--- title: "apple pencil — Niche Verdict: Worth a look (57/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/cell-phones-accessories/apple-pencil" last_updated: "2026-07-09T22:54:40.802Z" locale: en meta: description: "apple pencil shows a $19.9M/yr market, but a concentrated shelf (top 5 take 90% of clicks) keeps it on the watch list." "og:description": "apple pencil shows a $19.9M/yr market, but a concentrated shelf (top 5 take 90% of clicks) keeps it on the watch list." "og:title": "apple pencil — Niche Verdict: Worth a look (57/100) | Amazon United States - Flapen" --- Back to Flapen home # **apple pencil** **Worth a look****57/100 ** apple pencil shows a $19.9M/yr market, but a concentrated shelf (top 5 take 90% of clicks) keeps it on the watch list. **Market/yr** **$19.9M** **Growth (1y)** **+79.0%** **Products** **8** **Brands** **7** was 7 a year ago **Sellers** **25** **Price range** **$10.10–$94.61** **Returns** **2.4%** **Rating** **4.6★** **Worth a look** Scored 57/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **92** ×0.30 Growth **59** ×0.30 Competition **0** ×0.20 Quality gap **34** ×0.10 Returns **81** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +79.0% year over year. 554K277KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Jul, Dec · busiest ÷ quietest = 2.7× ## **Competition** - Apple61% - JAMJAKE13% - Penlike12% - metapen5% - Hastraith5% - DEGGE2% - Other (1 brands)2% The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack. 7 brands and 25 sellers compete here. **Brands** **7 **—flat was 7 a year ago **Sellers** **25** **Top 5 brand share** **95%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Apple Pencil (USB-C): Device Compatibility Check Required - Pixel-Perfect Precision Tilt Sensitivity Perfect for Note-Taking Drawing and Signing Documents. Charges and Pairs with USB-C](https://m.media-amazon.com/images/I/11v8v3dJqdL.jpg) [**Apple Pencil (USB-C): Device Compatibility Check Required - Pixel-Perfect Precision Tilt Sensitivity Perfect for Note-Taking Drawing and Signing Documents. Charges and Pairs with USB-C**](https://www.amazon.com/dp/B0CL7J12YK) Apple$65.724.6★11,20642%▼falling 2 ![Apple Pencil Pro: Latest Model - Device Compatibility Check Required - Pixel-Perfect Precision Tilt and Pressure Sensitivity Perfect for Note-Taking Drawing and Art. Charges and Pairs Magnetically](https://m.media-amazon.com/images/I/113ayBRtAuL.jpg) [**Apple Pencil Pro: Latest Model - Device Compatibility Check Required - Pixel-Perfect Precision Tilt and Pressure Sensitivity Perfect for Note-Taking Drawing and Art. Charges and Pairs Magnetically**](https://www.amazon.com/dp/B0D3J71RM7) Apple$94.614.6★9,41519%▼falling 3 ![JAMJAKE Stylus Pen for iPad 6th-11th Generation-2X Fast Charge Active Pencil Compatible with 2018-2026 Apple iPad Pro 11/12.9/M4 iPad Air 3/4/5/M2/M3/M4 iPad mini 5/6/7 Gen-White](https://m.media-amazon.com/images/I/21qxPS598zL.jpg) [**JAMJAKE Stylus Pen for iPad 6th-11th Generation-2X Fast Charge Active Pencil Compatible with 2018-2026 Apple iPad Pro 11/12.9/M4 iPad Air 3/4/5/M2/M3/M4 iPad mini 5/6/7 Gen-White**](https://www.amazon.com/dp/B0831BF1FH) JAMJAKE$18.194.4★101,30113%▼falling 4 ![Penlike Pencil for Apple iPad A16 10th Fast Charge Stylus Pen for 2026-2018 iPad A16/11-6th Air 11/13 M4/M3/M2/5th-3rd Pro 13/11/M4/12.9 Mini A17 Pro/6/5th Palm Rejection Tilt Sensitivity](https://m.media-amazon.com/images/I/31g7x7MCjdL.jpg) [**Penlike Pencil for Apple iPad A16 10th Fast Charge Stylus Pen for 2026-2018 iPad A16/11-6th Air 11/13 M4/M3/M2/5th-3rd Pro 13/11/M4/12.9 Mini A17 Pro/6/5th Palm Rejection Tilt Sensitivity**](https://www.amazon.com/dp/B0DFXS82LV) Penlike$10.224.7★3,42312%▲rising 5 ![Metapen A8 iPad Pencil for Apple iPad 2018-2026 4Min Fast Charge Palm Rejection Stylus Pen for iPad 11/10/9/8/7/6th Gen iPad Accessories for Pro 12.9/11/13-inch M4 Air 3/4/5/M2/M3 Mini 5/6th](https://m.media-amazon.com/images/I/21-0kTyP6sL.jpg) [**Metapen A8 iPad Pencil for Apple iPad 2018-2026 4Min Fast Charge Palm Rejection Stylus Pen for iPad 11/10/9/8/7/6th Gen iPad Accessories for Pro 12.9/11/13-inch M4 Air 3/4/5/M2/M3 Mini 5/6th**](https://www.amazon.com/dp/B09ZTXVNVD) metapen$15.964.5★56,2405%▼falling 6 ![Hastraith Stylus Pen for iPad(2018-2026)-13 Mins Fast Charge with Tilt Sensitivity & Palm Rejection for iPad 11/10/9/8/7/6th Gen Air 5/4/3/M4/M3/M2 Pro 13/12.9/11/M4 Mini 7/6/5th White](https://m.media-amazon.com/images/I/31AgcZOINML.jpg) [**Hastraith Stylus Pen for iPad(2018-2026)-13 Mins Fast Charge with Tilt Sensitivity & Palm Rejection for iPad 11/10/9/8/7/6th Gen Air 5/4/3/M4/M3/M2 Pro 13/12.9/11/M4 Mini 7/6/5th White**](https://www.amazon.com/dp/B0F21WN48Z) Hastraith$10.324.6★5,5195%▼falling 7 ![DEGGE Stylus Pen for iPad 2018-2026 15Mins Fast Charge for Apple Pencil Palm Rejection Compatible with iPad A16 11/10/9/8/7/6 iPad Pro M5/M4/12.9/11 iPad mini 7/6/5 iPad Air M3/M2/5/4/3](https://m.media-amazon.com/images/I/41e0E9M1xoL.jpg) [**DEGGE Stylus Pen for iPad 2018-2026 15Mins Fast Charge for Apple Pencil Palm Rejection Compatible with iPad A16 11/10/9/8/7/6 iPad Pro M5/M4/12.9/11 iPad mini 7/6/5 iPad Air M3/M2/5/4/3**](https://www.amazon.com/dp/B0D14SJSL7) DEGGE$10.104.5★4,7002%▲rising 8 ![Stylus Pen for iPad11&10thGen 14Mins Faster Charge with Pencil Holder Palm Rejection Tilt Sensitivity for iPad Air11&13-inch(M3/M2) iPad Pro 11&13-inch (M4) iPad 6-11th iPad Pro 11/12.9 inch](https://m.media-amazon.com/images/I/41Uy-isx9dL.jpg) [**Stylus Pen for iPad11&10thGen 14Mins Faster Charge with Pencil Holder Palm Rejection Tilt Sensitivity for iPad Air11&13-inch(M3/M2) iPad Pro 11&13-inch (M4) iPad 6-11th iPad Pro 11/12.9 inch**](https://www.amazon.com/dp/B0CQHD1NKM) JvKzaen$10.854.6★4,1712%▲rising ## **Product shelf** All 8 tracked products in this niche. Top sellersNewestTrending [![Apple Pencil (USB-C): Device Compatibility Check Required - Pixel-Perfect Precision Tilt Sensitivity Perfect for Note-Taking Drawing and Signing Documents. Charges and Pairs with USB-C](https://m.media-amazon.com/images/I/11v8v3dJqdL.jpg)**Apple Pencil (USB-C): Device Compatibility Check Required - Pixel-Perfect Precision Tilt Sensitivity Perfect for Note-Taking Drawing and Signing Documents. Charges and Pairs with USB-C** Apple**$65.72**4.6★11,206 reviews](https://www.amazon.com/dp/B0CL7J12YK) [![Apple Pencil Pro: Latest Model - Device Compatibility Check Required - Pixel-Perfect Precision Tilt and Pressure Sensitivity Perfect for Note-Taking Drawing and Art. Charges and Pairs Magnetically](https://m.media-amazon.com/images/I/113ayBRtAuL.jpg)**Apple Pencil Pro: Latest Model - Device Compatibility Check Required - Pixel-Perfect Precision Tilt and Pressure Sensitivity Perfect for Note-Taking Drawing and Art. Charges and Pairs Magnetically** Apple**$94.61**4.6★9,415 reviews](https://www.amazon.com/dp/B0D3J71RM7) [![JAMJAKE Stylus Pen for iPad 6th-11th Generation-2X Fast Charge Active Pencil Compatible with 2018-2026 Apple iPad Pro 11/12.9/M4 iPad Air 3/4/5/M2/M3/M4 iPad mini 5/6/7 Gen-White](https://m.media-amazon.com/images/I/21qxPS598zL.jpg)**JAMJAKE Stylus Pen for iPad 6th-11th Generation-2X Fast Charge Active Pencil Compatible with 2018-2026 Apple iPad Pro 11/12.9/M4 iPad Air 3/4/5/M2/M3/M4 iPad mini 5/6/7 Gen-White** JAMJAKE**$18.19**4.4★101,301 reviews](https://www.amazon.com/dp/B0831BF1FH) [![Penlike Pencil for Apple iPad A16 10th Fast Charge Stylus Pen for 2026-2018 iPad A16/11-6th Air 11/13 M4/M3/M2/5th-3rd Pro 13/11/M4/12.9 Mini A17 Pro/6/5th Palm Rejection Tilt Sensitivity](https://m.media-amazon.com/images/I/31g7x7MCjdL.jpg)**Penlike Pencil for Apple iPad A16 10th Fast Charge Stylus Pen for 2026-2018 iPad A16/11-6th Air 11/13 M4/M3/M2/5th-3rd Pro 13/11/M4/12.9 Mini A17 Pro/6/5th Palm Rejection Tilt Sensitivity** Penlike**$10.22**4.7★3,423 reviews](https://www.amazon.com/dp/B0DFXS82LV) [![Metapen A8 iPad Pencil for Apple iPad 2018-2026 4Min Fast Charge Palm Rejection Stylus Pen for iPad 11/10/9/8/7/6th Gen iPad Accessories for Pro 12.9/11/13-inch M4 Air 3/4/5/M2/M3 Mini 5/6th](https://m.media-amazon.com/images/I/21-0kTyP6sL.jpg)**Metapen A8 iPad Pencil for Apple iPad 2018-2026 4Min Fast Charge Palm Rejection Stylus Pen for iPad 11/10/9/8/7/6th Gen iPad Accessories for Pro 12.9/11/13-inch M4 Air 3/4/5/M2/M3 Mini 5/6th** metapen**$15.96**4.5★56,240 reviews](https://www.amazon.com/dp/B09ZTXVNVD) [![Hastraith Stylus Pen for iPad(2018-2026)-13 Mins Fast Charge with Tilt Sensitivity & Palm Rejection for iPad 11/10/9/8/7/6th Gen Air 5/4/3/M4/M3/M2 Pro 13/12.9/11/M4 Mini 7/6/5th White](https://m.media-amazon.com/images/I/31AgcZOINML.jpg)**Hastraith Stylus Pen for iPad(2018-2026)-13 Mins Fast Charge with Tilt Sensitivity & Palm Rejection for iPad 11/10/9/8/7/6th Gen Air 5/4/3/M4/M3/M2 Pro 13/12.9/11/M4 Mini 7/6/5th White** Hastraith**$10.32**4.6★5,519 reviews](https://www.amazon.com/dp/B0F21WN48Z) [![DEGGE Stylus Pen for iPad 2018-2026 15Mins Fast Charge for Apple Pencil Palm Rejection Compatible with iPad A16 11/10/9/8/7/6 iPad Pro M5/M4/12.9/11 iPad mini 7/6/5 iPad Air M3/M2/5/4/3](https://m.media-amazon.com/images/I/41e0E9M1xoL.jpg)**DEGGE Stylus Pen for iPad 2018-2026 15Mins Fast Charge for Apple Pencil Palm Rejection Compatible with iPad A16 11/10/9/8/7/6 iPad Pro M5/M4/12.9/11 iPad mini 7/6/5 iPad Air M3/M2/5/4/3** DEGGE**$10.10**4.5★4,700 reviews](https://www.amazon.com/dp/B0D14SJSL7) [![Stylus Pen for iPad11&10thGen 14Mins Faster Charge with Pencil Holder Palm Rejection Tilt Sensitivity for iPad Air11&13-inch(M3/M2) iPad Pro 11&13-inch (M4) iPad 6-11th iPad Pro 11/12.9 inch](https://m.media-amazon.com/images/I/41Uy-isx9dL.jpg)**Stylus Pen for iPad11&10thGen 14Mins Faster Charge with Pencil Holder Palm Rejection Tilt Sensitivity for iPad Air11&13-inch(M3/M2) iPad Pro 11&13-inch (M4) iPad 6-11th iPad Pro 11/12.9 inch** JvKzaen**$10.85**4.6★4,171 reviews](https://www.amazon.com/dp/B0CQHD1NKM) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Value For Money**17% *“less expensive”* **Compatibility-Overall**12% *“easy to pair”* **Quality-Overall**11% *“Amazing quality”* **Charging**9% *“Charges fast”* **Ease Of Use**9% *“Easy use”* **Connectivity-Overall**7% *“Connects great”* **Battery Life**6% *“Battery last long”* **Advertised Vs Actual Product**6% *“Just as pictured”* **Color**2% *“Colors are so pretty”* **Assembly/Installation**2% *“The setup is flawless”* ### **What buyers complain about ** **Charging**16% *“Battery wont charge”* **Functionality-Overall**14% *“Not functional”* **Durability**14% *“Doesn't Last”* **Compatibility-Overall**10% *“would not pair”* **Connectivity-Overall**9% *“Never connected”* **Quality-Overall**4% *“It is much lower quality than expected”* **Value For Money**4% *“Way too expensive”* **Magnetic Strength/Adsorption**3% *“Poor magnet”* **Touch/Button Controls**2% *“There is no power button”* **Ease Of Use**2% *“Hard to turn on”* #### **Top return reasons**- Compatibility-Overall58% - Functionality-Overall11% - Connectivity-Overall11% - Charging7% - Value For Money3% - Defective Material/Parts1% - Advertised Vs Actual Product1% - Product Condition1% - Magnetic Strength/Adsorption1% - Size-Overall1%