---
title: "swipe — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/beauty-personal-care/swipe"
last_updated: "2026-07-14T00:44:52.042Z"
locale: en
meta:
  description: "a small market ($35K/yr) — swipe doesn't clear our bar today."
  "og:description": "a small market ($35K/yr) — swipe doesn't clear our bar today."
  "og:title": "swipe — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **swipe**

**Skip it**

A small market ($35K/yr) — this niche doesn't clear our bar today.

Market size 9Growth 29Conversion 65Competition 25Returns 99Price range 54Avg price 26Brand share 47Review moat 40Quality gap 24

**Returns**

**Incredible****0.2%**

return rate — above 6% kills the launch gate

**Conversion**

**Good****5.8%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$4.10–$28.01**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****77%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****2,523.94**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+3.0%**

90-day search growth — must beat 0% to launch

**Avg price**

**Okay****$9.06**

avg listing price — sweet spot $15–$100

**Competition**

**Okay****70%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$35K**

$35K/yr · 67K searches

## **Competition**

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**15 **▲rising

**Sellers**

**21**

**Top-5 brand share**

**77%**

**Open market**

**19%**

- Young Nails54% - LNDIEHS10% - TEOYALL5% - Makartt4% - lipetol4% - BONXAXK4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$3K20%$7K30%$10K40%$14K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Young Nails Nail Swipe- Nail Dehydrator Primer for Gel & Acrylic Nail Prep Cleansing Oil/Dust Remover for Gel Nail Polish Acrylic Powder 8 fl oz](https://m.media-amazon.com/images/I/31gZ15tHkZS.jpg)**Young Nails Nail Swipe- Nail Dehydrator Primer for Gel & Acrylic Nail Prep Cleansing Oil/Dust Remover for Gel Nail Polish Acrylic Powder 8 fl oz**Young Nails**$15.06**4.8★2,557 rev](https://www.amazon.com/dp/B00FLOQIYC) [2![Young Nails Nail Swipe- Nail Dehydrator Primer for Gel & Acrylic Nail Prep Cleansing Oil/Dust Remover for Gel Nail Polish Acrylic Powder 32 fl oz](https://m.media-amazon.com/images/I/31og5LD22BS.jpg)**Young Nails Nail Swipe- Nail Dehydrator Primer for Gel & Acrylic Nail Prep Cleansing Oil/Dust Remover for Gel Nail Polish Acrylic Powder 32 fl oz**Young Nails**$28.01**4.8★2,557 rev](https://www.amazon.com/dp/B00FLOQLZ8) [3![LNDIEHS 720Pcs Lint Free Nail Wipes Nail Supplies Nail Polish Wipe Pads Gel Nails No Lint Naile Glue Wipes Super Absorbent Soft Non-Woven for Fingernail Polish Remover Eyelash Extensions Nail Art](https://m.media-amazon.com/images/I/41x+E3MTcUL.jpg)**LNDIEHS 720Pcs Lint Free Nail Wipes Nail Supplies Nail Polish Wipe Pads Gel Nails No Lint Naile Glue Wipes Super Absorbent Soft Non-Woven for Fingernail Polish Remover Eyelash Extensions Nail Art**LNDIEHS**$4.22**4.7★558 rev](https://www.amazon.com/dp/B0FN42D7FT) [4![TEOYALL Lint Free Nail Wipes 400 PCS Non-Woven Fabric Nail Cleaning Pads Pink Lash Extensions Glue Cleaning Wipes Salon Supplies](https://m.media-amazon.com/images/I/41mBrpHeO0L.jpg)**TEOYALL Lint Free Nail Wipes 400 PCS Non-Woven Fabric Nail Cleaning Pads Pink Lash Extensions Glue Cleaning Wipes Salon Supplies**TEOYALL**$5.83**4.7★2,226 rev](https://www.amazon.com/dp/B0C3696WSM) [5![Makartt Disposable Nail Mats 50 Pcs 3-Ply Absorbent Nail Table Pads with PE Backing 18 x 13 Nail Desk Protection for Manicure Pedicure Acrylic Gel Practice Salon & Home DIY (Pink)](https://m.media-amazon.com/images/I/41SPVnkUiuL.jpg)**Makartt Disposable Nail Mats 50 Pcs 3-Ply Absorbent Nail Table Pads with PE Backing 18 x 13 Nail Desk Protection for Manicure Pedicure Acrylic Gel Practice Salon & Home DIY (Pink)**Makartt**$9.33**4.8★1,131 rev](https://www.amazon.com/dp/B0C7GQYGGX)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![720Pcs Lint Free Nail Wipes Nail Supplies Nail Polish Remover Wipes No lint Naile Glue Wipes Pads Gel Nail Super Absorbent Soft Non-Woven for Fingernail Polish Remover Eyelash Extensions Nail Art](https://m.media-amazon.com/images/I/514wu-RmeML.jpg)**720Pcs Lint Free Nail Wipes Nail Supplies Nail Polish Remover Wipes No lint Naile Glue Wipes Pads Gel Nail Super Absorbent Soft Non-Woven for Fingernail Polish Remover Eyelash Extensions Nail Art**BONXAXK**$4.10**49 rev3mo ago](https://www.amazon.com/dp/B0GT79JKXC) [![40pcs Disposable Nail Mats Nail Desk Protection Desk Accessories For Manicure Pedicure Waterproof Easy To Clean Versatile For Salon Nails & Home Diy Nail Art Supplies 13X18Pink](https://m.media-amazon.com/images/I/41Y8me19ZYL.jpg)**40pcs Disposable Nail Mats Nail Desk Protection Desk Accessories For Manicure Pedicure Waterproof Easy To Clean Versatile For Salon Nails & Home Diy Nail Art Supplies 13X18Pink**BONXAXK**$5.74**59 rev5mo ago](https://www.amazon.com/dp/B0G47VB1CP) [![LNDIEHS 720Pcs Lint Free Nail Wipes Nail Supplies Nail Polish Wipe Pads Gel Nails No Lint Naile Glue Wipes Super Absorbent Soft Non-Woven for Fingernail Polish Remover Eyelash Extensions Nail Art](https://m.media-amazon.com/images/I/41x+E3MTcUL.jpg)**LNDIEHS 720Pcs Lint Free Nail Wipes Nail Supplies Nail Polish Wipe Pads Gel Nails No Lint Naile Glue Wipes Super Absorbent Soft Non-Woven for Fingernail Polish Remover Eyelash Extensions Nail Art**LNDIEHS**$4.22**558 rev10mo ago](https://www.amazon.com/dp/B0FN42D7FT) [![400pcs Nail Cotton Pads 1 Pull-Off Pump-Style Bottle Suitable for Nail Care Wipes Nail Cleaning Pads Mascara Extension Glue Cleaning Wipes and Nail Care Product Sets (White and Pink(400 Pcs))](https://m.media-amazon.com/images/I/417xoi9i2yL.jpg)**400pcs Nail Cotton Pads 1 Pull-Off Pump-Style Bottle Suitable for Nail Care Wipes Nail Cleaning Pads Mascara Extension Glue Cleaning Wipes and Nail Care Product Sets (White and Pink(400 Pcs))**qiqibaobao**$5.23**31 rev11mo ago](https://www.amazon.com/dp/B0FM3P76WW) [![Disposable Nail Mats 50 Pcs - Salon Paper Towel and Table Cover for Nail Tech - 3 Ply Waterproof Manicure Prep Pads - Acrylic Art Supplies and Accessories (Pink)](https://m.media-amazon.com/images/I/41SQQ-7JITL.jpg)**Disposable Nail Mats 50 Pcs - Salon Paper Towel and Table Cover for Nail Tech - 3 Ply Waterproof Manicure Prep Pads - Acrylic Art Supplies and Accessories (Pink)**PlastCare USA**$10.07**101 rev1y ago](https://www.amazon.com/dp/B0F9MRQGC1)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![720Pcs Lint Free Nail Wipes Nail Supplies Nail Polish Remover Wipes No lint Naile Glue Wipes Pads Gel Nail Super Absorbent Soft Non-Woven for Fingernail Polish Remover Eyelash Extensions Nail Art](https://m.media-amazon.com/images/I/514wu-RmeML.jpg)**720Pcs Lint Free Nail Wipes Nail Supplies Nail Polish Remover Wipes No lint Naile Glue Wipes Pads Gel Nail Super Absorbent Soft Non-Woven for Fingernail Polish Remover Eyelash Extensions Nail Art**BONXAXK**$4.10**4.1★**▲ 302%**](https://www.amazon.com/dp/B0GT79JKXC) [![40pcs Disposable Nail Mats Nail Desk Protection Desk Accessories For Manicure Pedicure Waterproof Easy To Clean Versatile For Salon Nails & Home Diy Nail Art Supplies 13X18Pink](https://m.media-amazon.com/images/I/41Y8me19ZYL.jpg)**40pcs Disposable Nail Mats Nail Desk Protection Desk Accessories For Manicure Pedicure Waterproof Easy To Clean Versatile For Salon Nails & Home Diy Nail Art Supplies 13X18Pink**BONXAXK**$5.74**4.5★**▲ 298%**](https://www.amazon.com/dp/B0G47VB1CP) [![400pcs Nail Cotton Pads 1 Pull-Off Pump-Style Bottle Suitable for Nail Care Wipes Nail Cleaning Pads Mascara Extension Glue Cleaning Wipes and Nail Care Product Sets (White and Pink(400 Pcs))](https://m.media-amazon.com/images/I/417xoi9i2yL.jpg)**400pcs Nail Cotton Pads 1 Pull-Off Pump-Style Bottle Suitable for Nail Care Wipes Nail Cleaning Pads Mascara Extension Glue Cleaning Wipes and Nail Care Product Sets (White and Pink(400 Pcs))**qiqibaobao**$5.23**4.7★**▲ 274%**](https://www.amazon.com/dp/B0FM3P76WW) [![LNDIEHS 720Pcs Lint Free Nail Wipes Nail Supplies Nail Polish Wipe Pads Gel Nails No Lint Naile Glue Wipes Super Absorbent Soft Non-Woven for Fingernail Polish Remover Eyelash Extensions Nail Art](https://m.media-amazon.com/images/I/41x+E3MTcUL.jpg)**LNDIEHS 720Pcs Lint Free Nail Wipes Nail Supplies Nail Polish Wipe Pads Gel Nails No Lint Naile Glue Wipes Super Absorbent Soft Non-Woven for Fingernail Polish Remover Eyelash Extensions Nail Art**LNDIEHS**$4.22**4.7★**▲ 53%**](https://www.amazon.com/dp/B0FN42D7FT) [![Disposable Nail Mats 50 Pcs - Salon Paper Towel and Table Cover for Nail Tech - 3 Ply Waterproof Manicure Prep Pads - Acrylic Art Supplies and Accessories (Pink)](https://m.media-amazon.com/images/I/41SQQ-7JITL.jpg)**Disposable Nail Mats 50 Pcs - Salon Paper Towel and Table Cover for Nail Tech - 3 Ply Waterproof Manicure Prep Pads - Acrylic Art Supplies and Accessories (Pink)**PlastCare USA**$10.07**4.5★**▲ 28%**](https://www.amazon.com/dp/B0F9MRQGC1)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +3.0% search growth over the last 90 days.

20K15KSpike '24Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 5.1×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**17%

*“Overall, they are a reliable product and a good value”*

**Value For Money**13%

*“Good value for money”*

**Ease Of Cleaning**12%

*“Cleanup is super easy”*

**Advertised Vs Actual Product**7%

*“Just what I needed”*

**Ease Of Use**6%

*“Great for many uses”*

**Durability**6%

*“The wipes are durable”*

**Absorbency**3%

*“they absorb well”*

**Moist/Dry**3%

*“dries down nice”*

**Size-Overall**3%

*“They are the right size”*

**Efficiency**3%

*“work perfectly to wipe a completed gel nail manicure”*

### **What buyers complain about **

**Size-Overall**16%

*“They are bigger”*

**Thickness**15%

*“Not as thick”*

**Leak-Proof**8%

*“Arrived and it had leaked all over the bag, I didn't realized it had leaked until I picked it up and then it was a struggle to get the primer off my hands”*

**Ease Of Cleaning**4%

*“I do not recommend these wipes”*

**Adhesion/Stickiness**4%

*“the bottle was sticky”*

**Residue**3%

*“they left behind lots of lint”*

**Value For Money**3%

*“Way overpriced”*

**Absorbency**3%

*“Not absorbent”*

**Functionality-Overall**3%

*“It didnt do anything to the surface of my nails”*

**Ease Of Use**2%

*“youre not actually able to use it”*

### **Top return reasons **

**Size-Overall**18%

**Advertised Vs Actual Product**17%

**Functionality-Overall**11%

**Thin**10%

**Absorbency**10%

**Value For Money**5%

**Quality-Overall**5%

**Stain Resistance**4%

**Defective Material/Parts**3%

**Material Quality**2%