---
title: "puracy hand soap refill — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/beauty-personal-care/puracy-hand-soap-refill"
last_updated: "2026-07-13T22:42:05.298Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 100% of clicks) — puracy hand soap refill doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — puracy hand soap refill doesn't clear our bar today."
  "og:title": "puracy hand soap refill — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
---

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# **puracy hand soap refill**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 20Growth 32Conversion 88Competition 48Returns 99Price range 43Avg price 22Brand share 0Review moat 24Quality gap 50

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****10.3%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****56%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Okay****$3.11–$23.91**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+5.4%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****4,934.68**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Bad****$7.79**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****$81K**

$81K/yr · 102K searches

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**5 **▼falling

**Sellers**

**569**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- 365 by Whole Foods Market90% - Clean Revolution5% - Dial3% - Molly's Suds1% - ATTITUDE1%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$4K10%$8K15%$12K20%$16K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![365 by Whole Foods Market Foaming Hand Soap Fragrance Free 12 Fl Oz](https://m.media-amazon.com/images/I/31oeSklpP0L.jpg)**365 by Whole Foods Market Foaming Hand Soap Fragrance Free 12 Fl Oz**365 by Whole Foods Market**$3.29**4.5★9,039 rev](https://www.amazon.com/dp/B074H6K52R) [2![365 by Whole Foods Market Foaming Hand Soap Lavender 12 Fl Oz](https://m.media-amazon.com/images/I/31n0W6tWrrL.jpg)**365 by Whole Foods Market Foaming Hand Soap Lavender 12 Fl Oz**365 by Whole Foods Market**$3.20**4.5★9,039 rev](https://www.amazon.com/dp/B074HBXPSR) [3![365 by Whole Foods Market Foaming Hand Soap Satsuma & Eucalyptus 12 Fl Oz](https://m.media-amazon.com/images/I/315TD5tmxDL.jpg)**365 by Whole Foods Market Foaming Hand Soap Satsuma & Eucalyptus 12 Fl Oz**365 by Whole Foods Market**$3.15**4.5★9,039 rev](https://www.amazon.com/dp/B085D4Q62M) [4![365 by Whole Foods Market Liquid Hand Soap Fragrance Free 12.5 Fl Oz](https://m.media-amazon.com/images/I/311PQS28QyL.jpg)**365 by Whole Foods Market Liquid Hand Soap Fragrance Free 12.5 Fl Oz**365 by Whole Foods Market**$3.21**4.5★691 rev](https://www.amazon.com/dp/B074H64BVL) [5![365 by Whole Foods Market Foaming Hand Soap Sandalwood Coast 12 Fl Oz](https://m.media-amazon.com/images/I/31eZ1ogjXkL.jpg)**365 by Whole Foods Market Foaming Hand Soap Sandalwood Coast 12 Fl Oz**365 by Whole Foods Market**$3.18**4.5★46 rev](https://www.amazon.com/dp/B0DF34SVJK)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Clean Revolution Fragrance Free Foaming Hand Soap Refill Moisturizing Sulfate-Free Hand Soap Ready-to-Use Foam Soap Refill for Kitchen & Bathroom Unscented 14 oz Pack of 4](https://m.media-amazon.com/images/I/41rF8v3SrbL.jpg)**Clean Revolution Fragrance Free Foaming Hand Soap Refill Moisturizing Sulfate-Free Hand Soap Ready-to-Use Foam Soap Refill for Kitchen & Bathroom Unscented 14 oz Pack of 4**Clean Revolution**$12.89**14,882 rev5mo ago](https://www.amazon.com/dp/B0GGLRZ7HM) [![ATTITUDE Foaming Hand Soap EWG Verified Plant and Mineral-Based Ingredients Vegan and Cruelty-free Personal Care Products Unscented 10 Fl Oz](https://m.media-amazon.com/images/I/31pGmDFAqEL.jpg)**ATTITUDE Foaming Hand Soap EWG Verified Plant and Mineral-Based Ingredients Vegan and Cruelty-free Personal Care Products Unscented 10 Fl Oz**ATTITUDE**$8.14**822 rev11mo ago](https://www.amazon.com/dp/B0FLZZ411N) [![365 by Whole Foods Market Foaming Hand Soap Sandalwood Coast 12 Fl Oz](https://m.media-amazon.com/images/I/31eZ1ogjXkL.jpg)**365 by Whole Foods Market Foaming Hand Soap Sandalwood Coast 12 Fl Oz**365 by Whole Foods Market**$3.18**46 rev1y ago](https://www.amazon.com/dp/B0DF34SVJK) [![365 by Whole Foods Market Foaming Hand Soap Citrus Sunshine 12 Fl Oz](https://m.media-amazon.com/images/I/31rkMxQSRRL.jpg)**365 by Whole Foods Market Foaming Hand Soap Citrus Sunshine 12 Fl Oz**365 by Whole Foods Market**$3.16**37 rev1y ago](https://www.amazon.com/dp/B0DF33S1PC) [![365 by Whole Foods Market Foaming Hand Soap Bergamot Rain 12 Fl Oz](https://m.media-amazon.com/images/I/31Gqs7NCExL.jpg)**365 by Whole Foods Market Foaming Hand Soap Bergamot Rain 12 Fl Oz**365 by Whole Foods Market**$3.17**30 rev1y ago](https://www.amazon.com/dp/B0DF34348R)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Clean Revolution Fragrance Free Foaming Hand Soap Refill Moisturizing Sulfate-Free Hand Soap Ready-to-Use Foam Soap Refill for Kitchen & Bathroom Unscented 14 oz Pack of 4](https://m.media-amazon.com/images/I/41rF8v3SrbL.jpg)**Clean Revolution Fragrance Free Foaming Hand Soap Refill Moisturizing Sulfate-Free Hand Soap Ready-to-Use Foam Soap Refill for Kitchen & Bathroom Unscented 14 oz Pack of 4**Clean Revolution**$12.89**4.3★**▲ 205%**](https://www.amazon.com/dp/B0GGLRZ7HM) [![365 by Whole Foods Market Foaming Hand Soap Sandalwood Coast 12 Fl Oz](https://m.media-amazon.com/images/I/31eZ1ogjXkL.jpg)**365 by Whole Foods Market Foaming Hand Soap Sandalwood Coast 12 Fl Oz**365 by Whole Foods Market**$3.18**4.5★**▲ 75%**](https://www.amazon.com/dp/B0DF34SVJK) [![365 by Whole Foods Market Foaming Hand Soap Bergamot Rain 12 Fl Oz](https://m.media-amazon.com/images/I/31Gqs7NCExL.jpg)**365 by Whole Foods Market Foaming Hand Soap Bergamot Rain 12 Fl Oz**365 by Whole Foods Market**$3.17**4.2★**▲ 72%**](https://www.amazon.com/dp/B0DF34348R) [![365 by Whole Foods Market Foaming Hand Soap Citrus Sunshine 12 Fl Oz](https://m.media-amazon.com/images/I/31rkMxQSRRL.jpg)**365 by Whole Foods Market Foaming Hand Soap Citrus Sunshine 12 Fl Oz**365 by Whole Foods Market**$3.16**4.4★**▲ 66%**](https://www.amazon.com/dp/B0DF33S1PC) [![365 by Whole Foods Market Foaming Hand Soap Peach Sahara 12 Fl Oz](https://m.media-amazon.com/images/I/31-S9jP9cZL.jpg)**365 by Whole Foods Market Foaming Hand Soap Peach Sahara 12 Fl Oz**365 by Whole Foods Market**$3.13**4.4★**▲ 62%**](https://www.amazon.com/dp/B0DF36V7XS)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 98 weeks — +5.4% search growth over the last 90 days.

4K3KPrime Day '24Holiday '24Spike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay

Peak months: Feb, Mar, May · busiest ÷ quietest = 3.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**34%

*“Mild citrus scent youll love”*

**Quality-Overall**8%

*“Good quality soap”*

**Value For Money**8%

*“Good price”*

**Cleansing**6%

*“Cleans just as well as other soaps do”*

**Ease Of Cleaning**6%

*“Its completely clean”*

**Advertised Vs Actual Product**4%

*“does the job”*

**Allergies**3%

*“no allergy issues”*

**Lather**3%

*“Lathers up nice with a fresh scent”*

**Soft Feel**2%

*“Gentle on the skin”*

**Toxic/Chemical Free**2%

*“Sulfate free and gentle, though horrible smell”*

### **What buyers complain about **

**Smell**38%

*“Not fragrance free”*

**Moist/Dry**7%

*“maybe a little drying”*

**Ease Of Cleaning**4%

*“Poor cleanser”*

**Dispensing Mechanism**4%

*“Poor dispenser pump”*

**Allergies**3%

*“itch for several minutes after using them”*

**Leak-Proof**3%

*“One had a leak in the bottom of the bottle”*

**Functionality-Overall**3%

*“it does a poor job at it”*

**Value For Money**3%

*“Bad for money value”*

**Dilute/Watery**2%

*“it was very watery compared to Mollys Suds”*

**Ease Of Use**2%

*“It is so wasteful to not be able to reuse the dispenser”*

### **Top return reasons **

**Smell**30%

**Leak-Proof**18%

**Advertised Vs Actual Product**12%

**Motor Power**5%

**Dispensing Mechanism**5%

**Size-Overall**4%

**Dilute/Watery**3%

**Value For Money**3%

**Moist/Dry**2%

**Ingredients-Overall**2%