--- title: "iphone 12 screen protector — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/cell-phones-accessories/iphone-12-screen-protector" last_updated: "2026-07-09T22:53:30.382Z" locale: en meta: description: "a concentrated shelf (top 5 take 79% of clicks) — iphone 12 screen protector doesn't clear our bar today." "og:description": "a concentrated shelf (top 5 take 79% of clicks) — iphone 12 screen protector doesn't clear our bar today." "og:title": "iphone 12 screen protector — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen" --- Back to Flapen home # **iphone 12 screen protector** **Skip it****41/100 ** a concentrated shelf (top 5 take 79% of clicks) — iphone 12 screen protector doesn't clear our bar today. **Market/yr** **$2.2M** **Growth (1y)** **-2.5%** **Products** **12** **Brands** **9** was 9 a year ago **Sellers** **20** **Price range** **$4.06–$17.51** **Returns** **1.4%** **Rating** **4.5★** **Skip it** Scored 41/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **51** ×0.30 Growth **31** ×0.30 Competition **16** ×0.20 Quality gap **41** ×0.10 Returns **89** ×0.10 ## **Demand** Weekly Amazon search volume, last 103 weeks — -2.5% year over year. 66K33KHoliday '24Prime Day '25Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Jul, Sep · busiest ÷ quietest = 2.0× ## **Competition** - Ailun47% - NEW'C24% - TOCOL8% - UNBREAKcable5% - HPTech5% - Milomdoi4% - Other (3 brands)7% The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack. 9 brands and 20 sellers compete here. **Brands** **9 **—flat was 9 a year ago **Sellers** **20** **Top 5 brand share** **88%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Ailun Screen Protector for iPhone 12 / iPhone 12 Pro 2020 6.1 Inch 3 Pack Case Friendly Tempered Glass](https://m.media-amazon.com/images/I/41aDSbvzGPL.jpg) [**Ailun Screen Protector for iPhone 12 / iPhone 12 Pro 2020 6.1 Inch 3 Pack Case Friendly Tempered Glass**](https://www.amazon.com/dp/B08DGNGDFR) Ailun$6.034.6★1,133,56531%▼falling 2 ![NEWC 3 Pack Designed for iPhone 12 iPhone 12 Pro Screen Protector (6.1) Enhanced Tempered Glass Protection Case Friendly Bubble Free Ultra Resistant](https://m.media-amazon.com/images/I/51XSd9jG10L.jpg) [**NEWC 3 Pack Designed for iPhone 12 iPhone 12 Pro Screen Protector (6.1) Enhanced Tempered Glass Protection Case Friendly Bubble Free Ultra Resistant**](https://www.amazon.com/dp/B08L5M52P7) NEW'C$6.144.6★316,18224%▼falling 3 ![Ailun 2 Pack Screen Protector Compatible for iPhone 12 [6.1 inch] + 2 Pack Camera Lens Protector Tempered Glass Film [9H Hardness] - HD](https://m.media-amazon.com/images/I/41myJTbrOXL.jpg) [**Ailun 2 Pack Screen Protector Compatible for iPhone 12 \[6.1 inch\] + 2 Pack Camera Lens Protector Tempered Glass Film \[9H Hardness\] - HD**](https://www.amazon.com/dp/B08QV9V269) Ailun$6.884.5★432,12411%▲rising 4 ![TOCOL for iPhone 12 Screen Protector/iPhone 12 Pro Screen Protector 9H Hardness Military Grade Shatterproof HD Tempered Glass Full Coverage Easy Installation Case Friendly 2 Pack](https://m.media-amazon.com/images/I/510u0Cuom4L.jpg) [**TOCOL for iPhone 12 Screen Protector/iPhone 12 Pro Screen Protector 9H Hardness Military Grade Shatterproof HD Tempered Glass Full Coverage Easy Installation Case Friendly 2 Pack**](https://www.amazon.com/dp/B0DK4VKL42) TOCOL$10.034.4★45,7058%—flat 5 ![UNBREAKcable 2-Pack Screen Protector for iPhone 12 / iPhone 12 Pro Double Shatterproof Tempered Glass [Easy Installation] [9H Hardness] [99.99% HD Clear] [Case Friendly] for iPhone 6.1 inch](https://m.media-amazon.com/images/I/41HsN7RCJ5L.jpg) [**UNBREAKcable 2-Pack Screen Protector for iPhone 12 / iPhone 12 Pro Double Shatterproof Tempered Glass \[Easy Installation\] \[9H Hardness\] \[99.99% HD Clear\] \[Case Friendly\] for iPhone 6.1 inch**](https://www.amazon.com/dp/B08M636GG3) UNBREAKcable$15.944.4★47,4125%▲rising 6 ![HPTech (2 Pack) Designed for iPhone 12 / iPhone 12 Pro 6.1-inch Tempered Glass Screen Protector Anti-Scratch Bubble Free](https://m.media-amazon.com/images/I/51AOh7ZWhtL.jpg) [**HPTech (2 Pack) Designed for iPhone 12 / iPhone 12 Pro 6.1-inch Tempered Glass Screen Protector Anti-Scratch Bubble Free**](https://www.amazon.com/dp/B08QZDR4G7) HPTech$4.064.4★1,0845%▲rising 7 ![Milomdoi 3 Pack Screen Protector for Apple iPhone 12 with 3 Pack Tempered Glass Camera Lens Protector Ultra 9H Accessories Case Friendly Mounting Frame 2.5D Curved Transparent](https://m.media-amazon.com/images/I/51Xqdlxm9sL.jpg) [**Milomdoi 3 Pack Screen Protector for Apple iPhone 12 with 3 Pack Tempered Glass Camera Lens Protector Ultra 9H Accessories Case Friendly Mounting Frame 2.5D Curved Transparent**](https://www.amazon.com/dp/B0CJYDTGC7) Milomdoi$5.084.5★20,1274%▲rising 8 ![WHPXJY 2 Pack Privacy Screen Protector for iPhone 12/12 Pro 6.1 inch Anti-Spy Screen Protector Tempered Glass Film Shatterproof/Anti-Scratch/Touch Sensitive/No Air Bubbles/Easy to Install](https://m.media-amazon.com/images/I/41num8P7iFL.jpg) [**WHPXJY 2 Pack Privacy Screen Protector for iPhone 12/12 Pro 6.1 inch Anti-Spy Screen Protector Tempered Glass Film Shatterproof/Anti-Scratch/Touch Sensitive/No Air Bubbles/Easy to Install**](https://www.amazon.com/dp/B0BZBTQKX4) WHPXJY$5.764.5★4,4983%▼falling 9 ![Ailun 2Pack Screen Protector Compatible for iPhone 12 Pro[6.1 inch] + 2 Pack Camera Lens Protector Tempered Glass Film [9H Hardness] - HD](https://m.media-amazon.com/images/I/41XDSQ76SvL.jpg) [**Ailun 2Pack Screen Protector Compatible for iPhone 12 Pro\[6.1 inch\] + 2 Pack Camera Lens Protector Tempered Glass Film \[9H Hardness\] - HD**](https://www.amazon.com/dp/B08QV32MCS) Ailun$6.834.5★432,1242%—flat 10 ![MAGIC JOHN 2 Pack for iPhone 12/iPhone 12 Pro 6.1 inch Tempered Glass Screen Protector Auto Dust-Elimination Installation Bubble Free HD Clear Easy Installation](https://m.media-amazon.com/images/I/51I8THS+x4L.jpg) [**MAGIC JOHN 2 Pack for iPhone 12/iPhone 12 Pro 6.1 inch Tempered Glass Screen Protector Auto Dust-Elimination Installation Bubble Free HD Clear Easy Installation**](https://www.amazon.com/dp/B0C1GNM29T) MAGIC JOHN$17.514.5★2,1462%—flat 11 ![JETech Screen Protector for iPhone 12/12 Pro 6.1-Inch Tempered Glass Film 3-Pack](https://m.media-amazon.com/images/I/410M3lupBlL.jpg) [**JETech Screen Protector for iPhone 12/12 Pro 6.1-Inch Tempered Glass Film 3-Pack**](https://www.amazon.com/dp/B07QSSPN34) JETech$6.334.6★520,6222%—flat 12 ![Ailun Privacy Screen Protector for iPhone 12 / iPhone 12 Pro 2020 6.1 Inch 2 Pack Anti Spy Private Case Friendly Tempered Glass [2 Pack]](https://m.media-amazon.com/images/I/41-RP9oBrqL.jpg) [**Ailun Privacy Screen Protector for iPhone 12 / iPhone 12 Pro 2020 6.1 Inch 2 Pack Anti Spy Private Case Friendly Tempered Glass \[2 Pack\]**](https://www.amazon.com/dp/B08DXMQ9BS) Ailun$7.034.4★164,8202%—flat ## **Product shelf** All 12 tracked products in this niche. Top sellersNewestTrending [![Ailun Screen Protector for iPhone 12 / iPhone 12 Pro 2020 6.1 Inch 3 Pack Case Friendly Tempered Glass](https://m.media-amazon.com/images/I/41aDSbvzGPL.jpg)**Ailun Screen Protector for iPhone 12 / iPhone 12 Pro 2020 6.1 Inch 3 Pack Case Friendly Tempered Glass** Ailun**$6.03**4.6★1,133,565 reviews](https://www.amazon.com/dp/B08DGNGDFR) [![NEWC 3 Pack Designed for iPhone 12 iPhone 12 Pro Screen Protector (6.1) Enhanced Tempered Glass Protection Case Friendly Bubble Free Ultra Resistant](https://m.media-amazon.com/images/I/51XSd9jG10L.jpg)**NEWC 3 Pack Designed for iPhone 12 iPhone 12 Pro Screen Protector (6.1) Enhanced Tempered Glass Protection Case Friendly Bubble Free Ultra Resistant** NEW'C**$6.14**4.6★316,182 reviews](https://www.amazon.com/dp/B08L5M52P7) [![Ailun 2 Pack Screen Protector Compatible for iPhone 12 [6.1 inch] + 2 Pack Camera Lens Protector Tempered Glass Film [9H Hardness] - HD](https://m.media-amazon.com/images/I/41myJTbrOXL.jpg)**Ailun 2 Pack Screen Protector Compatible for iPhone 12 \[6.1 inch\] + 2 Pack Camera Lens Protector Tempered Glass Film \[9H Hardness\] - HD** Ailun**$6.88**4.5★432,124 reviews](https://www.amazon.com/dp/B08QV9V269) [![TOCOL for iPhone 12 Screen Protector/iPhone 12 Pro Screen Protector 9H Hardness Military Grade Shatterproof HD Tempered Glass Full Coverage Easy Installation Case Friendly 2 Pack](https://m.media-amazon.com/images/I/510u0Cuom4L.jpg)**TOCOL for iPhone 12 Screen Protector/iPhone 12 Pro Screen Protector 9H Hardness Military Grade Shatterproof HD Tempered Glass Full Coverage Easy Installation Case Friendly 2 Pack** TOCOL**$10.03**4.4★45,705 reviews](https://www.amazon.com/dp/B0DK4VKL42) [![UNBREAKcable 2-Pack Screen Protector for iPhone 12 / iPhone 12 Pro Double Shatterproof Tempered Glass [Easy Installation] [9H Hardness] [99.99% HD Clear] [Case Friendly] for iPhone 6.1 inch](https://m.media-amazon.com/images/I/41HsN7RCJ5L.jpg)**UNBREAKcable 2-Pack Screen Protector for iPhone 12 / iPhone 12 Pro Double Shatterproof Tempered Glass \[Easy Installation\] \[9H Hardness\] \[99.99% HD Clear\] \[Case Friendly\] for iPhone 6.1 inch** UNBREAKcable**$15.94**4.4★47,412 reviews](https://www.amazon.com/dp/B08M636GG3) [![HPTech (2 Pack) Designed for iPhone 12 / iPhone 12 Pro 6.1-inch Tempered Glass Screen Protector Anti-Scratch Bubble Free](https://m.media-amazon.com/images/I/51AOh7ZWhtL.jpg)**HPTech (2 Pack) Designed for iPhone 12 / iPhone 12 Pro 6.1-inch Tempered Glass Screen Protector Anti-Scratch Bubble Free** HPTech**$4.06**4.4★1,084 reviews](https://www.amazon.com/dp/B08QZDR4G7) [![Milomdoi 3 Pack Screen Protector for Apple iPhone 12 with 3 Pack Tempered Glass Camera Lens Protector Ultra 9H Accessories Case Friendly Mounting Frame 2.5D Curved Transparent](https://m.media-amazon.com/images/I/51Xqdlxm9sL.jpg)**Milomdoi 3 Pack Screen Protector for Apple iPhone 12 with 3 Pack Tempered Glass Camera Lens Protector Ultra 9H Accessories Case Friendly Mounting Frame 2.5D Curved Transparent** Milomdoi**$5.08**4.5★20,127 reviews](https://www.amazon.com/dp/B0CJYDTGC7) [![WHPXJY 2 Pack Privacy Screen Protector for iPhone 12/12 Pro 6.1 inch Anti-Spy Screen Protector Tempered Glass Film Shatterproof/Anti-Scratch/Touch Sensitive/No Air Bubbles/Easy to Install](https://m.media-amazon.com/images/I/41num8P7iFL.jpg)**WHPXJY 2 Pack Privacy Screen Protector for iPhone 12/12 Pro 6.1 inch Anti-Spy Screen Protector Tempered Glass Film Shatterproof/Anti-Scratch/Touch Sensitive/No Air Bubbles/Easy to Install** WHPXJY**$5.76**4.5★4,498 reviews](https://www.amazon.com/dp/B0BZBTQKX4) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Drop/Impact Protection**16% *“Good Protection”* **Quality-Overall**15% *“BEST QUALITY”* **Value For Money**12% *“Good value for money”* **Assembly/Installation**11% *“great installation”* **Size-Overall**10% *“Fits perfectly”* **Ease Of Use**9% *“Easy peasy”* **Advertised Vs Actual Product**7% *“As advertised”* **Durability**4% *“it has not cracked or taken any damage”* **Efficiency**2% *“It works”* **Security**2% *“Really like the privacy feature”* ### **What buyers complain about ** **Size-Overall**17% *“Doesnt fit”* **Durability**14% *“Breaks easy”* **Adhesion/Stickiness**9% *“poor adhesion”* **Security**9% *“Does not protect privacy screen”* **Quality-Overall**6% *“Poor quality control”* **Compatibility-Overall**5% *“it does not fit iPhone 12 pro as stated in the description”* **Value For Money**3% *“Waste of money at this point”* **Advertised Vs Actual Product**3% *“I wish I could give a zero rating cause this is clearly false advertising”* **Thickness**3% *“Not deep enough”* **Display-Overall**3% *“Screen is flemsy”* #### **Top return reasons**- Size-Overall68% - Compatibility-Overall10% - Adhesion/Stickiness4% - Value For Money4% - Functionality-Overall2% - Advertised Vs Actual Product2% - Touch Screen1% - Defective Material/Parts1% - Quality-Overall1% - Display-Overall1%