--- title: "iphone 8 plus — Niche Verdict: Launch it (63/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/cell-phones-accessories/iphone-8-plus" last_updated: "2026-07-10T02:23:42.177Z" locale: en meta: description: "iphone 8 plus clears our launch bar: a $3.7M/yr market growing +83.4% with returns at 1.7%." "og:description": "iphone 8 plus clears our launch bar: a $3.7M/yr market growing +83.4% with returns at 1.7%." "og:title": "iphone 8 plus — Niche Verdict: Launch it (63/100) | Amazon United States - Flapen" --- Back to Flapen home # **iphone 8 plus** **Launch it****63/100 ** iphone 8 plus clears our launch bar: a $3.7M/yr market growing +83.4% with returns at 1.7%. **Market/yr** **$3.7M** **Growth (1y)** **+83.4%** **Products** **28** **Brands** **6** was 8 a year ago **Sellers** **170** **Price range** **$39.79–$404.66** **Returns** **1.7%** **Rating** **3.9★** **Launch it** Scored 63/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **57** ×0.30 Growth **60** ×0.30 Competition **53** ×0.20 Quality gap **87** ×0.10 Returns **86** ×0.10 ## **Demand** Weekly Amazon search volume, last 101 weeks — +83.4% year over year. 68K34KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26Aug '24Nov '24Mar '25Jul '25Oct '25Feb '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND No pronounced peak months · busiest ÷ quietest = 1.5× ## **Competition** - Apple65% - Straight Talk13% - Plum12% - AT&T Prepaid8% - Ubglcs i2% - Cutwif1% - Other0% The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them. 6 brands and 170 sellers compete here. **Brands** **6 **▼falling was 8 a year ago **Sellers** **170** **Top 5 brand share** **99%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Apple iPhone 7 32GB Unlocked AT&T/T-Mobile - Silver](https://m.media-amazon.com/images/I/5189pnYq1iL.jpg) [**Apple iPhone 7 32GB Unlocked AT&T/T-Mobile - Silver**](https://www.amazon.com/dp/B0CCSF3WML) Straight Talk$93.303.9★27713%▲rising 2 ![Apple iPhone SE 2nd Generation US Version 64GB Black - Unlocked (Renewed)](https://m.media-amazon.com/images/I/41aAFmcie7L.jpg) [**Apple iPhone SE 2nd Generation US Version 64GB Black - Unlocked (Renewed)**](https://www.amazon.com/dp/B088NQXD8T) Apple$115.554.2★22,50213%▲rising 3 ![Apple iPhone SE 3rd Gen 64GB Midnight - Unlocked (Renewed)](https://m.media-amazon.com/images/I/31yAtGjrrJL.jpg) [**Apple iPhone SE 3rd Gen 64GB Midnight - Unlocked (Renewed)**](https://www.amazon.com/dp/B0BDY71GRG) Apple$143.174.1★5,60113%▲rising 4 ![Apple iPhone 8 Plus 64GB Space Gray - Unlocked (Renewed)](https://m.media-amazon.com/images/I/41NjnGMbzuL.jpg) [**Apple iPhone 8 Plus 64GB Space Gray - Unlocked (Renewed)**](https://www.amazon.com/dp/B09BRJZCLM) Apple$119.623.8★1299%▲rising 5 ![Apple iPhone SE 2nd Generation 64GB White - Unlocked (Renewed)](https://m.media-amazon.com/images/I/41X6pkmghKL.jpg) [**Apple iPhone SE 2nd Generation 64GB White - Unlocked (Renewed)**](https://www.amazon.com/dp/B088NQSLGN) Apple$117.114.2★22,5027%▲rising 6 ![Apple iPhone 8 64GB Unlocked - Gray](https://m.media-amazon.com/images/I/41jVrfOEP5L.jpg) [**Apple iPhone 8 64GB Unlocked - Gray**](https://www.amazon.com/dp/B0CNL663BM) Plum$126.034.3★9846%▼falling 7 ![Apple iPhone X 64GB Unlocked - Gray](https://m.media-amazon.com/images/I/31ur-Qh6MOL.jpg) [**Apple iPhone X 64GB Unlocked - Gray**](https://www.amazon.com/dp/B0D3F7T32Z) AT&T Prepaid$148.523.8★1334%▲rising 8 ![Apple iPhone XR 64GB Black - Unlocked (Renewed)](https://m.media-amazon.com/images/I/31nXHTagj-L.jpg) [**Apple iPhone XR 64GB Black - Unlocked (Renewed)**](https://www.amazon.com/dp/B07P6Y7954) Apple$152.194.4★60,8984%▼falling 9 ![Boost Mobile Apple iPhone 7 32GB Unlocked - Black](https://m.media-amazon.com/images/I/31MZsq9VFmL.jpg) [**Boost Mobile Apple iPhone 7 32GB Unlocked - Black**](https://www.amazon.com/dp/B0CHPX17KM) Plum$88.723.7★1204%▼falling 10 ![Apple iPhone SE 3rd Gen 128GB Midnight - Unlocked (Renewed)](https://m.media-amazon.com/images/I/31syCPbMAYL.jpg) [**Apple iPhone SE 3rd Gen 128GB Midnight - Unlocked (Renewed)**](https://www.amazon.com/dp/B0BDY36F33) Apple$187.744.1★5,6014%▲rising 11 ![Apple iPhone X 64GB Unlocked - Silver](https://m.media-amazon.com/images/I/41FchamoXoL.jpg) [**Apple iPhone X 64GB Unlocked - Silver**](https://www.amazon.com/dp/B0D3F7RVMM) AT&T Prepaid$140.983.5★1062%▼falling 12 ![Plum iPhone 6s 16GB Gray Unlocked 4G LTE - ATT Tmobile Verizon](https://m.media-amazon.com/images/I/41WRQV5Gl8L.jpg) [**Plum iPhone 6s 16GB Gray Unlocked 4G LTE - ATT Tmobile Verizon**](https://www.amazon.com/dp/B0C9ZDKSRD) Plum$63.323.8★942%▼falling 13 ![Apple iPhone XS 64GB Gold - Unlocked (Renewed)](https://m.media-amazon.com/images/I/41CCNb8NYnL.jpg) [**Apple iPhone XS 64GB Gold - Unlocked (Renewed)**](https://www.amazon.com/dp/B07K4V35TJ) Apple$161.394.2★21,6882%▲rising 14 ![Apple iPhone XS 64GB Space Gray - Unlocked (Renewed)](https://m.media-amazon.com/images/I/41x2RKFtitL.jpg) [**Apple iPhone XS 64GB Space Gray - Unlocked (Renewed)**](https://www.amazon.com/dp/B07SC58QBW) Apple$155.004.2★21,6882%—flat 15 ![Apple iPhone 8 Plus 256GB Gold - Unlocked (Renewed)](https://m.media-amazon.com/images/I/310BrR6-SuL.jpg) [**Apple iPhone 8 Plus 256GB Gold - Unlocked (Renewed)**](https://www.amazon.com/dp/B0925NWBG4) Apple$151.083.5★1082%▼falling **~~Showing 15 of 28 — show all ~~** ## **Product shelf** All 28 tracked products in this niche. Top sellersNewestTrending [![Apple iPhone 7 32GB Unlocked AT&T/T-Mobile - Silver](https://m.media-amazon.com/images/I/5189pnYq1iL.jpg)**Apple iPhone 7 32GB Unlocked AT&T/T-Mobile - Silver** Straight Talk**$93.30**3.9★277 reviews](https://www.amazon.com/dp/B0CCSF3WML) [![Apple iPhone SE 2nd Generation US Version 64GB Black - Unlocked (Renewed)](https://m.media-amazon.com/images/I/41aAFmcie7L.jpg)**Apple iPhone SE 2nd Generation US Version 64GB Black - Unlocked (Renewed)** Apple**$115.55**4.2★22,502 reviews](https://www.amazon.com/dp/B088NQXD8T) [![Apple iPhone SE 3rd Gen 64GB Midnight - Unlocked (Renewed)](https://m.media-amazon.com/images/I/31yAtGjrrJL.jpg)**Apple iPhone SE 3rd Gen 64GB Midnight - Unlocked (Renewed)** Apple**$143.17**4.1★5,601 reviews](https://www.amazon.com/dp/B0BDY71GRG) [![Apple iPhone 8 Plus 64GB Space Gray - Unlocked (Renewed)](https://m.media-amazon.com/images/I/41NjnGMbzuL.jpg)**Apple iPhone 8 Plus 64GB Space Gray - Unlocked (Renewed)** Apple**$119.62**3.8★129 reviews](https://www.amazon.com/dp/B09BRJZCLM) [![Apple iPhone SE 2nd Generation 64GB White - Unlocked (Renewed)](https://m.media-amazon.com/images/I/41X6pkmghKL.jpg)**Apple iPhone SE 2nd Generation 64GB White - Unlocked (Renewed)** Apple**$117.11**4.2★22,502 reviews](https://www.amazon.com/dp/B088NQSLGN) [![Apple iPhone 8 64GB Unlocked - Gray](https://m.media-amazon.com/images/I/41jVrfOEP5L.jpg)**Apple iPhone 8 64GB Unlocked - Gray** Plum**$126.03**4.3★984 reviews](https://www.amazon.com/dp/B0CNL663BM) [![Apple iPhone X 64GB Unlocked - Gray](https://m.media-amazon.com/images/I/31ur-Qh6MOL.jpg)**Apple iPhone X 64GB Unlocked - Gray** AT&T Prepaid**$148.52**3.8★133 reviews](https://www.amazon.com/dp/B0D3F7T32Z) [![Apple iPhone XR 64GB Black - Unlocked (Renewed)](https://m.media-amazon.com/images/I/31nXHTagj-L.jpg)**Apple iPhone XR 64GB Black - Unlocked (Renewed)** Apple**$152.19**4.4★60,898 reviews](https://www.amazon.com/dp/B07P6Y7954) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Value For Money**16% *“Value for money”* **Battery Life**16% *“Battery life is amazing”* **Quality-Overall**13% *“Excellent product”* **Product Condition**9% *“Brand new phone”* **Advertised Vs Actual Product**8% *“As advertised”* **Durability**3% *“Work great no issue over two years”* **Efficiency**3% *“Working good”* **Charging**3% *“it charges pretty fast too”* **Functionality-Overall**3% *“Works fine”* **Size-Overall**2% *“I like the size”* ### **What buyers complain about ** **Battery Life**18% *“Battery is no good”* **Charging**11% *“Wont charge”* **Durability**10% *“Doesnt last”* **Functionality-Overall**6% *“Never worked”* **Quality-Overall**6% *“Crap product”* **Connectivity-Overall**3% *“This phone had a bad wifi”* **Heating**3% *“with possible extreme overheating”* **Value For Money**3% *“Not worth price”* **Touch/Button Controls**3% *“Sticky buttons”* **Audio Quality**2% *“Audio quality sucks”* #### **Top return reasons**- Battery Life11% - Size-Overall11% - Functionality-Overall10% - Charging9% - Value For Money6% - Touch Screen5% - Advertised Vs Actual Product4% - Compatibility-Overall4% - Touch/Button Controls4% - Defective Material/Parts3%