---
title: "rosemary lotion — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/beauty-personal-care/rosemary-lotion"
last_updated: "2026-07-13T23:05:48.463Z"
locale: en
meta:
  description: "rosemary lotion shows low returns (0.5%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list."
  "og:description": "rosemary lotion shows low returns (0.5%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list."
  "og:title": "rosemary lotion — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **rosemary lotion**

**Worth a look**

Shows low returns (0.5%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.

Market size 32Growth 25Conversion 85Competition 50Returns 98Price range 87Avg price 95Brand share 9Review moat 24Quality gap 40

**Returns**

**Incredible****0.5%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$30.13**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$5.77–$99.21**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****9.4%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****55%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$151K**

$151K/yr · 53K searches

**Growth**

**Bad****-0.0%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****5,983.27**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**8 **▼falling

**Sellers**

**59**

**Top-5 brand share**

**96%**

**Open market**

**2%**

- Aveda86% - C. O. Bigelow3% - Hempz3% - Difeel2% - Handcraft Blends2% - Deep Steep2% - Open — no brand owns it (2 brands, 2%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$6K8%$12K12%$18K16%$24K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Aveda Beautifying Body Lotion | Rich Body Creme with Certified Organic Shea Butter | Uplifting Aroma of Rosemary Certified Organic Lavender & Bergamot 6.7 Fl Oz](https://m.media-amazon.com/images/I/21CC-VJ-7oL.jpg)**Aveda Beautifying Body Lotion | Rich Body Creme with Certified Organic Shea Butter | Uplifting Aroma of Rosemary Certified Organic Lavender & Bergamot 6.7 Fl Oz**Aveda**$39.61**4.5★118 rev](https://www.amazon.com/dp/B00SBWQY68) [2![Aveda Botanical Kinetics Hydrating Lotion | Daily Face Moisturizer for All Skin Types | with Coconut Jojoba Caffeine Aloe 5 Fl Oz](https://m.media-amazon.com/images/I/21SbmVwUTnL.jpg)**Aveda Botanical Kinetics Hydrating Lotion | Daily Face Moisturizer for All Skin Types | with Coconut Jojoba Caffeine Aloe 5 Fl Oz**Aveda**$37.40**4.8★796 rev](https://www.amazon.com/dp/B0051RY4HM) [3![Aveda Shampure Body Lotion | with Certified Organic Olive Oil | with Calming Aroma of Lavender Ylang Ylang Petitgrain 6.7 Fl Oz](https://m.media-amazon.com/images/I/21MzZVtD5sL.jpg)**Aveda Shampure Body Lotion | with Certified Organic Olive Oil | with Calming Aroma of Lavender Ylang Ylang Petitgrain 6.7 Fl Oz**Aveda**$36.71**4.3★326 rev](https://www.amazon.com/dp/B00GDEXG2Q) [4![Aveda Rosemary Mint Body Lotion | Lightweight Cooling Lotion with Menthol | with Invigorating Aroma of Certified Organic Peppermint & Rosemary 6.7 Fl Oz](https://m.media-amazon.com/images/I/21PQo5f6IPL.jpg)**Aveda Rosemary Mint Body Lotion | Lightweight Cooling Lotion with Menthol | with Invigorating Aroma of Certified Organic Peppermint & Rosemary 6.7 Fl Oz**Aveda**$36.17**4.5★438 rev](https://www.amazon.com/dp/B002CMLSTG) [5![Aveda Hand Relief Moisturizing Creme | Rich Hand Cream | with Andiroba Oil 4.2 Fl Oz](https://m.media-amazon.com/images/I/21q7CBK1HnL.jpg)**Aveda Hand Relief Moisturizing Creme | Rich Hand Cream | with Andiroba Oil 4.2 Fl Oz**Aveda**$27.51**4.6★2,509 rev](https://www.amazon.com/dp/B0013V3F52)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Aveda Botanical Kinetics Hydrating Treatment Lotion | Moisturizing Skin Essence | for All Skin Types | 99% Naturally Derived* 5 Fl Oz](https://m.media-amazon.com/images/I/310uoaT-HHL.jpg)**Aveda Botanical Kinetics Hydrating Treatment Lotion | Moisturizing Skin Essence | for All Skin Types | 99% Naturally Derived* 5 Fl Oz**Aveda**$34.78**71 rev1y ago](https://www.amazon.com/dp/B08F4PC93C) [![HEMPZ Herbal Body Moisturizer Rosemary & Mint Travel Mini 2.25 Oz Hydrating Lotion Rich with Minerals Vitamin C & Hempseed Oil to Nourish & Repair Extremely Dry or Sensitive Skin for Women & Men](https://m.media-amazon.com/images/I/21ZCybZ5VyL.jpg)**HEMPZ Herbal Body Moisturizer Rosemary & Mint Travel Mini 2.25 Oz Hydrating Lotion Rich with Minerals Vitamin C & Hempseed Oil to Nourish & Repair Extremely Dry or Sensitive Skin for Women & Men**Hempz**$7.51**50 rev2y ago](https://www.amazon.com/dp/B0D326SLSP) [![Native Body Lotion Eucalyptus & Mint 48-Hour Hydration for Dry & Sensitive Skin Made with Plant-Based Moisturizers like Shea Butter Silicone & Paraben Free 16.5 fl oz](https://m.media-amazon.com/images/I/31PQXkPdcuL.jpg)**Native Body Lotion Eucalyptus & Mint 48-Hour Hydration for Dry & Sensitive Skin Made with Plant-Based Moisturizers like Shea Butter Silicone & Paraben Free 16.5 fl oz**Native**$13.97**4,710 rev2y ago](https://www.amazon.com/dp/B0CZPTMPXV) [![HEMPZ Body Moisturizer Rosemary & Mint 17 Oz Hydrating Lotion Rich with Minerals Vitamin C & Hempseed Oil to Nourish & Repair Extremely Dry or Sensitive Skin for Women & Men](https://m.media-amazon.com/images/I/31i7C2gP5HL.jpg)**HEMPZ Body Moisturizer Rosemary & Mint 17 Oz Hydrating Lotion Rich with Minerals Vitamin C & Hempseed Oil to Nourish & Repair Extremely Dry or Sensitive Skin for Women & Men**Hempz**$16.82**223 rev2y ago](https://www.amazon.com/dp/B0CYQC4V93) [![Handcraft Blends Castor Oil with Rosemary Oil 8 Fl Oz | 100% Pure and Natural | Premium Grade Carrier Oil | Hair Eyelashes and Eyebrows | Hair and Body](https://m.media-amazon.com/images/I/31f+fRgQ4nL.jpg)**Handcraft Blends Castor Oil with Rosemary Oil 8 Fl Oz | 100% Pure and Natural | Premium Grade Carrier Oil | Hair Eyelashes and Eyebrows | Hair and Body**Handcraft Blends**$9.78**57,050 rev3y ago](https://www.amazon.com/dp/B0BBSDNX7W)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Handcraft Blends Castor Oil with Rosemary Oil 8 Fl Oz | 100% Pure and Natural | Premium Grade Carrier Oil | Hair Eyelashes and Eyebrows | Hair and Body](https://m.media-amazon.com/images/I/31f+fRgQ4nL.jpg)**Handcraft Blends Castor Oil with Rosemary Oil 8 Fl Oz | 100% Pure and Natural | Premium Grade Carrier Oil | Hair Eyelashes and Eyebrows | Hair and Body**Handcraft Blends**$9.78**4.6★**▲ 111%**](https://www.amazon.com/dp/B0BBSDNX7W) [![Aveda Beautifying Body Lotion | Rich Body Creme with Certified Organic Shea Butter | Uplifting Aroma of Rosemary Certified Organic Lavender & Bergamot 6.7 Fl Oz](https://m.media-amazon.com/images/I/21CC-VJ-7oL.jpg)**Aveda Beautifying Body Lotion | Rich Body Creme with Certified Organic Shea Butter | Uplifting Aroma of Rosemary Certified Organic Lavender & Bergamot 6.7 Fl Oz**Aveda**$39.61**4.5★**▲ 50%**](https://www.amazon.com/dp/B00SBWQY68) [![C.O. Bigelow Rosemary Mint Body Lotion Village Perfumer Moisturizing Body Lotion with Aloe Vera Borage Oil & Olive Oil 10 Fl Oz](https://m.media-amazon.com/images/I/41zlTll22rL.jpg)**C.O. Bigelow Rosemary Mint Body Lotion Village Perfumer Moisturizing Body Lotion with Aloe Vera Borage Oil & Olive Oil 10 Fl Oz**C. O. Bigelow**$21.78**4.6★**▲ 24%**](https://www.amazon.com/dp/B08WFDDQ94) [![Aveda Botanical Kinetics All-Sensitive Lotion | Daily Moisturizer for Sensitive Skin | Fragrance-Free 5 Fl Oz](https://m.media-amazon.com/images/I/21Z32AVG3YL.jpg)**Aveda Botanical Kinetics All-Sensitive Lotion | Daily Moisturizer for Sensitive Skin | Fragrance-Free 5 Fl Oz**Aveda**$36.42**4.7★**▲ 22%**](https://www.amazon.com/dp/B06WW261VR) [![Difeel Hand Cream with Rosemary 100% Pure Natural Oils and Vitamin E 1.4 ounce](https://m.media-amazon.com/images/I/41JWynYOfVL.jpg)**Difeel Hand Cream with Rosemary 100% Pure Natural Oils and Vitamin E 1.4 ounce**Difeel**$5.77**4.2★**▲ 17%**](https://www.amazon.com/dp/B01DCHQM9A)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 31 weeks — -0.0% search growth over the last 90 days.

2K1KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Moist/Dry**19%

*“Excellent moisturizer”*

**Smell**17%

*“Good scent”*

**Quality-Overall**10%

*“Excellent Product”*

**Soft Feel**9%

*“very smooth”*

**Value For Money**5%

*“worth the money”*

**Suitability Dry Skin**4%

*“It does seriously work for dry skin”*

**Advertised Vs Actual Product**3%

*“Just what I needed”*

**Thickness**2%

*“Not too thick”*

**Oily/Greasy**2%

*“even though its oil as long as you dont use too much doesnt look oily just gives a great shine”*

**Absorbency**2%

*“It does absorb well”*

### **What buyers complain about **

**Smell**24%

*“No smell”*

**Motor Power**7%

*“broken pump”*

**Value For Money**7%

*“It is expensive”*

**Thickness**5%

*“Very thick,”*

**Allergies**4%

*“makes your head feel itchy”*

**Adhesion/Stickiness**4%

*“sticky does not make skin soft”*

**Functionality-Overall**4%

*“Does not work”*

**Oily/Greasy**3%

*“The tinyest amount makes my hair super greasy”*

**Moist/Dry**3%

*“you dont need tons of moisture”*

**Ease Of Use**2%

*“Cant open”*

### **Top return reasons **

**Smell**26%

**Motor Power**15%

**Size-Overall**12%

**Advertised Vs Actual Product**7%

**Value For Money**6%

**Leak-Proof**4%

**Adhesion/Stickiness**3%

**Moist/Dry**3%

**Oily/Greasy**3%

**Defective Material/Parts**3%