---
title: "phone charm — Niche Verdict: Skip it (53/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/cell-phones-accessories/phone-charm"
last_updated: "2026-07-10T01:42:00.643Z"
locale: en
meta:
  description: "a concentrated shelf (top 5 take 81% of clicks) — phone charm doesn't clear our bar today."
  "og:description": "a concentrated shelf (top 5 take 81% of clicks) — phone charm doesn't clear our bar today."
  "og:title": "phone charm — Niche Verdict: Skip it (53/100) | Amazon United States - Flapen"
---

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# **phone charm**

**Skip it****53/100 **

a concentrated shelf (top 5 take 81% of clicks) — phone charm doesn't clear our bar today.

**Market/yr**

**$1.3M**

**Growth (1y)**

**+365.0%**

**Products**

**13**

**Brands**

**12**

was 83 a year ago

**Sellers**

**16**

**Price range**

**$4.22–$29.56**

**Returns**

**4.5%**

**Rating**

**4.4★**

**Skip it**

Scored 53/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**39**

 ×0.30

Growth

**90**

 ×0.30

Competition

**13**

 ×0.20

Quality gap

**52**

 ×0.10

Returns

**64**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +365.0% year over year.

198K99KHoliday '24Spike '26Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: May, Jun · busiest ÷ quietest = 1.5×

## **Competition**

- MOUTAKEY34% - SURPHY31% - Lostars8% - CACOE5% - Yonlevres5% - Tiostep4% - Other (6 brands)13%

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack. 12 brands and 16 sellers compete here.

**Brands**

**12 **▼falling

was 83 a year ago

**Sellers**

**16**

**Top 5 brand share**

**83%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![MOUTAKEY Phone Wrist Strap Metal Phone Chain Wristlet Detachable Cellphone Lanyard with 2 Tether Tabs iPhone Wrist Strap For Women iPhone Bracelet Wristlet for girls Shopping Traveling Party Walking](https://m.media-amazon.com/images/I/31svwxpQ9bL.jpg) [**MOUTAKEY Phone Wrist Strap Metal Phone Chain Wristlet Detachable Cellphone Lanyard with 2 Tether Tabs iPhone Wrist Strap For Women iPhone Bracelet Wristlet for girls Shopping Traveling Party Walking**](https://www.amazon.com/dp/B0DGPM773X)

MOUTAKEY$13.554.5★66832%▲rising

2
![SURPHY 2 Pack Phone Lanyard for Cellphone Case Phone Wrist Strap for Case Cellphone Strap with 2-Color Braided Charm Wrist Lanyard for Women and Men Pink & Gray](https://m.media-amazon.com/images/I/41WWWFQoAHL.jpg) [**SURPHY 2 Pack Phone Lanyard for Cellphone Case Phone Wrist Strap for Case Cellphone Strap with 2-Color Braided Charm Wrist Lanyard for Women and Men Pink & Gray**](https://www.amazon.com/dp/B0CMLRZJRD)

SURPHY$8.634.6★4,73731%▲rising

3
![Lostars Marble Beaded Phone Wrist Strap Detachable Phone Bracelet Strap with Tether Tab Hands-Free Wristlet Strap (Rose Quartz)](https://m.media-amazon.com/images/I/41rCH665UaL.jpg) [**Lostars Marble Beaded Phone Wrist Strap Detachable Phone Bracelet Strap with Tether Tab Hands-Free Wristlet Strap (Rose Quartz)**](https://www.amazon.com/dp/B0C8D99XWJ)

Lostars$9.504.1★1,3078%▼falling

4
![CACOE Phone Lanyard 2 Pack-2 Adjustable Neck Strap 2 Phone Patches Universal Cell Phone Multifuctional Patch Lanyards Compatible with Most Smartphones(Black+Gray)](https://m.media-amazon.com/images/I/41GaU02JBUL.jpg) [**CACOE Phone Lanyard 2 Pack-2 Adjustable Neck Strap 2 Phone Patches Universal Cell Phone Multifuctional Patch Lanyards Compatible with Most Smartphones(Black+Gray)**](https://www.amazon.com/dp/B09WMG2GPM)

CACOE$9.644.4★10,2785%▲rising

5
![Yonlevres Flower Phone Lanyard Crossbody Strap Floral Cell Phone Lanyards for around the Neck Wristlet Wrist Strap Adjustable for Keys Case Accessories Travel Essentials](https://m.media-amazon.com/images/I/417q1TIrE7L.jpg) [**Yonlevres Flower Phone Lanyard Crossbody Strap Floral Cell Phone Lanyards for around the Neck Wristlet Wrist Strap Adjustable for Keys Case Accessories Travel Essentials**](https://www.amazon.com/dp/B0DR8PPQPY)

Yonlevres$8.154.5★2,2795%▲rising

6
![Tiostep Clip and Go Strap for Phone with Wallet Crossbody Phone Lanyard Adjustable and Detachable RFID Wristlet Wallet with ID Window and Zipper Black](https://m.media-amazon.com/images/I/41UDVbI644L.jpg) [**Tiostep Clip and Go Strap for Phone with Wallet Crossbody Phone Lanyard Adjustable and Detachable RFID Wristlet Wallet with ID Window and Zipper Black**](https://www.amazon.com/dp/B0DSFMCP2T)

Tiostep$12.694.4★1,9434%—flat

7
![KuakeCase Phone Lanyard Phone Wrist Strap for Cellphone Case Adjustable Anti Theft Cell Phone Strap with 2 Tether Tabs for All Smartphones Skin-Friendly & Universal Wrist lanyard Black](https://m.media-amazon.com/images/I/41x1OcLWrDL.jpg) [**KuakeCase Phone Lanyard Phone Wrist Strap for Cellphone Case Adjustable Anti Theft Cell Phone Strap with 2 Tether Tabs for All Smartphones Skin-Friendly & Universal Wrist lanyard Black**](https://www.amazon.com/dp/B0FSDXTGKC)

KuakeCase$12.894.2★653%▲rising

8
![2 Pcs Phone Charm Strap Universal Hand Phone Wrist Strap Camera Lanyard Pearl Beaded Cute Chain String Accessories Universal for iPhone 16 Pro Max Samsung Women Girls Phones Bag Keychain Beach Style](https://m.media-amazon.com/images/I/41hNEhoqmcL.jpg) [**2 Pcs Phone Charm Strap Universal Hand Phone Wrist Strap Camera Lanyard Pearl Beaded Cute Chain String Accessories Universal for iPhone 16 Pro Max Samsung Women Girls Phones Bag Keychain Beach Style**](https://www.amazon.com/dp/B0FGPDB11Y)

Casecond$10.904.5★1602%▲rising

9
![Case-Mate Beaded Phone Charm - Detachable Anti Theft Strap - Hands-Free iPhone Wrist Strap for Women - Phone Chain Wristlet - Fits Galaxy Pixel and More - Crystal Pearl Gold](https://m.media-amazon.com/images/I/31AO4ccf+eL.jpg) [**Case-Mate Beaded Phone Charm - Detachable Anti Theft Strap - Hands-Free iPhone Wrist Strap for Women - Phone Chain Wristlet - Fits Galaxy Pixel and More - Crystal Pearl Gold**](https://www.amazon.com/dp/B0CTJ119JX)

Case-Mate$16.664.1★2,1952%▼falling

10

![TENOC Beaded Phone Wrist Strap Cellphone Lanyard Chain Sparkling Wristlet Bracelet for Women Black](https://m.media-amazon.com/images/I/51CEr7uqfcL.jpg) [**TENOC Beaded Phone Wrist Strap Cellphone Lanyard Chain Sparkling Wristlet Bracelet for Women Black**](https://www.amazon.com/dp/B0D41LMXJ5)

TENOC$6.974.4★1,4162%▼falling

11

![MOUTAKEY Metal Cell Phone chain Crossbody Phone lanyard with 2 Tether Tabs Detachable iPhone Chain Crossbody Strap Non-rusting Solid iPhone Lanyard for Women Girls Travel Shopping Party Camping](https://m.media-amazon.com/images/I/41WoZ8cToBL.jpg) [**MOUTAKEY Metal Cell Phone chain Crossbody Phone lanyard with 2 Tether Tabs Detachable iPhone Chain Crossbody Strap Non-rusting Solid iPhone Lanyard for Women Girls Travel Shopping Party Camping**](https://www.amazon.com/dp/B0DBQ6GRQ4)

MOUTAKEY$18.164.5★6682%▲rising

12

![ClutchLoop Anti-Theft Phone Tether - Universal Adhesive Anchor Retractable Steel Line and Locking Carabiner (Midnight)](https://m.media-amazon.com/images/I/31D1SBbqCQL.jpg) [**ClutchLoop Anti-Theft Phone Tether - Universal Adhesive Anchor Retractable Steel Line and Locking Carabiner (Midnight)**](https://www.amazon.com/dp/B0FFV932ZL)

ClutchLoop$29.564.2★3672%▲rising

13

![SURDOCA Adjustable Phone Lanyard Camera Wrist Strap Nylon Wrist Lanyard Phone Wristlet Anti Theft Phone Strap Lanyard for Earphone USB Flash Drive ID Name Tag Badge](https://m.media-amazon.com/images/I/41mfSX-h0eL.jpg) [**SURDOCA Adjustable Phone Lanyard Camera Wrist Strap Nylon Wrist Lanyard Phone Wristlet Anti Theft Phone Strap Lanyard for Earphone USB Flash Drive ID Name Tag Badge**](https://www.amazon.com/dp/B0DNHVMZYH)

SURDOCA$4.224.6★1,3482%▼falling

## **Product shelf**

All 13 tracked products in this niche.

Top sellersNewestTrending

[![MOUTAKEY Phone Wrist Strap Metal Phone Chain Wristlet Detachable Cellphone Lanyard with 2 Tether Tabs iPhone Wrist Strap For Women iPhone Bracelet Wristlet for girls Shopping Traveling Party Walking](https://m.media-amazon.com/images/I/31svwxpQ9bL.jpg)**MOUTAKEY Phone Wrist Strap Metal Phone Chain Wristlet Detachable Cellphone Lanyard with 2 Tether Tabs iPhone Wrist Strap For Women iPhone Bracelet Wristlet for girls Shopping Traveling Party Walking** MOUTAKEY**$13.55**4.5★668 reviews](https://www.amazon.com/dp/B0DGPM773X) [![SURPHY 2 Pack Phone Lanyard for Cellphone Case Phone Wrist Strap for Case Cellphone Strap with 2-Color Braided Charm Wrist Lanyard for Women and Men Pink & Gray](https://m.media-amazon.com/images/I/41WWWFQoAHL.jpg)**SURPHY 2 Pack Phone Lanyard for Cellphone Case Phone Wrist Strap for Case Cellphone Strap with 2-Color Braided Charm Wrist Lanyard for Women and Men Pink & Gray** SURPHY**$8.63**4.6★4,737 reviews](https://www.amazon.com/dp/B0CMLRZJRD) [![Lostars Marble Beaded Phone Wrist Strap Detachable Phone Bracelet Strap with Tether Tab Hands-Free Wristlet Strap (Rose Quartz)](https://m.media-amazon.com/images/I/41rCH665UaL.jpg)**Lostars Marble Beaded Phone Wrist Strap Detachable Phone Bracelet Strap with Tether Tab Hands-Free Wristlet Strap (Rose Quartz)** Lostars**$9.50**4.1★1,307 reviews](https://www.amazon.com/dp/B0C8D99XWJ) [![CACOE Phone Lanyard 2 Pack-2 Adjustable Neck Strap 2 Phone Patches Universal Cell Phone Multifuctional Patch Lanyards Compatible with Most Smartphones(Black+Gray)](https://m.media-amazon.com/images/I/41GaU02JBUL.jpg)**CACOE Phone Lanyard 2 Pack-2 Adjustable Neck Strap 2 Phone Patches Universal Cell Phone Multifuctional Patch Lanyards Compatible with Most Smartphones(Black+Gray)** CACOE**$9.64**4.4★10,278 reviews](https://www.amazon.com/dp/B09WMG2GPM) [![Yonlevres Flower Phone Lanyard Crossbody Strap Floral Cell Phone Lanyards for around the Neck Wristlet Wrist Strap Adjustable for Keys Case Accessories Travel Essentials](https://m.media-amazon.com/images/I/417q1TIrE7L.jpg)**Yonlevres Flower Phone Lanyard Crossbody Strap Floral Cell Phone Lanyards for around the Neck Wristlet Wrist Strap Adjustable for Keys Case Accessories Travel Essentials** Yonlevres**$8.15**4.5★2,279 reviews](https://www.amazon.com/dp/B0DR8PPQPY) [![Tiostep Clip and Go Strap for Phone with Wallet Crossbody Phone Lanyard Adjustable and Detachable RFID Wristlet Wallet with ID Window and Zipper Black](https://m.media-amazon.com/images/I/41UDVbI644L.jpg)**Tiostep Clip and Go Strap for Phone with Wallet Crossbody Phone Lanyard Adjustable and Detachable RFID Wristlet Wallet with ID Window and Zipper Black** Tiostep**$12.69**4.4★1,943 reviews](https://www.amazon.com/dp/B0DSFMCP2T) [![KuakeCase Phone Lanyard Phone Wrist Strap for Cellphone Case Adjustable Anti Theft Cell Phone Strap with 2 Tether Tabs for All Smartphones Skin-Friendly & Universal Wrist lanyard Black](https://m.media-amazon.com/images/I/41x1OcLWrDL.jpg)**KuakeCase Phone Lanyard Phone Wrist Strap for Cellphone Case Adjustable Anti Theft Cell Phone Strap with 2 Tether Tabs for All Smartphones Skin-Friendly & Universal Wrist lanyard Black** KuakeCase**$12.89**4.2★65 reviews](https://www.amazon.com/dp/B0FSDXTGKC) [![2 Pcs Phone Charm Strap Universal Hand Phone Wrist Strap Camera Lanyard Pearl Beaded Cute Chain String Accessories Universal for iPhone 16 Pro Max Samsung Women Girls Phones Bag Keychain Beach Style](https://m.media-amazon.com/images/I/41hNEhoqmcL.jpg)**2 Pcs Phone Charm Strap Universal Hand Phone Wrist Strap Camera Lanyard Pearl Beaded Cute Chain String Accessories Universal for iPhone 16 Pro Max Samsung Women Girls Phones Bag Keychain Beach Style** Casecond**$10.90**4.5★160 reviews](https://www.amazon.com/dp/B0FGPDB11Y)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**14%

*“Good quality, Makes you feel secure”*

**Ease Of Use**9%

*“Easy to use”*

**Strength**8%

*“The ring is sturdy”*

**Advertised Vs Actual Product**8%

*“Accurate description”*

**Size-Overall**7%

*“Great size”*

**Value For Money**6%

*“Good price”*

**Durability**6%

*“It seems durable”*

**Security**5%

*“Pretty awesome and secure,”*

**Portability**5%

*“Great for travel”*

**Color**4%

*“The color is perfect”*

### **What buyers complain about **

**Durability**27%

*“didnt last”*

**Quality-Overall**9%

*“Bad quality”*

**Charging**7%

*“Charging interrupted”*

**Size-Overall**6%

*“Is bigger than I thought”*

**Strength**4%

*“Not strong enough”*

**Value For Money**3%

*“Not sure its worth the price”*

**Weight Heavy**3%

*“Item is really heavy”*

**Ease Of Use**2%

*“can't even use it”*

**Compatibility-Overall**2%

*“Phone does not fit completely back in case after this attached”*

**Functionality-Overall**2%

*“Impossible to take a picture or make a phone call while the cord is pulling to retract”*

#### **Top return reasons**- Size-Overall25% - Length11% - Advertised Vs Actual Product7% - Compatibility-Overall5% - Functionality-Overall5% - Quality-Overall4% - Defective Material/Parts4% - Value For Money4% - Charging3% - Weight Heavy3%