---
title: "urea stick — Niche Verdict: Skip it (36/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/beauty-personal-care/urea-stick"
last_updated: "2026-07-13T22:59:11.233Z"
locale: en
meta:
  description: "prices mostly outside the sweet spot ($5.59–$14.13) — urea stick doesn't clear our bar today."
  "og:description": "prices mostly outside the sweet spot ($5.59–$14.13) — urea stick doesn't clear our bar today."
  "og:title": "urea stick — Niche Verdict: Skip it (36/100) | Amazon United States - Flapen"
---

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# **urea stick**

**Skip it**

Prices mostly outside the sweet spot ($5.59–$14.13) — this niche doesn't clear our bar today.

Market size 25Growth 26Conversion 83Competition 12Returns 98Price range 0Avg price 30Brand share 8Review moat 26Quality gap 45

**Returns**

**Incredible****0.4%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****8.9%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Okay****$9.65**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+0.8%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****3,879.44**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****$102K**

$102K/yr · 119K searches

**Competition**

**Bad****85%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand

**Price range**

**Bad****$5.59–$14.13**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## **Competition**

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**6 **▼falling

**Sellers**

**12**

**Top-5 brand share**

**97%**

**Open market**

**0%**

- QJCWXIAOX56% - OUKEYA16% - Dr. Scholl's11% - flasture10% - YAFUSIPE4% - FANSHI3%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$15K30%$31K45%$46K60%$61K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![60% Urea with 2% Salicylic Acid Urea Foot Care Stick Foot Cream Moisturizer for Dry Cracked Feet Knees Elbows Hands Moisturizes and Hydrates the Dry Skin Callus Remover & Skin Softener -1.41oz](https://m.media-amazon.com/images/I/518AEm75CmL.jpg)**60% Urea with 2% Salicylic Acid Urea Foot Care Stick Foot Cream Moisturizer for Dry Cracked Feet Knees Elbows Hands Moisturizes and Hydrates the Dry Skin Callus Remover & Skin Softener -1.41oz**QJCWXIAOX**$8.61**4.4★1,038 rev](https://www.amazon.com/dp/B0F8NRSYW5) [2![Dr. Scholls Severe Cracked Heel Repair Restoring Balm 2.5oz with 25% Urea for Dry Cracked Feet Heals and Moisturizes for Healthy Feet](https://m.media-amazon.com/images/I/41kC-qAsVjL.jpg)**Dr. Scholls Severe Cracked Heel Repair Restoring Balm 2.5oz with 25% Urea for Dry Cracked Feet Heals and Moisturizes for Healthy Feet**Dr. Scholl's**$6.59**4.4★26,979 rev](https://www.amazon.com/dp/B08YZBBVGK) [3![60% Urea Cream Stick plus 2% Salicylic Acid Maximum Strength Urea Foot Cream Callus Remover for Dry Cracked Heels Hands Knees Exfoliating Moisturizer Dead Skin Remover Foot Balm 1.4oz (2pcs)](https://m.media-amazon.com/images/I/51w2FBA8kUL.jpg)**60% Urea Cream Stick plus 2% Salicylic Acid Maximum Strength Urea Foot Cream Callus Remover for Dry Cracked Heels Hands Knees Exfoliating Moisturizer Dead Skin Remover Foot Balm 1.4oz (2pcs)**flasture**$14.13**4.6★443 rev](https://www.amazon.com/dp/B0FFTJN631) [4![OUKEYA Urea Cream Stick 60% with 2% Salicylic Acid | Intensive Urea Foot Cream to Soften Extremely Dry Cracked Heels & Rough Skin 0.7oz](https://m.media-amazon.com/images/I/41HTWOAbJjL.jpg)**OUKEYA Urea Cream Stick 60% with 2% Salicylic Acid | Intensive Urea Foot Cream to Soften Extremely Dry Cracked Heels & Rough Skin 0.7oz**OUKEYA**$7.67**4.6★2,588 rev](https://www.amazon.com/dp/B0FSJHQYZ3) [5![2Pack 60% Urea with 2% Salicylic Acid Urea Foot Care Stick Foot Cream Moisturizer for Dry Cracked Feet Knees Elbows Hands Moisturizes and Hydrates the Dry Skin Callus Remover & Skin Softener](https://m.media-amazon.com/images/I/51w2FBA8kUL.jpg)**2Pack 60% Urea with 2% Salicylic Acid Urea Foot Care Stick Foot Cream Moisturizer for Dry Cracked Feet Knees Elbows Hands Moisturizes and Hydrates the Dry Skin Callus Remover & Skin Softener**QJCWXIAOX**$13.15**4.5★281 rev](https://www.amazon.com/dp/B0F8NQKHGM)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![OUKEYA 60% Urea Stick with 2% Salicylic Acid Maximum Strength Urea Cream 60 Percent for Feet Exfoliating Moisturizer for Dry Cracked Heels Hands Knees - 1.41oz](https://m.media-amazon.com/images/I/41b6Ku6LMtL.jpg)**OUKEYA 60% Urea Stick with 2% Salicylic Acid Maximum Strength Urea Cream 60 Percent for Feet Exfoliating Moisturizer for Dry Cracked Heels Hands Knees - 1.41oz**OUKEYA**$9.74**2,588 rev3mo ago](https://www.amazon.com/dp/B0GSYJZC5N) [![YAFUSIPE 60% Urea Cream Stick plus 2% Salicylic Acid Foot Callus Remover - Urea Cream 60% for Feet Cracked Skin Dry Cracked Feet & Hands Moisturizer Foot Care Balm 1.4oz](https://m.media-amazon.com/images/I/31eZXvL6mtL.jpg)**YAFUSIPE 60% Urea Cream Stick plus 2% Salicylic Acid Foot Callus Remover - Urea Cream 60% for Feet Cracked Skin Dry Cracked Feet & Hands Moisturizer Foot Care Balm 1.4oz**YAFUSIPE**$5.59**212 rev5mo ago](https://www.amazon.com/dp/B0GKMJQDP1) [![OUKEYA Urea Cream Stick 60% with 2% Salicylic Acid | Intensive Urea Foot Cream to Soften Extremely Dry Cracked Heels & Rough Skin 0.7oz](https://m.media-amazon.com/images/I/41HTWOAbJjL.jpg)**OUKEYA Urea Cream Stick 60% with 2% Salicylic Acid | Intensive Urea Foot Cream to Soften Extremely Dry Cracked Heels & Rough Skin 0.7oz**OUKEYA**$7.67**2,588 rev5mo ago](https://www.amazon.com/dp/B0FSJHQYZ3) [![60% Urea Cream Stick plus 2% Salicylic Acid Maximum Strength Urea Foot Cream Callus Remover for Dry Cracked Heels Hands Knees Exfoliating Moisturizer Dead Skin Remover Foot Balm 1.4oz (2pcs)](https://m.media-amazon.com/images/I/51w2FBA8kUL.jpg)**60% Urea Cream Stick plus 2% Salicylic Acid Maximum Strength Urea Foot Cream Callus Remover for Dry Cracked Heels Hands Knees Exfoliating Moisturizer Dead Skin Remover Foot Balm 1.4oz (2pcs)**flasture**$14.13**443 rev1y ago](https://www.amazon.com/dp/B0FFTJN631) [![FANSHI 2 PCS Urea Stick 60% High Potency Foot Care Urea Stick for Deeply Moisturizing & Fast Absorbing Exfoliation for Dry Cracked Heels & Thickened Skin](https://m.media-amazon.com/images/I/51DFlhZTrlL.jpg)**FANSHI 2 PCS Urea Stick 60% High Potency Foot Care Urea Stick for Deeply Moisturizing & Fast Absorbing Exfoliation for Dry Cracked Heels & Thickened Skin**FANSHI**$12.71**254 rev1y ago](https://www.amazon.com/dp/B0FDWL18DL)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![OUKEYA 60% Urea Stick with 2% Salicylic Acid Maximum Strength Urea Cream 60 Percent for Feet Exfoliating Moisturizer for Dry Cracked Heels Hands Knees - 1.41oz](https://m.media-amazon.com/images/I/41b6Ku6LMtL.jpg)**OUKEYA 60% Urea Stick with 2% Salicylic Acid Maximum Strength Urea Cream 60 Percent for Feet Exfoliating Moisturizer for Dry Cracked Heels Hands Knees - 1.41oz**OUKEYA**$9.74**4.6★**▲ 152%**](https://www.amazon.com/dp/B0GSYJZC5N) [![YAFUSIPE 60% Urea Cream Stick plus 2% Salicylic Acid Foot Callus Remover - Urea Cream 60% for Feet Cracked Skin Dry Cracked Feet & Hands Moisturizer Foot Care Balm 1.4oz](https://m.media-amazon.com/images/I/31eZXvL6mtL.jpg)**YAFUSIPE 60% Urea Cream Stick plus 2% Salicylic Acid Foot Callus Remover - Urea Cream 60% for Feet Cracked Skin Dry Cracked Feet & Hands Moisturizer Foot Care Balm 1.4oz**YAFUSIPE**$5.59**4.4★**▲ 137%**](https://www.amazon.com/dp/B0GKMJQDP1) [![OUKEYA Urea Cream Stick 60% with 2% Salicylic Acid | Intensive Urea Foot Cream to Soften Extremely Dry Cracked Heels & Rough Skin 0.7oz](https://m.media-amazon.com/images/I/41HTWOAbJjL.jpg)**OUKEYA Urea Cream Stick 60% with 2% Salicylic Acid | Intensive Urea Foot Cream to Soften Extremely Dry Cracked Heels & Rough Skin 0.7oz**OUKEYA**$7.67**4.6★**▲ 96%**](https://www.amazon.com/dp/B0FSJHQYZ3) [![60% Urea Cream Stick plus 2% Salicylic Acid Maximum Strength Urea Foot Cream Callus Remover for Dry Cracked Heels Hands Knees Exfoliating Moisturizer Dead Skin Remover Foot Balm 1.4oz (2pcs)](https://m.media-amazon.com/images/I/51w2FBA8kUL.jpg)**60% Urea Cream Stick plus 2% Salicylic Acid Maximum Strength Urea Foot Cream Callus Remover for Dry Cracked Heels Hands Knees Exfoliating Moisturizer Dead Skin Remover Foot Balm 1.4oz (2pcs)**flasture**$14.13**4.6★**▲ 54%**](https://www.amazon.com/dp/B0FFTJN631) [![2Pack 60% Urea with 2% Salicylic Acid Urea Foot Care Stick Foot Cream Moisturizer for Dry Cracked Feet Knees Elbows Hands Moisturizes and Hydrates the Dry Skin Callus Remover & Skin Softener](https://m.media-amazon.com/images/I/51w2FBA8kUL.jpg)**2Pack 60% Urea with 2% Salicylic Acid Urea Foot Care Stick Foot Cream Moisturizer for Dry Cracked Feet Knees Elbows Hands Moisturizes and Hydrates the Dry Skin Callus Remover & Skin Softener**QJCWXIAOX**$13.15**4.5★**▲ 20%**](https://www.amazon.com/dp/B0F8NQKHGM)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 28 weeks — +0.8% search growth over the last 90 days.

5K4KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Moist/Dry**15%

*“Very moisturizing”*

**Soft Feel**14%

*“So Soft”*

**Efficiency**13%

*“it does work”*

**Quality-Overall**11%

*“A very effective product”*

**Ease Of Application**7%

*“Mess free application”*

**Ease Of Use**6%

*“Easy to use”*

**Smell**4%

*“Nice scent”*

**Value For Money**3%

*“Well worth it”*

**Advertised Vs Actual Product**2%

*“does exactly what it claims”*

**Absorbency**2%

*“Easily absorbed”*

### **What buyers complain about **

**Moist/Dry**14%

*“and my feet are very dry”*

**Functionality-Overall**13%

*“but wasn't having good results”*

**Size-Overall**7%

*“too small”*

**Smell**5%

*“I dont love the smell”*

**Symptom Reduction**4%

*“Saw no improvement after a week”*

**Allergies**4%

*“Made feet itch”*

**Hard Feel**4%

*“But the softness wears off”*

**Durability**4%

*“Broken balm stick”*

**Value For Money**3%

*“Expensive for the size”*

**Ease Of Use**3%

*“Application method is terrible”*

### **Top return reasons **

**Functionality-Overall**21%

**Moist/Dry**14%

**Size-Overall**10%

**Adhesion/Stickiness**10%

**Advertised Vs Actual Product**9%

**Ingredients-Overall**6%

**Value For Money**3%

**Texture/Consistency-Overall**3%

**Product Condition**3%

**Smell**2%