---
title: "yellow gel nail polish — Niche Verdict: Worth a look (64/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/beauty-personal-care/yellow-gel-nail-polish"
last_updated: "2026-07-14T04:29:41.610Z"
locale: en
meta:
  description: "yellow gel nail polish shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "yellow gel nail polish shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "yellow gel nail polish — Niche Verdict: Worth a look (64/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **yellow gel nail polish**

**Worth a look**

Shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 52Growth 83Conversion 76Competition 78Returns 95Price range 52Avg price 26Brand share 46Review moat 23Quality gap 57

**Returns**

**Incredible****1.0%**

return rate — above 6% kills the launch gate

**Growth**

**Great****+79.1%**

90-day search growth — must beat 0% to launch

**Competition**

**Great****37%**

top-5 click share — an open shelf

**Conversion**

**Great****7.3%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****$320K**

$320K/yr · 477K searches

**Price range**

**Good****$4.53–$26.44**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****77%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Okay****$9.18**

avg listing price — sweet spot $15–$100

**Review moat**

**Bad****7,740.91**

avg incumbent reviews — the moat a new listing must climb

## **Competition**

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

**Brands**

**14 **▲rising

**Sellers**

**17**

**Top-5 brand share**

**77%**

**Open market**

**17%**

- beetles Gel Polish30% - GAOY19% - CANNI14% - MelodySusie7% - JODSONE7% - DAISY DND6% - Open — no brand owns it (8 brands, 17%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$10K6%$19K9%$29K12%$38K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 44 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![GAOY Pastel Yellow Gel Nail Polish 16ml Soak Off Gel Polish UV Light Cure for Nail Art DIY Manicure at Home 1997 Pastel Yellow](https://m.media-amazon.com/images/I/4188Mw73tkL.jpg)**GAOY Pastel Yellow Gel Nail Polish 16ml Soak Off Gel Polish UV Light Cure for Nail Art DIY Manicure at Home 1997 Pastel Yellow**GAOY**$6.73**4.4★12,989 rev](https://www.amazon.com/dp/B0CG388MM9) [2![Beetles Yellow Gel Polish - Lemon Chiffon 15ML/0.51Fl Oz Pastel Yellow Gel Nail Polish Soak Off UV LED Lamp Nails Art Long-Lasting Manicure Salon DIY Home Bright Summer Nails](https://m.media-amazon.com/images/I/41Lxj-Qt9ML.jpg)**Beetles Yellow Gel Polish - Lemon Chiffon 15ML/0.51Fl Oz Pastel Yellow Gel Nail Polish Soak Off UV LED Lamp Nails Art Long-Lasting Manicure Salon DIY Home Bright Summer Nails**beetles Gel Polish**$7.89**4.4★53,698 rev](https://www.amazon.com/dp/B08S41XX7T) [3![JODSONE Pastel Yellow Gel Nail Polish 10ml Soak Off LED Gel Polish Butter Yellow Nail Color Salon Quality Long-Lasting Low Odor (Need U V Lamp Curing)](https://m.media-amazon.com/images/I/41+rjW1CfNL.jpg)**JODSONE Pastel Yellow Gel Nail Polish 10ml Soak Off LED Gel Polish Butter Yellow Nail Color Salon Quality Long-Lasting Low Odor (Need U V Lamp Curing)**JODSONE**$4.53**4.4★877 rev](https://www.amazon.com/dp/B0DY3G45BV) [4![Beetles Pastel Yellow Gel Polish - Lemon Cheese 15ML/0.51Fl Oz Yellow Gel Nail Polish Soak Off UV LED Lamp Pastel Nails Art Long-Lasting Manicure Salon DIY Home Bright Summer Nails](https://m.media-amazon.com/images/I/41FWKt8RmVL.jpg)**Beetles Pastel Yellow Gel Polish - Lemon Cheese 15ML/0.51Fl Oz Yellow Gel Nail Polish Soak Off UV LED Lamp Pastel Nails Art Long-Lasting Manicure Salon DIY Home Bright Summer Nails**beetles Gel Polish**$7.70**4.4★53,698 rev](https://www.amazon.com/dp/B0BGPQ2421) [5![CANNI Pastel Yellow Gel Nail Polish 1Pcs Pale Light Yellow Gel Polish Butter Neon Color High Gloss Soak Off U V Nail Manicure Salon DIY](https://m.media-amazon.com/images/I/3133a6ax+sL.jpg)**CANNI Pastel Yellow Gel Nail Polish 1Pcs Pale Light Yellow Gel Polish Butter Neon Color High Gloss Soak Off U V Nail Manicure Salon DIY**CANNI**$6.83**4.4★4,482 rev](https://www.amazon.com/dp/B0CSDKN25Y)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Beetles Yellow Gel Nail Polish Set - Amalfi Holiday 6 Colors Summer Gel Nail Polish Set Soak Off UV LED Yellow Nails Art Long-Lasting Manicure Salon DIY Home Holiday Nails Art](https://m.media-amazon.com/images/I/41aITVjdugL.jpg)**Beetles Yellow Gel Nail Polish Set - Amalfi Holiday 6 Colors Summer Gel Nail Polish Set Soak Off UV LED Yellow Nails Art Long-Lasting Manicure Salon DIY Home Holiday Nails Art**beetles Gel Polish**$11.36**38 rev2mo ago](https://www.amazon.com/dp/B0G511YGFV) [![Beetles Yellow Gel Nail Polish Set - Sunshine Lemonade 6 Colors Bright & Cream Yellow Glitter Gel Polish Soak Off UV Nails Salon DIY at Home Summer Gift for Women](https://m.media-amazon.com/images/I/41TslYtCedL.jpg)**Beetles Yellow Gel Nail Polish Set - Sunshine Lemonade 6 Colors Bright & Cream Yellow Glitter Gel Polish Soak Off UV Nails Salon DIY at Home Summer Gift for Women**beetles Gel Polish**$14.44**11 rev2mo ago](https://www.amazon.com/dp/B0G51QZKPV) [![Beetles Yellow Gel Nail Polish - Beetles Summer Voyage Lemon Stripe Summer Nails Neon Yellow Gel Nail Polish Same Color Bottle Soak Off UV LED Neon Nails Manicure Salon DIY for Holiday](https://m.media-amazon.com/images/I/41q5VlGap-L.jpg)**Beetles Yellow Gel Nail Polish - Beetles Summer Voyage Lemon Stripe Summer Nails Neon Yellow Gel Nail Polish Same Color Bottle Soak Off UV LED Neon Nails Manicure Salon DIY for Holiday**beetles Gel Polish**$7.05**822 rev3mo ago](https://www.amazon.com/dp/B0G4VS4JQR) [![OPI GelColor Blinded by the Ring Light | Opaque Soft Pastel Warm Yellow Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | 0.5 Fl Oz](https://m.media-amazon.com/images/I/31Zkau2iqkL.jpg)**OPI GelColor Blinded by the Ring Light | Opaque Soft Pastel Warm Yellow Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | 0.5 Fl Oz**OPI**$21.42**25 rev3mo ago](https://www.amazon.com/dp/B0GS73JCFB) [![Makartt Pastel Yellow Gel Nail Polish: 15ML Hema-Free Butter Yellow Nail Polish High Gloss Effect Soak Off UV LED Nail Art Manicure DIY Home Salon Gift for Women](https://m.media-amazon.com/images/I/41iHFb75nxL.jpg)**Makartt Pastel Yellow Gel Nail Polish: 15ML Hema-Free Butter Yellow Nail Polish High Gloss Effect Soak Off UV LED Nail Art Manicure DIY Home Salon Gift for Women**Makartt**$7.11**2,902 rev5mo ago](https://www.amazon.com/dp/B0G3GC6W47)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Beetles Pro Pastel Yellow Gel Nail Polish - Creamy Sunshine HEMA-Free & TPO-Free 15ml Pastel Butter Yellow Gel Polish UV LED Soak Off Gel for Salon & Home Use](https://m.media-amazon.com/images/I/41d5JDHuHlL.jpg)**Beetles Pro Pastel Yellow Gel Nail Polish - Creamy Sunshine HEMA-Free & TPO-Free 15ml Pastel Butter Yellow Gel Polish UV LED Soak Off Gel for Salon & Home Use**beetles Gel Polish**$8.54**4.3★**▲ 136%**](https://www.amazon.com/dp/B0F9FKK8Y2) [![Beetles Yellow Gel Nail Polish - Beetles Summer Voyage Lemon Stripe Summer Nails Neon Yellow Gel Nail Polish Same Color Bottle Soak Off UV LED Neon Nails Manicure Salon DIY for Holiday](https://m.media-amazon.com/images/I/41q5VlGap-L.jpg)**Beetles Yellow Gel Nail Polish - Beetles Summer Voyage Lemon Stripe Summer Nails Neon Yellow Gel Nail Polish Same Color Bottle Soak Off UV LED Neon Nails Manicure Salon DIY for Holiday**beetles Gel Polish**$7.05**4.4★**▲ 132%**](https://www.amazon.com/dp/B0G4VS4JQR) [![Beetles Yellow Gel Nail Polish Set - Amalfi Holiday 6 Colors Summer Gel Nail Polish Set Soak Off UV LED Yellow Nails Art Long-Lasting Manicure Salon DIY Home Holiday Nails Art](https://m.media-amazon.com/images/I/41aITVjdugL.jpg)**Beetles Yellow Gel Nail Polish Set - Amalfi Holiday 6 Colors Summer Gel Nail Polish Set Soak Off UV LED Yellow Nails Art Long-Lasting Manicure Salon DIY Home Holiday Nails Art**beetles Gel Polish**$11.36**5.0★**▲ 132%**](https://www.amazon.com/dp/B0G511YGFV) [![Beetles Yellow Gel Nail Polish Set - Sunshine Lemonade 6 Colors Bright & Cream Yellow Glitter Gel Polish Soak Off UV Nails Salon DIY at Home Summer Gift for Women](https://m.media-amazon.com/images/I/41TslYtCedL.jpg)**Beetles Yellow Gel Nail Polish Set - Sunshine Lemonade 6 Colors Bright & Cream Yellow Glitter Gel Polish Soak Off UV Nails Salon DIY at Home Summer Gift for Women**beetles Gel Polish**$14.44**4.5★**▲ 130%**](https://www.amazon.com/dp/B0G51QZKPV) [![OPI GelColor Blinded by the Ring Light | Opaque Soft Pastel Warm Yellow Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | 0.5 Fl Oz](https://m.media-amazon.com/images/I/31Zkau2iqkL.jpg)**OPI GelColor Blinded by the Ring Light | Opaque Soft Pastel Warm Yellow Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | 0.5 Fl Oz**OPI**$21.42**4.4★**▲ 127%**](https://www.amazon.com/dp/B0GS73JCFB)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +79.1% search growth over the last 90 days.

18K13KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 12.1×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**48%

*“Perfect shade”*

**Quality-Overall**10%

*“Great variety”*

**Value For Money**6%

*“Good price”*

**Ease Of Use**3%

*“Easy to Use”*

**Paint Quality**2%

*“good paints”*

**Durability**2%

*“The durability is excellent”*

**Ease Of Application**2%

*“Applies nicely”*

**Size-Overall**2%

*“Perfect size”*

**Soft Feel**1%

*“soft enough to look stylish”*

**Coverage**1%

*“The coverage is good”*

### **What buyers complain about **

**Size-Overall**13%

*“sizes are small”*

**Color**12%

*“Misleading colors”*

**Leak-Proof**8%

*“several bottles were leaking”*

**Thickness**7%

*“Too Thick”*

**Moist/Dry**6%

*“Takes too long to dry”*

**Paint Quality**5%

*“nail polish peels off after a day”*

**Quality-Overall**4%

*“Low quality”*

**Durability**3%

*“Wont last”*

**Advertised Vs Actual Product**3%

*“So kind of misleading”*

**Coverage**2%

*“not very good coverage”*

### **Top return reasons **

**Color**46%

**Advertised Vs Actual Product**7%

**Size-Overall**7%

**Leak-Proof**6%

**Functionality-Overall**5%

**Quality-Overall**4%

**Thickness**4%

**Paint Quality**3%

**Moist/Dry**2%

**Texture/Consistency-Overall**2%