---
title: "thymes frasier fir hand soap — Niche Verdict: Skip it (38/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/beauty-personal-care/thymes-frasier-fir-hand-soap"
last_updated: "2026-07-14T01:57:25.597Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 100% of clicks) — thymes frasier fir hand soap doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — thymes frasier fir hand soap doesn't clear our bar today."
  "og:title": "thymes frasier fir hand soap — Niche Verdict: Skip it (38/100) | Amazon United States - Flapen"
---

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# **thymes frasier fir hand soap**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 12Growth 7Conversion 98Competition 7Returns 98Price range 80Avg price 95Brand share 0Review moat 70Quality gap 27

**Conversion**

**Incredible****16.3%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.4%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$23.80**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$10.03–$35.87**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****706**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$46K**

$46K/yr · 12K searches

**Growth**

**Bad****-36.3%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****92%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**3 **▲rising

**Sellers**

**25**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Thymes92% - Mrs. MEYER'S5% - River Birch4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$5K20%$9K30%$14K40%$19K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Thymes Hand Wash Refill - Lightly Scented Liquid Hand Soap for Bathroom and Kitchen Refill - Moisturizing Formula with Natural Ingredients (Frasier Fir 24.5 fl oz)](https://m.media-amazon.com/images/I/31rPrzR4GVL.jpg)**Thymes Hand Wash Refill - Lightly Scented Liquid Hand Soap for Bathroom and Kitchen Refill - Moisturizing Formula with Natural Ingredients (Frasier Fir 24.5 fl oz)**Thymes**$35.87**4.6★34 rev](https://www.amazon.com/dp/B0FK9QGXSL) [2![Thymes Hand Wash - 15 Fl Oz - Frasier Fir](https://m.media-amazon.com/images/I/313-Sznsg5L.jpg)**Thymes Hand Wash - 15 Fl Oz - Frasier Fir**Thymes**$28.94**4.9★51 rev](https://www.amazon.com/dp/B0FK9ZXMGY) [3![Thymes Hand Wash - Frasier Fir-8.25 Fl Oz](https://m.media-amazon.com/images/I/31tK3mfwqDL.jpg)**Thymes Hand Wash - Frasier Fir-8.25 Fl Oz**Thymes**$15.92**4.4★60 rev](https://www.amazon.com/dp/B0FKB78CHM) [4![Thymes Hand Wash - 15 Fl Oz - Frasier Fir](https://m.media-amazon.com/images/I/313cmb-09eL.jpg)**Thymes Hand Wash - 15 Fl Oz - Frasier Fir**Thymes**$28.92**4.6★2,360 rev](https://www.amazon.com/dp/B07CSHZGPB) [5![Thymes Foaming Hand Wash with Aloe & Glycerin - Foaming Hand Soap with Pump - Kitchen or Bathroom Decor - Pine Soap with Notes of Crisp Siberian Fir Cedarwood & Sandalwood (Frasier Fir 10.3 fl oz)](https://m.media-amazon.com/images/I/21mBq2CDKPL.jpg)**Thymes Foaming Hand Wash with Aloe & Glycerin - Foaming Hand Soap with Pump - Kitchen or Bathroom Decor - Pine Soap with Notes of Crisp Siberian Fir Cedarwood & Sandalwood (Frasier Fir 10.3 fl oz)**Thymes**$18.97**4.5★109 rev](https://www.amazon.com/dp/B0DN2BYWK6)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![River Birch Fraser Fir Scented Natural Hand Soap Refill - Handmade Moisturizing Hand Wash Luxury Scented Hydrating Soap - Vegan and Non-Toxic - 32 Fl Oz](https://m.media-amazon.com/images/I/41TloXC78OL.jpg)**River Birch Fraser Fir Scented Natural Hand Soap Refill - Handmade Moisturizing Hand Wash Luxury Scented Hydrating Soap - Vegan and Non-Toxic - 32 Fl Oz**River Birch**$27.92**68 rev9mo ago](https://www.amazon.com/dp/B0FT22373M) [![Thymes Hand Wash Refill - Lightly Scented Liquid Hand Soap for Bathroom and Kitchen Refill - Moisturizing Formula with Natural Ingredients (Frasier Fir 24.5 fl oz)](https://m.media-amazon.com/images/I/31rPrzR4GVL.jpg)**Thymes Hand Wash Refill - Lightly Scented Liquid Hand Soap for Bathroom and Kitchen Refill - Moisturizing Formula with Natural Ingredients (Frasier Fir 24.5 fl oz)**Thymes**$35.87**34 rev11mo ago](https://www.amazon.com/dp/B0FK9QGXSL) [![Thymes Hand Wash - 15 Fl Oz - Frasier Fir](https://m.media-amazon.com/images/I/313-Sznsg5L.jpg)**Thymes Hand Wash - 15 Fl Oz - Frasier Fir**Thymes**$28.94**51 rev11mo ago](https://www.amazon.com/dp/B0FK9ZXMGY) [![Thymes Foaming Hand Wash with Aloe & Glycerin - Foaming Hand Soap with Pump - Kitchen or Bathroom Decor - Pine Soap with Notes of Crisp Siberian Fir Cedarwood & Sandalwood (Frasier Fir 10.3 fl oz)](https://m.media-amazon.com/images/I/21mBq2CDKPL.jpg)**Thymes Foaming Hand Wash with Aloe & Glycerin - Foaming Hand Soap with Pump - Kitchen or Bathroom Decor - Pine Soap with Notes of Crisp Siberian Fir Cedarwood & Sandalwood (Frasier Fir 10.3 fl oz)**Thymes**$18.97**109 rev1y ago](https://www.amazon.com/dp/B0DN2BYWK6) [![MRS. MEYERS CLEAN DAY Hand Soap Refill Iowa Pine Scent 33 Fl Oz Bottle](https://m.media-amazon.com/images/I/41nwVFHSIdL.jpg)**MRS. MEYERS CLEAN DAY Hand Soap Refill Iowa Pine Scent 33 Fl Oz Bottle**Mrs. MEYER'S**$10.03**2,260 rev2y ago](https://www.amazon.com/dp/B0D2RSZBTL)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Thymes Hand Wash Refill - Lightly Scented Liquid Hand Soap for Bathroom and Kitchen Refill - Moisturizing Formula with Natural Ingredients (Frasier Fir 24.5 fl oz)](https://m.media-amazon.com/images/I/31rPrzR4GVL.jpg)**Thymes Hand Wash Refill - Lightly Scented Liquid Hand Soap for Bathroom and Kitchen Refill - Moisturizing Formula with Natural Ingredients (Frasier Fir 24.5 fl oz)**Thymes**$35.87**4.6★**▲ 140%**](https://www.amazon.com/dp/B0FK9QGXSL) [![River Birch Fraser Fir Scented Natural Hand Soap Refill - Handmade Moisturizing Hand Wash Luxury Scented Hydrating Soap - Vegan and Non-Toxic - 32 Fl Oz](https://m.media-amazon.com/images/I/41TloXC78OL.jpg)**River Birch Fraser Fir Scented Natural Hand Soap Refill - Handmade Moisturizing Hand Wash Luxury Scented Hydrating Soap - Vegan and Non-Toxic - 32 Fl Oz**River Birch**$27.92**4.3★**▲ 82%**](https://www.amazon.com/dp/B0FT22373M) [![MRS. MEYERS CLEAN DAY Hand Soap Refill Iowa Pine Scent 33 Fl Oz Bottle](https://m.media-amazon.com/images/I/41nwVFHSIdL.jpg)**MRS. MEYERS CLEAN DAY Hand Soap Refill Iowa Pine Scent 33 Fl Oz Bottle**Mrs. MEYER'S**$10.03**4.8★**▲ 73%**](https://www.amazon.com/dp/B0D2RSZBTL) [![Thymes Hand Wash - 15 Fl Oz - Frasier Fir](https://m.media-amazon.com/images/I/313-Sznsg5L.jpg)**Thymes Hand Wash - 15 Fl Oz - Frasier Fir**Thymes**$28.94**4.9★**▲ 49%**](https://www.amazon.com/dp/B0FK9ZXMGY) [![Thymes Hand Wash - Frasier Fir-8.25 Fl Oz](https://m.media-amazon.com/images/I/31tK3mfwqDL.jpg)**Thymes Hand Wash - Frasier Fir-8.25 Fl Oz**Thymes**$15.92**4.4★**— 2%**](https://www.amazon.com/dp/B0FKB78CHM)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 98 weeks — -36.3% search growth over the last 90 days.

3K2KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 41.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**62%

*“Clean scent/ Good deal”*

**Lather**7%

*“The soap lathers and cleans well and it doesn't leave much of a residue either”*

**Value For Money**4%

*“worth the price for me”*

**Quality-Overall**3%

*“They had no complaints”*

**Soft Feel**3%

*“Gentle on the skin”*

**Dispensing Mechanism**2%

*“Like a tree and use it in my automated foam dispensers”*

**Gifting Purpose**2%

*“Also a great gift”*

**Ease Of Cleaning**2%

*“Great soap using just a little to get hands clean”*

**Size-Overall**2%

*“the size for price is perfect”*

**De-Grease**1%

*“Great smelling and removes oil and grime from hands”*

### **What buyers complain about **

**Smell**22%

*“subtle fir scent”*

**Value For Money**14%

*“It was expensive before I had to buy another dispenser”*

**Size-Overall**9%

*“So small”*

**Leak-Proof**9%

*“Arrived open and leaked everywhere”*

**Moist/Dry**6%

*“but doesnt help with my dry hands”*

**Functionality-Overall**3%

*“Doesnt work”*

**Motor Power**3%

*“The pump doesnt work”*

**Quality-Overall**2%

*“Super disappointed with the quality control—I expected better from Thymes”*

**Strength**2%

*“I wish it were a tad stronger”*

**Dispensing Mechanism**2%

*“Defective pump”*

### **Top return reasons **

**Smell**35%

**Leak-Proof**22%

**Advertised Vs Actual Product**13%

**Size-Overall**10%

**Value For Money**3%

**Motor Power**3%

**Defective Material/Parts**3%

**Product Condition**2%

**Thickness**2%

**Color**1%