---
title: "wicked nails — Niche Verdict: Skip it (37/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/beauty-personal-care/wicked-nails"
last_updated: "2026-07-14T00:30:59.941Z"
locale: en
meta:
  description: "soft demand (-53.9% this quarter) — wicked nails doesn't clear our bar today."
  "og:description": "soft demand (-53.9% this quarter) — wicked nails doesn't clear our bar today."
  "og:title": "wicked nails — Niche Verdict: Skip it (37/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **wicked nails**

**Skip it**

Soft demand (-53.9% this quarter) — this niche doesn't clear our bar today.

Market size 10Growth 0Conversion 34Competition 60Returns 71Price range 28Avg price 32Brand share 6Review moat 89Quality gap 77

**Review moat**

**Great****228.3**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Returns**

**Good****2.2%**

return rate — above 6% kills the launch gate

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****2.7%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Okay****$9.86**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****$4.55–$18.99**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Bad****$40K**

$40K/yr · 149K searches

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand

**Growth**

**Bad****-53.9%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**8 **▲rising

**Sellers**

**23**

**Top-5 brand share**

**97%**

**Open market**

**2%**

- imPRESS48% - KISS42% - Allvounail4% - CJDLTS2% - GUjianzhi1% - xo, Fetti1% - Open — no brand owns it (2 brands, 2%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$2K8%$3K12%$5K16%$6K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 33 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![KISS X WICKED: FOR GOOD Press On Nails Almond Find Your Courage Purple Medium Waterproof Chip Proof Smudge Proof 28 Fake Nails Pink Gel Nail Glue (2g) Mini Nail File & Manicure Stick](https://m.media-amazon.com/images/I/41K7mH+Hx-L.jpg)**KISS X WICKED: FOR GOOD Press On Nails Almond Find Your Courage Purple Medium Waterproof Chip Proof Smudge Proof 28 Fake Nails Pink Gel Nail Glue (2g) Mini Nail File & Manicure Stick**KISS**$9.94**4.3★21 rev](https://www.amazon.com/dp/B0FHQWZW9L) [2![Impress X WICKED: FOR GOOD Press On Nails Unleash Your Magic Green Medium Coffin New Improved Adhesive Up To 10 Day Hold Includes 30 Fake Nails 1 Prep Pad 1 Manicure Stick 1 Mini File](https://m.media-amazon.com/images/I/417J-tw-D5L.jpg)**Impress X WICKED: FOR GOOD Press On Nails Unleash Your Magic Green Medium Coffin New Improved Adhesive Up To 10 Day Hold Includes 30 Fake Nails 1 Prep Pad 1 Manicure Stick 1 Mini File**imPRESS**$9.67**4.2★280 rev](https://www.amazon.com/dp/B0FHRDWJTX) [3![Impress X WICKED: FOR GOOD Press On Nails Shouldnt This Be Pinker? Pink Short Oval New Improved Adhesive Up To 10 Day Hold Includes 30 Fake Nails 1 Prep Pad 1 Manicure Stick 1 Mini File](https://m.media-amazon.com/images/I/41fS7jyv-PL.jpg)**Impress X WICKED: FOR GOOD Press On Nails Shouldnt This Be Pinker? Pink Short Oval New Improved Adhesive Up To 10 Day Hold Includes 30 Fake Nails 1 Prep Pad 1 Manicure Stick 1 Mini File**imPRESS**$9.80**4.2★280 rev](https://www.amazon.com/dp/B0FHQML87N) [4![Impress X WICKED: FOR GOOD Press On Nails Wickedly Brave Blue Medium Oval New Improved Adhesive Up To 10 Day Hold Includes 30 Fake Nails 1 Prep Pad 1 Manicure Stick 1 Mini File](https://m.media-amazon.com/images/I/41Hv-C5UzmL.jpg)**Impress X WICKED: FOR GOOD Press On Nails Wickedly Brave Blue Medium Oval New Improved Adhesive Up To 10 Day Hold Includes 30 Fake Nails 1 Prep Pad 1 Manicure Stick 1 Mini File**imPRESS**$7.07**4.2★280 rev](https://www.amazon.com/dp/B0FHQYKQBL) [5![WICKED X imPRESS Press On Nails Jolly Old Shiz Multicolor Medium Coffin New Improved Adhesive Up To 10 Day Hold Includes 30 Fake Nails 1 Prep Pad 1 Manicure Stick 1 Mini File](https://m.media-amazon.com/images/I/41QiNxuS2gL.jpg)**WICKED X imPRESS Press On Nails Jolly Old Shiz Multicolor Medium Coffin New Improved Adhesive Up To 10 Day Hold Includes 30 Fake Nails 1 Prep Pad 1 Manicure Stick 1 Mini File**imPRESS**$8.71**4.4★236 rev](https://www.amazon.com/dp/B0F4GQXYCD)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![KISS X WICKED: FOR GOOD Press On Nails Almond Find Your Courage Purple Medium Waterproof Chip Proof Smudge Proof 28 Fake Nails Pink Gel Nail Glue (2g) Mini Nail File & Manicure Stick](https://m.media-amazon.com/images/I/41K7mH+Hx-L.jpg)**KISS X WICKED: FOR GOOD Press On Nails Almond Find Your Courage Purple Medium Waterproof Chip Proof Smudge Proof 28 Fake Nails Pink Gel Nail Glue (2g) Mini Nail File & Manicure Stick**KISS**$9.94**21 rev12mo ago](https://www.amazon.com/dp/B0FHQWZW9L) [![Impress X WICKED: FOR GOOD Press On Nails Unleash Your Magic Green Medium Coffin New Improved Adhesive Up To 10 Day Hold Includes 30 Fake Nails 1 Prep Pad 1 Manicure Stick 1 Mini File](https://m.media-amazon.com/images/I/417J-tw-D5L.jpg)**Impress X WICKED: FOR GOOD Press On Nails Unleash Your Magic Green Medium Coffin New Improved Adhesive Up To 10 Day Hold Includes 30 Fake Nails 1 Prep Pad 1 Manicure Stick 1 Mini File**imPRESS**$9.67**280 rev12mo ago](https://www.amazon.com/dp/B0FHRDWJTX) [![Impress X WICKED: FOR GOOD Press On Nails Shouldnt This Be Pinker? Pink Short Oval New Improved Adhesive Up To 10 Day Hold Includes 30 Fake Nails 1 Prep Pad 1 Manicure Stick 1 Mini File](https://m.media-amazon.com/images/I/41fS7jyv-PL.jpg)**Impress X WICKED: FOR GOOD Press On Nails Shouldnt This Be Pinker? Pink Short Oval New Improved Adhesive Up To 10 Day Hold Includes 30 Fake Nails 1 Prep Pad 1 Manicure Stick 1 Mini File**imPRESS**$9.80**280 rev12mo ago](https://www.amazon.com/dp/B0FHQML87N) [![Impress X WICKED: FOR GOOD Press On Nails Wickedly Brave Blue Medium Oval New Improved Adhesive Up To 10 Day Hold Includes 30 Fake Nails 1 Prep Pad 1 Manicure Stick 1 Mini File](https://m.media-amazon.com/images/I/41Hv-C5UzmL.jpg)**Impress X WICKED: FOR GOOD Press On Nails Wickedly Brave Blue Medium Oval New Improved Adhesive Up To 10 Day Hold Includes 30 Fake Nails 1 Prep Pad 1 Manicure Stick 1 Mini File**imPRESS**$7.07**280 rev12mo ago](https://www.amazon.com/dp/B0FHQYKQBL) [![KISS X WICKED: FOR GOOD Press On Nails Glow With Glinda Purple Short Oval Waterproof Chip Proof Smudge Proof 28 Fake Nails Pink Gel Nail Glue (2g) Mini Nail File & Manicure Stick](https://m.media-amazon.com/images/I/41wFVElthxL.jpg)**KISS X WICKED: FOR GOOD Press On Nails Glow With Glinda Purple Short Oval Waterproof Chip Proof Smudge Proof 28 Fake Nails Pink Gel Nail Glue (2g) Mini Nail File & Manicure Stick**KISS**$9.01**21 rev12mo ago](https://www.amazon.com/dp/B01N200Q1Q)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![24Pcs Dark Green Press on Nails Medium Almond French Tip Fake Nails with Silver Gilding Star Design 3D Leaves False Nails Full Cover Artificial Glue on Nails Glossy Stick on Nails for Women Manicure](https://m.media-amazon.com/images/I/51xd96IfEXL.jpg)**24Pcs Dark Green Press on Nails Medium Almond French Tip Fake Nails with Silver Gilding Star Design 3D Leaves False Nails Full Cover Artificial Glue on Nails Glossy Stick on Nails for Women Manicure**WBRRFJJ**$6.46**3.9★**▲ 938%**](https://www.amazon.com/dp/B0FD98DF6L) [![Impress X WICKED: FOR GOOD Press On Nails Shouldnt This Be Pinker? Pink Short Oval New Improved Adhesive Up To 10 Day Hold Includes 30 Fake Nails 1 Prep Pad 1 Manicure Stick 1 Mini File](https://m.media-amazon.com/images/I/41fS7jyv-PL.jpg)**Impress X WICKED: FOR GOOD Press On Nails Shouldnt This Be Pinker? Pink Short Oval New Improved Adhesive Up To 10 Day Hold Includes 30 Fake Nails 1 Prep Pad 1 Manicure Stick 1 Mini File**imPRESS**$9.80**4.2★**▲ 599%**](https://www.amazon.com/dp/B0FHQML87N) [![KISS X WICKED: FOR GOOD Press On Nails Almond My Future Is Unlimited Green Medium Waterproof Chip Proof Smudge Proof 28 Fake Nails Pink Gel Nail Glue (2g) Mini Nail File & Manicure Stick](https://m.media-amazon.com/images/I/41NnlYY+smL.jpg)**KISS X WICKED: FOR GOOD Press On Nails Almond My Future Is Unlimited Green Medium Waterproof Chip Proof Smudge Proof 28 Fake Nails Pink Gel Nail Glue (2g) Mini Nail File & Manicure Stick**KISS**$10.77**4.3★**▲ 579%**](https://www.amazon.com/dp/B0FHQML793) [![KISS X WICKED: FOR GOOD Press On Nails Good News Glinda Pink Medium Oval Waterproof Chip Proof Smudge Proof 28 Fake Nails Pink Gel Nail Glue (2g) Mini Nail File & Manicure Stick](https://m.media-amazon.com/images/I/41n9od+Sx2L.jpg)**KISS X WICKED: FOR GOOD Press On Nails Good News Glinda Pink Medium Oval Waterproof Chip Proof Smudge Proof 28 Fake Nails Pink Gel Nail Glue (2g) Mini Nail File & Manicure Stick**KISS**$8.83**4.3★**▲ 505%**](https://www.amazon.com/dp/B0FHQTSWZF) [![imPRESS X WICKED: FOR GOOD Press On Nails Know Your Power Blue Short Squoval New Improved Adhesive Up To 10 Day Hold Includes 30 Fake Nails 1 Prep Pad 1 Manicure Stick 1 Mini File](https://m.media-amazon.com/images/I/41TqO8oIYKL.jpg)**imPRESS X WICKED: FOR GOOD Press On Nails Know Your Power Blue Short Squoval New Improved Adhesive Up To 10 Day Hold Includes 30 Fake Nails 1 Prep Pad 1 Manicure Stick 1 Mini File**imPRESS**$10.97**4.2★**▲ 438%**](https://www.amazon.com/dp/B0FHQMMQQC)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 33 weeks — -53.9% search growth over the last 90 days.

20K15KNov '25Dec '25Feb '26Mar '26Apr '26May '26Jun '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Durability**16%

*“this brand stays on”*

**Color**15%

*“Long lasting color”*

**Brightness/Shine/Glow**10%

*“The cat eye has an amazing shimmer to it”*

**Design-Overall**9%

*“The design is cute”*

**Adhesion/Stickiness**7%

*“Kiss's jelly tab adhesives are the best”*

**Quality-Overall**7%

*“Great nails”*

**Ease Of Use**7%

*“great for beginners”*

**Size-Overall**4%

*“they fit well”*

**Ease Of Application**3%

*“Easy to apply”*

**Value For Money**3%

*“They were cheap enough though so Im not mad”*

### **What buyers complain about **

**Durability**26%

*“broke within 3 days”*

**Adhesion/Stickiness**12%

*“The adhesive was very poor compared to other designs”*

**Quality-Overall**10%

*“very cheaply made”*

**Advertised Vs Actual Product**7%

*“Some of the nails look nothing like the pictures do”*

**Size-Overall**6%

*“some decals run big”*

**Strength**4%

*“Fragile”*

**Color**3%

*“the color has almost chipped off every nail”*

**Design-Overall**3%

*“Cheap designs”*

**Thickness**2%

*“Thicker nail”*

**Stitch/Finish/Polish**2%

*“the polish already chipped”*

### **Top return reasons **

**Adhesion/Stickiness**26%

**Size-Overall**25%

**Advertised Vs Actual Product**14%

**Color**12%

**Shape/Style**4%

**Quality-Overall**3%

**Durability**2%

**Functionality-Overall**2%

**Value For Money**2%

**Defective Material/Parts**2%