--- title: "foldable phone — Niche Verdict: Worth a look (58/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/cell-phones-accessories/foldable-phone" last_updated: "2026-07-10T01:41:31.721Z" locale: en meta: description: "foldable phone shows demand growing +224.8%, but a small market ($593K/yr) keeps it on the watch list." "og:description": "foldable phone shows demand growing +224.8%, but a small market ($593K/yr) keeps it on the watch list." "og:title": "foldable phone — Niche Verdict: Worth a look (58/100) | Amazon United States - Flapen" --- Back to Flapen home # **foldable phone** **Worth a look****58/100 ** foldable phone shows demand growing +224.8%, but a small market ($593K/yr) keeps it on the watch list. **Market/yr** **$593K** **Growth (1y)** **+224.8%** **Products** **29** **Brands** **5** was 7 a year ago **Sellers** **123** **Price range** **$206.99–$1763.94** **Returns** **5.7%** **Rating** **4.2★** **Worth a look** Scored 58/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **27** ×0.30 Growth **80** ×0.30 Competition **66** ×0.20 Quality gap **72** ×0.10 Returns **53** ×0.10 ## **Demand** Weekly Amazon search volume, last 103 weeks — +224.8% year over year. 15K7KPrime Day '24Spike '24Holiday '24Prime Day '25Black Friday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND No pronounced peak months · busiest ÷ quietest = 1.4× ## **Competition** - Samsung57% - Google31% - Motorola10% - OnePlus1% - HONOR1% The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them. 5 brands and 123 sellers compete here. **Brands** **5 **▼falling was 7 a year ago **Sellers** **123** **Top 5 brand share** **100%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Samsung Galaxy Z Fold 6 AI Cell Phone 256GB Unlocked Silver Shadow (Renewed)](https://m.media-amazon.com/images/I/41NovizEiPL.jpg) [**Samsung Galaxy Z Fold 6 AI Cell Phone 256GB Unlocked Silver Shadow (Renewed)**](https://www.amazon.com/dp/B0DPRCHL81) Samsung$628.594.3★59213%▲rising 2 ![Samsung Galaxy Z Fold 5 5G US Version 512GB Phantom Black - Unlocked (Renewed)](https://m.media-amazon.com/images/I/41p1mBdD3ML.jpg) [**Samsung Galaxy Z Fold 5 5G US Version 512GB Phantom Black - Unlocked (Renewed)**](https://www.amazon.com/dp/B0CK5V7MWK) Samsung$494.353.9★19011%▲rising 3 ![Google Pixel 10 Pro Fold - Unlocked Android Smartphone with Gemini Your AI Assistant - Advanced Triple Rear Camera System - 24+ Hour Battery - Foldable Display - Hands-Free Video - Moonstone - 256 GB](https://m.media-amazon.com/images/I/21zHLuQpJdL.jpg) [**Google Pixel 10 Pro Fold - Unlocked Android Smartphone with Gemini Your AI Assistant - Advanced Triple Rear Camera System - 24+ Hour Battery - Foldable Display - Hands-Free Video - Moonstone - 256 GB**](https://www.amazon.com/dp/B0FFTNCY4Z) Google$1465.194.6★1388%▲rising 4 ![Google Pixel Fold - Unlocked Android 5G Smartphone with Telephoto Lens and Ultrawide Lens - Foldable Display - 24-Hour Battery - Obsidian - 256 GB](https://m.media-amazon.com/images/I/41aj4a06kvL.jpg) [**Google Pixel Fold - Unlocked Android 5G Smartphone with Telephoto Lens and Ultrawide Lens - Foldable Display - 24-Hour Battery - Obsidian - 256 GB**](https://www.amazon.com/dp/B0C34DL6Z7) Google$599.854.1★2527%▼falling 5 ![Samsung Galaxy Z Flip 3 5G US Version 128GB Phantom Black - Unlocked (Renewed)](https://m.media-amazon.com/images/I/31BXCQPserL.jpg) [**Samsung Galaxy Z Flip 3 5G US Version 128GB Phantom Black - Unlocked (Renewed)**](https://www.amazon.com/dp/B09GBLFSB2) Samsung$218.833.8★2,0435%▼falling 6 ![Samsung Galaxy Z Fold7 Cell Phone 256GB AI Smartphone Unlocked Android AI Photo Edits Large Screen Long Battery Life 2025 US 1 Yr Manufacturer Warranty Blue Shadow](https://m.media-amazon.com/images/I/41GqHGRy0RL.jpg) [**Samsung Galaxy Z Fold7 Cell Phone 256GB AI Smartphone Unlocked Android AI Photo Edits Large Screen Long Battery Life 2025 US 1 Yr Manufacturer Warranty Blue Shadow**](https://www.amazon.com/dp/B0F7JZYWLL) Samsung$1636.264.5★7215%▲rising 7 ![Google Pixel Fold 256GB Obsidian - Unlocked (Renewed)](https://m.media-amazon.com/images/I/41bNoBejtpL.jpg) [**Google Pixel Fold 256GB Obsidian - Unlocked (Renewed)**](https://www.amazon.com/dp/B0CGB9WFDC) Google$384.334.0★4795%▼falling 8 ![Samsung Galaxy Z Fold 5 5G US Version 512GB ICY Blue - Unlocked (Renewed)](https://m.media-amazon.com/images/I/41dipQPz48L.jpg) [**Samsung Galaxy Z Fold 5 5G US Version 512GB ICY Blue - Unlocked (Renewed)**](https://www.amazon.com/dp/B0CNBH19VG) Samsung$487.274.5★805%▲rising 9 ![Samsung Galaxy Z Fold7 Cell Phone 512GB AI Smartphone Unlocked Android AI Photo Edits Large Screen Long Battery Life 2025 US 1 Yr Manufacturer Warranty JetBlack](https://m.media-amazon.com/images/I/41yEZrL-vjL.jpg) [**Samsung Galaxy Z Fold7 Cell Phone 512GB AI Smartphone Unlocked Android AI Photo Edits Large Screen Long Battery Life 2025 US 1 Yr Manufacturer Warranty JetBlack**](https://www.amazon.com/dp/B0F7K9LFCL) Samsung$1735.994.5★7215%▲rising 10 ![Google Pixel Fold - Unlocked Android 5G Smartphone with Telephoto Lens and Ultrawide Lens - Foldable Display - 24-Hour Battery - Obsidian - 512 GB](https://m.media-amazon.com/images/I/41aj4a06kvL.jpg) [**Google Pixel Fold - Unlocked Android 5G Smartphone with Telephoto Lens and Ultrawide Lens - Foldable Display - 24-Hour Battery - Obsidian - 512 GB**](https://www.amazon.com/dp/B0C34JPQ4Y) Google$678.624.1★2524%▲rising 11 ![Google Pixel 9 Pro Fold 256GB Obsidian - Unlocked (Renewed)](https://m.media-amazon.com/images/I/31htXWQCikL.jpg) [**Google Pixel 9 Pro Fold 256GB Obsidian - Unlocked (Renewed)**](https://www.amazon.com/dp/B0DKPHYSH1) Google$719.963.8★1304%▼falling 12 ![Samsung Galaxy Z Fold 6 5G US Version 512GB Crafted Black - Unlocked (Renewed)](https://m.media-amazon.com/images/I/31GMiNMKfGL.jpg) [**Samsung Galaxy Z Fold 6 5G US Version 512GB Crafted Black - Unlocked (Renewed)**](https://www.amazon.com/dp/B0DJTC9CJP) Samsung$715.414.4★3853%▲rising 13 ![Motorola Moto Razr 40 5G 2023 128GB + 8GB RAM Sage Green - Unlocked (Renewed)](https://m.media-amazon.com/images/I/41BBYi6EJPL.jpg) [**Motorola Moto Razr 40 5G 2023 128GB + 8GB RAM Sage Green - Unlocked (Renewed)**](https://www.amazon.com/dp/B0D33RXFVT) Motorola$212.233.5★1743%▲rising 14 ![Samsung Galaxy Z Flip7 FE Cell Phone 256GB AI Smartphone Unlocked Android Long Battery Life 2025 US 1 Yr Manufacturer Warranty Black](https://m.media-amazon.com/images/I/31qXMYj1f8L.jpg) [**Samsung Galaxy Z Flip7 FE Cell Phone 256GB AI Smartphone Unlocked Android Long Battery Life 2025 US 1 Yr Manufacturer Warranty Black**](https://www.amazon.com/dp/B0F7K3TVTP) Samsung$624.294.4★2002%▲rising 15 ![Samsung Galaxy Z Fold7 Cell Phone 512GB AI Smartphone Unlocked Android AI Photo Edits Large Screen Long Battery Life 2025 US 1 Yr Manufacturer Warranty Blue Shadow](https://m.media-amazon.com/images/I/41Vme055CnL.jpg) [**Samsung Galaxy Z Fold7 Cell Phone 512GB AI Smartphone Unlocked Android AI Photo Edits Large Screen Long Battery Life 2025 US 1 Yr Manufacturer Warranty Blue Shadow**](https://www.amazon.com/dp/B0F7JRKGH1) Samsung$1763.944.5★7212%▼falling **~~Showing 15 of 29 — show all ~~** ## **Product shelf** All 29 tracked products in this niche. Top sellersNewestTrending [![Samsung Galaxy Z Fold 6 AI Cell Phone 256GB Unlocked Silver Shadow (Renewed)](https://m.media-amazon.com/images/I/41NovizEiPL.jpg)**Samsung Galaxy Z Fold 6 AI Cell Phone 256GB Unlocked Silver Shadow (Renewed)** Samsung**$628.59**4.3★592 reviews](https://www.amazon.com/dp/B0DPRCHL81) [![Samsung Galaxy Z Fold 5 5G US Version 512GB Phantom Black - Unlocked (Renewed)](https://m.media-amazon.com/images/I/41p1mBdD3ML.jpg)**Samsung Galaxy Z Fold 5 5G US Version 512GB Phantom Black - Unlocked (Renewed)** Samsung**$494.35**3.9★190 reviews](https://www.amazon.com/dp/B0CK5V7MWK) [![Google Pixel 10 Pro Fold - Unlocked Android Smartphone with Gemini Your AI Assistant - Advanced Triple Rear Camera System - 24+ Hour Battery - Foldable Display - Hands-Free Video - Moonstone - 256 GB](https://m.media-amazon.com/images/I/21zHLuQpJdL.jpg)**Google Pixel 10 Pro Fold - Unlocked Android Smartphone with Gemini Your AI Assistant - Advanced Triple Rear Camera System - 24+ Hour Battery - Foldable Display - Hands-Free Video - Moonstone - 256 GB** Google**$1465.19**4.6★138 reviews](https://www.amazon.com/dp/B0FFTNCY4Z) [![Google Pixel Fold - Unlocked Android 5G Smartphone with Telephoto Lens and Ultrawide Lens - Foldable Display - 24-Hour Battery - Obsidian - 256 GB](https://m.media-amazon.com/images/I/41aj4a06kvL.jpg)**Google Pixel Fold - Unlocked Android 5G Smartphone with Telephoto Lens and Ultrawide Lens - Foldable Display - 24-Hour Battery - Obsidian - 256 GB** Google**$599.85**4.1★252 reviews](https://www.amazon.com/dp/B0C34DL6Z7) [![Samsung Galaxy Z Flip 3 5G US Version 128GB Phantom Black - Unlocked (Renewed)](https://m.media-amazon.com/images/I/31BXCQPserL.jpg)**Samsung Galaxy Z Flip 3 5G US Version 128GB Phantom Black - Unlocked (Renewed)** Samsung**$218.83**3.8★2,043 reviews](https://www.amazon.com/dp/B09GBLFSB2) [![Samsung Galaxy Z Fold7 Cell Phone 256GB AI Smartphone Unlocked Android AI Photo Edits Large Screen Long Battery Life 2025 US 1 Yr Manufacturer Warranty Blue Shadow](https://m.media-amazon.com/images/I/41GqHGRy0RL.jpg)**Samsung Galaxy Z Fold7 Cell Phone 256GB AI Smartphone Unlocked Android AI Photo Edits Large Screen Long Battery Life 2025 US 1 Yr Manufacturer Warranty Blue Shadow** Samsung**$1636.26**4.5★721 reviews](https://www.amazon.com/dp/B0F7JZYWLL) [![Google Pixel Fold 256GB Obsidian - Unlocked (Renewed)](https://m.media-amazon.com/images/I/41bNoBejtpL.jpg)**Google Pixel Fold 256GB Obsidian - Unlocked (Renewed)** Google**$384.33**4.0★479 reviews](https://www.amazon.com/dp/B0CGB9WFDC) [![Samsung Galaxy Z Fold 5 5G US Version 512GB ICY Blue - Unlocked (Renewed)](https://m.media-amazon.com/images/I/41dipQPz48L.jpg)**Samsung Galaxy Z Fold 5 5G US Version 512GB ICY Blue - Unlocked (Renewed)** Samsung**$487.27**4.5★80 reviews](https://www.amazon.com/dp/B0CNBH19VG) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Value For Money**14% *“Worth it”* **Quality-Overall**13% *“Overall for the phone is very good quality”* **Battery Life**9% *“Good battery life”* **Advertised Vs Actual Product**8% *“Better than I expected”* **Product Condition**7% *“looks like brand new”* **Ease Of Use**4% *“The thin sleek look made it easier to hold without causing hand cramps”* **Design-Overall**3% *“It is sleek, thin, light weight and also cute”* **Durability**3% *“The durability of the screen has also impressed me”* **Efficiency**3% *“Works Perfectly”* **Display-Overall**3% *“I like my Google fold it's really a nice change over the single display phones out there lol”* ### **What buyers complain about ** **Durability**19% *“Failed within months”* **Charging**9% *“it will no longer charge”* **Battery Life**7% *“battery came a little low”* **Value For Money**6% *“Goog price for what I'm getting out of it”* **Functionality-Overall**4% *“no longer works”* **Touch Screen**4% *“Screen wentout”* **Software/Application**4% *“most apps crash”* **Quality-Overall**4% *“Poor quality”* **Product Condition**3% *“Refurbished phone”* **Connectivity-Overall**3% *“connectivity has been bad for me”* #### **Top return reasons**- Display-Overall10% - Value For Money9% - Touch Screen9% - Functionality-Overall8% - Battery Life6% - Advertised Vs Actual Product6% - Connectivity-Overall6% - Charging5% - Size-Overall5% - Compatibility-Overall4%