---
title: "yellow nail polish — Niche Verdict: Worth a look (59/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/beauty-personal-care/yellow-nail-polish"
last_updated: "2026-07-13T23:07:45.256Z"
locale: en
meta:
  description: "yellow nail polish shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "yellow nail polish shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "yellow nail polish — Niche Verdict: Worth a look (59/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **yellow nail polish**

**Worth a look**

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 19Growth 94Conversion 60Competition 78Returns 95Price range 5Avg price 21Brand share 45Review moat 22Quality gap 73

**Returns**

**Incredible****0.9%**

return rate — above 6% kills the launch gate

**Growth**

**Great****+106.9%**

90-day search growth — must beat 0% to launch

**Competition**

**Great****37%**

top-5 click share — an open shelf

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****5.3%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****78%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****9,832.04**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Bad****$7.50**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****$77K**

$77K/yr · 195K searches

**Price range**

**Bad****$1.08–$15.76**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## **Competition**

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

**Brands**

**17 **▲rising

**Sellers**

**128**

**Top-5 brand share**

**78%**

**Open market**

**19%**

- essie25% - Sally Hansen24% - OPI17% - beetles Gel Polish7% - CANNI6% - L.A. COLORS4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$2K6%$5K9%$7K12%$9K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 52 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![OPI Nail Lacquer Blinded by the Ring Light | Opaque Soft Yellow Crme Chip Resistant Nail Polish | Me Myself Collection](https://m.media-amazon.com/images/I/31PTqo0-uwL.jpg)**OPI Nail Lacquer Blinded by the Ring Light | Opaque Soft Yellow Crme Chip Resistant Nail Polish | Me Myself Collection**OPI**$11.88**4.6★91,450 rev](https://www.amazon.com/dp/B0BPMGGR25) [2![Sally Hansen Insta-Dri Nail Polish | Quick Dry Long Lasting Streak-Free Shine | Opaque Shiny | 530 Does Not Comcute | Pale Yellow Nail Color](https://m.media-amazon.com/images/I/3171dPSF5OL.jpg)**Sally Hansen Insta-Dri Nail Polish | Quick Dry Long Lasting Streak-Free Shine | Opaque Shiny | 530 Does Not Comcute | Pale Yellow Nail Color**Sally Hansen**$6.24**4.3★3,866 rev](https://www.amazon.com/dp/B0CLHKBNL3) [3![Sally Hansen Insta Dri Nail Polish City Chic Collection My Ca-banana 0.31 Fl Oz](https://m.media-amazon.com/images/I/31q+IwcdL1L.jpg)**Sally Hansen Insta Dri Nail Polish City Chic Collection My Ca-banana 0.31 Fl Oz**Sally Hansen**$6.06**4.3★3,866 rev](https://www.amazon.com/dp/B09LB736YK) [4![essie Nail Polish Salon-Quality Yellow Nail Polish Riviera Rush Vegan Limon Cielo 0.46 Fl Oz](https://m.media-amazon.com/images/I/31lLwx+xzEL.jpg)**essie Nail Polish Salon-Quality Yellow Nail Polish Riviera Rush Vegan Limon Cielo 0.46 Fl Oz**essie**$9.38**4.6★4,551 rev](https://www.amazon.com/dp/B0DY95RV2K) [5![OPI RapiDry Proceed with (No) Caution | Opaque Bright Yellow Crme Quick Dry Nail Polish | Vegan Smudge Proof Fast Drying](https://m.media-amazon.com/images/I/31Tk8PAV0FL.jpg)**OPI RapiDry Proceed with (No) Caution | Opaque Bright Yellow Crme Quick Dry Nail Polish | Vegan Smudge Proof Fast Drying**OPI**$8.66**4.3★9,595 rev](https://www.amazon.com/dp/B0DKLML22J)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Sally Hansen Insta-Dri the Smoothie Shop Collection Dragon Fruit Crush Nail Polish Satin-Matte Finish Quick-Dry Nail Polish One-Coat Application 0.31oz](https://m.media-amazon.com/images/I/41a0yRv++bL.jpg)**Sally Hansen Insta-Dri the Smoothie Shop Collection Dragon Fruit Crush Nail Polish Satin-Matte Finish Quick-Dry Nail Polish One-Coat Application 0.31oz**Sally Hansen**$7.83**14,776 rev3mo ago](https://www.amazon.com/dp/B0GMS4B2KN) [![OPI Nail Lacquer Sunny Bunny | Semi-Sheer Soft Warm Yellow Crme Chip Resistant Nail Polish | The New OPIcons Collection | Spring 2026](https://m.media-amazon.com/images/I/31XzFQWpH5L.jpg)**OPI Nail Lacquer Sunny Bunny | Semi-Sheer Soft Warm Yellow Crme Chip Resistant Nail Polish | The New OPIcons Collection | Spring 2026**OPI**$11.98**572 rev5mo ago](https://www.amazon.com/dp/B0GGR98DNM) [![essie Nail Polish Salon-Quality Yellow Nail Polish Gourmet Grocery Vegan Unsalted 0.46 fl oz](https://m.media-amazon.com/images/I/21bPqiXE3OL.jpg)**essie Nail Polish Salon-Quality Yellow Nail Polish Gourmet Grocery Vegan Unsalted 0.46 fl oz**essie**$9.53**2,190 rev7mo ago](https://www.amazon.com/dp/B0G31DRFXG) [![Morovan Yellow Nail Polish Set: 6 Colors Summer Butter Light Bright Pastel Cream Yellow Fingernail Polish 7day+ Long Lasting 1-2min Air Quick Dry Manicure Home DIY Gifts for Women Sweet Girls Outfit](https://m.media-amazon.com/images/I/41gajKqO73L.jpg)**Morovan Yellow Nail Polish Set: 6 Colors Summer Butter Light Bright Pastel Cream Yellow Fingernail Polish 7day+ Long Lasting 1-2min Air Quick Dry Manicure Home DIY Gifts for Women Sweet Girls Outfit**Morovan**$9.66**1,853 rev7mo ago](https://www.amazon.com/dp/B0G4R88SWF) [![OpenLive 16.5ml Lemon Yellow Nail Polish Large Volume Quick Drying Nail Polish Fast Drying and Long Lasting Color Nail Art DIY Home Manicure Gift for Women](https://m.media-amazon.com/images/I/31ErXeDDP6L.jpg)**OpenLive 16.5ml Lemon Yellow Nail Polish Large Volume Quick Drying Nail Polish Fast Drying and Long Lasting Color Nail Art DIY Home Manicure Gift for Women**OpenLive**$5.95**142 rev9mo ago](https://www.amazon.com/dp/B0FW4823WS)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Sally Hansen Insta-Dri the Smoothie Shop Collection Dragon Fruit Crush Nail Polish Satin-Matte Finish Quick-Dry Nail Polish One-Coat Application 0.31oz](https://m.media-amazon.com/images/I/41a0yRv++bL.jpg)**Sally Hansen Insta-Dri the Smoothie Shop Collection Dragon Fruit Crush Nail Polish Satin-Matte Finish Quick-Dry Nail Polish One-Coat Application 0.31oz**Sally Hansen**$7.83**4.4★**▲ 145%**](https://www.amazon.com/dp/B0GMS4B2KN) [![Morovan Yellow Nail Polish Set: 6 Colors Summer Butter Light Bright Pastel Cream Yellow Fingernail Polish 7day+ Long Lasting 1-2min Air Quick Dry Manicure Home DIY Gifts for Women Sweet Girls Outfit](https://m.media-amazon.com/images/I/41gajKqO73L.jpg)**Morovan Yellow Nail Polish Set: 6 Colors Summer Butter Light Bright Pastel Cream Yellow Fingernail Polish 7day+ Long Lasting 1-2min Air Quick Dry Manicure Home DIY Gifts for Women Sweet Girls Outfit**Morovan**$9.66**4.3★**▲ 145%**](https://www.amazon.com/dp/B0G4R88SWF) [![modelones Yellow French Tip Liner Gel Polish 15 ML Butter Light Yellow Pastel Color Nail Art Paint Swirl with Fine Line Brush Soak Off U V DIY Home Salon Professional Manicure Design Gift for Women](https://m.media-amazon.com/images/I/41ry43UhRpL.jpg)**modelones Yellow French Tip Liner Gel Polish 15 ML Butter Light Yellow Pastel Color Nail Art Paint Swirl with Fine Line Brush Soak Off U V DIY Home Salon Professional Manicure Design Gift for Women**modelones**$7.24**4.6★**▲ 109%**](https://www.amazon.com/dp/B0FW4XMJYF) [![essie Nail Polish Salon-Quality Yellow Nail Polish Gourmet Grocery Vegan Unsalted 0.46 fl oz](https://m.media-amazon.com/images/I/21bPqiXE3OL.jpg)**essie Nail Polish Salon-Quality Yellow Nail Polish Gourmet Grocery Vegan Unsalted 0.46 fl oz**essie**$9.53**4.4★**▲ 108%**](https://www.amazon.com/dp/B0G31DRFXG) [![OPI Nail Lacquer Sunny Bunny | Semi-Sheer Soft Warm Yellow Crme Chip Resistant Nail Polish | The New OPIcons Collection | Spring 2026](https://m.media-amazon.com/images/I/31XzFQWpH5L.jpg)**OPI Nail Lacquer Sunny Bunny | Semi-Sheer Soft Warm Yellow Crme Chip Resistant Nail Polish | The New OPIcons Collection | Spring 2026**OPI**$11.98**4.4★**▲ 105%**](https://www.amazon.com/dp/B0GGR98DNM)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +106.9% search growth over the last 90 days.

7K5KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 5.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**47%

*“Vivid Colors”*

**Quality-Overall**9%

*“The quality is just like the gel at a salon”*

**Value For Money**6%

*“Good price”*

**Ease Of Use**3%

*“Easy to Use”*

**Durability**2%

*“Durable”*

**Ease Of Application**2%

*“Easy to Apply”*

**Soft Feel**2%

*“They glide on with ease”*

**Paint Quality**2%

*“love the little stand to put the nails on to paint them”*

**Moist/Dry**2%

*“Dries quickly”*

**Advertised Vs Actual Product**2%

*“exactly as shown in the description”*

### **What buyers complain about **

**Color**17%

*“Color is off”*

**Size-Overall**9%

*“sizes are small”*

**Moist/Dry**8%

*“WONT DRY”*

**Thickness**7%

*“the brush is a little thick though”*

**Leak-Proof**6%

*“several bottles were leaking”*

**Advertised Vs Actual Product**5%

*“Not at all as pictured”*

**Quality-Overall**4%

*“Low quality”*

**Paint Quality**4%

*“The paint is horrible”*

**Value For Money**2%

*“Too cheap”*

**Durability**2%

*“Not as expect d it did not last one day”*

### **Top return reasons **

**Color**39%

**Advertised Vs Actual Product**9%

**Size-Overall**9%

**Leak-Proof**7%

**Quality-Overall**5%

**Functionality-Overall**5%

**Paint Quality**3%

**Thickness**3%

**Moist/Dry**3%

**Value For Money**2%