---
title: "phi mu — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/cell-phones-accessories/phi-mu"
last_updated: "2026-07-10T01:37:14.827Z"
locale: en
meta:
  description: "a small market ($7K/yr) — phi mu doesn't clear our bar today."
  "og:description": "a small market ($7K/yr) — phi mu doesn't clear our bar today."
  "og:title": "phi mu — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
---

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# **phi mu**

**Skip it****47/100 **

a small market ($7K/yr) — phi mu doesn't clear our bar today.

**Market/yr**

**$7K**

**Growth (1y)**

**+332.5%**

**Products**

**20**

**Brands**

**6**

was 14 a year ago

**Sellers**

**7**

**Price range**

**$8.06–$54.20**

**Returns**

**2.2%**

**Rating**

**4.5★**

**Skip it**

Scored 47/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**0**

 ×0.30

Growth

**88**

 ×0.30

Competition

**38**

 ×0.20

Quality gap

**44**

 ×0.10

Returns

**82**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +332.5% year over year.

6K3KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Spike '26Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 13.9×

## **Competition**

- Sorority Shop81% - Go Greek Chic9% - Greekgear4% - BETANAS2% - Sorority Letters Shop2% - iPuppy2% - Other0%

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them. 6 brands and 7 sellers compete here.

**Brands**

**6 **▼falling

was 14 a year ago

**Sellers**

**7**

**Top 5 brand share**

**100%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Sorority Shop Phi Mu - Koala Pouch - Adhesive Cell Phone Wallet with Phi Mu Greek Letter Design](https://m.media-amazon.com/images/I/5194Gu+XHJL.jpg) [**Sorority Shop Phi Mu - Koala Pouch - Adhesive Cell Phone Wallet with Phi Mu Greek Letter Design**](https://www.amazon.com/dp/B0DSCNKVRJ)

Sorority Shop$8.983.6★331%▲rising

2
![Sorority Shop Phi Mu Bracelet Glass Bead Bracelet with PM Name Beads and 18K Gold Accent Beads Greek Sorority Jewelry for Big Little Sorority Gifts](https://m.media-amazon.com/images/I/31rWQQhlg8L.jpg) [**Sorority Shop Phi Mu Bracelet Glass Bead Bracelet with PM Name Beads and 18K Gold Accent Beads Greek Sorority Jewelry for Big Little Sorority Gifts**](https://www.amazon.com/dp/B0B4DX8SJ9)

Sorority Shop$14.894.6★814%▲rising

3
![Sorority Shop Phi Mu Koala Pouch - Retro Design Card Holder For Phone Case- Phone Wallet Stick On - Ultra-Thin and Lightweight Phone Case Wallet - Holds Cards and Cash](https://m.media-amazon.com/images/I/41Gn3cUEExL.jpg) [**Sorority Shop Phi Mu Koala Pouch - Retro Design Card Holder For Phone Case- Phone Wallet Stick On - Ultra-Thin and Lightweight Phone Case Wallet - Holds Cards and Cash**](https://www.amazon.com/dp/B08428P4WB)

Sorority Shop$8.934.4★677%▲rising

4
![Phi Mu Block Letters Pocket Tee | Pink Sorority T-Shirt (X-Large)](https://m.media-amazon.com/images/I/41Rh8ht3OdL.jpg) [**Phi Mu Block Letters Pocket Tee | Pink Sorority T-Shirt (X-Large)**](https://www.amazon.com/dp/B07P46ZCTL)

Go Greek Chic$28.153.8★196%▲rising

5
![Sorority Shop Phi Mu Baseball Cap - Embroidered Logo Soft Corduroy Pink](https://m.media-amazon.com/images/I/414MAO2x0QL.jpg) [**Sorority Shop Phi Mu Baseball Cap - Embroidered Logo Soft Corduroy Pink**](https://www.amazon.com/dp/B09NH4MY56)

Sorority Shop$28.514.7★276%▲rising

6
![Sorority Shop PM Retro Air Freshener - Phi Mu Bubblegum Scented Air Freshener Sorority Retro Design Air Freshener for Car or Dorm Sorority Gift Charm Paraphernalia](https://m.media-amazon.com/images/I/41+MJNEV2SL.jpg) [**Sorority Shop PM Retro Air Freshener - Phi Mu Bubblegum Scented Air Freshener Sorority Retro Design Air Freshener for Car or Dorm Sorority Gift Charm Paraphernalia**](https://www.amazon.com/dp/B09R99YK4P)

Sorority Shop$8.984.4★204%▼falling

7
![Greekgear Phi Mu Lettered Crewneck Small Light Pink](https://m.media-amazon.com/images/I/41IhyHhgFlL.jpg) [**Greekgear Phi Mu Lettered Crewneck Small Light Pink**](https://www.amazon.com/dp/B01LYOGQ0G)

Greekgear$54.200.0★04%▲rising

8
![Sorority Shop Phi Mu Car Decal Sticker- Greek Letters Design Officially Licensed Phi Mu Sorority Window Sticker](https://m.media-amazon.com/images/I/416xAMEMf2L.jpg) [**Sorority Shop Phi Mu Car Decal Sticker- Greek Letters Design Officially Licensed Phi Mu Sorority Window Sticker**](https://www.amazon.com/dp/B0D8RK4GXH)

Sorority Shop$8.064.9★204%▼falling

9
![Phi Mu Pom Pom Beanie Hat Pink](https://m.media-amazon.com/images/I/41Pu2lxps4L.jpg) [**Phi Mu Pom Pom Beanie Hat Pink**](https://www.amazon.com/dp/B08JNRDNRJ)

Sorority Shop$26.434.9★852%▼falling

10

![Sorority Shop Phi Mu Vintage Motel Keychain](https://m.media-amazon.com/images/I/31RDUDP4KZL.jpg) [**Sorority Shop Phi Mu Vintage Motel Keychain**](https://www.amazon.com/dp/B07WZWCNBF)

Sorority Shop$8.534.7★382%▼falling

11

![Go Greek Chic Phi Mu Embroidered Classic Canvas Tote Bag - Pink](https://m.media-amazon.com/images/I/31X-PO5YFZL.jpg) [**Go Greek Chic Phi Mu Embroidered Classic Canvas Tote Bag - Pink**](https://www.amazon.com/dp/B0FPGQT3HN)

Go Greek Chic$39.054.5★122%—flat

12

![BETANAS Sticker 50 PCS with 5 Sheets Vinyl Decal Phi Removable Car Laptop M Bottle Waterproof Females Label Phone Skateboard Guitar Luggage PC Motorcycle Bike Funny Gift](https://m.media-amazon.com/images/I/51K2XNepiML.jpg) [**BETANAS Sticker 50 PCS with 5 Sheets Vinyl Decal Phi Removable Car Laptop M Bottle Waterproof Females Label Phone Skateboard Guitar Luggage PC Motorcycle Bike Funny Gift**](https://www.amazon.com/dp/B0CP42RS9G)

BETANAS$9.944.6★1042%▼falling

13

![Sorority Shop Phi Mu Bracelet Woven Bracelet White and Gold Design with PM Sorority Name and Tassels Greek Sorority Jewelry and Big Little Sorority Gifts](https://m.media-amazon.com/images/I/51yDTPV1HeL.jpg) [**Sorority Shop Phi Mu Bracelet Woven Bracelet White and Gold Design with PM Sorority Name and Tassels Greek Sorority Jewelry and Big Little Sorority Gifts**](https://www.amazon.com/dp/B0BTWR7V6P)

Sorority Shop$14.944.6★32%▼falling

14

![Phi Mu Sorority Flannel Boxers - Phi Mu Boxer Shorts - Phi Mu Greek Letter Sleepwear Pajama Bottoms (Pink Orchid Medium)](https://m.media-amazon.com/images/I/41QaApUs2BL.jpg) [**Phi Mu Sorority Flannel Boxers - Phi Mu Boxer Shorts - Phi Mu Greek Letter Sleepwear Pajama Bottoms (Pink Orchid Medium)**](https://www.amazon.com/dp/B0BMCWHYCK)

Sorority Letters Shop$37.974.8★72%▲rising

15

![Phi Mu Fraternity Sorority Neon Sign Dimmable M Pink LED Neon Lights for Wall Decor Sorority Neon Wall Sign with USB Power Paraphernalia for Birthday Party Decor 12.6x13.4 inches.](https://m.media-amazon.com/images/I/51wHdTGJyjL.jpg) [**Phi Mu Fraternity Sorority Neon Sign Dimmable M Pink LED Neon Lights for Wall Decor Sorority Neon Wall Sign with USB Power Paraphernalia for Birthday Party Decor 12.6x13.4 inches.**](https://www.amazon.com/dp/B0F2TDFW68)

iPuppy$25.914.7★62%▼falling

**~~Showing 15 of 20 — show all ~~**

## **Product shelf**

All 20 tracked products in this niche.

Top sellersNewestTrending

[![Sorority Shop Phi Mu - Koala Pouch - Adhesive Cell Phone Wallet with Phi Mu Greek Letter Design](https://m.media-amazon.com/images/I/5194Gu+XHJL.jpg)**Sorority Shop Phi Mu - Koala Pouch - Adhesive Cell Phone Wallet with Phi Mu Greek Letter Design** Sorority Shop**$8.98**3.6★3 reviews](https://www.amazon.com/dp/B0DSCNKVRJ) [![Sorority Shop Phi Mu Bracelet Glass Bead Bracelet with PM Name Beads and 18K Gold Accent Beads Greek Sorority Jewelry for Big Little Sorority Gifts](https://m.media-amazon.com/images/I/31rWQQhlg8L.jpg)**Sorority Shop Phi Mu Bracelet Glass Bead Bracelet with PM Name Beads and 18K Gold Accent Beads Greek Sorority Jewelry for Big Little Sorority Gifts** Sorority Shop**$14.89**4.6★8 reviews](https://www.amazon.com/dp/B0B4DX8SJ9) [![Sorority Shop Phi Mu Koala Pouch - Retro Design Card Holder For Phone Case- Phone Wallet Stick On - Ultra-Thin and Lightweight Phone Case Wallet - Holds Cards and Cash](https://m.media-amazon.com/images/I/41Gn3cUEExL.jpg)**Sorority Shop Phi Mu Koala Pouch - Retro Design Card Holder For Phone Case- Phone Wallet Stick On - Ultra-Thin and Lightweight Phone Case Wallet - Holds Cards and Cash** Sorority Shop**$8.93**4.4★67 reviews](https://www.amazon.com/dp/B08428P4WB) [![Phi Mu Block Letters Pocket Tee | Pink Sorority T-Shirt (X-Large)](https://m.media-amazon.com/images/I/41Rh8ht3OdL.jpg)**Phi Mu Block Letters Pocket Tee | Pink Sorority T-Shirt (X-Large)** Go Greek Chic**$28.15**3.8★19 reviews](https://www.amazon.com/dp/B07P46ZCTL) [![Sorority Shop Phi Mu Baseball Cap - Embroidered Logo Soft Corduroy Pink](https://m.media-amazon.com/images/I/414MAO2x0QL.jpg)**Sorority Shop Phi Mu Baseball Cap - Embroidered Logo Soft Corduroy Pink** Sorority Shop**$28.51**4.7★27 reviews](https://www.amazon.com/dp/B09NH4MY56) [![Sorority Shop PM Retro Air Freshener - Phi Mu Bubblegum Scented Air Freshener Sorority Retro Design Air Freshener for Car or Dorm Sorority Gift Charm Paraphernalia](https://m.media-amazon.com/images/I/41+MJNEV2SL.jpg)**Sorority Shop PM Retro Air Freshener - Phi Mu Bubblegum Scented Air Freshener Sorority Retro Design Air Freshener for Car or Dorm Sorority Gift Charm Paraphernalia** Sorority Shop**$8.98**4.4★20 reviews](https://www.amazon.com/dp/B09R99YK4P) [![Greekgear Phi Mu Lettered Crewneck Small Light Pink](https://m.media-amazon.com/images/I/41IhyHhgFlL.jpg)**Greekgear Phi Mu Lettered Crewneck Small Light Pink** Greekgear**$54.20**0.0★0 reviews](https://www.amazon.com/dp/B01LYOGQ0G) [![Sorority Shop Phi Mu Car Decal Sticker- Greek Letters Design Officially Licensed Phi Mu Sorority Window Sticker](https://m.media-amazon.com/images/I/416xAMEMf2L.jpg)**Sorority Shop Phi Mu Car Decal Sticker- Greek Letters Design Officially Licensed Phi Mu Sorority Window Sticker** Sorority Shop**$8.06**4.9★20 reviews](https://www.amazon.com/dp/B0D8RK4GXH)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Value For Money**100%

*“Great price”*

### **What buyers complain about **

#### **Top return reasons**- Quality-Overall33% - Add-Ons/Attachments17% - Waist Fit17% - Brightness/Shine/Glow17% - Size-Overall17%