---
title: "sugar face scrub — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/beauty-personal-care/sugar-face-scrub"
last_updated: "2026-07-13T23:00:50.854Z"
locale: en
meta:
  description: "sugar face scrub shows low returns (0.6%), but a deep review moat (5,724 avg reviews) keeps it on the watch list."
  "og:description": "sugar face scrub shows low returns (0.6%), but a deep review moat (5,724 avg reviews) keeps it on the watch list."
  "og:title": "sugar face scrub — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **sugar face scrub**

**Worth a look**

Shows low returns (0.6%), but a deep review moat (5,724 avg reviews) keeps it on the watch list.

Market size 39Growth 34Conversion 71Competition 42Returns 97Price range 81Avg price 79Brand share 39Review moat 24Quality gap 60

**Returns**

**Incredible****0.6%**

return rate — above 6% kills the launch gate

**Price range**

**Great****$8.58–$45.68**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****$16.48**

avg listing price — sweet spot $15–$100

**Conversion**

**Good****6.5%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****60%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****$200K**

$200K/yr · 188K searches

**Brand share**

**Okay****81%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+7.4%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****5,723.67**

avg incumbent reviews — the moat a new listing must climb

## **Competition**

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**12 **▼falling

**Sellers**

**560**

**Top-5 brand share**

**81%**

**Open market**

**14%**

- Native36% - Brooklyn Botany21% - Shea Moisture14% - BARE BOTANICS5% - Naturium5% - California Naturals5% - Open — no brand owns it (6 brands, 14%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$20K20%$40K30%$60K40%$80K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Native Coconut & Vanilla Exfoliating Body Scrub for Women & Men 1 Wash to Soft Smooth Skin Gently Exfoliates Even Sensitive Skin Clean Formula Enhances Skin Radiance Free of Silica 12 oz](https://m.media-amazon.com/images/I/41BneH4-C7L.jpg)**Native Coconut & Vanilla Exfoliating Body Scrub for Women & Men 1 Wash to Soft Smooth Skin Gently Exfoliates Even Sensitive Skin Clean Formula Enhances Skin Radiance Free of Silica 12 oz**Native**$9.66**4.4★434 rev](https://www.amazon.com/dp/B0G4WXSL9V) [2![Brooklyn Botany Brown Sugar Body Scrub - Moisturizing and Exfoliating Body Face Hand Foot Scrub - Fights Acne Fine Lines & Wrinkles Great Gifts For Women & Men - 10 oz](https://m.media-amazon.com/images/I/41sPgjX+KPL.jpg)**Brooklyn Botany Brown Sugar Body Scrub - Moisturizing and Exfoliating Body Face Hand Foot Scrub - Fights Acne Fine Lines & Wrinkles Great Gifts For Women & Men - 10 oz**Brooklyn Botany**$9.85**4.2★15,710 rev](https://www.amazon.com/dp/B07GJR4KXM) [3![Brooklyn Botany Coconut Milk Body Scrub - Moisturizing and Exfoliating Body Face Hand Foot Scrub - Fights Stretch Marks Fine Lines Wrinkles - Great Gifts for Women & Men - 10 oz](https://m.media-amazon.com/images/I/41CAlJmTOOL.jpg)**Brooklyn Botany Coconut Milk Body Scrub - Moisturizing and Exfoliating Body Face Hand Foot Scrub - Fights Stretch Marks Fine Lines Wrinkles - Great Gifts for Women & Men - 10 oz**Brooklyn Botany**$9.83**4.1★3,519 rev](https://www.amazon.com/dp/B07TH9YNL7) [4![Native Sweet Peach & Nectar Exfoliating Body Scrub for Women & Men 1 Wash to Soft Smooth Skin Gently Exfoliates Even Sensitive Skin Clean Formula Enhances Skin Radiance Free of Silica 12oz](https://m.media-amazon.com/images/I/31-Sb-UrEtL.jpg)**Native Sweet Peach & Nectar Exfoliating Body Scrub for Women & Men 1 Wash to Soft Smooth Skin Gently Exfoliates Even Sensitive Skin Clean Formula Enhances Skin Radiance Free of Silica 12oz**Native**$9.10**4.4★434 rev](https://www.amazon.com/dp/B0G4X776LS) [5![SheaMoisture Shea Sugar Body Scrub For Glowing Radiance Coconut Hibiscus Glowing Radiance Body Scrub With 24h Shea Moisture Nutrients 12 oz](https://m.media-amazon.com/images/I/41kFxVLJODL.jpg)**SheaMoisture Shea Sugar Body Scrub For Glowing Radiance Coconut Hibiscus Glowing Radiance Body Scrub With 24h Shea Moisture Nutrients 12 oz**Shea Moisture**$8.58**4.2★773 rev](https://www.amazon.com/dp/B0DDWB77QB)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![California Naturals Exfoliating Body Scrub with Coconut Oil Sugar and Vitamin C Naturally Scented with Toasted Coconut 14.5 oz](https://m.media-amazon.com/images/I/31slV2OVmsL.jpg)**California Naturals Exfoliating Body Scrub with Coconut Oil Sugar and Vitamin C Naturally Scented with Toasted Coconut 14.5 oz**California Naturals**$29.74**43 rev4mo ago](https://www.amazon.com/dp/B0GRFB6Y2V) [![Naturium Glow Getter Body Scrub Exfoliating Sugar Crystals with Linoleic-Rich Oils Glycerin & Squalane 226 g / 8 oz](https://m.media-amazon.com/images/I/41eO-BZRRFL.jpg)**Naturium Glow Getter Body Scrub Exfoliating Sugar Crystals with Linoleic-Rich Oils Glycerin & Squalane 226 g / 8 oz**Naturium**$19.18**137 rev4mo ago](https://www.amazon.com/dp/B0GD8MNZVD) [![Native Coconut & Vanilla Exfoliating Body Scrub for Women & Men 1 Wash to Soft Smooth Skin Gently Exfoliates Even Sensitive Skin Clean Formula Enhances Skin Radiance Free of Silica 12 oz](https://m.media-amazon.com/images/I/41BneH4-C7L.jpg)**Native Coconut & Vanilla Exfoliating Body Scrub for Women & Men 1 Wash to Soft Smooth Skin Gently Exfoliates Even Sensitive Skin Clean Formula Enhances Skin Radiance Free of Silica 12 oz**Native**$9.66**434 rev5mo ago](https://www.amazon.com/dp/B0G4WXSL9V) [![Native Sweet Peach & Nectar Exfoliating Body Scrub for Women & Men 1 Wash to Soft Smooth Skin Gently Exfoliates Even Sensitive Skin Clean Formula Enhances Skin Radiance Free of Silica 12oz](https://m.media-amazon.com/images/I/31-Sb-UrEtL.jpg)**Native Sweet Peach & Nectar Exfoliating Body Scrub for Women & Men 1 Wash to Soft Smooth Skin Gently Exfoliates Even Sensitive Skin Clean Formula Enhances Skin Radiance Free of Silica 12oz**Native**$9.10**434 rev5mo ago](https://www.amazon.com/dp/B0G4X776LS) [![SheaMoisture Shea Sugar Body Scrub For Glowing Radiance Coconut Hibiscus Glowing Radiance Body Scrub With 24h Shea Moisture Nutrients 12 oz](https://m.media-amazon.com/images/I/41kFxVLJODL.jpg)**SheaMoisture Shea Sugar Body Scrub For Glowing Radiance Coconut Hibiscus Glowing Radiance Body Scrub With 24h Shea Moisture Nutrients 12 oz**Shea Moisture**$8.58**773 rev1y ago](https://www.amazon.com/dp/B0DDWB77QB)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![California Naturals Exfoliating Body Scrub with Coconut Oil Sugar and Vitamin C Naturally Scented with Toasted Coconut 14.5 oz](https://m.media-amazon.com/images/I/31slV2OVmsL.jpg)**California Naturals Exfoliating Body Scrub with Coconut Oil Sugar and Vitamin C Naturally Scented with Toasted Coconut 14.5 oz**California Naturals**$29.74**4.6★**▲ 217%**](https://www.amazon.com/dp/B0GRFB6Y2V) [![Naturium Glow Getter Body Scrub Exfoliating Sugar Crystals with Linoleic-Rich Oils Glycerin & Squalane 226 g / 8 oz](https://m.media-amazon.com/images/I/41eO-BZRRFL.jpg)**Naturium Glow Getter Body Scrub Exfoliating Sugar Crystals with Linoleic-Rich Oils Glycerin & Squalane 226 g / 8 oz**Naturium**$19.18**4.7★**▲ 153%**](https://www.amazon.com/dp/B0GD8MNZVD) [![Native Coconut & Vanilla Exfoliating Body Scrub for Women & Men 1 Wash to Soft Smooth Skin Gently Exfoliates Even Sensitive Skin Clean Formula Enhances Skin Radiance Free of Silica 12 oz](https://m.media-amazon.com/images/I/41BneH4-C7L.jpg)**Native Coconut & Vanilla Exfoliating Body Scrub for Women & Men 1 Wash to Soft Smooth Skin Gently Exfoliates Even Sensitive Skin Clean Formula Enhances Skin Radiance Free of Silica 12 oz**Native**$9.66**4.4★**▲ 90%**](https://www.amazon.com/dp/B0G4WXSL9V) [![Native Sweet Peach & Nectar Exfoliating Body Scrub for Women & Men 1 Wash to Soft Smooth Skin Gently Exfoliates Even Sensitive Skin Clean Formula Enhances Skin Radiance Free of Silica 12oz](https://m.media-amazon.com/images/I/31-Sb-UrEtL.jpg)**Native Sweet Peach & Nectar Exfoliating Body Scrub for Women & Men 1 Wash to Soft Smooth Skin Gently Exfoliates Even Sensitive Skin Clean Formula Enhances Skin Radiance Free of Silica 12oz**Native**$9.10**4.4★**▲ 83%**](https://www.amazon.com/dp/B0G4X776LS) [![Brown Sugar & Arabica Coffee Body Scrub Natural Exfoliating Scrub for Smooth Glowing Skin Hydrating & Cellulite-Reducing Paraben-Free Spa-Quality](https://m.media-amazon.com/images/I/51H3nsRF7YL.jpg)**Brown Sugar & Arabica Coffee Body Scrub Natural Exfoliating Scrub for Smooth Glowing Skin Hydrating & Cellulite-Reducing Paraben-Free Spa-Quality**Essentially KateS**$8.63**4.3★**▲ 78%**](https://www.amazon.com/dp/B0DJ9C33SP)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +7.4% search growth over the last 90 days.

5K4KPrime Day '24Holiday '24Spike '25Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**28%

*“AMAZING SMELL”*

**Soft Feel**14%

*“leaves skin soft”*

**Cleansing**11%

*“cleans well”*

**Quality-Overall**8%

*“This is a solid product overall”*

**Moist/Dry**6%

*“it helps to moisturize”*

**Suitability Dry Skin**5%

*“Good on dry skin”*

**Suitability Combination Skin**3%

*“Great purchase for my skin”*

**Value For Money**3%

*“Reasonable price”*

**Ease Of Cleaning**2%

*“It definitely gives a good scrub and does the job of cleaning and smoothing things over”*

**Texture/Consistency-Overall**2%

*“the consistency is nice”*

### **What buyers complain about **

**Smell**23%

*“Bad smell”*

**Moist/Dry**8%

*“It is dry”*

**Size-Overall**4%

*“This container was very large”*

**Allergies**4%

*“Allergic reaction”*

**Hard Feel**3%

*“It was incredibly coarse”*

**Ease Of Cleaning**3%

*“Mucho messy”*

**Oily/Greasy**3%

*“A little more oily than expected”*

**Value For Money**3%

*“Not worth it”*

**Quality-Overall**3%

*“Quality control fail”*

**Skin Health**2%

*“But this product gives me tiny little scratches on my skin that burn”*

### **Top return reasons **

**Smell**34%

**Leak-Proof**10%

**Advertised Vs Actual Product**7%

**Size-Overall**7%

**Moist/Dry**6%

**Product Condition**5%

**Texture/Consistency-Overall**4%

**Value For Money**3%

**Functionality-Overall**3%

**Stain Resistance**3%