---
title: "rose nail polish — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/beauty-personal-care/rose-nail-polish"
last_updated: "2026-07-13T22:43:03.898Z"
locale: en
meta:
  description: "prices mostly outside the sweet spot ($2.11–$12.19) — rose nail polish doesn't clear our bar today."
  "og:description": "prices mostly outside the sweet spot ($2.11–$12.19) — rose nail polish doesn't clear our bar today."
  "og:title": "rose nail polish — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **rose nail polish**

**Skip it**

Prices mostly outside the sweet spot ($2.11–$12.19) — this niche doesn't clear our bar today.

Market size 14Growth 60Conversion 44Competition 58Returns 97Price range 0Avg price 23Brand share 25Review moat 16Quality gap 63

**Returns**

**Incredible****0.7%**

return rate — above 6% kills the launch gate

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Growth**

**Good****+35.4%**

90-day search growth — must beat 0% to launch

**Competition**

**Good****50%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****3.5%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Bad****90%**

top-5 brand share — brand-locked demand

**Avg price**

**Bad****$8.19**

avg listing price — sweet spot $15–$100

**Review moat**

**Bad****20,677.67**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$55K**

$55K/yr · 191K searches

**Price range**

**Bad****$2.11–$12.19**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## **Competition**

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**10 **▼falling

**Sellers**

**69**

**Top-5 brand share**

**90%**

**Open market**

**7%**

- OPI46% - OpenLive18% - Sally Hansen15% - essie8% - China Glaze3% - AZUREBEAUTY3% - Open — no brand owns it (4 brands, 7%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$5K20%$11K30%$16K40%$22K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 27 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![OPI Nail Lacquer Somewhere Over the Rainbow Mountains | Opaque Soft Pink Crme Chip Resistant Nail Polish | Peru Collection](https://m.media-amazon.com/images/I/41haXWL5fQL.jpg)**OPI Nail Lacquer Somewhere Over the Rainbow Mountains | Opaque Soft Pink Crme Chip Resistant Nail Polish | Peru Collection**OPI**$11.75**4.5★42,388 rev](https://www.amazon.com/dp/B07D5NJVXF) [2![OpenLive 16.5ml Dusty Rose Nail Polish Large Volume Quick Drying Light Pink Nail Polish Fast Drying and Long Lasting Color Nail Art DIY Home Manicure Gift for Women](https://m.media-amazon.com/images/I/31w06EOqp5L.jpg)**OpenLive 16.5ml Dusty Rose Nail Polish Large Volume Quick Drying Light Pink Nail Polish Fast Drying and Long Lasting Color Nail Art DIY Home Manicure Gift for Women**OpenLive**$5.80**4.1★3,684 rev](https://www.amazon.com/dp/B0DZCN2257) [3![Sally Hansen Xtreme Wear Nail Polish Streak-Free Shiny Finish Long-Lasting Nail Color Mauve Over 0.12 fl oz](https://m.media-amazon.com/images/I/31o26OVUqyL.jpg)**Sally Hansen Xtreme Wear Nail Polish Streak-Free Shiny Finish Long-Lasting Nail Color Mauve Over 0.12 fl oz**Sally Hansen**$3.71**4.3★54,936 rev](https://www.amazon.com/dp/B00PWANBK4) [4![Sally Hansen Insta-Dri Nail Polish | Quick Dry Long Lasting Streak-Free Shine | Opaque Glossy | 433 Hurry Plum | Deep Plum Pink Nail Color](https://m.media-amazon.com/images/I/31NhpUC3fQL.jpg)**Sally Hansen Insta-Dri Nail Polish | Quick Dry Long Lasting Streak-Free Shine | Opaque Glossy | 433 Hurry Plum | Deep Plum Pink Nail Color**Sally Hansen**$5.82**4.4★14,776 rev](https://www.amazon.com/dp/B09LBBVTTH) [5![OPI Nail Lacquer Barefoot in Barcelona Nude Nail Polish 0.5 fl oz](https://m.media-amazon.com/images/I/31IZtISJ3OL.jpg)**OPI Nail Lacquer Barefoot in Barcelona Nude Nail Polish 0.5 fl oz**OPI**$11.42**4.5★42,388 rev](https://www.amazon.com/dp/B00421X35C)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![OpenLive 16.5ml Dark Pink Nail Polish Large Volume Quick Drying Nail Polish Fast Drying and Long Lasting Color Nail Art DIY Home Manicure Gift for Women](https://m.media-amazon.com/images/I/31uJPnxdaYL.jpg)**OpenLive 16.5ml Dark Pink Nail Polish Large Volume Quick Drying Nail Polish Fast Drying and Long Lasting Color Nail Art DIY Home Manicure Gift for Women**OpenLive**$6.15**1,330 rev9mo ago](https://www.amazon.com/dp/B0FW47MQZ3) [![OpenLive 18ml Dusty Rose Nail Polish Large Volume Quick Drying Light Pink Nail Polish Fast Drying and Long Lasting Color Nail Art DIY Home Manicure Gift for Women](https://m.media-amazon.com/images/I/31BPDssuokL.jpg)**OpenLive 18ml Dusty Rose Nail Polish Large Volume Quick Drying Light Pink Nail Polish Fast Drying and Long Lasting Color Nail Art DIY Home Manicure Gift for Women**OpenLive**$6.96**270 rev11mo ago](https://www.amazon.com/dp/B0FLQ2YH1G) [![OpenLive 16.5ml Jelly Mauve Red Nail Polish Large Volume Quick Dry Nail Polish Long Lasting Shine Fingernail Toenail Nail Art DIY Home Travel Nail Art Gift](https://m.media-amazon.com/images/I/31ovfWtM7LL.jpg)**OpenLive 16.5ml Jelly Mauve Red Nail Polish Large Volume Quick Dry Nail Polish Long Lasting Shine Fingernail Toenail Nail Art DIY Home Travel Nail Art Gift**OpenLive**$5.45**503 rev1y ago](https://www.amazon.com/dp/B0FDVYMYB7) [![OpenLive 16.5ml Dusty Rose Nail Polish Large Volume Quick Drying Light Pink Nail Polish Fast Drying and Long Lasting Color Nail Art DIY Home Manicure Gift for Women](https://m.media-amazon.com/images/I/31w06EOqp5L.jpg)**OpenLive 16.5ml Dusty Rose Nail Polish Large Volume Quick Drying Light Pink Nail Polish Fast Drying and Long Lasting Color Nail Art DIY Home Manicure Gift for Women**OpenLive**$5.80**3,684 rev1y ago](https://www.amazon.com/dp/B0DZCN2257) [![AZUREBEAUTY Hazy Rose Nail Polish Hazy Rose Quick Dry Nail Lacquer Natural Strengthening Treatment Kit DIY Salon at Home Women Gifts 0.34 fl oz](https://m.media-amazon.com/images/I/41EDAGeZ-YL.jpg)**AZUREBEAUTY Hazy Rose Nail Polish Hazy Rose Quick Dry Nail Lacquer Natural Strengthening Treatment Kit DIY Salon at Home Women Gifts 0.34 fl oz**AZUREBEAUTY**$5.84**4,132 rev1y ago](https://www.amazon.com/dp/B0DYJXMVPJ)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![OPI Nail Lacquer Not So Bora-Bora-ing Pink | Sheer Soft Pink Pearl Chip Resistant Nail Polish | Vegan Fast Drying Streak Free](https://m.media-amazon.com/images/I/418a6l6vbsL.jpg)**OPI Nail Lacquer Not So Bora-Bora-ing Pink | Sheer Soft Pink Pearl Chip Resistant Nail Polish | Vegan Fast Drying Streak Free**OPI**$11.96**4.6★**▲ 108%**](https://www.amazon.com/dp/B000142FVW) [![OpenLive 16.5ml Dark Pink Nail Polish Large Volume Quick Drying Nail Polish Fast Drying and Long Lasting Color Nail Art DIY Home Manicure Gift for Women](https://m.media-amazon.com/images/I/31uJPnxdaYL.jpg)**OpenLive 16.5ml Dark Pink Nail Polish Large Volume Quick Drying Nail Polish Fast Drying and Long Lasting Color Nail Art DIY Home Manicure Gift for Women**OpenLive**$6.15**4.1★**▲ 86%**](https://www.amazon.com/dp/B0FW47MQZ3) [![Essie Nail Polish Salon-Quality 8-free Vegan Soft Mauve Pink Ladylike 0.46 Ounces](https://m.media-amazon.com/images/I/31WW-s3ktJL.jpg)**Essie Nail Polish Salon-Quality 8-free Vegan Soft Mauve Pink Ladylike 0.46 Ounces**essie**$8.74**4.6★**▲ 61%**](https://www.amazon.com/dp/B00GXVW17U) [![OpenLive 18ml Dusty Rose Nail Polish Large Volume Quick Drying Light Pink Nail Polish Fast Drying and Long Lasting Color Nail Art DIY Home Manicure Gift for Women](https://m.media-amazon.com/images/I/31BPDssuokL.jpg)**OpenLive 18ml Dusty Rose Nail Polish Large Volume Quick Drying Light Pink Nail Polish Fast Drying and Long Lasting Color Nail Art DIY Home Manicure Gift for Women**OpenLive**$6.96**4.0★**▲ 37%**](https://www.amazon.com/dp/B0FLQ2YH1G) [![AZUREBEAUTY Hazy Rose Nail Polish Hazy Rose Quick Dry Nail Lacquer Natural Strengthening Treatment Kit DIY Salon at Home Women Gifts 0.34 fl oz](https://m.media-amazon.com/images/I/41EDAGeZ-YL.jpg)**AZUREBEAUTY Hazy Rose Nail Polish Hazy Rose Quick Dry Nail Lacquer Natural Strengthening Treatment Kit DIY Salon at Home Women Gifts 0.34 fl oz**AZUREBEAUTY**$5.84**4.1★**▲ 28%**](https://www.amazon.com/dp/B0DYJXMVPJ)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 91 weeks — +35.4% search growth over the last 90 days.

8K6KHoliday '25Spike '26 seasonNovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May · busiest ÷ quietest = 2.8×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**47%

*“Gorgeous shade”*

**Quality-Overall**9%

*“Good quality and goes on smooth”*

**Durability**5%

*“Durable”*

**Stitch/Finish/Polish**4%

*“Great for quick polish”*

**Value For Money**3%

*“reasonable price”*

**Moist/Dry**3%

*“Looks great and dries well”*

**Advertised Vs Actual Product**3%

*“Just what I needed”*

**Ease Of Application**2%

*“Excellent application”*

**Coverage**2%

*“Beautiful coverage”*

**Ease Of Use**2%

*“Easy to hold”*

### **What buyers complain about **

**Color**19%

*“Color inaccurate”*

**Thickness**11%

*“the brush sucks, too thick”*

**Quality-Overall**9%

*“Lacking in quality”*

**Durability**8%

*“Doesn't last”*

**Moist/Dry**5%

*“It did not dry smooth”*

**Value For Money**4%

*“Waste of money”*

**Smell**4%

*“a rough scent”*

**Advertised Vs Actual Product**3%

*“Quite different from picture”*

**Ease Of Use**3%

*“Hard to remove”*

**Coverage**3%

*“barely covers”*

### **Top return reasons **

**Color**50%

**Advertised Vs Actual Product**11%

**Quality-Overall**7%

**Functionality-Overall**5%

**Thickness**3%

**Smell**3%

**Moist/Dry**2%

**Paint Quality**2%

**Leak-Proof**2%

**Size-Overall**2%