---
title: "root touch up — Niche Verdict: Worth a look (58/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/beauty-personal-care/root-touch-up"
last_updated: "2026-07-14T06:04:33.961Z"
locale: en
meta:
  description: "root touch up shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "root touch up shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "root touch up — Niche Verdict: Worth a look (58/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **root touch up**

**Worth a look**

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 94Growth 21Conversion 65Competition 66Returns 95Price range 62Avg price 53Brand share 23Review moat 14Quality gap 65

**Returns**

**Incredible****0.9%**

return rate — above 6% kills the launch gate

**Market size**

**Great****$1.9M**

$1.9M/yr · 2.7M searches

**Competition**

**Good****46%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Good****5.8%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****$4.79–$31.44**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$12.36**

avg listing price — sweet spot $15–$100

**Brand share**

**Bad****91%**

top-5 brand share — brand-locked demand

**Growth**

**Bad****-8.5%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****24,916.59**

avg incumbent reviews — the moat a new listing must climb

## **Competition**

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**11 **▲rising

**Sellers**

**144**

**Top-5 brand share**

**91%**

**Open market**

**6%**

- Clairol36% - L'Oreal Paris27% - Boldify17% - EVERPRO7% - Thick Fiber3% - TRESemmé3% - Open — no brand owns it (5 brands, 6%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$77K8%$153K12%$230K16%$307K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 41 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Clairol Root Touch-Up by Nicen Easy Permanent Hair Dye 5 Medium Brown Hair Color | 100% Gray Coverage | Easy Brush Application | Matches Professional Salon Shades | Pack of 1](https://m.media-amazon.com/images/I/41QCNXDL1OL.jpg)**Clairol Root Touch-Up by Nicen Easy Permanent Hair Dye 5 Medium Brown Hair Color | 100% Gray Coverage | Easy Brush Application | Matches Professional Salon Shades | Pack of 1**Clairol**$7.65**4.5★28,215 rev](https://www.amazon.com/dp/B07FL94PMM) [2![BOLDIFY Hairline Powder - Water-Resistant Root Touch Up Hair Color for Gray Coverage - 24-Hour Stain-Proof Mess-Free Hair Powder for Thinning Hair - Light Brown](https://m.media-amazon.com/images/I/41lOK+A0wnL.jpg)**BOLDIFY Hairline Powder - Water-Resistant Root Touch Up Hair Color for Gray Coverage - 24-Hour Stain-Proof Mess-Free Hair Powder for Thinning Hair - Light Brown**Boldify**$17.07**4.3★42,009 rev](https://www.amazon.com/dp/B08N1BLW1C) [3![LOreal Paris Magic Root Permanent Hair Color Kit 100% Gray Hair Coverage In Just 10 Minutes Precision Brush Applicator for Seamless Application 4 Dark Brown (2 Count)](https://m.media-amazon.com/images/I/51N8kBnm6DL.jpg)**LOreal Paris Magic Root Permanent Hair Color Kit 100% Gray Hair Coverage In Just 10 Minutes Precision Brush Applicator for Seamless Application 4 Dark Brown (2 Count)**L'Oreal Paris**$14.06**4.4★17,752 rev](https://www.amazon.com/dp/B084W2WS8V) [4![EVERPRO Gray Away Root Touchup Quick Stick Black/Dark Brown 0.1 Oz](https://m.media-amazon.com/images/I/41-HDbU-6+L.jpg)**EVERPRO Gray Away Root Touchup Quick Stick Black/Dark Brown 0.1 Oz**EVERPRO**$8.94**4.2★7,353 rev](https://www.amazon.com/dp/B079669VHB) [5![LOreal Paris Magic Root Cover Up Gray Hair Spray 100% Gray Hair Coverage with Buildable Lightweight Transfer-Resistant and Temporary Formula Ammonia-Free Dark Brown 2 oz (1 Count)](https://m.media-amazon.com/images/I/31klD12M2cL.jpg)**LOreal Paris Magic Root Cover Up Gray Hair Spray 100% Gray Hair Coverage with Buildable Lightweight Transfer-Resistant and Temporary Formula Ammonia-Free Dark Brown 2 oz (1 Count)**L'Oreal Paris**$11.49**4.3★87,341 rev](https://www.amazon.com/dp/B01648QP3W)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Prime Prometics Instant Coverage Hairline Powder for Mature Women Covers Grays Roots & Thinning Areas Water & Sweat-Resistant Natural Fuller-Looking Hairline (Ash Brown)](https://m.media-amazon.com/images/I/314qt024xML.jpg)**Prime Prometics Instant Coverage Hairline Powder for Mature Women Covers Grays Roots & Thinning Areas Water & Sweat-Resistant Natural Fuller-Looking Hairline (Ash Brown)**PRIME PROMETICS**$27.45**820 rev7mo ago](https://www.amazon.com/dp/B0G3Y93C6C) [![THICK FIBER Root Touch Up and Hairline Concealer - Water & Sweat Resistant Hair Loss Powder Set for Thinning Hair Includes Brush (Light Brown)](https://m.media-amazon.com/images/I/418+pztmxUL.jpg)**THICK FIBER Root Touch Up and Hairline Concealer - Water & Sweat Resistant Hair Loss Powder Set for Thinning Hair Includes Brush (Light Brown)**Thick Fiber**$22.39**6,562 rev2y ago](https://www.amazon.com/dp/B0CGSP7JK3) [![THICK FIBER Root Touch Up Powder - Water & Sweat Resistant Hair Loss Concealer Set for Thinning Hair Women Includes Brush (Dark Brown)](https://m.media-amazon.com/images/I/31bSthtS3lL.jpg)**THICK FIBER Root Touch Up Powder - Water & Sweat Resistant Hair Loss Concealer Set for Thinning Hair Women Includes Brush (Dark Brown)**Thick Fiber**$22.49**6,562 rev2y ago](https://www.amazon.com/dp/B0CGRZW9GZ) [![SOVONCARE Hairline Powder Instantly Hairline Shadow Gray Hair Coverage Touch Up Hair Powder for Thinning Hair for Women Hair Root Touch Up Powder Hair Root Cover Up Conceals Hair Loss Light Brown](https://m.media-amazon.com/images/I/41QaxG1N-mL.jpg)**SOVONCARE Hairline Powder Instantly Hairline Shadow Gray Hair Coverage Touch Up Hair Powder for Thinning Hair for Women Hair Root Touch Up Powder Hair Root Cover Up Conceals Hair Loss Light Brown**SOVONCARE**$7.69**6,074 rev3y ago](https://www.amazon.com/dp/B0C16HS6Y7) [![Clairol Root Touch-Up Color + Volume 2-in-1 Temporary Hair Coloring Spray Dark Brown Hair Color Pack of 1 - Packaging May Vary](https://m.media-amazon.com/images/I/319WS+bD-TL.jpg)**Clairol Root Touch-Up Color + Volume 2-in-1 Temporary Hair Coloring Spray Dark Brown Hair Color Pack of 1 - Packaging May Vary**Clairol**$8.03**2,076 rev3y ago](https://www.amazon.com/dp/B0BNLXN13T)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Prime Prometics Instant Coverage Hairline Powder for Mature Women Covers Grays Roots & Thinning Areas Water & Sweat-Resistant Natural Fuller-Looking Hairline (Ash Brown)](https://m.media-amazon.com/images/I/314qt024xML.jpg)**Prime Prometics Instant Coverage Hairline Powder for Mature Women Covers Grays Roots & Thinning Areas Water & Sweat-Resistant Natural Fuller-Looking Hairline (Ash Brown)**PRIME PROMETICS**$27.45**4.5★**▲ 162%**](https://www.amazon.com/dp/B0G3Y93C6C) [![Clairol Root Touch-Up Color + Volume 2-in-1 Temporary Hair Coloring Spray Dark Brown Hair Color Pack of 1 - Packaging May Vary](https://m.media-amazon.com/images/I/319WS+bD-TL.jpg)**Clairol Root Touch-Up Color + Volume 2-in-1 Temporary Hair Coloring Spray Dark Brown Hair Color Pack of 1 - Packaging May Vary**Clairol**$8.03**4.3★**▲ 83%**](https://www.amazon.com/dp/B0BNLXN13T) [![THICK FIBER Root Touch Up Powder - Water & Sweat Resistant Hair Loss Concealer Set for Thinning Hair Women Includes Brush (Dark Brown)](https://m.media-amazon.com/images/I/31bSthtS3lL.jpg)**THICK FIBER Root Touch Up Powder - Water & Sweat Resistant Hair Loss Concealer Set for Thinning Hair Women Includes Brush (Dark Brown)**Thick Fiber**$22.49**4.3★**▲ 73%**](https://www.amazon.com/dp/B0CGRZW9GZ) [![THICK FIBER Root Touch Up and Hairline Concealer - Water & Sweat Resistant Hair Loss Powder Set for Thinning Hair Includes Brush (Light Brown)](https://m.media-amazon.com/images/I/418+pztmxUL.jpg)**THICK FIBER Root Touch Up and Hairline Concealer - Water & Sweat Resistant Hair Loss Powder Set for Thinning Hair Includes Brush (Light Brown)**Thick Fiber**$22.39**4.3★**▲ 60%**](https://www.amazon.com/dp/B0CGSP7JK3) [![Clairol Root Touch-Up by Nicen Easy Permanent Hair Dye 5R Medium Auburn/Reddish Brown Hair Color | 100% Gray Coverage | Easy Brush Application | Matches Professional Salon Shades | Pack of 1](https://m.media-amazon.com/images/I/419EGgztrfL.jpg)**Clairol Root Touch-Up by Nicen Easy Permanent Hair Dye 5R Medium Auburn/Reddish Brown Hair Color | 100% Gray Coverage | Easy Brush Application | Matches Professional Salon Shades | Pack of 1**Clairol**$7.00**4.5★**▲ 58%**](https://www.amazon.com/dp/B07B53XWGJ)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -8.5% search growth over the last 90 days.

70K50KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×