---
title: "htc — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/cell-phones-accessories/htc"
last_updated: "2026-07-09T22:50:48.854Z"
locale: en
meta:
  description: "a small market ($173K/yr) — htc doesn't clear our bar today."
  "og:description": "a small market ($173K/yr) — htc doesn't clear our bar today."
  "og:title": "htc — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
---

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# **htc**

**Skip it****44/100 **

a small market ($173K/yr) — htc doesn't clear our bar today.

**Market/yr**

**$173K**

**Growth (1y)**

**+51.5%**

**Products**

**26**

**Brands**

**8**

was 1 a year ago

**Sellers**

**79**

**Price range**

**$21.51–$1162.33**

**Returns**

**5.1%**

**Rating**

**4.0★**

**Skip it**

Scored 44/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**9**

 ×0.30

Growth

**50**

 ×0.30

Competition

**59**

 ×0.20

Quality gap

**82**

 ×0.10

Returns

**59**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 13 weeks — +51.5% year over year.

1K669Apr '26Apr '26May '26May '26Jun '26Jun '26Jul '26

## **Competition**

- HTC66% - BEARTAIN16% - Yworlln12% - QYGCKJ2% - TELNP2% - Hyyeosd1% - Other (2 brands)2%

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them. 8 brands and 79 sellers compete here.

**Brands**

**8 **▲rising

was 1 a year ago

**Sellers**

**79**

**Top 5 brand share**

**97%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![HTC U24 Pro 5G GSM Unlocked Smartphone 12GB+256GB 6.8 120Hz OLED Display 50+8+50MP Cameras 4600mAh Wireless Charging - Blue](https://m.media-amazon.com/images/I/41atmWHXEXL.jpg) [**HTC U24 Pro 5G GSM Unlocked Smartphone 12GB+256GB 6.8 120Hz OLED Display 50+8+50MP Cameras 4600mAh Wireless Charging - Blue**](https://www.amazon.com/dp/B0DJ8ZR3QG)

HTC$423.334.0★2116%▼falling

2
![NE20 Earbuds 2025 New NE20 AI Translation Earbuds in Real Time Language Translator Headphones with LCD Touch Screen Audifonos Traductores Ingls Espaol Support 140 Languages for Travel Business](https://m.media-amazon.com/images/I/5199TJtZYIL.jpg) [**NE20 Earbuds 2025 New NE20 AI Translation Earbuds in Real Time Language Translator Headphones with LCD Touch Screen Audifonos Traductores Ingls Espaol Support 140 Languages for Travel Business**](https://www.amazon.com/dp/B0FP1J1M7T)

BEARTAIN$27.243.9★18712%▼falling

3
![HTC U23 Pro 5G Dual 256GB 12GB RAM Factory Unlocked (GSM Only | No CDMA - not Compatible with Verizon/Sprint) GSM Global Model Mobile Cell Phone Black](https://m.media-amazon.com/images/I/31wH05X7hvL.jpg) [**HTC U23 Pro 5G Dual 256GB 12GB RAM Factory Unlocked (GSM Only | No CDMA - not Compatible with Verizon/Sprint) GSM Global Model Mobile Cell Phone Black**](https://www.amazon.com/dp/B0C6N1VBN3)

HTC$352.544.2★598%▼falling

4
![HTC Wireless Earbuds Bluetooth 5.3 Waterproof with ENC Microphone in Ear Stereo Headphones Compatible with Tablet Laptop Cell Phones Tablet](https://m.media-amazon.com/images/I/31wd1AX9mkL.jpg) [**HTC Wireless Earbuds Bluetooth 5.3 Waterproof with ENC Microphone in Ear Stereo Headphones Compatible with Tablet Laptop Cell Phones Tablet**](https://www.amazon.com/dp/B0B42GT34S)

HTC$21.514.4★6907%▲rising

5
![NE76 Sleep Earbuds Bluetooth 5.4 in Ear AI Translation Headphones Real Time 150 Languages Waterproof Mini Sleep Headphones Small Design for Side Sleepers for Travel Education Business Meetings Black](https://m.media-amazon.com/images/I/313ZZOkNmWL.jpg) [**NE76 Sleep Earbuds Bluetooth 5.4 in Ear AI Translation Headphones Real Time 150 Languages Waterproof Mini Sleep Headphones Small Design for Side Sleepers for Travel Education Business Meetings Black**](https://www.amazon.com/dp/B0GJLCN18D)

Yworlln$26.933.7★657%▲rising

6
![BEARTAIN NE20 Earbuds 2025 New NE20 AI Translation Earbuds in Real Time Language Translator Headphones with LCD Touch Screen Audifonos Traductores Ingls Espaol Support 135 Languages for Travel](https://m.media-amazon.com/images/I/5199TJtZYIL.jpg) [**BEARTAIN NE20 Earbuds 2025 New NE20 AI Translation Earbuds in Real Time Language Translator Headphones with LCD Touch Screen Audifonos Traductores Ingls Espaol Support 135 Languages for Travel**](https://www.amazon.com/dp/B0FRLN61B9)

BEARTAIN$27.134.1★1,6604%▲rising

7
![HTC VIVE Tracker (3.0) Full-Body Tracking for SteamVR VRChat Motion Capture](https://m.media-amazon.com/images/I/31BQ9NvIACL.jpg) [**HTC VIVE Tracker (3.0) Full-Body Tracking for SteamVR VRChat Motion Capture**](https://www.amazon.com/dp/B08WFS5BMY)

HTC$121.464.7★2,2664%▼falling

8
![HTC True Wireless Bluetooth Earbuds 9 Bluetooth 5.3 in-Ear Earphones Transparent Case Design with Wireless Charging Fuction 24Hour Playtime/Game Modes/Built-in Mic/Touch Control -Black](https://m.media-amazon.com/images/I/31ju6onoeWL.jpg) [**HTC True Wireless Bluetooth Earbuds 9 Bluetooth 5.3 in-Ear Earphones Transparent Case Design with Wireless Charging Fuction 24Hour Playtime/Game Modes/Built-in Mic/Touch Control -Black**](https://www.amazon.com/dp/B0DB88TLCZ)

HTC$23.254.1★1964%▼falling

9
![HTC Vive SteamVR Base Station 2.0 (Single) Precision Room-Scale Tracking for PC VR Black](https://m.media-amazon.com/images/I/31ZpxkDnksL.jpg) [**HTC Vive SteamVR Base Station 2.0 (Single) Precision Room-Scale Tracking for PC VR Black**](https://www.amazon.com/dp/B07VZSDF3W)

HTC$201.174.6★1,8613%▲rising

10

![HTC Vive XR Elite with Deluxe Pack Mixed Reality and PC VR Headset + Controllers](https://m.media-amazon.com/images/I/31hoQRpAMfL.jpg) [**HTC Vive XR Elite with Deluxe Pack Mixed Reality and PC VR Headset + Controllers**](https://www.amazon.com/dp/B0D6D5Q5M2)

HTC$579.103.9★753%—flat

11

![HTC Vive Focus Vision Wired Bundle XR Headset with DisplayPort PC VR Streaming Kit](https://m.media-amazon.com/images/I/31KTYshbc+L.jpg) [**HTC Vive Focus Vision Wired Bundle XR Headset with DisplayPort PC VR Streaming Kit**](https://www.amazon.com/dp/B0FHC2P7NB)

HTC$1162.333.6★233%—flat

12

![HTC U24 Pro 5G 512GB 12GB Dual SIM Factory Unlocked GSM Smartphone 6.8 120Hz OLED Display 50MP Cameras - International Version (Space Blue)](https://m.media-amazon.com/images/I/41vfl8lSQIL.jpg) [**HTC U24 Pro 5G 512GB 12GB Dual SIM Factory Unlocked GSM Smartphone 6.8 120Hz OLED Display 50MP Cameras - International Version (Space Blue)**](https://www.amazon.com/dp/B0DJ92SQ8Y)

HTC$497.604.4★53%▼falling

13

![HTC True Wireless Earbuds Plus Active Noise Cancellation in Ear Headphone Bluetooth 5.3 with USB C Charging Case 4 Mics ENC Clear Calls Deep Bass Stereo Sound IPX5 Waterproof for iOS and Android](https://m.media-amazon.com/images/I/21flzPGz6JL.jpg) [**HTC True Wireless Earbuds Plus Active Noise Cancellation in Ear Headphone Bluetooth 5.3 with USB C Charging Case 4 Mics ENC Clear Calls Deep Bass Stereo Sound IPX5 Waterproof for iOS and Android**](https://www.amazon.com/dp/B0DQCXBNKR)

HTC$26.294.0★2153%▼falling

14

![HTC U24 Pro 5G 512GB 12GB Dual SIM Factory Unlocked GSM Smartphone 6.8 120Hz OLED Display 50MP Cameras - International Version (Twilight White)](https://m.media-amazon.com/images/I/41SZYlQhCsL.jpg) [**HTC U24 Pro 5G 512GB 12GB Dual SIM Factory Unlocked GSM Smartphone 6.8 120Hz OLED Display 50MP Cameras - International Version (Twilight White)**](https://www.amazon.com/dp/B0DSHZPT2K)

HTC$505.940.0★02%—flat

15

![NE76 Sleep Earbuds Bluetooth 5.4 in Ear AI Translation Headphones Real Time 150 Languages Waterproof Mini Sleep Headphones Small Design for Side Sleepers for Travel Education Business Meeting Orange](https://m.media-amazon.com/images/I/316CpyppoiL.jpg) [**NE76 Sleep Earbuds Bluetooth 5.4 in Ear AI Translation Headphones Real Time 150 Languages Waterproof Mini Sleep Headphones Small Design for Side Sleepers for Travel Education Business Meeting Orange**](https://www.amazon.com/dp/B0GS8MXNN3)

Yworlln$26.253.7★652%▲rising

**~~Showing 15 of 26 — show all ~~**

## **Product shelf**

All 26 tracked products in this niche.

Top sellersNewestTrending

[![HTC U24 Pro 5G GSM Unlocked Smartphone 12GB+256GB 6.8 120Hz OLED Display 50+8+50MP Cameras 4600mAh Wireless Charging - Blue](https://m.media-amazon.com/images/I/41atmWHXEXL.jpg)**HTC U24 Pro 5G GSM Unlocked Smartphone 12GB+256GB 6.8 120Hz OLED Display 50+8+50MP Cameras 4600mAh Wireless Charging - Blue** HTC**$423.33**4.0★21 reviews](https://www.amazon.com/dp/B0DJ8ZR3QG) [![NE20 Earbuds 2025 New NE20 AI Translation Earbuds in Real Time Language Translator Headphones with LCD Touch Screen Audifonos Traductores Ingls Espaol Support 140 Languages for Travel Business](https://m.media-amazon.com/images/I/5199TJtZYIL.jpg)**NE20 Earbuds 2025 New NE20 AI Translation Earbuds in Real Time Language Translator Headphones with LCD Touch Screen Audifonos Traductores Ingls Espaol Support 140 Languages for Travel Business** BEARTAIN**$27.24**3.9★187 reviews](https://www.amazon.com/dp/B0FP1J1M7T) [![HTC U23 Pro 5G Dual 256GB 12GB RAM Factory Unlocked (GSM Only | No CDMA - not Compatible with Verizon/Sprint) GSM Global Model Mobile Cell Phone Black](https://m.media-amazon.com/images/I/31wH05X7hvL.jpg)**HTC U23 Pro 5G Dual 256GB 12GB RAM Factory Unlocked (GSM Only | No CDMA - not Compatible with Verizon/Sprint) GSM Global Model Mobile Cell Phone Black** HTC**$352.54**4.2★59 reviews](https://www.amazon.com/dp/B0C6N1VBN3) [![HTC Wireless Earbuds Bluetooth 5.3 Waterproof with ENC Microphone in Ear Stereo Headphones Compatible with Tablet Laptop Cell Phones Tablet](https://m.media-amazon.com/images/I/31wd1AX9mkL.jpg)**HTC Wireless Earbuds Bluetooth 5.3 Waterproof with ENC Microphone in Ear Stereo Headphones Compatible with Tablet Laptop Cell Phones Tablet** HTC**$21.51**4.4★690 reviews](https://www.amazon.com/dp/B0B42GT34S) [![NE76 Sleep Earbuds Bluetooth 5.4 in Ear AI Translation Headphones Real Time 150 Languages Waterproof Mini Sleep Headphones Small Design for Side Sleepers for Travel Education Business Meetings Black](https://m.media-amazon.com/images/I/313ZZOkNmWL.jpg)**NE76 Sleep Earbuds Bluetooth 5.4 in Ear AI Translation Headphones Real Time 150 Languages Waterproof Mini Sleep Headphones Small Design for Side Sleepers for Travel Education Business Meetings Black** Yworlln**$26.93**3.7★65 reviews](https://www.amazon.com/dp/B0GJLCN18D) [![BEARTAIN NE20 Earbuds 2025 New NE20 AI Translation Earbuds in Real Time Language Translator Headphones with LCD Touch Screen Audifonos Traductores Ingls Espaol Support 135 Languages for Travel](https://m.media-amazon.com/images/I/5199TJtZYIL.jpg)**BEARTAIN NE20 Earbuds 2025 New NE20 AI Translation Earbuds in Real Time Language Translator Headphones with LCD Touch Screen Audifonos Traductores Ingls Espaol Support 135 Languages for Travel** BEARTAIN**$27.13**4.1★1,660 reviews](https://www.amazon.com/dp/B0FRLN61B9) [![HTC VIVE Tracker (3.0) Full-Body Tracking for SteamVR VRChat Motion Capture](https://m.media-amazon.com/images/I/31BQ9NvIACL.jpg)**HTC VIVE Tracker (3.0) Full-Body Tracking for SteamVR VRChat Motion Capture** HTC**$121.46**4.7★2,266 reviews](https://www.amazon.com/dp/B08WFS5BMY) [![HTC True Wireless Bluetooth Earbuds 9 Bluetooth 5.3 in-Ear Earphones Transparent Case Design with Wireless Charging Fuction 24Hour Playtime/Game Modes/Built-in Mic/Touch Control -Black](https://m.media-amazon.com/images/I/31ju6onoeWL.jpg)**HTC True Wireless Bluetooth Earbuds 9 Bluetooth 5.3 in-Ear Earphones Transparent Case Design with Wireless Charging Fuction 24Hour Playtime/Game Modes/Built-in Mic/Touch Control -Black** HTC**$23.25**4.1★196 reviews](https://www.amazon.com/dp/B0DB88TLCZ)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Value For Money**15%

*“Great buy for the money”*

**Quality-Overall**11%

*“Good quality VR experience”*

**Audio Quality**9%

*“Good sound quality”*

**Battery Life**7%

*“Battery life is excellent”*

**Advertised Vs Actual Product**5%

*“Exceeded my expectations”*

**Ease Of Use**5%

*“Very easy to work with”*

**Comfort-Overall**4%

*“Comfortable”*

**Size-Overall**3%

*“Fit well”*

**Charging**3%

*“The ear buds are charged”*

**Functionality-Overall**2%

*“Works great with space calibrator”*

### **What buyers complain about **

**Software/Application**8%

*“the software is too old”*

**Durability**7%

*“Easily broken”*

**Quality-Overall**7%

*“Poor quality”*

**Charging**7%

*“Product does not keep a charge”*

**Connectivity-Overall**6%

*“connection isn't stable”*

**Functionality-Overall**6%

*“It is extremely slow”*

**Battery Life**6%

*“Battery don't last”*

**Size-Overall**5%

*“Just a bit too big”*

**Value For Money**5%

*“They're expensive”*

**Audio Quality**4%

*“Poor sound quality”*

#### **Top return reasons**- Functionality-Overall18% - Connectivity-Overall13% - Charging7% - Defective Material/Parts7% - Compatibility-Overall6% - Value For Money6% - Size-Overall6% - Advertised Vs Actual Product6% - Audio Quality4% - Software/Application3%