--- title: "iphone 12 pro max screen protector — Niche Verdict: Skip it (38/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/cell-phones-accessories/iphone-12-pro-max-screen-protector" last_updated: "2026-07-10T00:05:56.831Z" locale: en meta: description: "a concentrated shelf (top 5 take 81% of clicks) — iphone 12 pro max screen protector doesn't clear our bar today." "og:description": "a concentrated shelf (top 5 take 81% of clicks) — iphone 12 pro max screen protector doesn't clear our bar today." "og:title": "iphone 12 pro max screen protector — Niche Verdict: Skip it (38/100) | Amazon United States - Flapen" --- Back to Flapen home # **iphone 12 pro max screen protector** **Skip it****38/100 ** a concentrated shelf (top 5 take 81% of clicks) — iphone 12 pro max screen protector doesn't clear our bar today. **Market/yr** **$1.1M** **Growth (1y)** **+13.0%** **Products** **12** **Brands** **10** was 12 a year ago **Sellers** **22** **Price range** **$3.79–$17.48** **Returns** **1.3%** **Rating** **4.5★** **Skip it** Scored 38/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **35** ×0.30 Growth **39** ×0.30 Competition **13** ×0.20 Quality gap **43** ×0.10 Returns **89** ×0.10 ## **Demand** Weekly Amazon search volume, last 101 weeks — +13.0% year over year. 35K17KPrime Day '25Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Jul · busiest ÷ quietest = 1.9× ## **Competition** - Ailun46% - NEW'C17% - TOCOL16% - PEHAEL7% - IMBZBK4% - MAGIC JOHN3% - Other (4 brands)8% The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack. 10 brands and 22 sellers compete here. **Brands** **10 **▼falling was 12 a year ago **Sellers** **22** **Top 5 brand share** **89%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Ailun Screen Protector for iPhone 12 pro Max 2020 6.7 Inch 3 Pack Case Friendly Tempered Glass](https://m.media-amazon.com/images/I/41bXMuIkU5L.jpg) [**Ailun Screen Protector for iPhone 12 pro Max 2020 6.7 Inch 3 Pack Case Friendly Tempered Glass**](https://www.amazon.com/dp/B08DG7JN5C) Ailun$6.064.6★1,133,56528%▼falling 2 ![NEWC 3 Pack Designed for iPhone 12 Pro Max Screen Protector (6.7) Enhanced Tempered Glass Protection Case Friendly Scratch Resistant Bubble-Free Ultra Resistant](https://m.media-amazon.com/images/I/41iOx6X9QNL.jpg) [**NEWC 3 Pack Designed for iPhone 12 Pro Max Screen Protector (6.7) Enhanced Tempered Glass Protection Case Friendly Scratch Resistant Bubble-Free Ultra Resistant**](https://www.amazon.com/dp/B08L5N1DKZ) NEW'C$6.464.6★316,18217%▼falling 3 ![TOCOL for iPhone 12 Pro Max Screen Protector 9H Hardness Military Grade Shatterproof HD Tempered Glass Full Coverage Easy Installation Case Friendly 2 Pack](https://m.media-amazon.com/images/I/51R6Wpa-QoL.jpg) [**TOCOL for iPhone 12 Pro Max Screen Protector 9H Hardness Military Grade Shatterproof HD Tempered Glass Full Coverage Easy Installation Case Friendly 2 Pack**](https://www.amazon.com/dp/B0D8RWQT1N) TOCOL$10.044.4★45,70516%▲rising 4 ![Ailun 2 Pack Screen Protector for iPhone 12 Pro Max [6.7 inch] + 2 Pack Camera Lens Protector Case Friendly Tempered Glass Film [9H Hardness]- HD](https://m.media-amazon.com/images/I/41E32hzxuvL.jpg) [**Ailun 2 Pack Screen Protector for iPhone 12 Pro Max \[6.7 inch\] + 2 Pack Camera Lens Protector Case Friendly Tempered Glass Film \[9H Hardness\]- HD**](https://www.amazon.com/dp/B08QVF65DB) Ailun$6.934.5★432,12414%▲rising 5 ![PEHAEL 2+2 Pack for iPhone 12 Pro Max Privacy Screen Protector with Camera Lens Protector Full Coverage Anti-Spy Tempered Glass Film 9H Hardness Bubble Free [6.7 inch]](https://m.media-amazon.com/images/I/41-3W7WWWXL.jpg) [**PEHAEL 2+2 Pack for iPhone 12 Pro Max Privacy Screen Protector with Camera Lens Protector Full Coverage Anti-Spy Tempered Glass Film 9H Hardness Bubble Free \[6.7 inch\]**](https://www.amazon.com/dp/B07SRS7XHP) PEHAEL$7.414.4★198,3757%▲rising 6 ![Ailun Privacy Screen Protector for iPhone 12 Pro Max 2020 [6.7 Inch] 2Pack Anti Spy Private Case Friendly Tempered Glass [2 Pack]](https://m.media-amazon.com/images/I/41l6BiL+f9L.jpg) [**Ailun Privacy Screen Protector for iPhone 12 Pro Max 2020 \[6.7 Inch\] 2Pack Anti Spy Private Case Friendly Tempered Glass \[2 Pack\]**](https://www.amazon.com/dp/B08DXKVP6M) Ailun$7.054.4★164,8204%—flat 7 ![IMBZBK 3 Pack Privacy Screen Protector for iPhone 12 Pro Max Tempered Glass with 3 Pack Camera Lens Protector Accessories 9H Anti Spy for Apple 12 Pro Max 2.5D Curved Case Friendly Transparent](https://m.media-amazon.com/images/I/51vCKwmtUZL.jpg) [**IMBZBK 3 Pack Privacy Screen Protector for iPhone 12 Pro Max Tempered Glass with 3 Pack Camera Lens Protector Accessories 9H Anti Spy for Apple 12 Pro Max 2.5D Curved Case Friendly Transparent**](https://www.amazon.com/dp/B0C8D6CXYM) IMBZBK$5.854.3★15,9624%▲rising 8 ![MAGIC JOHN 2 Pack for iPhone 12 Pro Max 6.7 inch Tempered Glass Screen Protector Auto Dust-Elimination Installation Bubble Free HD Clear Easy Installation](https://m.media-amazon.com/images/I/513trdphcjL.jpg) [**MAGIC JOHN 2 Pack for iPhone 12 Pro Max 6.7 inch Tempered Glass Screen Protector Auto Dust-Elimination Installation Bubble Free HD Clear Easy Installation**](https://www.amazon.com/dp/B0C1GXCK6H) MAGIC JOHN$17.484.5★1,0903%—flat 9 ![MAYtobe [2 Pack Screen Protector for iPhone 12 Pro Max Tempered Glass Anti Scratch Bubble Free Easy to Install Case Friendly](https://m.media-amazon.com/images/I/51TQgLDt1lL.jpg) [**MAYtobe \[2 Pack Screen Protector for iPhone 12 Pro Max Tempered Glass Anti Scratch Bubble Free Easy to Install Case Friendly**](https://www.amazon.com/dp/B096VMFZ33) MAYtobe$3.794.4★792%▲rising 10 ![Milomdoi 3 Pack Screen Protector for Apple iPhone 12 Pro Max with 3 Pack Tempered Glass Camera Lens Protector Ultra 9H Accessories Case Friendly Mounting Frame 2.5D Curved Transparent](https://m.media-amazon.com/images/I/51P+N2B+kjL.jpg) [**Milomdoi 3 Pack Screen Protector for Apple iPhone 12 Pro Max with 3 Pack Tempered Glass Camera Lens Protector Ultra 9H Accessories Case Friendly Mounting Frame 2.5D Curved Transparent**](https://www.amazon.com/dp/B0C8D3HVNP) Milomdoi$6.104.5★20,1272%—flat 11 ![UNBREAKcable 3-Pack Screen Protector for iPhone 12 Pro Max Double Shatterproof Tempered Glass [Easy Installation] [9H Hardness] [99.99% HD Clear] [Case Friendly] for iPhone 6.7 inch](https://m.media-amazon.com/images/I/417lqklwXbL.jpg) [**UNBREAKcable 3-Pack Screen Protector for iPhone 12 Pro Max Double Shatterproof Tempered Glass \[Easy Installation\] \[9H Hardness\] \[99.99% HD Clear\] \[Case Friendly\] for iPhone 6.7 inch**](https://www.amazon.com/dp/B08F7K3BFD) UNBREAKcable$16.884.4★67,8342%▲rising 12 ![ZAGG InvisibleShield Glass Elite+ Plus Screen Protector for iPhone 12 Pro Max Strongest Tempered Glass Smudge-Free ClearPrint Extreme Shatter Impact and Scratch Protection - Clear](https://m.media-amazon.com/images/I/41Hkna47K3L.jpg) [**ZAGG InvisibleShield Glass Elite+ Plus Screen Protector for iPhone 12 Pro Max Strongest Tempered Glass Smudge-Free ClearPrint Extreme Shatter Impact and Scratch Protection - Clear**](https://www.amazon.com/dp/B0BZXKHS93) ZAGG$4.704.6★1,1131%—flat ## **Product shelf** All 12 tracked products in this niche. Top sellersNewestTrending [![Ailun Screen Protector for iPhone 12 pro Max 2020 6.7 Inch 3 Pack Case Friendly Tempered Glass](https://m.media-amazon.com/images/I/41bXMuIkU5L.jpg)**Ailun Screen Protector for iPhone 12 pro Max 2020 6.7 Inch 3 Pack Case Friendly Tempered Glass** Ailun**$6.06**4.6★1,133,565 reviews](https://www.amazon.com/dp/B08DG7JN5C) [![NEWC 3 Pack Designed for iPhone 12 Pro Max Screen Protector (6.7) Enhanced Tempered Glass Protection Case Friendly Scratch Resistant Bubble-Free Ultra Resistant](https://m.media-amazon.com/images/I/41iOx6X9QNL.jpg)**NEWC 3 Pack Designed for iPhone 12 Pro Max Screen Protector (6.7) Enhanced Tempered Glass Protection Case Friendly Scratch Resistant Bubble-Free Ultra Resistant** NEW'C**$6.46**4.6★316,182 reviews](https://www.amazon.com/dp/B08L5N1DKZ) [![TOCOL for iPhone 12 Pro Max Screen Protector 9H Hardness Military Grade Shatterproof HD Tempered Glass Full Coverage Easy Installation Case Friendly 2 Pack](https://m.media-amazon.com/images/I/51R6Wpa-QoL.jpg)**TOCOL for iPhone 12 Pro Max Screen Protector 9H Hardness Military Grade Shatterproof HD Tempered Glass Full Coverage Easy Installation Case Friendly 2 Pack** TOCOL**$10.04**4.4★45,705 reviews](https://www.amazon.com/dp/B0D8RWQT1N) [![Ailun 2 Pack Screen Protector for iPhone 12 Pro Max [6.7 inch] + 2 Pack Camera Lens Protector Case Friendly Tempered Glass Film [9H Hardness]- HD](https://m.media-amazon.com/images/I/41E32hzxuvL.jpg)**Ailun 2 Pack Screen Protector for iPhone 12 Pro Max \[6.7 inch\] + 2 Pack Camera Lens Protector Case Friendly Tempered Glass Film \[9H Hardness\]- HD** Ailun**$6.93**4.5★432,124 reviews](https://www.amazon.com/dp/B08QVF65DB) [![PEHAEL 2+2 Pack for iPhone 12 Pro Max Privacy Screen Protector with Camera Lens Protector Full Coverage Anti-Spy Tempered Glass Film 9H Hardness Bubble Free [6.7 inch]](https://m.media-amazon.com/images/I/41-3W7WWWXL.jpg)**PEHAEL 2+2 Pack for iPhone 12 Pro Max Privacy Screen Protector with Camera Lens Protector Full Coverage Anti-Spy Tempered Glass Film 9H Hardness Bubble Free \[6.7 inch\]** PEHAEL**$7.41**4.4★198,375 reviews](https://www.amazon.com/dp/B07SRS7XHP) [![Ailun Privacy Screen Protector for iPhone 12 Pro Max 2020 [6.7 Inch] 2Pack Anti Spy Private Case Friendly Tempered Glass [2 Pack]](https://m.media-amazon.com/images/I/41l6BiL+f9L.jpg)**Ailun Privacy Screen Protector for iPhone 12 Pro Max 2020 \[6.7 Inch\] 2Pack Anti Spy Private Case Friendly Tempered Glass \[2 Pack\]** Ailun**$7.05**4.4★164,820 reviews](https://www.amazon.com/dp/B08DXKVP6M) [![IMBZBK 3 Pack Privacy Screen Protector for iPhone 12 Pro Max Tempered Glass with 3 Pack Camera Lens Protector Accessories 9H Anti Spy for Apple 12 Pro Max 2.5D Curved Case Friendly Transparent](https://m.media-amazon.com/images/I/51vCKwmtUZL.jpg)**IMBZBK 3 Pack Privacy Screen Protector for iPhone 12 Pro Max Tempered Glass with 3 Pack Camera Lens Protector Accessories 9H Anti Spy for Apple 12 Pro Max 2.5D Curved Case Friendly Transparent** IMBZBK**$5.85**4.3★15,962 reviews](https://www.amazon.com/dp/B0C8D6CXYM) [![MAGIC JOHN 2 Pack for iPhone 12 Pro Max 6.7 inch Tempered Glass Screen Protector Auto Dust-Elimination Installation Bubble Free HD Clear Easy Installation](https://m.media-amazon.com/images/I/513trdphcjL.jpg)**MAGIC JOHN 2 Pack for iPhone 12 Pro Max 6.7 inch Tempered Glass Screen Protector Auto Dust-Elimination Installation Bubble Free HD Clear Easy Installation** MAGIC JOHN**$17.48**4.5★1,090 reviews](https://www.amazon.com/dp/B0C1GXCK6H) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Quality-Overall**19% *“Excellent product”* **Drop/Impact Protection**14% *“Great protector”* **Size-Overall**11% *“Correct size”* **Assembly/Installation**11% *“Easy to assemble”* **Value For Money**9% *“Great value for the money”* **Advertised Vs Actual Product**7% *“As advertised”* **Ease Of Use**7% *“Easy Peasy”* **Security**3% *“Good deal, solid privacy”* **Durability**3% *“Extremely durable”* **Efficiency**3% *“Does the job”* ### **What buyers complain about ** **Durability**18% *“Breaks very easy”* **Quality-Overall**15% *“I can't tell you how cheap quality this item is”* **Size-Overall**10% *“Small”* **Adhesion/Stickiness**9% *“Adhesive is just awful”* **Security**8% *“Not great privacy”* **Ease Of Use**3% *“a little bit complicated first”* **Strength**2% *“They came broke all of them”* **Software/Application**2% *“which is causing my screen to malfunction every time I open an app or try to type”* **Functionality-Overall**2% *“Doesnt work”* **Display-Overall**2% *“You cant see the screen unless youre looking at it head on”* #### **Top return reasons**- Size-Overall64% - Compatibility-Overall11% - Adhesion/Stickiness5% - Advertised Vs Actual Product4% - Value For Money3% - Functionality-Overall2% - Defective Material/Parts2% - Security1% - Quality-Overall1% - Display-Overall1%