---
title: "unscented antibacterial soap — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/beauty-personal-care/unscented-antibacterial-soap"
last_updated: "2026-07-13T22:45:50.034Z"
locale: en
meta:
  description: "strong incumbent ratings (4.7★) — unscented antibacterial soap doesn't clear our bar today."
  "og:description": "strong incumbent ratings (4.7★) — unscented antibacterial soap doesn't clear our bar today."
  "og:title": "unscented antibacterial soap — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **unscented antibacterial soap**

**Skip it**

Strong incumbent ratings (4.7★) — this niche doesn't clear our bar today.

Market size 51Growth 27Conversion 77Competition 38Returns 99Price range 64Avg price 69Brand share 27Review moat 21Quality gap 19

**Returns**

**Incredible****0.2%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****7.5%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Good****$14.24**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$2.52–$37.44**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$300K**

$300K/yr · 279K searches

**Competition**

**Okay****62%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+1.6%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****89%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****10,890.6**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

## **Competition**

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**11 **▲rising

**Sellers**

**700**

**Top-5 brand share**

**89%**

**Open market**

**8%**

- Dial54% - Tattoo Goo17% - Dove10% - Saniderm4% - Mad Rabbit4% - H2Ocean4% - Open — no brand owns it (5 brands, 8%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$15K10%$30K15%$45K20%$60K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 25 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Dial Antibacterial Defense Foaming Hand Soap + Aloe Fragrance Free 7.5 Fl Oz (Pack of 6) Dermatologist-Tested Hand Wash Gentle on Skin](https://m.media-amazon.com/images/I/512ki+sTR+L.jpg)**Dial Antibacterial Defense Foaming Hand Soap + Aloe Fragrance Free 7.5 Fl Oz (Pack of 6) Dermatologist-Tested Hand Wash Gentle on Skin**Dial**$20.38**4.8★3,619 rev](https://www.amazon.com/dp/B0CN2D89T1) [2![Tattoo Goo Cleansing Soap 3 oz For Piercing & Tattoo Aftercare Hydrates and Cleans Dirt pH Balanced Soap Leaves No Residue No Fragrance Alcohol Laonin or Petroleum Jelly](https://m.media-amazon.com/images/I/31RMlFerbsL.jpg)**Tattoo Goo Cleansing Soap 3 oz For Piercing & Tattoo Aftercare Hydrates and Cleans Dirt pH Balanced Soap Leaves No Residue No Fragrance Alcohol Laonin or Petroleum Jelly**Tattoo Goo**$9.24**4.7★4,243 rev](https://www.amazon.com/dp/B00PSYOU90) [3![Dial Liquid Hand Soap Antibacterial Aloe 11 Fl Oz](https://m.media-amazon.com/images/I/41tnip5L4KL.jpg)**Dial Liquid Hand Soap Antibacterial Aloe 11 Fl Oz**Dial**$2.72**4.8★251 rev](https://www.amazon.com/dp/B0BSLDF735) [4![Liquid Dial Antimicrobial Liquid Soap 7.5 oz Pump Bottle](https://m.media-amazon.com/images/I/41Niw+motCS.jpg)**Liquid Dial Antimicrobial Liquid Soap 7.5 oz Pump Bottle**Dial**$8.81**4.5★747 rev](https://www.amazon.com/dp/B004E2TFRO) [5![Dove Body Wash with Pump Antibacterial For All Skin Types Protects from Dryness 30.6 oz](https://m.media-amazon.com/images/I/61FrtDcEPZL.jpg)**Dove Body Wash with Pump Antibacterial For All Skin Types Protects from Dryness 30.6 oz**Dove**$10.03**4.8★5,357 rev](https://www.amazon.com/dp/B09DDD6YGJ)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Dial Antibacterial & Sensitive Liquid Hand Soap Refill Hypoallergenic Fragrance Free 52 fl oz (Pack of 3)](https://m.media-amazon.com/images/I/41HmgUo6XaL.jpg)**Dial Antibacterial & Sensitive Liquid Hand Soap Refill Hypoallergenic Fragrance Free 52 fl oz (Pack of 3)**Dial**$20.33**23 rev2mo ago](https://www.amazon.com/dp/B0GXWWGJK5) [![H2Ocean Blue Green Foam Soap - Tattoo Aftercare Cleanser Antibacterial Unscented with Aloe Vera Moisturizing Care Safe for All Skin Types No Harsh Chemicals Fragrance Free - 7 oz](https://m.media-amazon.com/images/I/31+tiKWd7VL.jpg)**H2Ocean Blue Green Foam Soap - Tattoo Aftercare Cleanser Antibacterial Unscented with Aloe Vera Moisturizing Care Safe for All Skin Types No Harsh Chemicals Fragrance Free - 7 oz**H2Ocean**$19.95**5,419 rev9mo ago](https://www.amazon.com/dp/B0CXQ98B9X) [![Mad Rabbit Tattoo Aftercare Soap - Tattoo Soap for New Tattoo - Fragrance Free Foam Wash - Unscented Cleaner Made with Clean + Vegan Ingredients 2oz](https://m.media-amazon.com/images/I/218lyQ7D3uL.jpg)**Mad Rabbit Tattoo Aftercare Soap - Tattoo Soap for New Tattoo - Fragrance Free Foam Wash - Unscented Cleaner Made with Clean + Vegan Ingredients 2oz**Mad Rabbit**$11.36**654 rev1y ago](https://www.amazon.com/dp/B0DT2D9N2J) [![Dial Antibacterial Defense Foaming Hand Soap + Aloe Fragrance Free 7.5 Fl Oz (Pack of 6) Dermatologist-Tested Hand Wash Gentle on Skin](https://m.media-amazon.com/images/I/512ki+sTR+L.jpg)**Dial Antibacterial Defense Foaming Hand Soap + Aloe Fragrance Free 7.5 Fl Oz (Pack of 6) Dermatologist-Tested Hand Wash Gentle on Skin**Dial**$20.38**3,619 rev2y ago](https://www.amazon.com/dp/B0CN2D89T1) [![Plainly Earth Deep Cleansing Hand Soap 64 oz Bulk Refill - Gentle Uncented Moisturizing Liquid Hand Wash for Kitchen and Bathroom](https://m.media-amazon.com/images/I/31qOo+JZ3aL.jpg)**Plainly Earth Deep Cleansing Hand Soap 64 oz Bulk Refill - Gentle Uncented Moisturizing Liquid Hand Wash for Kitchen and Bathroom**Plainly Earth**$28.76**202 rev2y ago](https://www.amazon.com/dp/B0CK4XJXWP)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Dial Antibacterial & Sensitive Liquid Hand Soap Refill Hypoallergenic Fragrance Free 52 fl oz (Pack of 3)](https://m.media-amazon.com/images/I/41HmgUo6XaL.jpg)**Dial Antibacterial & Sensitive Liquid Hand Soap Refill Hypoallergenic Fragrance Free 52 fl oz (Pack of 3)**Dial**$20.33**4.9★**▲ 264%**](https://www.amazon.com/dp/B0GXWWGJK5) [![Dial Complete Clean + Gentle Antibacterial Foaming Hand Wash Fragrance Free 7.5 fl oz 8 Count Case](https://m.media-amazon.com/images/I/51KjVHqJdTL.jpg)**Dial Complete Clean + Gentle Antibacterial Foaming Hand Wash Fragrance Free 7.5 fl oz 8 Count Case**Dial**$37.44**4.8★**▲ 149%**](https://www.amazon.com/dp/B08SSBVDCV) [![H2Ocean Blue Green Foam Soap - Tattoo Aftercare Cleanser Antibacterial Unscented with Aloe Vera Moisturizing Care Safe for All Skin Types No Harsh Chemicals Fragrance Free - 7 oz](https://m.media-amazon.com/images/I/31+tiKWd7VL.jpg)**H2Ocean Blue Green Foam Soap - Tattoo Aftercare Cleanser Antibacterial Unscented with Aloe Vera Moisturizing Care Safe for All Skin Types No Harsh Chemicals Fragrance Free - 7 oz**H2Ocean**$19.95**4.5★**▲ 147%**](https://www.amazon.com/dp/B0CXQ98B9X) [![Dial Liquid Hand Soap Antibacterial Aloe 11 Fl Oz](https://m.media-amazon.com/images/I/41tnip5L4KL.jpg)**Dial Liquid Hand Soap Antibacterial Aloe 11 Fl Oz**Dial**$2.72**4.8★**▲ 116%**](https://www.amazon.com/dp/B0BSLDF735) [![Dial Antibacterial Bar Soap Refresh & Renew White 4 oz 32 Bars](https://m.media-amazon.com/images/I/518ogX72xEL.jpg)**Dial Antibacterial Bar Soap Refresh & Renew White 4 oz 32 Bars**Dial**$25.87**4.8★**▲ 58%**](https://www.amazon.com/dp/B0C2XFBN7H)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +1.6% search growth over the last 90 days.

10K6KSpike '25 seasonSepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 2.0×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**19%

*“fresh scent”*

**Quality-Overall**11%

*“Same quality as what you buy in the store”*

**Value For Money**10%

*“Excellent value”*

**Cleansing**8%

*“cleans skin well”*

**Soft Feel**7%

*“Goes on smooth”*

**Moist/Dry**6%

*“very moisturizing”*

**Advertised Vs Actual Product**4%

*“As Advertised”*

**Ease Of Cleaning**4%

*“Cleans well”*

**Suitability Combination Skin**3%

*“Great for sensitive skin”*

**Lather**3%

*“Best lather”*

### **What buyers complain about **

**Smell**22%

*“Not fragrance free”*

**Allergies**8%

*“Irritates skin”*

**Leak-Proof**6%

*“it was leaking”*

**Moist/Dry**4%

*“It is not moisturizing”*

**Dilute/Watery**4%

*“More water than anything”*

**Value For Money**4%

*“Overpriced”*

**Sensitivity-Overall**3%

*“Can be aggravating to sensitive skin”*

**Motor Power**3%

*“All pumps broken”*

**Lather**3%

*“doesnt lather well”*

**Size-Overall**3%

*“this bottle is tiny”*

### **Top return reasons **

**Smell**24%

**Leak-Proof**22%

**Motor Power**10%

**Advertised Vs Actual Product**10%

**Value For Money**9%

**Size-Overall**5%

**Sensitivity-Overall**4%

**Defective Material/Parts**2%

**Functionality-Overall**2%

**Moist/Dry**1%