---
title: "zoya nail polish — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/beauty-personal-care/zoya-nail-polish"
last_updated: "2026-07-14T05:20:25.674Z"
locale: en
meta:
  description: "zoya nail polish shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list."
  "og:description": "zoya nail polish shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list."
  "og:title": "zoya nail polish — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
---

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# **zoya nail polish**

**Worth a look**

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 30Growth 62Conversion 26Competition 59Returns 100Price range 83Avg price 68Brand share 0Review moat 53Quality gap 47

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Price range**

**Great****$11.50–$35.00**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$14.21**

avg listing price — sweet spot $15–$100

**Growth**

**Good****+38.5%**

90-day search growth — must beat 0% to launch

**Competition**

**Good****50%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Good****1,395.94**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$137K**

$137K/yr · 459K searches

**Conversion**

**Okay****2.1%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**1 **—flat

**Sellers**

**2**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- ZOYA100% - Open — no brand owns it (0%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$7K10%$14K15%$21K20%$27K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 31 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![ZOYA Nail Polish Zanna  0.5 Fluid Ounce](https://m.media-amazon.com/images/I/31CNzzy5xeL.jpg)**ZOYA Nail Polish Zanna 0.5 Fluid Ounce**ZOYA**$11.98**4.4★1,196 rev](https://www.amazon.com/dp/B002YK54HS) [2![ZOYA Madison Nail Polish Softest Pale Pink Sheer Milky Cream Polish Cool-Tone French Manicure Base Big10Free Vegan 0.5 fl oz](https://m.media-amazon.com/images/I/31YRJZ5L3oL.jpg)**ZOYA Madison Nail Polish Softest Pale Pink Sheer Milky Cream Polish Cool-Tone French Manicure Base Big10Free Vegan 0.5 fl oz**ZOYA**$12.04**4.4★1,778 rev](https://www.amazon.com/dp/B002YK53Q0) [3![Zoya Polish Quad Nail Polish Under The Mistletoe 0.5 Fl Oz (Pack of 4)](https://m.media-amazon.com/images/I/41G6VZwCqfL.jpg)**Zoya Polish Quad Nail Polish Under The Mistletoe 0.5 Fl Oz (Pack of 4)**ZOYA**$19.52**4.5★4,917 rev](https://www.amazon.com/dp/B0759LZD4F) [4![ZOYA Joey Nail Polish Creamy Light Pink Polish Warm-Tone Barefoot Summer Color Long-Wear Big10Free Vegan 0.5 fl oz](https://m.media-amazon.com/images/I/31bsb9O6ltL.jpg)**ZOYA Joey Nail Polish Creamy Light Pink Polish Warm-Tone Barefoot Summer Color Long-Wear Big10Free Vegan 0.5 fl oz**ZOYA**$12.17**4.4★1,196 rev](https://www.amazon.com/dp/B07PGGQMM1) [5![Zoya Polish Quad Nail Polish Fa La La La La](https://m.media-amazon.com/images/I/41V1Q3lxn3L.jpg)**Zoya Polish Quad Nail Polish Fa La La La La**ZOYA**$16.32**4.6★1,997 rev](https://www.amazon.com/dp/B0759LZ9JM)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![ZOYA Pure Perfector Plus Sheer Pink Strengthening Nail Polish for Weak & Damaged Nails with Built-In Ridge Filler One-Coat Wonder Big10Free TPO-Free Vegan 0.5 fl oz](https://m.media-amazon.com/images/I/315kGc+YisL.jpg)**ZOYA Pure Perfector Plus Sheer Pink Strengthening Nail Polish for Weak & Damaged Nails with Built-In Ridge Filler One-Coat Wonder Big10Free TPO-Free Vegan 0.5 fl oz**ZOYA**$15.27**1 rev2mo ago](https://www.amazon.com/dp/B0GYBGTDT6) [![ZOYA Joey Nail Polish Creamy Light Pink Polish Warm-Tone Barefoot Summer Color Long-Wear Big10Free Vegan 0.5 fl oz](https://m.media-amazon.com/images/I/31bsb9O6ltL.jpg)**ZOYA Joey Nail Polish Creamy Light Pink Polish Warm-Tone Barefoot Summer Color Long-Wear Big10Free Vegan 0.5 fl oz**ZOYA**$12.17**1,196 rev7y ago](https://www.amazon.com/dp/B07PGGQMM1) [![ZOYA Nail-Polish Eleni 0.5 fl. oz.](https://m.media-amazon.com/images/I/31Tukyk+CTL.jpg)**ZOYA Nail-Polish Eleni 0.5 fl. oz.**ZOYA**$12.06**1,379 rev7y ago](https://www.amazon.com/dp/B07PKTHW9L) [![ZOYA Agnes Nail Polish Warm Blush Pink Nude Cream Polish Warm-Tone Innocence Spring Color Long-Wear Big10Free Vegan 0.5 fl oz](https://m.media-amazon.com/images/I/31S3fzTuOqL.jpg)**ZOYA Agnes Nail Polish Warm Blush Pink Nude Cream Polish Warm-Tone Innocence Spring Color Long-Wear Big10Free Vegan 0.5 fl oz**ZOYA**$12.13**663 rev7y ago](https://www.amazon.com/dp/B07L6MWNXS) [![ZOYA Nail Polish Missy](https://m.media-amazon.com/images/I/31h3NKXInbL.jpg)**ZOYA Nail Polish Missy**ZOYA**$12.26**1,196 rev8y ago](https://www.amazon.com/dp/B07BFQ8D2R)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![ZOYA Pure Perfector Plus Sheer Pink Strengthening Nail Polish for Weak & Damaged Nails with Built-In Ridge Filler One-Coat Wonder Big10Free TPO-Free Vegan 0.5 fl oz](https://m.media-amazon.com/images/I/315kGc+YisL.jpg)**ZOYA Pure Perfector Plus Sheer Pink Strengthening Nail Polish for Weak & Damaged Nails with Built-In Ridge Filler One-Coat Wonder Big10Free TPO-Free Vegan 0.5 fl oz**ZOYA**$15.27**5.0★**▲ 226%**](https://www.amazon.com/dp/B0GYBGTDT6) [![ZOYA Happi Nail Polish Pink Mauve Duochrome Polish with Frosty Gold Shift Cool-Tone Peachy Pink Color Big10Free Vegan 0.5 fl oz](https://m.media-amazon.com/images/I/31Ktg6bN5OL.jpg)**ZOYA Happi Nail Polish Pink Mauve Duochrome Polish with Frosty Gold Shift Cool-Tone Peachy Pink Color Big10Free Vegan 0.5 fl oz**ZOYA**$12.15**4.4★**▲ 219%**](https://www.amazon.com/dp/B005IH4OUC) [![ZOYA Elodie Nail Polish Bright Fresh Warm Melon Pink Cream Polish with Coral Touch Warm-Tone Summer Color Big10Free Vegan 0.5 fl oz](https://m.media-amazon.com/images/I/31qc3YTWUhL.jpg)**ZOYA Elodie Nail Polish Bright Fresh Warm Melon Pink Cream Polish with Coral Touch Warm-Tone Summer Color Big10Free Vegan 0.5 fl oz**ZOYA**$12.16**4.3★**▲ 204%**](https://www.amazon.com/dp/B001DB4ZDS) [![ZOYA Lola Nail Polish Ultra-Bright Neon Fuchsia Polish with Blue-Violet Duochrome Shimmer Cool-Tone Summer Color Big10Free Vegan 0.5 fl oz](https://m.media-amazon.com/images/I/31N5FPLB2nL.jpg)**ZOYA Lola Nail Polish Ultra-Bright Neon Fuchsia Polish with Blue-Violet Duochrome Shimmer Cool-Tone Summer Color Big10Free Vegan 0.5 fl oz**ZOYA**$11.78**4.4★**▲ 183%**](https://www.amazon.com/dp/B002YK52UW) [![ZOYA Nail Polish Missy](https://m.media-amazon.com/images/I/31h3NKXInbL.jpg)**ZOYA Nail Polish Missy**ZOYA**$12.26**4.4★**▲ 153%**](https://www.amazon.com/dp/B07BFQ8D2R)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +38.5% search growth over the last 90 days.

13K8KSpike '24Holiday '24Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**25%

*“Beautiful colors”*

**Quality-Overall**18%

*“Good quality nail polish”*

**Value For Money**6%

*“Great value”*

**Stitch/Finish/Polish**6%

*“provided a consistent finish”*

**Smell**5%

*“Almost completely odorless”*

**Soft Feel**5%

*“Gentle on my nails”*

**Toxic/Chemical Free**5%

*“Clean polish, non toxic”*

**Durability**4%

*“They are great colors, very durable”*

**Ease Of Application**4%

*“easy to apply”*

**Ease Of Cleaning**4%

*“cleaning every day”*

### **What buyers complain about **

**Color**28%

*“Ugly Color”*

**Value For Money**15%

*“Expensive and it chips after one day”*

**Advertised Vs Actual Product**9%

*“Not the color pictured”*

**Ease Of Cleaning**9%

*“ok. Not the best remover ever”*

**Moist/Dry**8%

*“the cons are that they take a long time to dry on the nails”*

**Functionality-Overall**4%

*“Not for Gel Polish”*

**Durability**4%

*“Doesnt last at all”*

**Size-Overall**3%

*“The bottle size is kind of small”*

**Quality-Overall**2%

*“Clear coat! Waste!!@ This color sucks! I need color not a translucent junk!”*

**Smell**2%

*“at least does not smell awful still have to rub several times”*