---
title: "sheer nail polish — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/beauty-personal-care/sheer-nail-polish"
last_updated: "2026-07-13T22:42:52.184Z"
locale: en
meta:
  description: "sheer nail polish shows low returns (0.8%), but a deep review moat (11,420 avg reviews) keeps it on the watch list."
  "og:description": "sheer nail polish shows low returns (0.8%), but a deep review moat (11,420 avg reviews) keeps it on the watch list."
  "og:title": "sheer nail polish — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **sheer nail polish**

**Worth a look**

Shows low returns (0.8%), but a deep review moat (11,420 avg reviews) keeps it on the watch list.

Market size 28Growth 41Conversion 38Competition 85Returns 96Price range 24Avg price 30Brand share 64Review moat 21Quality gap 68

**Returns**

**Incredible****0.8%**

return rate — above 6% kills the launch gate

**Competition**

**Great****30%**

top-5 click share — an open shelf

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****67%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+12.5%**

90-day search growth — must beat 0% to launch

**Conversion**

**Okay****3.1%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Okay****$9.62**

avg listing price — sweet spot $15–$100

**Market size**

**Okay****$122K**

$122K/yr · 412K searches

**Price range**

**Bad****$3.32–$18.74**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Bad****11,419.96**

avg incumbent reviews — the moat a new listing must climb

## **Competition**

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

**Brands**

**17 **▼falling

**Sellers**

**130**

**Top-5 brand share**

**67%**

**Open market**

**27%**

- essie24% - OPI15% - GELLEN11% - Sally Hansen10% - GAOY8% - modelones6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$4K6%$7K9%$11K12%$15K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 53 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![essie Nail Polish Glossy Shine Sheer Pink Sugar Daddy 0.46 Ounce](https://m.media-amazon.com/images/I/31jt+LsJT0L.jpg)**essie Nail Polish Glossy Shine Sheer Pink Sugar Daddy 0.46 Ounce**essie**$8.46**4.5★11,057 rev](https://www.amazon.com/dp/B004FGAX52) [2![OPI Nail Lacquer Bubble Bath | Sheer Nude Pink Crme Chip Resistant Nail Polish | Fast Drying Streak Free](https://m.media-amazon.com/images/I/4113Y7NTw6L.jpg)**OPI Nail Lacquer Bubble Bath | Sheer Nude Pink Crme Chip Resistant Nail Polish | Fast Drying Streak Free**OPI**$10.66**4.5★42,388 rev](https://www.amazon.com/dp/B000NG889Q) [3![Sally Hansen Color Therapy Nail Polish | Biotin Argan Oil Long Lasting Healthy Nails Nail Strengthener Sheer | 536 My Sheer | Light Pink Nail Color](https://m.media-amazon.com/images/I/312qGXMeOkL.jpg)**Sally Hansen Color Therapy Nail Polish | Biotin Argan Oil Long Lasting Healthy Nails Nail Strengthener Sheer | 536 My Sheer | Light Pink Nail Color**Sally Hansen**$7.20**4.4★19,424 rev](https://www.amazon.com/dp/B081FCM5HS) [4![Orly French Manicure Colour | Chip-Resistant Nail Lacquer For Salon-Like Finish | Long-Lasting & Fade Resistant | Quick Dry Formula (Rose-Colored Glasses 18ML)](https://m.media-amazon.com/images/I/21ZOKax5TnL.jpg)**Orly French Manicure Colour | Chip-Resistant Nail Lacquer For Salon-Like Finish | Long-Lasting & Fade Resistant | Quick Dry Formula (Rose-Colored Glasses 18ML)**Orly**$6.32**4.6★3,032 rev](https://www.amazon.com/dp/B0019RJG3U) [5![GELLEN Clear Nail Polish Base Coat Pink Tint No Lamp Needed HEMA Free](https://m.media-amazon.com/images/I/41EgzaUUwNL.jpg)**GELLEN Clear Nail Polish Base Coat Pink Tint No Lamp Needed HEMA Free**GELLEN**$7.48**4.3★1,282 rev](https://www.amazon.com/dp/B0D9V7CZTH)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Sally Hansen Color Therapy Scented Nail Polish | Biotin Argan Oil Long Lasting Healthy Nails Nail Strengthener Opaque | 383 Air of Calm Lavender Bliss | Light Purple Nail Color](https://m.media-amazon.com/images/I/31ZY4yhm9IL.jpg)**Sally Hansen Color Therapy Scented Nail Polish | Biotin Argan Oil Long Lasting Healthy Nails Nail Strengthener Opaque | 383 Air of Calm Lavender Bliss | Light Purple Nail Color**Sally Hansen**$8.60**19,424 rev6mo ago](https://www.amazon.com/dp/B0FWGKN4W8) [![essie Nail Art Studio Glass Nails Translucent Nude Nail Polish Vegan Crystal Ball 0.46 fl oz](https://m.media-amazon.com/images/I/21VFT-otIHL.jpg)**essie Nail Art Studio Glass Nails Translucent Nude Nail Polish Vegan Crystal Ball 0.46 fl oz**essie**$12.55**191 rev7mo ago](https://www.amazon.com/dp/B0FWS25RP8) [![OpenLive Base Coat Nail Polish Sheer Tinted Nude Regular Nail Polish Enhances Natural Look Quick Air Dry for Women Salon DIY Nail Art](https://m.media-amazon.com/images/I/414SOLhE6zL.jpg)**OpenLive Base Coat Nail Polish Sheer Tinted Nude Regular Nail Polish Enhances Natural Look Quick Air Dry for Women Salon DIY Nail Art**OpenLive**$5.95**188 rev10mo ago](https://www.amazon.com/dp/B0FN6YV4CH) [![OpenLive Base Coat Nail Polish Sheer Pale Pink Regular Nail Polish Enhances Natural Look Quick Air Dry for Women Salon DIY Nail Art](https://m.media-amazon.com/images/I/41AGVvN9+GL.jpg)**OpenLive Base Coat Nail Polish Sheer Pale Pink Regular Nail Polish Enhances Natural Look Quick Air Dry for Women Salon DIY Nail Art**OpenLive**$6.13**188 rev10mo ago](https://www.amazon.com/dp/B0FN6WDP47) [![AZUREBEAUTY 18ml Jelly Pink Nail Polish Sheer Light Peach Regular Polish](https://m.media-amazon.com/images/I/41XAymHOPkL.jpg)**AZUREBEAUTY 18ml Jelly Pink Nail Polish Sheer Light Peach Regular Polish**AZUREBEAUTY**$7.76**4,132 rev11mo ago](https://www.amazon.com/dp/B0FMK8DP8F)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Sally Hansen Color Therapy Scented Nail Polish | Biotin Argan Oil Long Lasting Healthy Nails Nail Strengthener Opaque | 383 Air of Calm Lavender Bliss | Light Purple Nail Color](https://m.media-amazon.com/images/I/31ZY4yhm9IL.jpg)**Sally Hansen Color Therapy Scented Nail Polish | Biotin Argan Oil Long Lasting Healthy Nails Nail Strengthener Opaque | 383 Air of Calm Lavender Bliss | Light Purple Nail Color**Sally Hansen**$8.60**4.4★**▲ 284%**](https://www.amazon.com/dp/B0FWGKN4W8) [![AZUREBEAUTY 18ml Jelly Pink Nail Polish Sheer Light Peach Regular Polish](https://m.media-amazon.com/images/I/41XAymHOPkL.jpg)**AZUREBEAUTY 18ml Jelly Pink Nail Polish Sheer Light Peach Regular Polish**AZUREBEAUTY**$7.76**4.1★**▲ 226%**](https://www.amazon.com/dp/B0FMK8DP8F) [![modelones Nail Strengthener and Growth Nail Hardener Extra Strong and Growth Nude Nail Polish Nail Repair for Damaged Nails Strengthening Polish Ridge Filler for Nails & Toenails 15ML](https://m.media-amazon.com/images/I/41CdcqIWoIL.jpg)**modelones Nail Strengthener and Growth Nail Hardener Extra Strong and Growth Nude Nail Polish Nail Repair for Damaged Nails Strengthening Polish Ridge Filler for Nails & Toenails 15ML**modelones**$8.20**4.3★**▲ 164%**](https://www.amazon.com/dp/B0DSFPNWWD) [![SUPWEE Sheer Nail Polish Quick DryRegular Air Dry Fast Clear Fingernail Lacquer Help Nail Strengthener Hardener Strong and Growth 0.54 fl.oz](https://m.media-amazon.com/images/I/316q56L7lnL.jpg)**SUPWEE Sheer Nail Polish Quick DryRegular Air Dry Fast Clear Fingernail Lacquer Help Nail Strengthener Hardener Strong and Growth 0.54 fl.oz**SUPWEE**$6.76**4.3★**▲ 128%**](https://www.amazon.com/dp/B0F4WZX8DG) [![OpenLive Base Coat Nail Polish Sheer Pale Pink Regular Nail Polish Enhances Natural Look Quick Air Dry for Women Salon DIY Nail Art](https://m.media-amazon.com/images/I/41AGVvN9+GL.jpg)**OpenLive Base Coat Nail Polish Sheer Pale Pink Regular Nail Polish Enhances Natural Look Quick Air Dry for Women Salon DIY Nail Art**OpenLive**$6.13**4.1★**▲ 119%**](https://www.amazon.com/dp/B0FN6WDP47)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +12.5% search growth over the last 90 days.

50K30KSpike '24Holiday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.9×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**36%

*“stunning colors”*

**Quality-Overall**10%

*“Great variety”*

**Durability**5%

*“So far no more breakage”*

**Stitch/Finish/Polish**5%

*“Smooth finish”*

**Value For Money**4%

*“Definitely worth the price”*

**Ease Of Use**4%

*“Goes on easy”*

**Ease Of Application**3%

*“smooth application”*

**Moist/Dry**3%

*“DRY FAST”*

**Brightness/Shine/Glow**3%

*“High shine”*

**Soft Feel**3%

*“Goes on smooth”*

### **What buyers complain about **

**Color**21%

*“Bad color”*

**Durability**8%

*“Doesn't last”*

**Value For Money**6%

*“So expensive”*

**Thickness**6%

*“This arrived thick”*

**Quality-Overall**6%

*“Bad quality”*

**Moist/Dry**6%

*“it takes forever to dry”*

**Advertised Vs Actual Product**5%

*“Not at all as pictured”*

**Functionality-Overall**4%

*“Did not work”*

**Smell**3%

*“Strong chemical odor”*

**Coverage**2%

*“Does not cover as described”*

### **Top return reasons **

**Color**47%

**Advertised Vs Actual Product**15%

**Functionality-Overall**7%

**Smell**3%

**Quality-Overall**3%

**Moist/Dry**2%

**Leak-Proof**2%

**Thickness**2%

**Paint Quality**2%

**Adhesion/Stickiness**2%