---
title: "summer gel polish colors — Niche Verdict: Worth a look (61/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/beauty-personal-care/summer-gel-polish-colors"
last_updated: "2026-07-14T03:21:13.182Z"
locale: en
meta:
  description: "summer gel polish colors shows demand growing +286.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "summer gel polish colors shows demand growing +286.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "summer gel polish colors — Niche Verdict: Worth a look (61/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **summer gel polish colors**

**Worth a look**

Shows demand growing +286.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 29Growth 100Conversion 34Competition 88Returns 91Price range 86Avg price 68Brand share 25Review moat 15Quality gap 55

**Growth**

**Incredible****+286.9%**

90-day search growth — must beat 0% to launch

**Returns**

**Great****1.2%**

return rate — above 6% kills the launch gate

**Competition**

**Great****27%**

top-5 click share — an open shelf

**Price range**

**Great****$3.89–$99.29**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$14.21**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.7%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****$128K**

$128K/yr · 335K searches

**Brand share**

**Okay****90%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****22,423.1**

avg incumbent reviews — the moat a new listing must climb

## **Competition**

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

**Brands**

**12 **▼falling

**Sellers**

**18**

**Top-5 brand share**

**90%**

**Open market**

**8%**

- beetles Gel Polish65% - VANREESA8% - GAOY6% - Born Pretty6% - modelones4% - JODSONE3% - Open — no brand owns it (6 brands, 8%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$3K4%$5K6%$8K8%$10K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 73 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Beetles Summer Gel Nail Polish Set 36 Colors Neon Pastel Rainbow Bright Gel Polish Kit with Base Coat Glossy Matte Glitter Top Coat Pink Red Yellow Soak Off UV LED DIY Manicure](https://m.media-amazon.com/images/I/510wuJErXLL.jpg)**Beetles Summer Gel Nail Polish Set 36 Colors Neon Pastel Rainbow Bright Gel Polish Kit with Base Coat Glossy Matte Glitter Top Coat Pink Red Yellow Soak Off UV LED DIY Manicure**beetles Gel Polish**$24.19**4.5★27,484 rev](https://www.amazon.com/dp/B0DJXMFVJR) [2![Beetles Summer Gel Polish Set - Rustic Sonata 25 Colors Yellow Orange Blue Pink Bright Gel Polish with Base Coat Glossy & Matte Top Coat DIY Salon Soak Off UV Led Nails 4th of July](https://m.media-amazon.com/images/I/515XrPq5LqL.jpg)**Beetles Summer Gel Polish Set - Rustic Sonata 25 Colors Yellow Orange Blue Pink Bright Gel Polish with Base Coat Glossy & Matte Top Coat DIY Salon Soak Off UV Led Nails 4th of July**beetles Gel Polish**$17.12**4.5★71,212 rev](https://www.amazon.com/dp/B0DJXQ1YPW) [3![Beetles Summer Gel Polish Set - 36 Colors Bright Neon Gel Nail Polish Pink Orange Red Green Blue Color Polish with 4Pcs Base Top Coat Soak Off Colorful Collection UV Nail Gel](https://m.media-amazon.com/images/I/51g2Z8ZaxJL.jpg)**Beetles Summer Gel Polish Set - 36 Colors Bright Neon Gel Nail Polish Pink Orange Red Green Blue Color Polish with 4Pcs Base Top Coat Soak Off Colorful Collection UV Nail Gel**beetles Gel Polish**$24.05**4.5★65,807 rev](https://www.amazon.com/dp/B0DJXMFLSN) [4![VANREESA 24 Pcs Pastel Gel Nail Polish Set 21 Colors Spring & Summer Gel Polish with Base Coat Glossy & Matte Top Coat Yellow Green Blue Pink Purple Orange Gel Polish Kit Nail Kit Gifts for Women](https://m.media-amazon.com/images/I/51+MaWqE0JL.jpg)**VANREESA 24 Pcs Pastel Gel Nail Polish Set 21 Colors Spring & Summer Gel Polish with Base Coat Glossy & Matte Top Coat Yellow Green Blue Pink Purple Orange Gel Polish Kit Nail Kit Gifts for Women**VANREESA**$9.59**4.3★829 rev](https://www.amazon.com/dp/B0D2HW5451) [5![Beetles Summer Gel Polish Set - Fingertip Palette 32 Colors Polish Set with Base Top Coat Pink Red Blue Purple Brown Yellow Green Black White UV LED Lamp Nails Gifts for Women](https://m.media-amazon.com/images/I/51Ex7nBxiyL.jpg)**Beetles Summer Gel Polish Set - Fingertip Palette 32 Colors Polish Set with Base Top Coat Pink Red Blue Purple Brown Yellow Green Black White UV LED Lamp Nails Gifts for Women**beetles Gel Polish**$21.69**4.3★25,376 rev](https://www.amazon.com/dp/B0D2MG495V)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Beetles Summer Gel Polish Set - Hema-Free Summer Garden Collection 30 Colors Neon Bright Blue Purple Colors Polish with Base Top Coat Swatch Card Uv LED Lamp Gel Gifts for Women](https://m.media-amazon.com/images/I/51WmXIol5QL.jpg)**Beetles Summer Gel Polish Set - Hema-Free Summer Garden Collection 30 Colors Neon Bright Blue Purple Colors Polish with Base Top Coat Swatch Card Uv LED Lamp Gel Gifts for Women**beetles Gel Polish**$99.29**107 rev2mo ago](https://www.amazon.com/dp/B0F28J66BK) [![Beetles Neon Gel Polish Set - Summer Collection Green Blue Purple 25 Summer Bright Colors Rainbow Gel Polish with Base Glossy Matte Top Coat UV LED Soak Off Gifts for Women 4th of July Nails](https://m.media-amazon.com/images/I/51OyDM3InHL.jpg)**Beetles Neon Gel Polish Set - Summer Collection Green Blue Purple 25 Summer Bright Colors Rainbow Gel Polish with Base Glossy Matte Top Coat UV LED Soak Off Gifts for Women 4th of July Nails**beetles Gel Polish**$20.06**25,376 rev3mo ago](https://www.amazon.com/dp/B0G51BXRMB) [![Beetles Neon Gel Nail Polish - Beetles Summer Voyage Sunstripe Summer Nails 6 Colors Rainbow Gel Nail Polish Set Soak Off UV LED Bright Rainbow Neon Nails Long-Lasting Manicure Salon for Holiday](https://m.media-amazon.com/images/I/51+byVECzDL.jpg)**Beetles Neon Gel Nail Polish - Beetles Summer Voyage Sunstripe Summer Nails 6 Colors Rainbow Gel Nail Polish Set Soak Off UV LED Bright Rainbow Neon Nails Long-Lasting Manicure Salon for Holiday**beetles Gel Polish**$16.28**822 rev3mo ago](https://www.amazon.com/dp/B0G4VQ7P3V) [![Beetles Neon Gel Nail Polish - Dreamy Summer Nails Art 6 Colors Hot Pink Blue Yellow Green Summer Gel Nail Polish Set Soak Off UV LED Bright Rainbow Neon Nails Art Long-Lasting Manicure Salon](https://m.media-amazon.com/images/I/51QGpbeFilL.jpg)**Beetles Neon Gel Nail Polish - Dreamy Summer Nails Art 6 Colors Hot Pink Blue Yellow Green Summer Gel Nail Polish Set Soak Off UV LED Bright Rainbow Neon Nails Art Long-Lasting Manicure Salon**beetles Gel Polish**$9.84**31,317 rev3mo ago](https://www.amazon.com/dp/B0G5149RTF) [![Beetles Summer Voyage Neon Gel Nail Polish Set - 9ML 6 Colors Specials Jelly Gel Nail Polish Kit Sheer Gel with Sticker Nail Accessories Soak Off UV Salon DIY at Home Manicure Gift for Women](https://m.media-amazon.com/images/I/51EclMFI68L.jpg)**Beetles Summer Voyage Neon Gel Nail Polish Set - 9ML 6 Colors Specials Jelly Gel Nail Polish Kit Sheer Gel with Sticker Nail Accessories Soak Off UV Salon DIY at Home Manicure Gift for Women**beetles Gel Polish**$17.12**822 rev4mo ago](https://www.amazon.com/dp/B0G4VQC7CD)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Beetles Summer Voyage Jelly Gel Nail Polish Set - 9ML 6 Colors Seasalt Holiday Summer Sheer Gel Nail Polish Kit Milky White MInt Green Blue Soak Off UV Salon DIY at Home Manicure Gift for Women](https://m.media-amazon.com/images/I/51vYZMg+hGL.jpg)**Beetles Summer Voyage Jelly Gel Nail Polish Set - 9ML 6 Colors Seasalt Holiday Summer Sheer Gel Nail Polish Kit Milky White MInt Green Blue Soak Off UV Salon DIY at Home Manicure Gift for Women**beetles Gel Polish**$16.82**4.4★**▲ 75%**](https://www.amazon.com/dp/B0G4VSWJRQ) [![Beetles Summer Gel Polish Set - Blooming Dye Colleciton 25 Pastel Bright Colors with Blooming Gel Polish Set 4th of July Nails with Base Top Coat Trendy Colors Uv LED Lamp Salon DIY at Home](https://m.media-amazon.com/images/I/51dUxpGNorL.jpg)**Beetles Summer Gel Polish Set - Blooming Dye Colleciton 25 Pastel Bright Colors with Blooming Gel Polish Set 4th of July Nails with Base Top Coat Trendy Colors Uv LED Lamp Salon DIY at Home**beetles Gel Polish**$18.08**4.4★**▲ 72%**](https://www.amazon.com/dp/B0F1MF3J9G) [![Modelones Gel Nail Polish Set 6 Colors 2026 Summer Clear Blue Blooming Gel Polish Creamy White Pastel Yellow Pink Orange Nude Jelly Nail Polish W Flower Stickers & Liner Nail Brush LED DIY Gift](https://m.media-amazon.com/images/I/51POwwnPj1L.jpg)**Modelones Gel Nail Polish Set 6 Colors 2026 Summer Clear Blue Blooming Gel Polish Creamy White Pastel Yellow Pink Orange Nude Jelly Nail Polish W Flower Stickers & Liner Nail Brush LED DIY Gift**modelones**$10.94**4.3★**▲ 72%**](https://www.amazon.com/dp/B0GDCX4JKD) [![Beetles Summer Voyage Neon Gel Nail Polish Set - 9ML 6 Colors Specials Jelly Gel Nail Polish Kit Sheer Gel with Sticker Nail Accessories Soak Off UV Salon DIY at Home Manicure Gift for Women](https://m.media-amazon.com/images/I/51EclMFI68L.jpg)**Beetles Summer Voyage Neon Gel Nail Polish Set - 9ML 6 Colors Specials Jelly Gel Nail Polish Kit Sheer Gel with Sticker Nail Accessories Soak Off UV Salon DIY at Home Manicure Gift for Women**beetles Gel Polish**$17.12**4.4★**▲ 72%**](https://www.amazon.com/dp/B0G4VQC7CD) [![Beetles Neon Gel Nail Polish - Beetles Summer Voyage Sunstripe Summer Nails 6 Colors Rainbow Gel Nail Polish Set Soak Off UV LED Bright Rainbow Neon Nails Long-Lasting Manicure Salon for Holiday](https://m.media-amazon.com/images/I/51+byVECzDL.jpg)**Beetles Neon Gel Nail Polish - Beetles Summer Voyage Sunstripe Summer Nails 6 Colors Rainbow Gel Nail Polish Set Soak Off UV LED Bright Rainbow Neon Nails Long-Lasting Manicure Salon for Holiday**beetles Gel Polish**$16.28**4.4★**▲ 72%**](https://www.amazon.com/dp/B0G4VQ7P3V)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +286.9% search growth over the last 90 days.

23K18KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 29.8×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**39%

*“Adorable color”*

**Quality-Overall**10%

*“the quality is consistent every time”*

**Value For Money**7%

*“Worth the money”*

**Ease Of Use**4%

*“Easy to remove”*

**Durability**4%

*“Gorgeous and durable”*

**Stitch/Finish/Polish**3%

*“The finish is glossy”*

**Ease Of Application**3%

*“Easy to apply”*

**Brightness/Shine/Glow**2%

*“Shine is great”*

**Advertised Vs Actual Product**2%

*“As described”*

**Paint Quality**2%

*“Gel nail paint 💅💅💅 This gel nail paint is really high quality”*

### **What buyers complain about **

**Color**14%

*“color is way off”*

**Size-Overall**13%

*“Smaller than expected”*

**Allergies**8%

*“Allergic Reaction”*

**Quality-Overall**6%

*“Bad quality”*

**Advertised Vs Actual Product**5%

*“Not as described”*

**Durability**4%

*“Horrible durability”*

**Thickness**4%

*“Super thick”*

**Moist/Dry**3%

*“Doesn't Dry”*

**Leak-Proof**3%

*“Leaked everywhere”*

**Adhesion/Stickiness**3%

*“didnt stick well”*

### **Top return reasons **

**Color**32%

**Advertised Vs Actual Product**11%

**Size-Overall**11%

**Functionality-Overall**8%

**Leak-Proof**6%

**Quality-Overall**4%

**Paint Quality**4%

**Moist/Dry**3%

**Thickness**2%

**Adhesion/Stickiness**2%