---
title: "purple nail polish — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/beauty-personal-care/purple-nail-polish"
last_updated: "2026-07-14T00:36:58.420Z"
locale: en
meta:
  description: "purple nail polish shows low returns (0.3%), but prices mostly outside the sweet spot ($1.10–$14.43) keeps it on the watch list."
  "og:description": "purple nail polish shows low returns (0.3%), but prices mostly outside the sweet spot ($1.10–$14.43) keeps it on the watch list."
  "og:title": "purple nail polish — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **purple nail polish**

**Worth a look**

Shows low returns (0.3%), but prices mostly outside the sweet spot ($1.10–$14.43) keeps it on the watch list.

Market size 35Growth 54Conversion 50Competition 84Returns 98Price range 0Avg price 23Brand share 32Review moat 18Quality gap 67

**Returns**

**Incredible****0.3%**

return rate — above 6% kills the launch gate

**Competition**

**Great****31%**

top-5 click share — an open shelf

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Growth**

**Good****+26.6%**

90-day search growth — must beat 0% to launch

**Conversion**

**Good****4.0%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****$169K**

$169K/yr · 494K searches

**Brand share**

**Okay****86%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Bad****$8.43**

avg listing price — sweet spot $15–$100

**Review moat**

**Bad****16,010.86**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Bad****$1.10–$14.43**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## **Competition**

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

**Brands**

**16 **▼falling

**Sellers**

**93**

**Top-5 brand share**

**86%**

**Open market**

**12%**

- OPI37% - Sally Hansen23% - essie18% - OpenLive5% - Ozzeal3% - wet n wild2% - Open — no brand owns it (10 brands, 12%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$5K6%$10K9%$15K12%$20K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 44 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Sally Hansen Insta-Dri Nail Polish | Quick Dry Long Lasting Streak-Free Shine | Opaque Shiny | 484 Mind Blending | Dark Purple Nail Color](https://m.media-amazon.com/images/I/31S94Nx0EkL.jpg)**Sally Hansen Insta-Dri Nail Polish | Quick Dry Long Lasting Streak-Free Shine | Opaque Shiny | 484 Mind Blending | Dark Purple Nail Color**Sally Hansen**$5.80**4.5★7,197 rev](https://www.amazon.com/dp/B0CLHHTV7N) [2![Sally Hansen Hard as Nails Color No Hard Feelings 0.45 Fluid Ounce](https://m.media-amazon.com/images/I/31fWCxHOPIL.jpg)**Sally Hansen Hard as Nails Color No Hard Feelings 0.45 Fluid Ounce**Sally Hansen**$2.19**4.4★28,405 rev](https://www.amazon.com/dp/B005CHEK5W) [3![essie Nail Polish Salon-Quality Purple Nail Polish Just Chill Vegan Just Chill 0.46 fl oz](https://m.media-amazon.com/images/I/31ru1rb1BtL.jpg)**essie Nail Polish Salon-Quality Purple Nail Polish Just Chill Vegan Just Chill 0.46 fl oz**essie**$8.92**4.6★13,561 rev](https://www.amazon.com/dp/B0DMY2FL5L) [4![OPI Nail Lacquer Glowin on Vacay | Opaque Electric Cool Violet Purple Crme Chip Resistant Nail Polish | Trip to the Brite Side | Summer 2026 Collection](https://m.media-amazon.com/images/I/41Nsl8H14eL.jpg)**OPI Nail Lacquer Glowin on Vacay | Opaque Electric Cool Violet Purple Crme Chip Resistant Nail Polish | Trip to the Brite Side | Summer 2026 Collection**OPI**$11.64**4.0★262 rev](https://www.amazon.com/dp/B0GSH2WXNY) [5![essie Nail Polish Salon-Quality Purple Nail Polish Vegan Fall 2024 Leather Weather 0.46 fl oz](https://m.media-amazon.com/images/I/31nxKYXXRRL.jpg)**essie Nail Polish Salon-Quality Purple Nail Polish Vegan Fall 2024 Leather Weather 0.46 fl oz**essie**$7.58**4.5★121 rev](https://www.amazon.com/dp/B0D9PC4DT4)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![essie Nail Polish Salon-Quality Iridescent Purple Nail Polish Moonlight Ballet Vegan Prima Plum 0.46 fl oz](https://m.media-amazon.com/images/I/41iDpR1+biL.jpg)**essie Nail Polish Salon-Quality Iridescent Purple Nail Polish Moonlight Ballet Vegan Prima Plum 0.46 fl oz**essie**$9.96**5 rev2mo ago](https://www.amazon.com/dp/B0GT1Y5JJB) [![OPI Nail Lacquer Glowin on Vacay | Opaque Electric Cool Violet Purple Crme Chip Resistant Nail Polish | Trip to the Brite Side | Summer 2026 Collection](https://m.media-amazon.com/images/I/41Nsl8H14eL.jpg)**OPI Nail Lacquer Glowin on Vacay | Opaque Electric Cool Violet Purple Crme Chip Resistant Nail Polish | Trip to the Brite Side | Summer 2026 Collection**OPI**$11.64**262 rev3mo ago](https://www.amazon.com/dp/B0GSH2WXNY) [![OPI Nail Lacquer Ultra Violet Daze | Semi-Sheer Bright Warm Orchid Purple Crme Chip Resistant Nail Polish | Trip to the Brite Side | Summer 2026 Collection](https://m.media-amazon.com/images/I/410sg-p949L.jpg)**OPI Nail Lacquer Ultra Violet Daze | Semi-Sheer Bright Warm Orchid Purple Crme Chip Resistant Nail Polish | Trip to the Brite Side | Summer 2026 Collection**OPI**$11.62**262 rev3mo ago](https://www.amazon.com/dp/B0GSH5PPRG) [![OPI Infinite Shine Here Plums the Sun | Opaque Soft Warm Plum Purple Crme Long Wear Nail Polish | Trip to the Brite Side | Summer 2026 Collection](https://m.media-amazon.com/images/I/312y7koL-KL.jpg)**OPI Infinite Shine Here Plums the Sun | Opaque Soft Warm Plum Purple Crme Long Wear Nail Polish | Trip to the Brite Side | Summer 2026 Collection**OPI**$14.43**161 rev3mo ago](https://www.amazon.com/dp/B0GSH72T2Q) [![OpenLive 16.5ml Light Purple Nail Polish Large Volume Quick Drying Nail Polish Fast Drying and Long Lasting Color Nail Art DIY Home Manicure Gift for Women](https://m.media-amazon.com/images/I/31SFibkrEZL.jpg)**OpenLive 16.5ml Light Purple Nail Polish Large Volume Quick Drying Nail Polish Fast Drying and Long Lasting Color Nail Art DIY Home Manicure Gift for Women**OpenLive**$6.00**142 rev9mo ago](https://www.amazon.com/dp/B0FW4G91D3)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![essie Nail Polish Salon-Quality Iridescent Purple Nail Polish Moonlight Ballet Vegan Prima Plum 0.46 fl oz](https://m.media-amazon.com/images/I/41iDpR1+biL.jpg)**essie Nail Polish Salon-Quality Iridescent Purple Nail Polish Moonlight Ballet Vegan Prima Plum 0.46 fl oz**essie**$9.96**3.6★**▲ 267%**](https://www.amazon.com/dp/B0GT1Y5JJB) [![OPI Nail Lacquer Ultra Violet Daze | Semi-Sheer Bright Warm Orchid Purple Crme Chip Resistant Nail Polish | Trip to the Brite Side | Summer 2026 Collection](https://m.media-amazon.com/images/I/410sg-p949L.jpg)**OPI Nail Lacquer Ultra Violet Daze | Semi-Sheer Bright Warm Orchid Purple Crme Chip Resistant Nail Polish | Trip to the Brite Side | Summer 2026 Collection**OPI**$11.62**4.0★**▲ 263%**](https://www.amazon.com/dp/B0GSH5PPRG) [![OPI Nail Lacquer Glowin on Vacay | Opaque Electric Cool Violet Purple Crme Chip Resistant Nail Polish | Trip to the Brite Side | Summer 2026 Collection](https://m.media-amazon.com/images/I/41Nsl8H14eL.jpg)**OPI Nail Lacquer Glowin on Vacay | Opaque Electric Cool Violet Purple Crme Chip Resistant Nail Polish | Trip to the Brite Side | Summer 2026 Collection**OPI**$11.64**4.0★**▲ 262%**](https://www.amazon.com/dp/B0GSH2WXNY) [![OPI Infinite Shine Here Plums the Sun | Opaque Soft Warm Plum Purple Crme Long Wear Nail Polish | Trip to the Brite Side | Summer 2026 Collection](https://m.media-amazon.com/images/I/312y7koL-KL.jpg)**OPI Infinite Shine Here Plums the Sun | Opaque Soft Warm Plum Purple Crme Long Wear Nail Polish | Trip to the Brite Side | Summer 2026 Collection**OPI**$14.43**4.3★**▲ 258%**](https://www.amazon.com/dp/B0GSH72T2Q) [![OPI Nail Lacquer Do You Lilac It? | Opaque Bright Purple Crme Chip Resistant Nail Polish | Quick Drying Streak Free](https://m.media-amazon.com/images/I/31WYDDI+WhL.jpg)**OPI Nail Lacquer Do You Lilac It? | Opaque Bright Purple Crme Chip Resistant Nail Polish | Quick Drying Streak Free**OPI**$11.76**4.6★**▲ 140%**](https://www.amazon.com/dp/B000NGAQGO)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +26.6% search growth over the last 90 days.

13K8KSpike '24Prime Day '25 seasonSepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**52%

*“Color is pretty”*

**Quality-Overall**8%

*“It looks like a high-quality kit”*

**Value For Money**5%

*“reasonable price”*

**Durability**4%

*“appears to be very durable”*

**Stitch/Finish/Polish**4%

*“Nice creme finish”*

**Brightness/Shine/Glow**3%

*“very shiny”*

**Ease Of Application**2%

*“Smooth application”*

**Advertised Vs Actual Product**2%

*“True to its Purpose”*

**Drying Time**2%

*“I like that they don't dry up that way”*

**Coverage**1%

*“It has good coverage”*

### **What buyers complain about **

**Color**30%

*“Darker than the expected”*

**Thickness**10%

*“The coats didn't go on to thick”*

**Advertised Vs Actual Product**6%

*“false advertising”*

**Moist/Dry**6%

*“Doesnt dry”*

**Quality-Overall**4%

*“Is a cheap product”*

**Brightness/Shine/Glow**3%

*“No shine”*

**Durability**3%

*“Does not last”*

**Value For Money**3%

*“What a waste of money”*

**Adhesion/Stickiness**2%

*“the brush was not properly adhered to the top”*

**Smell**2%

*“The smell of the polish is horrible”*

### **Top return reasons **

**Color**56%

**Advertised Vs Actual Product**13%

**Functionality-Overall**4%

**Thickness**4%

**Moist/Dry**3%

**Quality-Overall**3%

**Size-Overall**3%

**Paint Quality**2%

**Adhesion/Stickiness**1%

**Defective Material/Parts**1%