--- title: "iphone 7 — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/cell-phones-accessories/iphone-7" last_updated: "2026-07-10T00:51:41.783Z" locale: en meta: description: "a concentrated shelf (top 5 take 84% of clicks) — iphone 7 doesn't clear our bar today." "og:description": "a concentrated shelf (top 5 take 84% of clicks) — iphone 7 doesn't clear our bar today." "og:title": "iphone 7 — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen" --- Back to Flapen home # **iphone 7** **Skip it****47/100 ** a concentrated shelf (top 5 take 84% of clicks) — iphone 7 doesn't clear our bar today. **Market/yr** **$376K** **Growth (1y)** **+133.0%** **Products** **9** **Brands** **6** was 9 a year ago **Sellers** **80** **Price range** **$39.79–$126.03** **Returns** **1.4%** **Rating** **3.6★** **Skip it** Scored 47/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **19** ×0.30 Growth **69** ×0.30 Competition **9** ×0.20 Quality gap **98** ×0.10 Returns **89** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +133.0% year over year. 29K15KHoliday '24Spike '25Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Dec · busiest ÷ quietest = 1.7× ## **Competition** - Straight Talk43% - Plum28% - Apple14% - Ubglcs i7% - AT&T Prepaid4% - Cutwif4% - Other0% The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack. 6 brands and 80 sellers compete here. **Brands** **6 **▼falling was 9 a year ago **Sellers** **80** **Top 5 brand share** **96%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Apple iPhone 7 32GB Unlocked AT&T/T-Mobile - Silver](https://m.media-amazon.com/images/I/5189pnYq1iL.jpg) [**Apple iPhone 7 32GB Unlocked AT&T/T-Mobile - Silver**](https://www.amazon.com/dp/B0CCSF3WML) Straight Talk$93.303.9★27743%▲rising 2 ![Boost Mobile Apple iPhone 7 32GB Unlocked - Black](https://m.media-amazon.com/images/I/31MZsq9VFmL.jpg) [**Boost Mobile Apple iPhone 7 32GB Unlocked - Black**](https://www.amazon.com/dp/B0CHPX17KM) Plum$88.723.7★12014%▼falling 3 ![Plum iPhone 6s 16GB Gray Unlocked 4G LTE - ATT Tmobile Verizon](https://m.media-amazon.com/images/I/41WRQV5Gl8L.jpg) [**Plum iPhone 6s 16GB Gray Unlocked 4G LTE - ATT Tmobile Verizon**](https://www.amazon.com/dp/B0C9ZDKSRD) Plum$63.323.8★9411%▼falling 4 ![Apple iPhone SE 2nd Generation US Version 64GB Black - Unlocked (Renewed)](https://m.media-amazon.com/images/I/41aAFmcie7L.jpg) [**Apple iPhone SE 2nd Generation US Version 64GB Black - Unlocked (Renewed)**](https://www.amazon.com/dp/B088NQXD8T) Apple$115.554.2★22,5029%▲rising 5 ![Ubglcs i Phone 6S 32GB Unlocked Gold 4.7 Inches](https://m.media-amazon.com/images/I/41IcWh9cqeL.jpg) [**Ubglcs i Phone 6S 32GB Unlocked Gold 4.7 Inches**](https://www.amazon.com/dp/B0GYN79ZS9) Ubglcs i$103.131.0★17%▲rising 6 ![Apple iPhone SE 2nd Generation 64GB White - Unlocked (Renewed)](https://m.media-amazon.com/images/I/41X6pkmghKL.jpg) [**Apple iPhone SE 2nd Generation 64GB White - Unlocked (Renewed)**](https://www.amazon.com/dp/B088NQSLGN) Apple$117.114.2★22,5025%▲rising 7 ![iPhone 7 32GB Unlocked AT&T/T-Mobile - Black](https://m.media-amazon.com/images/I/31wGmNiooeL.jpg) [**iPhone 7 32GB Unlocked AT&T/T-Mobile - Black**](https://www.amazon.com/dp/B0GN4FHLK5) AT&T Prepaid$99.160.0★04%▲rising 8 ![Cutwif Mini Smartphone Mini Phone Unlocked Cell Phone 3.0 Inch Android 3G Small Mobile Phone Quad Core 2G+16G 5.0MP Dual SIM High Definition (Blue)](https://m.media-amazon.com/images/I/41eWrid6YqL.jpg) [**Cutwif Mini Smartphone Mini Phone Unlocked Cell Phone 3.0 Inch Android 3G Small Mobile Phone Quad Core 2G+16G 5.0MP Dual SIM High Definition (Blue)**](https://www.amazon.com/dp/B0CMQHXFY4) Cutwif$39.793.4★3394%▼falling 9 ![Apple iPhone 8 64GB Unlocked - Gray](https://m.media-amazon.com/images/I/41jVrfOEP5L.jpg) [**Apple iPhone 8 64GB Unlocked - Gray**](https://www.amazon.com/dp/B0CNL663BM) Plum$126.034.3★9843%▼falling ## **Product shelf** All 9 tracked products in this niche. Top sellersNewestTrending [![Apple iPhone 7 32GB Unlocked AT&T/T-Mobile - Silver](https://m.media-amazon.com/images/I/5189pnYq1iL.jpg)**Apple iPhone 7 32GB Unlocked AT&T/T-Mobile - Silver** Straight Talk**$93.30**3.9★277 reviews](https://www.amazon.com/dp/B0CCSF3WML) [![Boost Mobile Apple iPhone 7 32GB Unlocked - Black](https://m.media-amazon.com/images/I/31MZsq9VFmL.jpg)**Boost Mobile Apple iPhone 7 32GB Unlocked - Black** Plum**$88.72**3.7★120 reviews](https://www.amazon.com/dp/B0CHPX17KM) [![Plum iPhone 6s 16GB Gray Unlocked 4G LTE - ATT Tmobile Verizon](https://m.media-amazon.com/images/I/41WRQV5Gl8L.jpg)**Plum iPhone 6s 16GB Gray Unlocked 4G LTE - ATT Tmobile Verizon** Plum**$63.32**3.8★94 reviews](https://www.amazon.com/dp/B0C9ZDKSRD) [![Apple iPhone SE 2nd Generation US Version 64GB Black - Unlocked (Renewed)](https://m.media-amazon.com/images/I/41aAFmcie7L.jpg)**Apple iPhone SE 2nd Generation US Version 64GB Black - Unlocked (Renewed)** Apple**$115.55**4.2★22,502 reviews](https://www.amazon.com/dp/B088NQXD8T) [![Ubglcs i Phone 6S 32GB Unlocked Gold 4.7 Inches](https://m.media-amazon.com/images/I/41IcWh9cqeL.jpg)**Ubglcs i Phone 6S 32GB Unlocked Gold 4.7 Inches** Ubglcs i**$103.13**1.0★1 reviews](https://www.amazon.com/dp/B0GYN79ZS9) [![Apple iPhone SE 2nd Generation 64GB White - Unlocked (Renewed)](https://m.media-amazon.com/images/I/41X6pkmghKL.jpg)**Apple iPhone SE 2nd Generation 64GB White - Unlocked (Renewed)** Apple**$117.11**4.2★22,502 reviews](https://www.amazon.com/dp/B088NQSLGN) [![iPhone 7 32GB Unlocked AT&T/T-Mobile - Black](https://m.media-amazon.com/images/I/31wGmNiooeL.jpg)**iPhone 7 32GB Unlocked AT&T/T-Mobile - Black** AT&T Prepaid**$99.16**0.0★0 reviews](https://www.amazon.com/dp/B0GN4FHLK5) [![Cutwif Mini Smartphone Mini Phone Unlocked Cell Phone 3.0 Inch Android 3G Small Mobile Phone Quad Core 2G+16G 5.0MP Dual SIM High Definition (Blue)](https://m.media-amazon.com/images/I/41eWrid6YqL.jpg)**Cutwif Mini Smartphone Mini Phone Unlocked Cell Phone 3.0 Inch Android 3G Small Mobile Phone Quad Core 2G+16G 5.0MP Dual SIM High Definition (Blue)** Cutwif**$39.79**3.4★339 reviews](https://www.amazon.com/dp/B0CMQHXFY4) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Value For Money**21% *“Great for the price”* **Battery Life**11% *“the battery life was pretty good”* **Quality-Overall**10% *“Very happy with the quality, condition and pricing of this phone”* **Efficiency**9% *“Working good”* **Advertised Vs Actual Product**6% *“It was exactly what I expected and as described”* **Product Condition**5% *“Looks brand new”* **Connectivity-Overall**5% *“connects to carriers easily”* **Durability**5% *“Had this phone for a year, no issues still”* **Charging**3% *“it charges pretty fast too”* **Ease Of Use**3% *“easy to use, no problems”* ### **What buyers complain about ** **Battery Life**25% *“Battery dies fast”* **Durability**16% *“breaks easily good value for children”* **Charging**12% *“Charger doesn't work”* **Functionality-Overall**8% *“will not stay on no matter what I do”* **Connectivity-Overall**4% *“Refused to connect to my home WiFi”* **Heating**3% *“Put in a return for another and its the same issue and gets hot”* **Quality-Overall**3% *“Bad quality”* **Microphone**2% *“The only issue I have is for one of them the microphone is a bit iffy”* **Data Transfer Speed**2% *“Cant be used to transfer information from your old phone”* **Product Condition**2% *“Refurbished phone”* #### **Top return reasons**- Size-Overall18% - Functionality-Overall11% - Charging10% - Battery Life10% - Compatibility-Overall7% - Value For Money6% - Software/Application5% - Advertised Vs Actual Product5% - Connectivity-Overall4% - Touch/Button Controls3%