Samsung Galaxy S20 5G 128GB Cosmic Gray - Unlocked (Renewed)** Samsung**$167.23**4.0★3,904 reviews](https://www.amazon.com/dp/B08B8Y5R4Y) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Quality-Overall**15% *“The screen quality is good”* **Value For Money**15% *“Value for money”* **Product Condition**8% *“Just like new”* **Advertised Vs Actual Product**5% *“Just what I needed”* **Battery Life**5% *“Battery life is good”* **Display Resolution**4% *“decent display”* **Durability**3% *“Worked great for a little while”* **Size-Overall**3% *“Awesome size”* **Camera Quality**3% *“Amazing camera”* **Charging**3% *“charging is fast enough”* ### **What buyers complain about ** **Durability**10% *“Broke quickly”* **Charging**9% *“It will not hold a charge”* **Battery Life**8% *“Battery does not work”* **Functionality-Overall**7% *“Doesn't work”* **Connectivity-Overall**7% *“could not get the device to connect”* **Quality-Overall**5% *“Definitely not excellent quality”* **Advertised Vs Actual Product**5% *“FALSE ADVERTISING”* **Product Condition**4% *“I understood it would not be brand new”* **Compatibility-Overall**4% *“said that my sim wasn't compatible”* **Software/Application**3% *“App malfunctions”* #### **Top return reasons**- Connectivity-Overall11% - Functionality-Overall11% - Charging8% - Compatibility-Overall8% - Advertised Vs Actual Product8% - Touch Screen6% - Value For Money6% - Size-Overall6% - Display-Overall5% - Battery Life5%