---
title: "scrunchies — Niche Verdict: Worth a look (62/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/beauty-personal-care/scrunchies"
last_updated: "2026-07-14T05:09:53.977Z"
locale: en
meta:
  description: "scrunchies shows a $4.4M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "scrunchies shows a $4.4M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "scrunchies — Niche Verdict: Worth a look (62/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **scrunchies**

**Worth a look**

Shows a $4.4M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 97Growth 22Conversion 77Competition 75Returns 96Price range 63Avg price 27Brand share 73Review moat 19Quality gap 24

**Market size**

**Incredible****$4.4M**

$4.4M/yr · 6.3M searches

**Returns**

**Incredible****0.7%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****7.6%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****40%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****61%**

top-5 brand share — brands hold most of the demand

**Price range**

**Good****$3.42–$34.50**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$9.28**

avg listing price — sweet spot $15–$100

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-5.6%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****14,460**

avg incumbent reviews — the moat a new listing must climb

## **Competition**

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**27 **—flat

**Sellers**

**552**

**Top-5 brand share**

**61%**

**Open market**

**33%**

- Kitsch25% - ADRIONE10% - SEVEN STYLE9% - GOODY8% - YANIBEST8% - Conair6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$132K6%$264K9%$396K12%$528K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 51 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Satin Scrunchies for Women 8PCS Black Silk Hair Ties No Crease Frizz-Free Gentle Elastic Hair Bands for Thick & Thin Hair Soft & Stylish Hair Accessories Gifts](https://m.media-amazon.com/images/I/31p+GQISJSL.jpg)**Satin Scrunchies for Women 8PCS Black Silk Hair Ties No Crease Frizz-Free Gentle Elastic Hair Bands for Thick & Thin Hair Soft & Stylish Hair Accessories Gifts**SEVEN STYLE**$5.91**4.7★69,911 rev](https://www.amazon.com/dp/B0FWPGZKPQ) [2![Kitsch Satin Scrunchies for Women - No Crease Frizz Control | Softer Than Silk Scrunchies Gentle On Hair Scrunchies for All Hair Types | Stylish Hair Accessories College Essentials - Black 5pcs](https://m.media-amazon.com/images/I/41kwdqJzTeL.jpg)**Kitsch Satin Scrunchies for Women - No Crease Frizz Control | Softer Than Silk Scrunchies Gentle On Hair Scrunchies for All Hair Types | Stylish Hair Accessories College Essentials - Black 5pcs**Kitsch**$7.21**4.6★52,229 rev](https://www.amazon.com/dp/B0798RWHC9) [3![Kitsch Ultra-Petite Satin Scrunchies for Women - No Crease Frizz-Free Sleep | Softer Than Silk Scrunchies Gentle On Hair Scrunchies for All Hair Types | Stylish Hair Accessories - Eucalyptus 6pcs](https://m.media-amazon.com/images/I/514IgL5YTpL.jpg)**Kitsch Ultra-Petite Satin Scrunchies for Women - No Crease Frizz-Free Sleep | Softer Than Silk Scrunchies Gentle On Hair Scrunchies for All Hair Types | Stylish Hair Accessories - Eucalyptus 6pcs**Kitsch**$9.12**4.6★52,229 rev](https://www.amazon.com/dp/B0BJS1NVKM) [4![ADRIONE Satin Scrunchies for Women & Girls - 60 Pack Silk Scrunchies for Curly Hair](https://m.media-amazon.com/images/I/61uh0d4lVlL.jpg)**ADRIONE Satin Scrunchies for Women & Girls - 60 Pack Silk Scrunchies for Curly Hair**ADRIONE**$10.11**4.6★3,619 rev](https://www.amazon.com/dp/B0BHQYS16C) [5![Yanibest 8 Pcs Satin Scrunchies - Silk Scrunchies Ponytail Holders Soft Satin Hair Ties No Damage Hair Accessories for Women](https://m.media-amazon.com/images/I/51kYr-JRjpL.jpg)**Yanibest 8 Pcs Satin Scrunchies - Silk Scrunchies Ponytail Holders Soft Satin Hair Ties No Damage Hair Accessories for Women**YANIBEST**$9.56**4.8★529 rev](https://www.amazon.com/dp/B0F6ST3SRG)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Yanibest 8 Pcs Satin Hair Ties - Hair Scrunchies for Women & Girls Thin Silk Hair Ties No Damage Ponytail Holders Gentle on Hair](https://m.media-amazon.com/images/I/51EIuwgL-ML.jpg)**Yanibest 8 Pcs Satin Hair Ties - Hair Scrunchies for Women & Girls Thin Silk Hair Ties No Damage Ponytail Holders Gentle on Hair**YANIBEST**$10.06**88 rev7mo ago](https://www.amazon.com/dp/B0G3PDGLDR) [![Satin Scrunchies for Women 8PCS Black Silk Hair Ties No Crease Frizz-Free Gentle Elastic Hair Bands for Thick & Thin Hair Soft & Stylish Hair Accessories Gifts](https://m.media-amazon.com/images/I/31p+GQISJSL.jpg)**Satin Scrunchies for Women 8PCS Black Silk Hair Ties No Crease Frizz-Free Gentle Elastic Hair Bands for Thick & Thin Hair Soft & Stylish Hair Accessories Gifts**SEVEN STYLE**$5.91**69,911 rev8mo ago](https://www.amazon.com/dp/B0FWPGZKPQ) [![Ultra-Petite Satin Scrunchies for Women 8PCS Neutral No Damage Hair Ties (Black Blonde Dark Brown Light Brown) No Crease Frizz-Free Gentle Elastic Bands for Day & Night Perfect Gifts](https://m.media-amazon.com/images/I/41vMVCduroL.jpg)**Ultra-Petite Satin Scrunchies for Women 8PCS Neutral No Damage Hair Ties (Black Blonde Dark Brown Light Brown) No Crease Frizz-Free Gentle Elastic Bands for Day & Night Perfect Gifts**SEVEN STYLE**$5.88**69,911 rev8mo ago](https://www.amazon.com/dp/B0FWR2FB38) [![Yanibest Satin Scrunchies - Multicolored Soft Hair Ties Ponytail Holders No Damage Hair Accessories for Women Girls 6 Pcs Classic](https://m.media-amazon.com/images/I/41jZyVcqbrL.jpg)**Yanibest Satin Scrunchies - Multicolored Soft Hair Ties Ponytail Holders No Damage Hair Accessories for Women Girls 6 Pcs Classic**YANIBEST**$10.04**49 rev9mo ago](https://www.amazon.com/dp/B0FWHVVZXN) [![Scunci by Conair The Original Satin Scrunchies 20pk - hair accessories for girls and women - ideal for all hair types - Assorted Colors](https://m.media-amazon.com/images/I/416ixIVRrVL.jpg)**Scunci by Conair The Original Satin Scrunchies 20pk - hair accessories for girls and women - ideal for all hair types - Assorted Colors**Conair**$9.32**5,005 rev10mo ago](https://www.amazon.com/dp/B0FR15VS9P)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Yanibest Satin Scrunchies - Multicolored Soft Hair Ties Ponytail Holders No Damage Hair Accessories for Women Girls 6 Pcs Classic](https://m.media-amazon.com/images/I/41jZyVcqbrL.jpg)**Yanibest Satin Scrunchies - Multicolored Soft Hair Ties Ponytail Holders No Damage Hair Accessories for Women Girls 6 Pcs Classic**YANIBEST**$10.04**4.6★**▲ 287%**](https://www.amazon.com/dp/B0FWHVVZXN) [![Yanibest 8 Pcs Satin Hair Ties - Hair Scrunchies for Women & Girls Thin Silk Hair Ties No Damage Ponytail Holders Gentle on Hair](https://m.media-amazon.com/images/I/51EIuwgL-ML.jpg)**Yanibest 8 Pcs Satin Hair Ties - Hair Scrunchies for Women & Girls Thin Silk Hair Ties No Damage Ponytail Holders Gentle on Hair**YANIBEST**$10.06**4.4★**▲ 195%**](https://www.amazon.com/dp/B0G3PDGLDR) [![Yanibest 8 Pcs Satin Scrunchies - Silk Scrunchies Ponytail Holders Soft Satin Hair Ties No Damage Hair Accessories for Women](https://m.media-amazon.com/images/I/51kYr-JRjpL.jpg)**Yanibest 8 Pcs Satin Scrunchies - Silk Scrunchies Ponytail Holders Soft Satin Hair Ties No Damage Hair Accessories for Women**YANIBEST**$9.56**4.8★**▲ 148%**](https://www.amazon.com/dp/B0F6ST3SRG) [![OLESILK 100% Mulberry Silk-Scrunchies for Hair Sleep Women Grils Silk Hair Ties for Frizz & Breakage Curly Hair No Damage Elastics Ponytail Holder 3 Pack](https://m.media-amazon.com/images/I/41zKyB99NJL.jpg)**OLESILK 100% Mulberry Silk-Scrunchies for Hair Sleep Women Grils Silk Hair Ties for Frizz & Breakage Curly Hair No Damage Elastics Ponytail Holder 3 Pack**OLESILK**$9.95**4.6★**▲ 140%**](https://www.amazon.com/dp/B0DFLY968Q) [![24 Pcs Hair Ties Scrunchies for Women Big Satin Scrunchie for Girls Seamless Elastic Hair Bands Soft Small Hair Tie for Thick Thin Hair Ponytail Holders Accessories](https://m.media-amazon.com/images/I/513u+caL+XL.jpg)**24 Pcs Hair Ties Scrunchies for Women Big Satin Scrunchie for Girls Seamless Elastic Hair Bands Soft Small Hair Tie for Thick Thin Hair Ponytail Holders Accessories**CAZYTOYZ**$5.34**4.6★**▲ 136%**](https://www.amazon.com/dp/B0FKRX458D)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -5.6% search growth over the last 90 days.

175K125KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**16%

*“Cute colors”*

**Quality-Overall**14%

*“Good quality, as described and arrived quickly”*

**Soft Feel**10%

*“Nice and soft”*

**Value For Money**8%

*“They are affordable”*

**Suitability Straight Hair**7%

*“My hair is straight and fine”*

**Stretchability/Expandability/Elasticity**5%

*“great elasticity”*

**Hair Styling**5%

*“easy to style with, whether Im dressing up a simple ponytail or just throwing my hair up casually”*

**Advertised Vs Actual Product**4%

*“Exactly what I ordered”*

**Durability**4%

*“Hold up well”*

**Comfort-Overall**4%

*“So comfortable”*

### **What buyers complain about **

**Stretchability/Expandability/Elasticity**13%

*“No elasticity”*

**Size-Overall**11%

*“Kinda small”*

**Quality-Overall**8%

*“Please do better with quality control”*

**Durability**6%

*“Breaks easily”*

**Material Quality**5%

*“Poor quality material”*

**Suitability Short Hair**5%

*“Not for Super Thick Hair”*

**Hair Related**5%

*“Does not pull my hair”*

**Thickness**3%

*“They are in fact not the thicker”*

**Value For Money**3%

*“NOT WORTH THE PRICE”*

**Color**3%

*“Odd colors”*

### **Top return reasons **

**Size-Overall**39%

**Material Quality**11%

**Quality-Overall**7%

**Suitability Long Hair**6%

**Advertised Vs Actual Product**6%

**Color**5%

**Stretchability/Expandability/Elasticity**5%

**Suitability Short Hair**3%

**Value For Money**3%

**Thin**2%