[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-category-rollups-us":3,"research-niche-us-beauty-personal-care-sun-in-hair-lightener":115},[4,11,18,25,32,39,46,53,59,66,73,80,87,94,101,108],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"3760931","Health & Household","health-household","\u002Famazon\u002Fresearch\u002Fus\u002Fhealth-household",5362,5602759489,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"15690151","Automotive","automotive","\u002Famazon\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Famazon\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",9486,2302875549,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"165797011","Baby Products","baby-products","\u002Famazon\u002Fresearch\u002Fus\u002Fbaby-products",2244,1684108154,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Famazon\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2220,1674627174,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"2619534011","Pet Supplies","pet-supplies","\u002Famazon\u002Fresearch\u002Fus\u002Fpet-supplies",1386,1198403832,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Famazon\u002Fresearch\u002Fus\u002Farts-crafts-sewing",3612,1166051621,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":37,"marketSizeTotal":58},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Famazon\u002Fresearch\u002Fus\u002Fbeauty-personal-care",950454167,{"nodeId":60,"label":61,"slug":62,"href":63,"nichesTracked":64,"marketSizeTotal":65},"2619526011","Appliances","appliances","\u002Famazon\u002Fresearch\u002Fus\u002Fappliances",845,522195610,{"nodeId":67,"label":68,"slug":69,"href":70,"nichesTracked":71,"marketSizeTotal":72},"3375301","Sports & Outdoors","sports-outdoors","\u002Famazon\u002Fresearch\u002Fus\u002Fsports-outdoors",351,473124347,{"nodeId":74,"label":75,"slug":76,"href":77,"nichesTracked":78,"marketSizeTotal":79},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Famazon\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",964,470873818,{"nodeId":81,"label":82,"slug":83,"href":84,"nichesTracked":85,"marketSizeTotal":86},"1063498","Home & Kitchen","home-kitchen","\u002Famazon\u002Fresearch\u002Fus\u002Fhome-kitchen",960,470474522,{"nodeId":88,"label":89,"slug":90,"href":91,"nichesTracked":92,"marketSizeTotal":93},"11965861","Musical Instruments","musical-instruments","\u002Famazon\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":95,"label":96,"slug":97,"href":98,"nichesTracked":99,"marketSizeTotal":100},"1084128","Office Products","office-products","\u002Famazon\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":102,"label":103,"slug":104,"href":105,"nichesTracked":106,"marketSizeTotal":107},"10304191","Other","other","\u002Famazon\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":109,"label":110,"slug":111,"href":112,"nichesTracked":113,"marketSizeTotal":114},"18981046011","Amazon Luxury","amazon-luxury","\u002Famazon\u002Fresearch\u002Fus\u002Famazon-luxury",2,34419,{"country":116,"category":120,"niche":121,"verdict":150,"baselines":188,"demand":193,"seasonality":508,"brandShare":521,"products":532,"feedback":671,"lastUpdated":144},{"flag":117,"name":118,"currency":119},"us","United States","USD",{"nodeId":54,"label":55,"slug":56,"href":57},{"marketSize":122,"searchVolume":123,"growth360":124,"growth90":125,"searchConversion":126,"top5ClickShare":127,"top5BrandShare":128,"avgRating":129,"avgReviewCount":130,"avgPrice":131,"priceMin":132,"priceMax":133,"productCount":134,"unitsSoldMax":135,"sponsoredPct":136,"returnRate":137,"successfulLaunches360":138,"newProducts360":138,"amazonNicheId":139,"title":140,"slug":141,"href":142,"leafCategoryName":143,"scrapedAt":144,"brandCount":145,"brandCountYearAgo":145,"sellerCount":146,"signals":147},1132698,566891,1.4744,1.2573,0.1183,0.7337,1,4.59,4027,16.89,9.01,22.67,14,80000,0.6429,0.008,0,"89e24a33c88b455073d91c7c30b6afcc","sun in hair lightener","sun-in-hair-lightener","\u002Famazon\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fsun-in-hair-lightener","Hair Coloring Products","2026-07-13T15:07:15.666707+00:00",3,50,[148,149],"trending","low_competition",{"score":151,"verdict":152,"components":153},59,"launch",[154,159,162,166,169,171,174,179,182,184],{"key":155,"score":156,"weight":157,"raw":158},"marketSize",80,0.15,1132697.54,{"key":160,"score":161,"weight":157,"raw":125},"growth",95,{"key":163,"score":164,"weight":165,"raw":126},"conversion",94,0.1,{"key":167,"score":168,"weight":157,"raw":127},"competition",22,{"key":170,"score":138,"weight":165,"raw":128},"brandShare",{"key":172,"score":173,"weight":165,"raw":129},"qualityGap",27,{"key":175,"score":176,"weight":177,"raw":178},"reviewMoat",25,0.05,4027.14,{"key":180,"score":181,"weight":165,"raw":137},"returns",96,{"key":183,"score":156,"weight":177,"raw":131},"avgPrice",{"key":185,"score":186,"weight":177,"raw":187},"priceRange",56,0.561493411420205,{"avgRating":189,"medianPrice":190,"medianReturnRate":191,"nichesTracked":192},4.42,22.21,0.0235,37810,{"points":194,"droppedPartialWeek":507},[195,198,201,204,207,210,213,216,219,222,225,228,231,234,237,240,243,246,249,252,255,258,261,264,267,270,273,276,279,282,285,288,291,294,297,300,303,306,309,312,315,318,321,324,327,330,333,336,339,342,345,348,351,354,357,360,363,366,369,372,375,378,381,384,387,390,393,396,399,402,405,408,411,414,417,420,423,426,429,432,435,438,441,444,447,450,453,456,459,462,465,468,471,474,477,480,483,486,489,492,495,498,501,504],{"week":196,"volume":197},"2024-07-14",15755,{"week":199,"volume":200},"2024-07-21",16353,{"week":202,"volume":203},"2024-07-28",10710,{"week":205,"volume":206},"2024-08-04",9469,{"week":208,"volume":209},"2024-08-11",7558,{"week":211,"volume":212},"2024-08-18",6713,{"week":214,"volume":215},"2024-08-25",6183,{"week":217,"volume":218},"2024-09-01",5576,{"week":220,"volume":221},"2024-09-08",4831,{"week":223,"volume":224},"2024-09-15",3953,{"week":226,"volume":227},"2024-09-22",4238,{"week":229,"volume":230},"2024-09-29",4164,{"week":232,"volume":233},"2024-10-06",3554,{"week":235,"volume":236},"2024-10-13",3969,{"week":238,"volume":239},"2024-10-20",3610,{"week":241,"volume":242},"2024-10-27",3474,{"week":244,"volume":245},"2024-11-03",3468,{"week":247,"volume":248},"2024-11-10",3414,{"week":250,"volume":251},"2024-11-17",3575,{"week":253,"volume":254},"2024-11-24",3255,{"week":256,"volume":257},"2024-12-01",3521,{"week":259,"volume":260},"2024-12-08",3320,{"week":262,"volume":263},"2024-12-15",2925,{"week":265,"volume":266},"2024-12-22",3408,{"week":268,"volume":269},"2024-12-29",3144,{"week":271,"volume":272},"2025-01-05",4003,{"week":274,"volume":275},"2025-01-12",4239,{"week":277,"volume":278},"2025-01-19",4342,{"week":280,"volume":281},"2025-01-26",4240,{"week":283,"volume":284},"2025-02-02",4750,{"week":286,"volume":287},"2025-02-09",5124,{"week":289,"volume":290},"2025-02-16",5312,{"week":292,"volume":293},"2025-02-23",5829,{"week":295,"volume":296},"2025-03-02",6677,{"week":298,"volume":299},"2025-03-09",7387,{"week":301,"volume":302},"2025-03-16",9302,{"week":304,"volume":305},"2025-03-23",11018,{"week":307,"volume":308},"2025-03-30",11536,{"week":310,"volume":311},"2025-04-06",10848,{"week":313,"volume":314},"2025-04-13",10483,{"week":316,"volume":317},"2025-04-20",11544,{"week":319,"volume":320},"2025-04-27",11247,{"week":322,"volume":323},"2025-05-04",11929,{"week":325,"volume":326},"2025-05-11",13174,{"week":328,"volume":329},"2025-05-18",17862,{"week":331,"volume":332},"2025-05-25",17521,{"week":334,"volume":335},"2025-06-01",17401,{"week":337,"volume":338},"2025-06-08",19997,{"week":340,"volume":341},"2025-06-15",18974,{"week":343,"volume":344},"2025-06-22",20688,{"week":346,"volume":347},"2025-06-29",22495,{"week":349,"volume":350},"2025-07-06",18962,{"week":352,"volume":353},"2025-07-13",21538,{"week":355,"volume":356},"2025-07-20",14187,{"week":358,"volume":359},"2025-07-27",13887,{"week":361,"volume":362},"2025-08-03",13651,{"week":364,"volume":365},"2025-08-10",10709,{"week":367,"volume":368},"2025-08-17",8843,{"week":370,"volume":371},"2025-08-24",7569,{"week":373,"volume":374},"2025-08-31",6291,{"week":376,"volume":377},"2025-09-07",5565,{"week":379,"volume":380},"2025-09-14",4901,{"week":382,"volume":383},"2025-09-21",4847,{"week":385,"volume":386},"2025-09-28",4656,{"week":388,"volume":389},"2025-10-05",4289,{"week":391,"volume":392},"2025-10-12",4767,{"week":394,"volume":395},"2025-10-19",4332,{"week":397,"volume":398},"2025-10-26",3989,{"week":400,"volume":401},"2025-11-02",3636,{"week":403,"volume":404},"2025-11-09",4184,{"week":406,"volume":407},"2025-11-16",3909,{"week":409,"volume":410},"2025-11-23",4337,{"week":412,"volume":413},"2025-11-30",4512,{"week":415,"volume":416},"2025-12-07",3972,{"week":418,"volume":419},"2025-12-14",3949,{"week":421,"volume":422},"2025-12-21",4086,{"week":424,"volume":425},"2025-12-28",4203,{"week":427,"volume":428},"2026-01-04",5211,{"week":430,"volume":431},"2026-01-11",5749,{"week":433,"volume":434},"2026-01-18",6890,{"week":436,"volume":437},"2026-01-25",6563,{"week":439,"volume":440},"2026-02-01",6418,{"week":442,"volume":443},"2026-02-08",6495,{"week":445,"volume":446},"2026-02-15",6109,{"week":448,"volume":449},"2026-02-22",7207,{"week":451,"volume":452},"2026-03-01",8080,{"week":454,"volume":455},"2026-03-08",9881,{"week":457,"volume":458},"2026-03-15",11466,{"week":460,"volume":461},"2026-03-22",12801,{"week":463,"volume":464},"2026-03-29",13252,{"week":466,"volume":467},"2026-04-05",12997,{"week":469,"volume":470},"2026-04-12",13334,{"week":472,"volume":473},"2026-04-19",13945,{"week":475,"volume":476},"2026-04-26",12919,{"week":478,"volume":479},"2026-05-03",13169,{"week":481,"volume":482},"2026-05-10",14613,{"week":484,"volume":485},"2026-05-17",17888,{"week":487,"volume":488},"2026-05-24",19496,{"week":490,"volume":491},"2026-05-31",22732,{"week":493,"volume":494},"2026-06-07",25794,{"week":496,"volume":497},"2026-06-14",26006,{"week":499,"volume":500},"2026-06-21",27552,{"week":502,"volume":503},"2026-06-28",27774,{"week":505,"volume":506},"2026-07-05",24337,false,[509,510,511,512,513,514,515,516,517,518,519,520],0.5379579352360385,0.6163223486745254,1.0582522420725913,1.269550461560384,1.720662948583162,2.396675779572707,1.7706548146483079,0.8927307375432885,0.4955092763094882,0.4172477774956824,0.39762732172550025,0.3771951449719181,{"top":522,"otherBrandCount":138,"otherClickShare":138},[523,526,529],{"brand":524,"clickShare":525},"Sun In",0.588,{"brand":527,"clickShare":528},"Sun Bum",0.2134,{"brand":530,"clickShare":531},"JAN & JUL",0.1987,[533,544,555,564,575,585,595,605,614,625,634,643,653,661],{"asin":534,"title":535,"brand":524,"imageUrl":536,"price":537,"rating":538,"reviews":539,"clickShare90":540,"clickShare360":541,"launchDate":542,"amazonUrl":543},"B01MT3VGHW","Sun in Hair Lightener Tropical Breeze & Lemon Fresh Combo","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31HjVIHzTaL.jpg",14.95,4.5,6608,0.3085,0.3782,"2016-12-29","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB01MT3VGHW",{"asin":545,"title":546,"brand":527,"imageUrl":547,"price":548,"rating":549,"reviews":550,"clickShare90":551,"clickShare360":552,"launchDate":553,"amazonUrl":554},"B01N6NTZLK","Sun Bum Hair Lightener Spray - For Blonde to Medium Brown Hair Types - UV Protecting - Enriched with Pineapple and Meyer Lemon - Vegan - 4 oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31Ap0ZiVp6L.jpg",16.13,4.4,13890,0.1676,0.1763,"2017-01-05","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB01N6NTZLK",{"asin":556,"title":557,"brand":524,"imageUrl":558,"price":132,"rating":549,"reviews":559,"clickShare90":560,"clickShare360":561,"launchDate":562,"amazonUrl":563},"B000TG85FC","Sun-In Sun-In Hair Lightener Spray Tropical Breeze 4.7 oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F21mQ0U5spAL.jpg",4621,0.141,0.0817,"2012-08-08","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB000TG85FC",{"asin":565,"title":566,"brand":530,"imageUrl":567,"price":568,"rating":569,"reviews":570,"clickShare90":571,"clickShare360":572,"launchDate":573,"amazonUrl":574},"B07YX97RLQ","JAN & JUL Grow-with-Me Cotton Beach Little Girls Sun-Hat UV Protection (L: 2-5 Years Cherries)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41i9ogJX5JL.jpg",21.66,4.8,5373,0.0592,0.0318,"2019-10-09","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07YX97RLQ",{"asin":576,"title":577,"brand":530,"imageUrl":578,"price":579,"rating":569,"reviews":580,"clickShare90":581,"clickShare360":582,"launchDate":583,"amazonUrl":584},"B0DN27CB4R","JAN & JUL Quick Dry Sun-Hat with Neck Flap for Swimming Packable Beach Hat for Toddlers and Kids (Blue Coral L: 2-5 Years)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F511XehgCu+L.jpg",22.08,1895,0.0575,0.0309,"2024-11-13","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DN27CB4R",{"asin":586,"title":587,"brand":527,"imageUrl":588,"price":589,"rating":549,"reviews":590,"clickShare90":591,"clickShare360":592,"launchDate":593,"amazonUrl":594},"B082BWX2MM","Sun Bum Lighten and Tone Travel Kit - Blonde Hair Lightener and Tone Enhancer - Enhances Hair Color and Shine while Neutralizing Brassy Tones - UV Protecting - Vegan and Cruelty Free (4 oz 1.5 fl oz)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41iOyzfbgDL.jpg",18.8,2886,0.0458,0.0433,"2020-01-01","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB082BWX2MM",{"asin":596,"title":597,"brand":530,"imageUrl":598,"price":599,"rating":569,"reviews":600,"clickShare90":601,"clickShare360":602,"launchDate":603,"amazonUrl":604},"B08NTVSF7X","JAN & JUL Kids Quick Dry Beach Bucket Sun-Hat for Swimming (L: 2-5 Years Dinoland)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F510p5hyP7PL.jpg",21.26,4443,0.0402,0.0216,"2021-01-18","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB08NTVSF7X",{"asin":606,"title":607,"brand":524,"imageUrl":608,"price":609,"rating":549,"reviews":559,"clickShare90":610,"clickShare360":611,"launchDate":612,"amazonUrl":613},"B00IZJ7M1S","Sun In Original Spray-In Hair Lightener Tropical Breeze  4.7-Ounce Bottles (pack of 2)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31vSm8sSxzL.jpg",12.66,0.0398,0.0633,"2014-03-13","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00IZJ7M1S",{"asin":615,"title":616,"brand":524,"imageUrl":617,"price":618,"rating":619,"reviews":620,"clickShare90":621,"clickShare360":622,"launchDate":623,"amazonUrl":624},"B01M65QJ57","Sun-In Hair Lightener Spray Lemon Fresh 4.7 OZ - (Pack of 3)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41PEoxyShHL.jpg",18.1,4.6,145,0.0351,0.0346,"2016-09-28","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB01M65QJ57",{"asin":626,"title":627,"brand":524,"imageUrl":558,"price":628,"rating":538,"reviews":629,"clickShare90":630,"clickShare360":631,"launchDate":632,"amazonUrl":633},"B01MSJ2BOC","Sun-In Spray-In Hair Lightener Original - Trpical Breeze 138 ml",9.04,1126,0.0288,0.0818,"2016-01-19","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB01MSJ2BOC",{"asin":635,"title":636,"brand":530,"imageUrl":637,"price":638,"rating":569,"reviews":570,"clickShare90":639,"clickShare360":640,"launchDate":641,"amazonUrl":642},"B09NX8FTNJ","JAN & JUL Grow-with-Me Cotton Beach Little Girls Sun-Hat with UV Protection (L: 2-5 Years Birdie)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41PPh2zA0wL.jpg",20.56,0.0237,0.0127,"2022-02-09","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB09NX8FTNJ",{"asin":644,"title":645,"brand":524,"imageUrl":646,"price":647,"rating":538,"reviews":648,"clickShare90":649,"clickShare360":650,"launchDate":651,"amazonUrl":652},"B00JPCNL6Y","Sun In Hair Lightener Tropical Breeze Alcohol-Free with Aloe Chamomile & Flaxseed 4.7 fl oz (Pack of 2)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41wyibQ59cL.jpg",12.95,2157,0.0185,0.0218,"2011-09-29","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00JPCNL6Y",{"asin":654,"title":655,"brand":530,"imageUrl":656,"price":133,"rating":569,"reviews":657,"clickShare90":658,"clickShare360":659,"launchDate":641,"amazonUrl":660},"B09NXC18VP","JAN & JUL Grow-with-Me 100% Cotton Wide Brim Toddler Girl Sun Hat (L: 2-5 Years Purple Daisy)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F410jbMH8FoL.jpg",3221,0.0181,0.0098,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB09NXC18VP",{"asin":662,"title":663,"brand":524,"imageUrl":664,"price":665,"rating":538,"reviews":666,"clickShare90":667,"clickShare360":668,"launchDate":669,"amazonUrl":670},"B01MG1DSDT","Sun-In Hair Lightener Spray Lemon Fresh 4.7oz 2-Pack","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31u5vgmgFjL.jpg",16.65,21,0.0163,0.0121,"2016-05-14","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB01MG1DSDT",{"love":672,"hate":742,"returnReasons":809},[673,680,687,694,701,707,714,721,728,735],{"topic":674,"percentOfMentions":675,"verbatims":676},"Suitability Colored Hair",0.16260000000000002,[677,678,679],"Still add color to my hair safely","Great product to lighten your hair","Looks very natural",{"topic":681,"percentOfMentions":682,"verbatims":683},"Smell",0.1235,[684,685,686],"I like the new fragrance","I love that this lighter actually smells good thats why I love it","It smells nice",{"topic":688,"percentOfMentions":689,"verbatims":690},"Advertised Vs Actual Product",0.1091,[691,692,693],"Does what it says","Exactly as advertised","As described and works well",{"topic":695,"percentOfMentions":696,"verbatims":697},"Quality-Overall",0.0946,[698,699,700],"Honestly, the product looks good, details the tone very well and lightens super fast, yes I recommend it for virgin hair without dyeing,","Excellent product","Decent",{"topic":702,"percentOfMentions":703,"verbatims":704},"Color",0.0617,[705,679,706],"I get beautiful red highlights","very light blonde highlights",{"topic":708,"percentOfMentions":709,"verbatims":710},"Efficiency",0.0556,[711,712,713],"Works great","This product works","work really well",{"topic":715,"percentOfMentions":716,"verbatims":717},"Suitability Straight Hair",0.049400000000000006,[718,719,720],"Worked well on my hair","Lightens hair beautifully","Love the way it lightens my hair",{"topic":722,"percentOfMentions":723,"verbatims":724},"Value For Money",0.0412,[725,726,727],"Cheap and easy","Good deal","This product has saved me THOUSANDS of dollars in the last 30 years",{"topic":729,"percentOfMentions":730,"verbatims":731},"Ease Of Use",0.036000000000000004,[732,733,734],"easy to use","And so it is used easily, applied and went into the sun, you may not see the effect the first time","quick results",{"topic":736,"percentOfMentions":737,"verbatims":738},"Brightness\u002FShine\u002FGlow",0.030899999999999997,[739,740,741],"Light & Bright","Lightened my hair really well","Good for gentle lightening",[743,749,756,762,769,776,782,789,796,802],{"topic":681,"percentOfMentions":744,"verbatims":745},0.13119999999999998,[746,747,748],"Does not smell good","Weird scent","Both bottles of product smell very old",{"topic":750,"percentOfMentions":751,"verbatims":752},"Functionality-Overall",0.10460000000000001,[753,754,755],"Doesnt work","It just did not work well for my hair","But it hasn't worked barely at all",{"topic":674,"percentOfMentions":757,"verbatims":758},0.0975,[759,760,761],"instead got a disgusting orange color-especially at the roots","I wanted an overall lighter color for all my hair","Not good for red hair",{"topic":763,"percentOfMentions":764,"verbatims":765},"Hair Related",0.0716,[766,767,768],"I cried brushing my hair out","Hair damaged","Two weeks later, despite repeated washing and conditioning, my hair was still completely stuck together and impossible to separate",{"topic":770,"percentOfMentions":771,"verbatims":772},"Leak-Proof",0.0709,[773,774,775],"Also bottle leaked in transport","Leaking, old product","leaking inside of wrapping",{"topic":702,"percentOfMentions":777,"verbatims":778},0.0691,[779,780,781],"orange than before","the shade turned reddish","it gradually darkens as I get older",{"topic":783,"percentOfMentions":784,"verbatims":785},"Moist\u002FDry",0.0681,[786,787,788],"Very drying","Drys out hair alot","Leaves hair dry and fried",{"topic":790,"percentOfMentions":791,"verbatims":792},"Damage\u002FBurn Hair",0.0504,[793,794,795],"burned my scalped after a couple times of using it","Damage the hair","This one destroyed my hair",{"topic":797,"percentOfMentions":798,"verbatims":799},"Suitability Winter Weather",0.0426,[800,801],"in the winter it darkens","my hair got darker during the winter",{"topic":803,"percentOfMentions":804,"verbatims":805},"Suitability Short Hair",0.0255,[806,807,808],"Made hair extremely brittle after only one use","probably no better for your hair too","This is not good for your hair at all",[810,812,814,816,819,821,823,825,827,829],{"reason":770,"pct":811},0.2444,{"reason":750,"pct":813},0.1081,{"reason":681,"pct":815},0.0987,{"reason":817,"pct":818},"Size-Overall",0.08410000000000001,{"reason":688,"pct":820},0.06709999999999999,{"reason":674,"pct":822},0.060700000000000004,{"reason":790,"pct":824},0.0603,{"reason":722,"pct":826},0.049800000000000004,{"reason":803,"pct":828},0.047599999999999996,{"reason":715,"pct":830},0.0269]