---
title: "silk scrunchies — Niche Verdict: Worth a look (61/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/beauty-personal-care/silk-scrunchies"
last_updated: "2026-07-13T22:42:42.660Z"
locale: en
meta:
  description: "silk scrunchies shows a sweet-spot price point ($24.14 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "silk scrunchies shows a sweet-spot price point ($24.14 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "silk scrunchies — Niche Verdict: Worth a look (61/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **silk scrunchies**

**Worth a look**

Shows a sweet-spot price point ($24.14 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 89Growth 22Conversion 80Competition 65Returns 91Price range 80Avg price 95Brand share 44Review moat 22Quality gap 30

**Avg price**

**Incredible****$24.14**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.2%**

return rate — above 6% kills the launch gate

**Market size**

**Great****$1.7M**

$1.7M/yr · 846K searches

**Conversion**

**Great****8.2%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Great****$5.03–$109.34**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****46%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****79%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-6.5%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****9,860.37**

avg incumbent reviews — the moat a new listing must climb

## **Competition**

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**18 **▼falling

**Sellers**

**405**

**Top-5 brand share**

**79%**

**Open market**

**17%**

- SLIP34% - Kitsch21% - SEMRUE9% - DEMAZALO8% - Ivyu6% - OLESILK4% - Open — no brand owns it (12 brands, 17%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$67K8%$135K12%$202K16%$269K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 38 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![SLIP Amazon Exclusive Skinny Scrunchies: Anti-Crease Anti-Breakage Slipsilk Design Protects Delicate Hair | Includes 3 Pure Silk Scrunchies Basics](https://m.media-amazon.com/images/I/419Yi0FIglL.jpg)**SLIP Amazon Exclusive Skinny Scrunchies: Anti-Crease Anti-Breakage Slipsilk Design Protects Delicate Hair | Includes 3 Pure Silk Scrunchies Basics**SLIP**$24.95**4.7★498 rev](https://www.amazon.com/dp/B0DTJK473N) [2![Kitsch Ultra-Petite Satin Scrunchies for Women - No Crease Frizz-Free Sleep | Softer Than Silk Scrunchies Gentle On Hair Scrunchies for All Hair Types | Stylish Hair Accessories - Eucalyptus 6pcs](https://m.media-amazon.com/images/I/514IgL5YTpL.jpg)**Kitsch Ultra-Petite Satin Scrunchies for Women - No Crease Frizz-Free Sleep | Softer Than Silk Scrunchies Gentle On Hair Scrunchies for All Hair Types | Stylish Hair Accessories - Eucalyptus 6pcs**Kitsch**$9.12**4.6★52,229 rev](https://www.amazon.com/dp/B0BJS1NVKM) [3![SEMRUE 22 Momme 100% Pure Mulberry Silk Scrunchies (4 PCS) - Small Hair Elastics and Ties for Women Sleep Hair Care No Damage Black](https://m.media-amazon.com/images/I/41lr1GEx2DL.jpg)**SEMRUE 22 Momme 100% Pure Mulberry Silk Scrunchies (4 PCS) - Small Hair Elastics and Ties for Women Sleep Hair Care No Damage Black**SEMRUE**$8.79**4.7★854 rev](https://www.amazon.com/dp/B0CT91ZY36) [4![6Pcs Silk Hair Ties 100% Pure Mulberry Silk Scrunchies for Women Girls](https://m.media-amazon.com/images/I/51hJkdoyKdL.jpg)**6Pcs Silk Hair Ties 100% Pure Mulberry Silk Scrunchies for Women Girls**DEMAZALO**$9.37**4.7★1,274 rev](https://www.amazon.com/dp/B0CSSK91K8) [5![Kitsch Satin Scrunchies for Women - No Crease Frizz Control | Softer Than Silk Scrunchies Gentle On Hair Scrunchies for All Hair Types | Stylish Hair Accessories College Essentials - Black 5pcs](https://m.media-amazon.com/images/I/41kwdqJzTeL.jpg)**Kitsch Satin Scrunchies for Women - No Crease Frizz Control | Softer Than Silk Scrunchies Gentle On Hair Scrunchies for All Hair Types | Stylish Hair Accessories College Essentials - Black 5pcs**Kitsch**$7.21**4.6★52,229 rev](https://www.amazon.com/dp/B0798RWHC9)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![SLIP Pure Silk Turban - Cornflower with Stripe Lining | 100% Mulberry Silk Ultra Soft & Gentle on Hair Prevents Breakage & Frizz | Adjustable Fit Luxurious Comfort](https://m.media-amazon.com/images/I/41-IirHWntL.jpg)**SLIP Pure Silk Turban - Cornflower with Stripe Lining | 100% Mulberry Silk Ultra Soft & Gentle on Hair Prevents Breakage & Frizz | Adjustable Fit Luxurious Comfort**SLIP**$109.34**281 rev5mo ago](https://www.amazon.com/dp/B0GKJ6GH1K) [![SLIP Pure Silk Turban - Scarlet | 100% Mulberry Silk Ultra Soft & Gentle on Hair Prevents Breakage & Frizz | Stylish Hair Accessory for Nighttime & Travel | Adjustable Fit Luxurious Comfort](https://m.media-amazon.com/images/I/41sbIRq3RSL.jpg)**SLIP Pure Silk Turban - Scarlet | 100% Mulberry Silk Ultra Soft & Gentle on Hair Prevents Breakage & Frizz | Stylish Hair Accessory for Nighttime & Travel | Adjustable Fit Luxurious Comfort**SLIP**$102.10**281 rev5mo ago](https://www.amazon.com/dp/B0GKJRTTS5) [![Feivea Silk Hair Ties 6Pcs 22 Momme Pure 100% Mulberry Silk Scrunchies for Women No Damage Silk Scrunchies for Hair Black](https://m.media-amazon.com/images/I/31KXjW6UD6L.jpg)**Feivea Silk Hair Ties 6Pcs 22 Momme Pure 100% Mulberry Silk Scrunchies for Women No Damage Silk Scrunchies for Hair Black**Feivea**$9.63**70 rev6mo ago](https://www.amazon.com/dp/B0G15951WJ) [![Yanibest 8 Pcs Satin Hair Ties - Hair Scrunchies for Women & Girls Thin Silk Hair Ties No Damage Ponytail Holders Gentle on Hair](https://m.media-amazon.com/images/I/51EIuwgL-ML.jpg)**Yanibest 8 Pcs Satin Hair Ties - Hair Scrunchies for Women & Girls Thin Silk Hair Ties No Damage Ponytail Holders Gentle on Hair**YANIBEST**$10.06**88 rev7mo ago](https://www.amazon.com/dp/B0G3PDGLDR) [![Satin Scrunchies for Women 8PCS Black Silk Hair Ties No Crease Frizz-Free Gentle Elastic Hair Bands for Thick & Thin Hair Soft & Stylish Hair Accessories Gifts](https://m.media-amazon.com/images/I/31p+GQISJSL.jpg)**Satin Scrunchies for Women 8PCS Black Silk Hair Ties No Crease Frizz-Free Gentle Elastic Hair Bands for Thick & Thin Hair Soft & Stylish Hair Accessories Gifts**SEVEN STYLE**$5.91**69,911 rev8mo ago](https://www.amazon.com/dp/B0FWPGZKPQ)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![SLIP Pure Silk Turban - Scarlet | 100% Mulberry Silk Ultra Soft & Gentle on Hair Prevents Breakage & Frizz | Stylish Hair Accessory for Nighttime & Travel | Adjustable Fit Luxurious Comfort](https://m.media-amazon.com/images/I/41sbIRq3RSL.jpg)**SLIP Pure Silk Turban - Scarlet | 100% Mulberry Silk Ultra Soft & Gentle on Hair Prevents Breakage & Frizz | Stylish Hair Accessory for Nighttime & Travel | Adjustable Fit Luxurious Comfort**SLIP**$102.10**4.1★**▲ 315%**](https://www.amazon.com/dp/B0GKJRTTS5) [![SLIP Pure Silk Turban - Cornflower with Stripe Lining | 100% Mulberry Silk Ultra Soft & Gentle on Hair Prevents Breakage & Frizz | Adjustable Fit Luxurious Comfort](https://m.media-amazon.com/images/I/41-IirHWntL.jpg)**SLIP Pure Silk Turban - Cornflower with Stripe Lining | 100% Mulberry Silk Ultra Soft & Gentle on Hair Prevents Breakage & Frizz | Adjustable Fit Luxurious Comfort**SLIP**$109.34**4.1★**▲ 300%**](https://www.amazon.com/dp/B0GKJ6GH1K) [![SLIP Pure Silk Turban - Pink | 100% Mulberry Silk Ultra Soft & Gentle on Hair Prevents Breakage & Frizz | Stylish Hair Accessory for Nighttime & Travel | Adjustable Fit Luxurious Comfort](https://m.media-amazon.com/images/I/415+8li41vL.jpg)**SLIP Pure Silk Turban - Pink | 100% Mulberry Silk Ultra Soft & Gentle on Hair Prevents Breakage & Frizz | Stylish Hair Accessory for Nighttime & Travel | Adjustable Fit Luxurious Comfort**SLIP**$94.33**4.1★**▲ 285%**](https://www.amazon.com/dp/B083G93G77) [![Yanibest 8 Pcs Satin Scrunchies - Silk Scrunchies Ponytail Holders Soft Satin Hair Ties No Damage Hair Accessories for Women](https://m.media-amazon.com/images/I/51kYr-JRjpL.jpg)**Yanibest 8 Pcs Satin Scrunchies - Silk Scrunchies Ponytail Holders Soft Satin Hair Ties No Damage Hair Accessories for Women**YANIBEST**$9.56**4.8★**▲ 200%**](https://www.amazon.com/dp/B0F6ST3SRG) [![Yanibest 8 Pcs Satin Hair Ties - Hair Scrunchies for Women & Girls Thin Silk Hair Ties No Damage Ponytail Holders Gentle on Hair](https://m.media-amazon.com/images/I/51EIuwgL-ML.jpg)**Yanibest 8 Pcs Satin Hair Ties - Hair Scrunchies for Women & Girls Thin Silk Hair Ties No Damage Ponytail Holders Gentle on Hair**YANIBEST**$10.06**4.4★**▲ 153%**](https://www.amazon.com/dp/B0G3PDGLDR)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -6.5% search growth over the last 90 days.

80K60KPrime Day '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jul, Dec · busiest ÷ quietest = 1.9×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**14%

*“Good variety”*

**Soft Feel**12%

*“They are smooth”*

**Color**12%

*“Cute colors”*

**Value For Money**7%

*“Money well spent”*

**Stretchability/Expandability/Elasticity**6%

*“Nice stretch”*

**Suitability Straight Hair**5%

*“Perfect for fine hair”*

**Comfort-Overall**5%

*“So comfortable”*

**Hair Styling**4%

*“Excellent hair accessory”*

**Durability**4%

*“they are holding up well”*

**Advertised Vs Actual Product**3%

*“Exactly as shown”*

### **What buyers complain about **

**Stretchability/Expandability/Elasticity**11%

*“No elasticity”*

**Size-Overall**9%

*“Too tight”*

**Quality-Overall**8%

*“Low quality”*

**Hair Related**7%

*“Pulls my hair out”*

**Durability**7%

*“broke very easily”*

**Material Quality**6%

*“To be honest the material wasnt I expected”*

**Value For Money**4%

*“NOT WORTH THE PRICE”*

**Suitability Short Hair**4%

*“Not great for hair that isn't thick”*

**Thickness**3%

*“the band is a little bit thicker”*

**Hard Feel**2%

*“Not very soft”*

### **Top return reasons **

**Size-Overall**44%

**Material Quality**9%

**Suitability Long Hair**6%

**Quality-Overall**6%

**Advertised Vs Actual Product**5%

**Color**5%

**Stretchability/Expandability/Elasticity**4%

**Suitability Short Hair**4%

**Value For Money**3%

**Thin**2%