---
title: "purple bow — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/beauty-personal-care/purple-bow"
last_updated: "2026-07-14T03:08:08.891Z"
locale: en
meta:
  description: "purple bow shows no brand lock-in (top 5 brands take 36% of clicks), but a small market ($83K/yr) keeps it on the watch list."
  "og:description": "purple bow shows no brand lock-in (top 5 brands take 36% of clicks), but a small market ($83K/yr) keeps it on the watch list."
  "og:title": "purple bow — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
---

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# **purple bow**

**Worth a look**

Shows no brand lock-in (top 5 brands take 36% of clicks), but a small market ($83K/yr) keeps it on the watch list.

Market size 21Growth 24Conversion 45Competition 93Returns 69Price range 30Avg price 23Brand share 96Review moat 65Quality gap 28

**Brand share**

**Incredible****36%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****22%**

top-5 click share — an open shelf

**Returns**

**Good****2.2%**

return rate — above 6% kills the launch gate

**Review moat**

**Good****884.6**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****3.6%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Okay****$4.25–$19.66**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-1.7%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****$8.43**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****$83K**

$83K/yr · 273K searches

## **Competition**

Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.

**Brands**

**63 **▲rising

**Sellers**

**65**

**Top-5 brand share**

**36%**

**Open market**

**61%**

- hisial9% - Miroksh8% - Motique Accessories8% - FidesAmor6% - SUSULU5% - OAOLEER4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$2K4%$3K6%$5K8%$7K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 90 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Large Hair Bow Clips for Women Purple Bow Hair Barrettes with Long Tail French Hair Ribbon Clips Hair Accessories for Girls (Purple)](https://m.media-amazon.com/images/I/31gT3HtceJL.jpg)**Large Hair Bow Clips for Women Purple Bow Hair Barrettes with Long Tail French Hair Ribbon Clips Hair Accessories for Girls (Purple)**FidesAmor**$6.97**4.8★66 rev](https://www.amazon.com/dp/B0FXX2HYZY) [2![Satin Bow Hair Clips for Women Big Bow Hair Slides Metal Clips Long Ribbon Hairpin Girls Barrettes Party Half-Updo Ponytail Accessories (2pcs Purple)](https://m.media-amazon.com/images/I/410o2h0JA3L.jpg)**Satin Bow Hair Clips for Women Big Bow Hair Slides Metal Clips Long Ribbon Hairpin Girls Barrettes Party Half-Updo Ponytail Accessories (2pcs Purple)**SUSULU**$8.22**4.6★1,244 rev](https://www.amazon.com/dp/B0CCP4QK2G) [3![hisial 6Pcs Large Bows Hair Clips for Women Girls Long Tail Hair Ribbon Silky Satin Barrettes Coquette Bows Accessories (Black/Purple/Purplered)](https://m.media-amazon.com/images/I/514q6wtWiwL.jpg)**hisial 6Pcs Large Bows Hair Clips for Women Girls Long Tail Hair Ribbon Silky Satin Barrettes Coquette Bows Accessories (Black/Purple/Purplered)**hisial**$10.21**4.8★498 rev](https://www.amazon.com/dp/B0FPM5TR25) [4![hisial 6Pcs Hair Bows Clips for Hair Silky Satin Ribbon Alligator Barrettes French Hair Ponytail Holders Cute Accessories for Women Girls(Black/Purple)](https://m.media-amazon.com/images/I/51h6KYcMlZL.jpg)**hisial 6Pcs Hair Bows Clips for Hair Silky Satin Ribbon Alligator Barrettes French Hair Ponytail Holders Cute Accessories for Women Girls(Black/Purple)**hisial**$8.23**4.7★103 rev](https://www.amazon.com/dp/B0FVF787Y1) [5![2 Packs Jumbo Cheerleading Bow 8 Inch Large Cheer Hair Bows with Ponytail Holder for Teen Girls Softball Outfit Uniform(Purple)](https://m.media-amazon.com/images/I/51EqG9IkUEL.jpg)**2 Packs Jumbo Cheerleading Bow 8 Inch Large Cheer Hair Bows with Ponytail Holder for Teen Girls Softball Outfit Uniform(Purple)**WILLBOND**$6.67**4.5★4,206 rev](https://www.amazon.com/dp/B09D3BQJ8T)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Happy Birthday Big Bow 12 Inch Large Pull Bow for Gift Wrapping Cars Appliances Party Decorations and Christmas Event Decoration (Purple 12 Inch (Pack of 1))](https://m.media-amazon.com/images/I/41Qg0K-cR7L.jpg)**Happy Birthday Big Bow 12 Inch Large Pull Bow for Gift Wrapping Cars Appliances Party Decorations and Christmas Event Decoration (Purple 12 Inch (Pack of 1))**WSSCKSCR**$8.94**154 rev3mo ago](https://www.amazon.com/dp/B0GVPMS87B) [![CN 3  Glitter Purple Hair Bows for Girls Sparkly Sequin Butterfly Hair Bow Clips Boutique Fully Lined Alligator Barrettes Pins for Toddler Children Grosgrain Hair Accessories for Xmas Fall Birthday](https://m.media-amazon.com/images/I/51XczJz88SL.jpg)**CN 3 Glitter Purple Hair Bows for Girls Sparkly Sequin Butterfly Hair Bow Clips Boutique Fully Lined Alligator Barrettes Pins for Toddler Children Grosgrain Hair Accessories for Xmas Fall Birthday**CN**$6.84**28 rev4mo ago](https://www.amazon.com/dp/B0GR53M93F) [![hisial 8 Pcs Hair Bows for Women Short Tail Bow Hair Clips Small Alligator Barrettes Cute Accessories for Girls(Black/Purple)](https://m.media-amazon.com/images/I/51KtBOiknlL.jpg)**hisial 8 Pcs Hair Bows for Women Short Tail Bow Hair Clips Small Alligator Barrettes Cute Accessories for Girls(Black/Purple)**hisial**$9.85**221 rev4mo ago](https://www.amazon.com/dp/B0GQGSGR92) [![12Pcs Hair Bows Clips for Women Silky Satin Cute Bow Clips for Girls Short Tail Hair Ribbon Alligator Barrettes French Hair Accessories(Black/Purple)](https://m.media-amazon.com/images/I/51q1SLCnTwL.jpg)**12Pcs Hair Bows Clips for Women Silky Satin Cute Bow Clips for Girls Short Tail Hair Ribbon Alligator Barrettes French Hair Accessories(Black/Purple)**hisial**$8.87**5 rev5mo ago](https://www.amazon.com/dp/B0GMGNB59M) [![1 Pcs Large Purple Coquette Bow For Backdrop 27.6 x 21.7 Inches Big Purple Bows Room Wall Decor Giant Ribbon Tie Hanging Gift for Birthday Bachelorette Party Girl Baby Shower Bridal Shower Wedding](https://m.media-amazon.com/images/I/41hdLS+IRuL.jpg)**1 Pcs Large Purple Coquette Bow For Backdrop 27.6 x 21.7 Inches Big Purple Bows Room Wall Decor Giant Ribbon Tie Hanging Gift for Birthday Bachelorette Party Girl Baby Shower Bridal Shower Wedding**EYNDYN**$10.52**7 rev5mo ago](https://www.amazon.com/dp/B0GHR19PDH)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![12Pcs Hair Bows Clips for Women Silky Satin Cute Bow Clips for Girls Short Tail Hair Ribbon Alligator Barrettes French Hair Accessories(Black/Purple)](https://m.media-amazon.com/images/I/51q1SLCnTwL.jpg)**12Pcs Hair Bows Clips for Women Silky Satin Cute Bow Clips for Girls Short Tail Hair Ribbon Alligator Barrettes French Hair Accessories(Black/Purple)**hisial**$8.87**4.8★**▲ 309%**](https://www.amazon.com/dp/B0GMGNB59M) [![Happy Birthday Big Bow 12 Inch Large Pull Bow for Gift Wrapping Cars Appliances Party Decorations and Christmas Event Decoration (Purple 12 Inch (Pack of 1))](https://m.media-amazon.com/images/I/41Qg0K-cR7L.jpg)**Happy Birthday Big Bow 12 Inch Large Pull Bow for Gift Wrapping Cars Appliances Party Decorations and Christmas Event Decoration (Purple 12 Inch (Pack of 1))**WSSCKSCR**$8.94**3.8★**▲ 300%**](https://www.amazon.com/dp/B0GVPMS87B) [![CN 3  Glitter Purple Hair Bows for Girls Sparkly Sequin Butterfly Hair Bow Clips Boutique Fully Lined Alligator Barrettes Pins for Toddler Children Grosgrain Hair Accessories for Xmas Fall Birthday](https://m.media-amazon.com/images/I/51XczJz88SL.jpg)**CN 3 Glitter Purple Hair Bows for Girls Sparkly Sequin Butterfly Hair Bow Clips Boutique Fully Lined Alligator Barrettes Pins for Toddler Children Grosgrain Hair Accessories for Xmas Fall Birthday**CN**$6.84**4.4★**▲ 300%**](https://www.amazon.com/dp/B0GR53M93F) [![Adam Young Mens Light Purple Bow Tie with Handkerchief Pre-Tied Style Formal Satin Classic Bowtie for Tuxedo Faux Silk (Large Wisteria)](https://m.media-amazon.com/images/I/41d6huI+NtL.jpg)**Adam Young Mens Light Purple Bow Tie with Handkerchief Pre-Tied Style Formal Satin Classic Bowtie for Tuxedo Faux Silk (Large Wisteria)**Adam Young**$10.11**4.5★**▲ 300%**](https://www.amazon.com/dp/B0CGYPQWS1) [![Bskifnn Kids Bow Ties Solid Color Satin Bow Tie for Child Boys Toddlers Wedding Party Dress up (Purple kids)](https://m.media-amazon.com/images/I/31WKMXB5w8L.jpg)**Bskifnn Kids Bow Ties Solid Color Satin Bow Tie for Child Boys Toddlers Wedding Party Dress up (Purple kids)**Bskifnn**$4.95**4.6★**▲ 292%**](https://www.amazon.com/dp/B0CMZVHNWB)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -1.7% search growth over the last 90 days.

9K7KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 2.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**24%

*“The colors are vibrant”*

**Quality-Overall**19%

*“Good quality”*

**Size-Overall**12%

*“They are perfect size”*

**Value For Money**9%

*“Good deal”*

**Ease Of Use**6%

*“Easy to Use”*

**Durability**6%

*“Cute & Durable”*

**Advertised Vs Actual Product**3%

*“exactly as advertised”*

**Soft Feel**3%

*“They are soft”*

**Hair Styling**2%

*“locked in her hair nicely”*

**Gifting Purpose**2%

*“It added a great little touch for my wifes birthday party decor”*

### **What buyers complain about **

**Durability**23%

*“Break easily”*

**Size-Overall**20%

*“Larger than expected”*

**Quality-Overall**9%

*“Cheaply made”*

**Wrinkles**4%

*“some of them came folded/wrinkled up”*

**Suitability Long Hair**4%

*“My hair is a tiny bit longer than shoulder-length”*

**Strength**4%

*“Break easily”*

**Advertised Vs Actual Product**4%

*“I was very disappointed in my purchase if they cant post a true picture”*

**Suitability Short Hair**3%

*“does me no good if I'm not able to use them in my daughter's hair”*

**Value For Money**2%

*“Absolute waste of money”*

**Functionality-Overall**1%

*“Barrette doesnt work”*

### **Top return reasons **

**Size-Overall**39%

**Color**16%

**Suitability Long Hair**12%

**Advertised Vs Actual Product**6%

**Quality-Overall**4%

**Material Quality**3%

**Value For Money**3%

**Defective Material/Parts**2%

**Suitability Colored Hair**2%

**Assembly/Installation**2%