---
title: "apple care — Niche Verdict: Skip it (26/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/cell-phones-accessories/apple-care"
last_updated: "2026-07-10T02:37:49.440Z"
locale: en
meta:
  description: "a concentrated shelf (top 5 take 93% of clicks) — apple care doesn't clear our bar today."
  "og:description": "a concentrated shelf (top 5 take 93% of clicks) — apple care doesn't clear our bar today."
  "og:title": "apple care — Niche Verdict: Skip it (26/100) | Amazon United States - Flapen"
---

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# **apple care**

**Skip it****26/100 **

a concentrated shelf (top 5 take 93% of clicks) — apple care doesn't clear our bar today.

**Market/yr**

**$21K**

**Growth (1y)**

**+43.4%**

**Products**

**7**

**Brands**

**3**

was 4 a year ago

**Sellers**

**13**

**Price range**

**$3.99–$585.13**

**Returns**

**1.1%**

**Rating**

**4.7★**

**Skip it**

Scored 26/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**1**

 ×0.30

Growth

**48**

 ×0.30

Competition

**0**

 ×0.20

Quality gap

**20**

 ×0.10

Returns

**91**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 102 weeks — +43.4% year over year.

8K4KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Jul, Dec · busiest ÷ quietest = 3.0×

## **Competition**

- Apple89% - Apple Brand7% - Apple Brand Leather Care4%

The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack. 3 brands and 13 sellers compete here.

**Brands**

**3 **▼falling

was 4 a year ago

**Sellers**

**13**

**Top 5 brand share**

**100%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![AppleCare+ for iPhone SE (3rd generation) - Renews Monthly until Cancelled](https://m.media-amazon.com/images/I/41vKCX7xRML.jpg) [**AppleCare+ for iPhone SE (3rd generation) - Renews Monthly until Cancelled**](https://www.amazon.com/dp/B09V582Z7Z)

Apple$3.995.0★265%▲rising

2
![Apple iPad 11-inch: A16 chip 11-inch Model Liquid Retina Display 128GB Wi-Fi 6 12MP Front/12MP Back Camera Touch ID All-Day Battery Life Yellow](https://m.media-amazon.com/images/I/31MP4c50OGL.jpg) [**Apple iPad 11-inch: A16 chip 11-inch Model Liquid Retina Display 128GB Wi-Fi 6 12MP Front/12MP Back Camera Touch ID All-Day Battery Life Yellow**](https://www.amazon.com/dp/B0DZ751XN6)

Apple$295.604.7★25,3699%▲rising

3
![Apple Leather Care Leather Conditioner 8oz Bottle](https://m.media-amazon.com/images/I/319RU1vvxKL.jpg) [**Apple Leather Care Leather Conditioner 8oz Bottle**](https://www.amazon.com/dp/B00B6F88N4)

Apple Brand$13.044.7★2,0177%▼falling

4
![Apple iPad 11-inch: A16 chip 11-inch Model Liquid Retina Display 128GB Wi-Fi 6 12MP Front/12MP Back Camera Touch ID All-Day Battery Life Silver](https://m.media-amazon.com/images/I/31vdaNPJfqL.jpg) [**Apple iPad 11-inch: A16 chip 11-inch Model Liquid Retina Display 128GB Wi-Fi 6 12MP Front/12MP Back Camera Touch ID All-Day Battery Life Silver**](https://www.amazon.com/dp/B0DZ77D5HL)

Apple$294.114.7★25,3696%▼falling

5
![Apple iPad 11-inch: A16 chip 11-inch Model Liquid Retina Display 128GB Wi-Fi 6 12MP Front/12MP Back Camera Touch ID All-Day Battery Life Pink](https://m.media-amazon.com/images/I/31jzh5prUSL.jpg) [**Apple iPad 11-inch: A16 chip 11-inch Model Liquid Retina Display 128GB Wi-Fi 6 12MP Front/12MP Back Camera Touch ID All-Day Battery Life Pink**](https://www.amazon.com/dp/B0DZ7871B8)

Apple$294.434.7★25,3695%▲rising

6
![Apple 2026 MacBook Neo 13-inch Laptop with A18 Pro chip: Built for AI and Apple Intelligence Liquid Retina Display 8GB Unified Memory 256GB SSD Storage 1080p FaceTime HD Camera; Silver](https://m.media-amazon.com/images/I/31e7sMZV5sL.jpg) [**Apple 2026 MacBook Neo 13-inch Laptop with A18 Pro chip: Built for AI and Apple Intelligence Liquid Retina Display 8GB Unified Memory 256GB SSD Storage 1080p FaceTime HD Camera; Silver**](https://www.amazon.com/dp/B0GR6F79MT)

Apple$585.134.7★7694%▲rising

7
![Apple Brand Garde Rain & Stain Water Repellent - Protector Spray for Handbags Purses Shoes Boots Accessories Furniture - Wont Alter Color - Great for Vachetta](https://m.media-amazon.com/images/I/41WOlQO0jgL.jpg) [**Apple Brand Garde Rain & Stain Water Repellent - Protector Spray for Handbags Purses Shoes Boots Accessories Furniture - Wont Alter Color - Great for Vachetta**](https://www.amazon.com/dp/B00B6F9KXG)

Apple Brand Leather Care$16.964.6★10,0734%—flat

## **Product shelf**

All 7 tracked products in this niche.

Top sellersNewestTrending

[![AppleCare+ for iPhone SE (3rd generation) - Renews Monthly until Cancelled](https://m.media-amazon.com/images/I/41vKCX7xRML.jpg)**AppleCare+ for iPhone SE (3rd generation) - Renews Monthly until Cancelled** Apple**$3.99**5.0★2 reviews](https://www.amazon.com/dp/B09V582Z7Z) [![Apple iPad 11-inch: A16 chip 11-inch Model Liquid Retina Display 128GB Wi-Fi 6 12MP Front/12MP Back Camera Touch ID All-Day Battery Life Yellow](https://m.media-amazon.com/images/I/31MP4c50OGL.jpg)**Apple iPad 11-inch: A16 chip 11-inch Model Liquid Retina Display 128GB Wi-Fi 6 12MP Front/12MP Back Camera Touch ID All-Day Battery Life Yellow** Apple**$295.60**4.7★25,369 reviews](https://www.amazon.com/dp/B0DZ751XN6) [![Apple Leather Care Leather Conditioner 8oz Bottle](https://m.media-amazon.com/images/I/319RU1vvxKL.jpg)**Apple Leather Care Leather Conditioner 8oz Bottle** Apple Brand**$13.04**4.7★2,017 reviews](https://www.amazon.com/dp/B00B6F88N4) [![Apple iPad 11-inch: A16 chip 11-inch Model Liquid Retina Display 128GB Wi-Fi 6 12MP Front/12MP Back Camera Touch ID All-Day Battery Life Silver](https://m.media-amazon.com/images/I/31vdaNPJfqL.jpg)**Apple iPad 11-inch: A16 chip 11-inch Model Liquid Retina Display 128GB Wi-Fi 6 12MP Front/12MP Back Camera Touch ID All-Day Battery Life Silver** Apple**$294.11**4.7★25,369 reviews](https://www.amazon.com/dp/B0DZ77D5HL) [![Apple iPad 11-inch: A16 chip 11-inch Model Liquid Retina Display 128GB Wi-Fi 6 12MP Front/12MP Back Camera Touch ID All-Day Battery Life Pink](https://m.media-amazon.com/images/I/31jzh5prUSL.jpg)**Apple iPad 11-inch: A16 chip 11-inch Model Liquid Retina Display 128GB Wi-Fi 6 12MP Front/12MP Back Camera Touch ID All-Day Battery Life Pink** Apple**$294.43**4.7★25,369 reviews](https://www.amazon.com/dp/B0DZ7871B8) [![Apple 2026 MacBook Neo 13-inch Laptop with A18 Pro chip: Built for AI and Apple Intelligence Liquid Retina Display 8GB Unified Memory 256GB SSD Storage 1080p FaceTime HD Camera; Silver](https://m.media-amazon.com/images/I/31e7sMZV5sL.jpg)**Apple 2026 MacBook Neo 13-inch Laptop with A18 Pro chip: Built for AI and Apple Intelligence Liquid Retina Display 8GB Unified Memory 256GB SSD Storage 1080p FaceTime HD Camera; Silver** Apple**$585.13**4.7★769 reviews](https://www.amazon.com/dp/B0GR6F79MT) [![Apple Brand Garde Rain & Stain Water Repellent - Protector Spray for Handbags Purses Shoes Boots Accessories Furniture - Wont Alter Color - Great for Vachetta](https://m.media-amazon.com/images/I/41WOlQO0jgL.jpg)**Apple Brand Garde Rain & Stain Water Repellent - Protector Spray for Handbags Purses Shoes Boots Accessories Furniture - Wont Alter Color - Great for Vachetta** Apple Brand Leather Care**$16.96**4.6★10,073 reviews](https://www.amazon.com/dp/B00B6F9KXG)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**18%

*“Quality is Guaranteed”*

**Value For Money**17%

*“Great value”*

**Color**9%

*“the color is so pretty”*

**Battery Life**9%

*“Battery life is excellent”*

**Ease Of Use**5%

*“easy to carry around”*

**Advertised Vs Actual Product**5%

*“Exactly as advertised”*

**Assembly/Installation**4%

*“Perfect installation”*

**Display Resolution**3%

*“The screen looks great”*

**Durability**3%

*“With a good case it is very durable”*

**Product Condition**3%

*“Came new and as described”*

### **What buyers complain about **

**Functionality-Overall**13%

*“Didn't work as described”*

**Assembly/Installation**10%

*“impossible to set up”*

**Charging**7%

*“This iPad would not charge”*

**Connectivity-Overall**6%

*“Troubling connecting to wifi and hotspot”*

**Value For Money**6%

*“Overpriced as well”*

**Product Condition**4%

*“Definitely used”*

**Color**4%

*“I am a bit disappointed in the color”*

**Touch/Button Controls**3%

*“However the touch tends to not be the best for gaming”*

**Durability**3%

*“Broke in 2 months”*

**Software/Application**3%

*“Some kind of faulty software”*

#### **Top return reasons**- Functionality-Overall15% - Value For Money14% - Assembly/Installation10% - Size-Overall9% - Color6% - Touch Screen4% - Compatibility-Overall4% - Constant Reboot Or Restart4% - Defective Material/Parts4% - Product Condition4%