---
title: "swarovski crystals — Niche Verdict: Worth a look (55/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/beauty-personal-care/swarovski-crystals"
last_updated: "2026-07-13T23:02:30.085Z"
locale: en
meta:
  description: "swarovski crystals shows low returns (1.1%), but strong incumbent ratings (4.7★) keeps it on the watch list."
  "og:description": "swarovski crystals shows low returns (1.1%), but strong incumbent ratings (4.7★) keeps it on the watch list."
  "og:title": "swarovski crystals — Niche Verdict: Worth a look (55/100) | Amazon United States - Flapen"
---

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# **swarovski crystals**

**Worth a look**

Shows low returns (1.1%), but strong incumbent ratings (4.7★) keeps it on the watch list.

Market size 52Growth 30Conversion 35Competition 91Returns 94Price range 54Avg price 32Brand share 79Review moat 39Quality gap 21

**Returns**

**Great****1.1%**

return rate — above 6% kills the launch gate

**Competition**

**Great****24%**

top-5 click share — an open shelf

**Brand share**

**Great****56%**

top-5 brand share — no brand owns this niche

**Price range**

**Good****$4.76–$27.10**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$319K**

$319K/yr · 1.1M searches

**Review moat**

**Okay****2,616.06**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****2.8%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Okay****$9.84**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+4.0%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

## **Competition**

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

**Brands**

**39 **▼falling

**Sellers**

**47**

**Top-5 brand share**

**56%**

**Open market**

**39%**

- TINKRSTUFF25% - BEADSLAND10% - BELLEBOOST9% - Hicarer8% - MYDBUYSOME5% - JPSOR5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$6K4%$13K6%$19K8%$25K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 80 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Hicarer 800-Piece Diamond Decorations - Acrylic Diamond Table Scatter Crystals for Vase Fillers Party Decor (Clear 30mm 20mm 12mm 8mm 4mm)](https://m.media-amazon.com/images/I/51JMw5KNlZL.jpg)**Hicarer 800-Piece Diamond Decorations - Acrylic Diamond Table Scatter Crystals for Vase Fillers Party Decor (Clear 30mm 20mm 12mm 8mm 4mm)**Hicarer**$12.77**4.6★606 rev](https://www.amazon.com/dp/B09B28FN6G) [2![34000Pcs Resin Jelly Rhinestones for Bedazzling Multicolor 3mm Flatback Gems for Diamond Art Bedazzler Kit with 3Pcs 10ml B7000 Jewelry Glue for Bedazzle Thing Crafting Book Nail Art](https://m.media-amazon.com/images/I/612HAYnS7cL.jpg)**34000Pcs Resin Jelly Rhinestones for Bedazzling Multicolor 3mm Flatback Gems for Diamond Art Bedazzler Kit with 3Pcs 10ml B7000 Jewelry Glue for Bedazzle Thing Crafting Book Nail Art**TINKRSTUFF**$14.18**4.8★4,521 rev](https://www.amazon.com/dp/B0D5TQJXRN) [3![MYDBUYSOME 2774pcs Gem Stickers Jewels for Crafts Self Adhesive Rhinestone Jewel Stick on Gems Acrylic Bling Heart Stickers Craft Supplies for Kids](https://m.media-amazon.com/images/I/61ssojZGe5L.jpg)**MYDBUYSOME 2774pcs Gem Stickers Jewels for Crafts Self Adhesive Rhinestone Jewel Stick on Gems Acrylic Bling Heart Stickers Craft Supplies for Kids**MYDBUYSOME**$9.43**4.8★1,806 rev](https://www.amazon.com/dp/B0BS4BVG3M) [4![32000Pcs Resin Rhinestones for Bedazzling Silver Clear Flatback Gems for Diamond Art Crystal Bedazzler Kit with 3Pcs 10ml B7000 Jewelry Glue for Nail Art Crafting Clothing Book Makeup](https://m.media-amazon.com/images/I/61dFpDg0rSL.jpg)**32000Pcs Resin Rhinestones for Bedazzling Silver Clear Flatback Gems for Diamond Art Crystal Bedazzler Kit with 3Pcs 10ml B7000 Jewelry Glue for Nail Art Crafting Clothing Book Makeup**TINKRSTUFF**$10.10**4.7★2,973 rev](https://www.amazon.com/dp/B0CRGV3D93) [5![22000Pcs Resin Rhinestones for Bedazzling with Tweezers Multicolor 2/3/4mm Rhinestones for Crafting with 3Pcs 10ml B7000 Jewelry Glue for DIY Crafts Clothing Tumblers Shoes Fabric Nail Art](https://m.media-amazon.com/images/I/61xcfcFffzL.jpg)**22000Pcs Resin Rhinestones for Bedazzling with Tweezers Multicolor 2/3/4mm Rhinestones for Crafting with 3Pcs 10ml B7000 Jewelry Glue for DIY Crafts Clothing Tumblers Shoes Fabric Nail Art**TINKRSTUFF**$13.94**4.7★2,973 rev](https://www.amazon.com/dp/B0F4KJZMP6)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![FASHEWELRY 500Pcs 1mm Cubic Zirconia Cabochons Tiny Rhinestone Clear Pointed Back Faceted Crystal Diamante for Nail Art Craft Replacing Jewelry Grade AAA](https://m.media-amazon.com/images/I/410lE2gFKVL.jpg)**FASHEWELRY 500Pcs 1mm Cubic Zirconia Cabochons Tiny Rhinestone Clear Pointed Back Faceted Crystal Diamante for Nail Art Craft Replacing Jewelry Grade AAA**FASHEWELRY**$7.52**1,099 rev3mo ago](https://www.amazon.com/dp/B0GS1G84VF) [![Redtwo 40000Pcs Resin Jelly Rhinestones for Bedazzling 3mm Multicolor Flatback Rhinestones Bedazzling Kit with 4Pcs Jewelry Glue and Tools Bedazzler Kit for Crafting Book Clothes Makeup Shoes](https://m.media-amazon.com/images/I/61tuhq4rJ3L.jpg)**Redtwo 40000Pcs Resin Jelly Rhinestones for Bedazzling 3mm Multicolor Flatback Rhinestones Bedazzling Kit with 4Pcs Jewelry Glue and Tools Bedazzler Kit for Crafting Book Clothes Makeup Shoes**Redtwo**$11.23**291 rev3mo ago](https://www.amazon.com/dp/B0GRGWXZFK) [![LOTWOW 35000 Pcs Resin Jelly Rhinestones Kit Multicolor 3mm Flatback Rhinestones with 4 Pcs B7000 Jewelry Glue & Tools All-in-One Bedazzling Kit for DIY Arts & Crafts Gifts](https://m.media-amazon.com/images/I/61icnMJ3LuL.jpg)**LOTWOW 35000 Pcs Resin Jelly Rhinestones Kit Multicolor 3mm Flatback Rhinestones with 4 Pcs B7000 Jewelry Glue & Tools All-in-One Bedazzling Kit for DIY Arts & Crafts Gifts**LOTWOW**$11.90**361 rev4mo ago](https://www.amazon.com/dp/B0GGQVV82X) [![LOTWOW 40000 Pcs Resin Jelly Rhinestones Kit 30 Colors 3mm Flatback Rhinestones with 4 Pcs B7000 Jewelry Glue & Tools All-in-One Bedazzling Kit for DIY Arts & Crafts Gifts](https://m.media-amazon.com/images/I/619JPLAxHZL.jpg)**LOTWOW 40000 Pcs Resin Jelly Rhinestones Kit 30 Colors 3mm Flatback Rhinestones with 4 Pcs B7000 Jewelry Glue & Tools All-in-One Bedazzling Kit for DIY Arts & Crafts Gifts**LOTWOW**$17.79**346 rev4mo ago](https://www.amazon.com/dp/B0GGQV6YRN) [![Gikboup 3521 Pieces Self Adhesive Jewels for Crafts Gems Stickers for Kids Flat Back Plastic Fake Jewels for Scrapbook Supplies and face gems](https://m.media-amazon.com/images/I/51emep-SLrL.jpg)**Gikboup 3521 Pieces Self Adhesive Jewels for Crafts Gems Stickers for Kids Flat Back Plastic Fake Jewels for Scrapbook Supplies and face gems**Gikboup**$6.13**101 rev6mo ago](https://www.amazon.com/dp/B0GDQBTW9L)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Redtwo 40000Pcs Resin Jelly Rhinestones for Bedazzling 3mm Multicolor Flatback Rhinestones Bedazzling Kit with 4Pcs Jewelry Glue and Tools Bedazzler Kit for Crafting Book Clothes Makeup Shoes](https://m.media-amazon.com/images/I/61tuhq4rJ3L.jpg)**Redtwo 40000Pcs Resin Jelly Rhinestones for Bedazzling 3mm Multicolor Flatback Rhinestones Bedazzling Kit with 4Pcs Jewelry Glue and Tools Bedazzler Kit for Crafting Book Clothes Makeup Shoes**Redtwo**$11.23**4.8★**▲ 221%**](https://www.amazon.com/dp/B0GRGWXZFK) [![LOTWOW 35000 Pcs Resin Jelly Rhinestones Kit Multicolor 3mm Flatback Rhinestones with 4 Pcs B7000 Jewelry Glue & Tools All-in-One Bedazzling Kit for DIY Arts & Crafts Gifts](https://m.media-amazon.com/images/I/61icnMJ3LuL.jpg)**LOTWOW 35000 Pcs Resin Jelly Rhinestones Kit Multicolor 3mm Flatback Rhinestones with 4 Pcs B7000 Jewelry Glue & Tools All-in-One Bedazzling Kit for DIY Arts & Crafts Gifts**LOTWOW**$11.90**4.7★**▲ 218%**](https://www.amazon.com/dp/B0GGQVV82X) [![LOTWOW 40000 Pcs Resin Jelly Rhinestones Kit 30 Colors 3mm Flatback Rhinestones with 4 Pcs B7000 Jewelry Glue & Tools All-in-One Bedazzling Kit for DIY Arts & Crafts Gifts](https://m.media-amazon.com/images/I/619JPLAxHZL.jpg)**LOTWOW 40000 Pcs Resin Jelly Rhinestones Kit 30 Colors 3mm Flatback Rhinestones with 4 Pcs B7000 Jewelry Glue & Tools All-in-One Bedazzling Kit for DIY Arts & Crafts Gifts**LOTWOW**$17.79**4.8★**▲ 216%**](https://www.amazon.com/dp/B0GGQV6YRN) [![FASHEWELRY 500Pcs 1mm Cubic Zirconia Cabochons Tiny Rhinestone Clear Pointed Back Faceted Crystal Diamante for Nail Art Craft Replacing Jewelry Grade AAA](https://m.media-amazon.com/images/I/410lE2gFKVL.jpg)**FASHEWELRY 500Pcs 1mm Cubic Zirconia Cabochons Tiny Rhinestone Clear Pointed Back Faceted Crystal Diamante for Nail Art Craft Replacing Jewelry Grade AAA**FASHEWELRY**$7.52**4.4★**▲ 213%**](https://www.amazon.com/dp/B0GS1G84VF) [![0.96LB Glass Beads Vase Filler Aquarium Gravel Decor Flat Glass Marbles Gems Pebbles Fish Tank Rocks Home Decorative Art Craft - Champagne](https://m.media-amazon.com/images/I/51+Tb6Qd5ZL.jpg)**0.96LB Glass Beads Vase Filler Aquarium Gravel Decor Flat Glass Marbles Gems Pebbles Fish Tank Rocks Home Decorative Art Craft - Champagne**ginojex**$7.78**4.5★**▲ 207%**](https://www.amazon.com/dp/B0FGJ9K7GD)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 23 weeks — +4.0% search growth over the last 90 days.

30K20KFeb '26Feb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**17%

*“Awesome colors”*

**Quality-Overall**15%

*“Great quality stones for the price”*

**Value For Money**11%

*“Amazing value”*

**Adhesion/Stickiness**10%

*“Great adhesive”*

**Ease Of Use**8%

*“Easy To Use”*

**Brightness/Shine/Glow**6%

*“Beautiful shine”*

**Advertised Vs Actual Product**5%

*“As described”*

**Size-Overall**5%

*“The sizes are consistent”*

**Fun/Entertainment Experience**4%

*“Fun to use”*

**Gifting Purpose**3%

*“Great gift idea”*

### **What buyers complain about **

**Adhesion/Stickiness**18%

*“No adhesive”*

**Size-Overall**18%

*“These are large”*

**Color**8%

*“the colors were different”*

**Smell**6%

*“THEY STINK”*

**Advertised Vs Actual Product**4%

*“Not as described”*

**Quality-Overall**4%

*“Bad quality”*

**Brightness/Shine/Glow**2%

*“Not shiny enough”*

**Leak-Proof**2%

*“it started spilling everywhere”*

**Ease Of Use**2%

*“this kit is impossible to use”*

**Durability**1%

*“It actually broke after one use I cant believe it”*

### **Top return reasons **

**Size-Overall**55%

**Color**10%

**Adhesion/Stickiness**9%

**Advertised Vs Actual Product**8%

**Value For Money**4%

**Quality-Overall**3%

**Defective Material/Parts**2%

**Brightness/Shine/Glow**1%

**Functionality-Overall**1%

**Material Quality**1%