---
title: "rhinestones — Niche Verdict: Worth a look (57/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/beauty-personal-care/rhinestones"
last_updated: "2026-07-13T22:58:10.806Z"
locale: en
meta:
  description: "rhinestones shows a $16.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "rhinestones shows a $16.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "rhinestones — Niche Verdict: Worth a look (57/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **rhinestones**

**Worth a look**

Shows a $16.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 100Growth 20Conversion 63Competition 49Returns 97Price range 62Avg price 79Brand share 49Review moat 49Quality gap 18

**Market size**

**Incredible****$16.9M**

$16.9M/yr · 18.5M searches

**Returns**

**Incredible****0.5%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$16.59**

avg listing price — sweet spot $15–$100

**Conversion**

**Good****5.5%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$6.15–$29.51**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****56%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****76%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****1,554.8**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-10.3%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

## **Competition**

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**18 **▲rising

**Sellers**

**25**

**Top-5 brand share**

**76%**

**Open market**

**21%**

- TINKRSTUFF44% - LOTWOW19% - YKHSIY5% - DEWJDFSC4% - HRLbrc4% - Redtwo3%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$845K10%$1.7M15%$2.5M20%$3.4M101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 30 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![34000Pcs Resin Jelly Rhinestones for Bedazzling Multicolor 3mm Flatback Gems for Diamond Art Bedazzler Kit with 3Pcs 10ml B7000 Jewelry Glue for Bedazzle Thing Crafting Book Nail Art](https://m.media-amazon.com/images/I/612HAYnS7cL.jpg)**34000Pcs Resin Jelly Rhinestones for Bedazzling Multicolor 3mm Flatback Gems for Diamond Art Bedazzler Kit with 3Pcs 10ml B7000 Jewelry Glue for Bedazzle Thing Crafting Book Nail Art**TINKRSTUFF**$14.18**4.8★4,521 rev](https://www.amazon.com/dp/B0D5TQJXRN) [2![50000Pcs 40 Colors Jelly Rhinestones for Bedazzling 3mm Multicolor Resin Flatback Gems for Diamond Art Bedazzler Kit with 3Pcs 10ml B7000 Jewelry Glue for Bedazzle Thing Crafting Book Nail Art](https://m.media-amazon.com/images/I/61jh-DyPKUL.jpg)**50000Pcs 40 Colors Jelly Rhinestones for Bedazzling 3mm Multicolor Resin Flatback Gems for Diamond Art Bedazzler Kit with 3Pcs 10ml B7000 Jewelry Glue for Bedazzle Thing Crafting Book Nail Art**TINKRSTUFF**$20.14**4.8★1,337 rev](https://www.amazon.com/dp/B0FPF67JWL) [3![38000Pcs Jelly Rhinestones Bedazzling Kit Multicolor 3mm Flatback Resin Bedazzler Gems with 3Pcs 10ml B7000 Jewelry Glue for Bedazzled Thing Diamond Art Book Crafting Nail Art](https://m.media-amazon.com/images/I/61kdM3vNRjL.jpg)**38000Pcs Jelly Rhinestones Bedazzling Kit Multicolor 3mm Flatback Resin Bedazzler Gems with 3Pcs 10ml B7000 Jewelry Glue for Bedazzled Thing Diamond Art Book Crafting Nail Art**TINKRSTUFF**$16.23**4.8★2,533 rev](https://www.amazon.com/dp/B0DYJ266VC) [4![LOTWOW 35000 Pcs Resin Jelly Rhinestones Kit Multicolor 3mm Flatback Rhinestones with 4 Pcs B7000 Jewelry Glue & Tools All-in-One Bedazzling Kit for DIY Arts & Crafts Gifts](https://m.media-amazon.com/images/I/61icnMJ3LuL.jpg)**LOTWOW 35000 Pcs Resin Jelly Rhinestones Kit Multicolor 3mm Flatback Rhinestones with 4 Pcs B7000 Jewelry Glue & Tools All-in-One Bedazzling Kit for DIY Arts & Crafts Gifts**LOTWOW**$11.90**4.7★361 rev](https://www.amazon.com/dp/B0GGQVV82X) [5![LOTWOW 40000 Pcs Resin Jelly Rhinestones Kit 30 Colors 3mm Flatback Rhinestones with 4 Pcs B7000 Jewelry Glue & Tools All-in-One Bedazzling Kit for DIY Arts & Crafts Gifts](https://m.media-amazon.com/images/I/619JPLAxHZL.jpg)**LOTWOW 40000 Pcs Resin Jelly Rhinestones Kit 30 Colors 3mm Flatback Rhinestones with 4 Pcs B7000 Jewelry Glue & Tools All-in-One Bedazzling Kit for DIY Arts & Crafts Gifts**LOTWOW**$17.79**4.8★346 rev](https://www.amazon.com/dp/B0GGQV6YRN)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Bedazzling Kit 42000Pcs 45 Colors Resin Jelly Rhinestones Multicolor 3mm Flatback Gems for Diamond Art Bedazzler Kit with 4Pcs 10ml B7000 Jewelry Glue & Tools for DIY Nail Art Crafting Makeup Adults](https://m.media-amazon.com/images/I/61rodpLtSWL.jpg)**Bedazzling Kit 42000Pcs 45 Colors Resin Jelly Rhinestones Multicolor 3mm Flatback Gems for Diamond Art Bedazzler Kit with 4Pcs 10ml B7000 Jewelry Glue & Tools for DIY Nail Art Crafting Makeup Adults**YKHSIY**$15.60**77 rev3w ago](https://www.amazon.com/dp/B0GYDV7PKK) [![Lotwow 50000Pcs Bedazzling Kit with Rhinestones 3mm 40 Colors Bedazzler Kit Resin Rhinestones Nail Gems & Glitter Gem Art Supplies Diamond Art Kits Accessories with Pickup Pen 4pcs 10ml B7000 Glue](https://m.media-amazon.com/images/I/61BNWjeobNL.jpg)**Lotwow 50000Pcs Bedazzling Kit with Rhinestones 3mm 40 Colors Bedazzler Kit Resin Rhinestones Nail Gems & Glitter Gem Art Supplies Diamond Art Kits Accessories with Pickup Pen 4pcs 10ml B7000 Glue**LOTWOW**$18.36**100 rev2mo ago](https://www.amazon.com/dp/B0GS579XXL) [![Gikboup 40000 Pcs 40 Colors Bedazzling Kit with Rhinestones 3mm Jelly AB Resin Flatback Gems with 4 B-7000 Glue 40-Grid Storage Box Tweezers Trays and Tools for Crafts Cups Phone Cases](https://m.media-amazon.com/images/I/61to1yS-3XL.jpg)**Gikboup 40000 Pcs 40 Colors Bedazzling Kit with Rhinestones 3mm Jelly AB Resin Flatback Gems with 4 B-7000 Glue 40-Grid Storage Box Tweezers Trays and Tools for Crafts Cups Phone Cases**Gikboup**$14.07**65 rev2mo ago](https://www.amazon.com/dp/B0GY6VX976) [![Bedazzling Kit 48000Pcs 60 Colors Resin Jelly Rhinestones Multicolor 3mm Flatback Gems for Diamond Art Bedazzler Kit with 4Pcs 10ml B7000 Jewelry Glue & Tools for DIY Nail Art Crafting Book Makeup](https://m.media-amazon.com/images/I/61DxpiEtLyL.jpg)**Bedazzling Kit 48000Pcs 60 Colors Resin Jelly Rhinestones Multicolor 3mm Flatback Gems for Diamond Art Bedazzler Kit with 4Pcs 10ml B7000 Jewelry Glue & Tools for DIY Nail Art Crafting Book Makeup**YKHSIY**$25.32**107 rev2mo ago](https://www.amazon.com/dp/B0GYDSN3FK) [![Redtwo 40000Pcs Resin Jelly Rhinestones for Bedazzling 3mm Multicolor Flatback Rhinestones Bedazzling Kit with 4Pcs Jewelry Glue and Tools Bedazzler Kit for Crafting Book Clothes Makeup Shoes](https://m.media-amazon.com/images/I/61tuhq4rJ3L.jpg)**Redtwo 40000Pcs Resin Jelly Rhinestones for Bedazzling 3mm Multicolor Flatback Rhinestones Bedazzling Kit with 4Pcs Jewelry Glue and Tools Bedazzler Kit for Crafting Book Clothes Makeup Shoes**Redtwo**$11.23**291 rev3mo ago](https://www.amazon.com/dp/B0GRGWXZFK)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Bedazzling Kit 48000Pcs 60 Colors Resin Jelly Rhinestones Multicolor 3mm Flatback Gems for Diamond Art Bedazzler Kit with 4Pcs 10ml B7000 Jewelry Glue & Tools for DIY Nail Art Crafting Book Makeup](https://m.media-amazon.com/images/I/61DxpiEtLyL.jpg)**Bedazzling Kit 48000Pcs 60 Colors Resin Jelly Rhinestones Multicolor 3mm Flatback Gems for Diamond Art Bedazzler Kit with 4Pcs 10ml B7000 Jewelry Glue & Tools for DIY Nail Art Crafting Book Makeup**YKHSIY**$25.32**4.9★**▲ 131%**](https://www.amazon.com/dp/B0GYDSN3FK) [![Lotwow 50000Pcs Bedazzling Kit with Rhinestones 3mm 40 Colors Bedazzler Kit Resin Rhinestones Nail Gems & Glitter Gem Art Supplies Diamond Art Kits Accessories with Pickup Pen 4pcs 10ml B7000 Glue](https://m.media-amazon.com/images/I/61BNWjeobNL.jpg)**Lotwow 50000Pcs Bedazzling Kit with Rhinestones 3mm 40 Colors Bedazzler Kit Resin Rhinestones Nail Gems & Glitter Gem Art Supplies Diamond Art Kits Accessories with Pickup Pen 4pcs 10ml B7000 Glue**LOTWOW**$18.36**4.7★**▲ 130%**](https://www.amazon.com/dp/B0GS579XXL) [![40000Pcs 40 Colors Resin Jelly Rhinestones Kit 3mm Flatback Rhinestones with 3Pcs B7000 Jewelry Glue & Tools Bedazzler Kit with Rhinestones All-in-One Bedazzling Kit for DIY Arts & Crafts Gifts](https://m.media-amazon.com/images/I/51HgUPGuQ+L.jpg)**40000Pcs 40 Colors Resin Jelly Rhinestones Kit 3mm Flatback Rhinestones with 3Pcs B7000 Jewelry Glue & Tools Bedazzler Kit with Rhinestones All-in-One Bedazzling Kit for DIY Arts & Crafts Gifts**Kdpuei**$18.26**4.6★**▲ 130%**](https://www.amazon.com/dp/B0GSJ6GVB2) [![Gikboup 40000 Pcs 40 Colors Bedazzling Kit with Rhinestones 3mm Jelly AB Resin Flatback Gems with 4 B-7000 Glue 40-Grid Storage Box Tweezers Trays and Tools for Crafts Cups Phone Cases](https://m.media-amazon.com/images/I/61to1yS-3XL.jpg)**Gikboup 40000 Pcs 40 Colors Bedazzling Kit with Rhinestones 3mm Jelly AB Resin Flatback Gems with 4 B-7000 Glue 40-Grid Storage Box Tweezers Trays and Tools for Crafts Cups Phone Cases**Gikboup**$14.07**4.8★**▲ 130%**](https://www.amazon.com/dp/B0GY6VX976) [![Artdone 36000Pcs Resin Rhinestones 3mm Jelly AB 28Colors for Bedazzling Glitter Kit DIY Multicolor Crystal Diamond Pearls with 3Pcs 10ml B7000 Jewelry Glue for Bedazzled Nail Art Supplies Decoration](https://m.media-amazon.com/images/I/61ZNrCbsttL.jpg)**Artdone 36000Pcs Resin Rhinestones 3mm Jelly AB 28Colors for Bedazzling Glitter Kit DIY Multicolor Crystal Diamond Pearls with 3Pcs 10ml B7000 Jewelry Glue for Bedazzled Nail Art Supplies Decoration**Artdone**$8.75**4.7★**▲ 129%**](https://www.amazon.com/dp/B0GW79216J)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -10.3% search growth over the last 90 days.

700K500KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr, May, Jun · busiest ÷ quietest = 4.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**20%

*“Awesome colors”*

**Quality-Overall**15%

*“Good quality and exactly as expected”*

**Value For Money**10%

*“Good Deal”*

**Adhesion/Stickiness**10%

*“good adhesive”*

**Ease Of Use**9%

*“Easy To Use”*

**Brightness/Shine/Glow**6%

*“Shines So Nicely”*

**Advertised Vs Actual Product**6%

*“Exactly as pictured”*

**Gifting Purpose**4%

*“Birthday gift”*

**Size-Overall**3%

*“Great size”*

**Fun/Entertainment Experience**3%

*“keeps kids entertained”*

### **What buyers complain about **

**Adhesion/Stickiness**18%

*“They do not stick”*

**Size-Overall**12%

*“it was short”*

**Color**12%

*“the colors were completely different”*

**Smell**7%

*“THEY STINK”*

**Quality-Overall**3%

*“Cheap quality”*

**Leak-Proof**2%

*“leaking which made a mess in the package”*

**Durability**2%

*“Stopped working after one use”*

**Ease Of Use**2%

*“this kit is impossible to use”*

**Instructions/User Manual/Troubleshooting**2%

*“its annoying to figure out how to use”*

**Advertised Vs Actual Product**2%

*“Not as described”*

### **Top return reasons **

**Size-Overall**45%

**Color**13%

**Adhesion/Stickiness**13%

**Advertised Vs Actual Product**7%

**Value For Money**5%

**Defective Material/Parts**4%

**Quality-Overall**3%

**Functionality-Overall**2%

**Leak-Proof**2%

**Brightness/Shine/Glow**1%