---
title: "pumpkin soap — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/beauty-personal-care/pumpkin-soap"
last_updated: "2026-07-13T22:28:42.340Z"
locale: en
meta:
  description: "pumpkin soap shows low returns (0.4%), but brand-locked demand (top 5 brands take 87% of clicks) keeps it on the watch list."
  "og:description": "pumpkin soap shows low returns (0.4%), but brand-locked demand (top 5 brands take 87% of clicks) keeps it on the watch list."
  "og:title": "pumpkin soap — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
---

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# **pumpkin soap**

**Worth a look**

Shows low returns (0.4%), but brand-locked demand (top 5 brands take 87% of clicks) keeps it on the watch list.

Market size 32Growth 56Conversion 44Competition 55Returns 98Price range 51Avg price 44Brand share 29Review moat 46Quality gap 40

**Returns**

**Incredible****0.4%**

return rate — above 6% kills the launch gate

**Growth**

**Good****+29.4%**

90-day search growth — must beat 0% to launch

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****$2.94–$27.76**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****1,898.14**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****3.5%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Okay****$11.31**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$149K**

$149K/yr · 375K searches

**Brand share**

**Okay****87%**

top-5 brand share — brands hold most of the demand

## **Competition**

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**13 **▼falling

**Sellers**

**225**

**Top-5 brand share**

**87%**

**Open market**

**10%**

- Mrs. MEYER'S60% - Tree Hut11% - Dove9% - El Oso4% - Bastion3% - Bath & Body Works2% - Open — no brand owns it (7 brands, 10%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$7K10%$15K15%$22K20%$30K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 29 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Mrs. MEYERS CLEAN DAY Hand Soap Fall Leaves Scent 12.5 Fl Oz Bottle - 3 Pack](https://m.media-amazon.com/images/I/51sMxvx7Q5L.jpg)**Mrs. MEYERS CLEAN DAY Hand Soap Fall Leaves Scent 12.5 Fl Oz Bottle - 3 Pack**Mrs. MEYER'S**$11.04**4.6★5,562 rev](https://www.amazon.com/dp/B0FJ99PQXY) [2![MRS. MEYERS CLEAN DAY Hand Soap Fall Leaves Scent 12.5 Fl Oz Bottle](https://m.media-amazon.com/images/I/41290zGjR5L.jpg)**MRS. MEYERS CLEAN DAY Hand Soap Fall Leaves Scent 12.5 Fl Oz Bottle**Mrs. MEYER'S**$4.89**4.6★5,562 rev](https://www.amazon.com/dp/B0BJCC7Y4L) [3![Mrs. MEYERS CLEAN DAY Multi-Surface Everyday Cleaner Fall Leaves Scent 16 Fl Oz Bottle - 3 Pack](https://m.media-amazon.com/images/I/41DkSQqy1QL.jpg)**Mrs. MEYERS CLEAN DAY Multi-Surface Everyday Cleaner Fall Leaves Scent 16 Fl Oz Bottle - 3 Pack**Mrs. MEYER'S**$12.72**4.8★396 rev](https://www.amazon.com/dp/B0FJ9L24SX) [4![Tree Hut Sweet Punkin Serum Infused Hand Wash Nourish & Hydrate Hands with Strengthening Skin Care Long Lasting Scent Cleanse & Lock in Moisture Fall Limited Edition Scent 11 Fl Oz.](https://m.media-amazon.com/images/I/41+nSxQ0PZL.jpg)**Tree Hut Sweet Punkin Serum Infused Hand Wash Nourish & Hydrate Hands with Strengthening Skin Care Long Lasting Scent Cleanse & Lock in Moisture Fall Limited Edition Scent 11 Fl Oz.**Tree Hut**$5.18**4.5★2,485 rev](https://www.amazon.com/dp/B0FLYLXJ3W) [5![Dove Limited Edition Holiday Treats Liquid Hand Wash for Deep Nourishment Cinnamon Pumpkin Pie 12 oz](https://m.media-amazon.com/images/I/61XPHs4tT2L.jpg)**Dove Limited Edition Holiday Treats Liquid Hand Wash for Deep Nourishment Cinnamon Pumpkin Pie 12 oz**Dove**$9.06**4.6★38 rev](https://www.amazon.com/dp/B0DRNN576J)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Native Body Wash with Naturally Derived Ingredients Pumpkin Spice Latte Sulfate & Paraben Free For Women & Men SkinLoving Cleanser 18 oz (2Pack)](https://m.media-amazon.com/images/I/41vIz8mXMyL.jpg)**Native Body Wash with Naturally Derived Ingredients Pumpkin Spice Latte Sulfate & Paraben Free For Women & Men SkinLoving Cleanser 18 oz (2Pack)**Native**$15.22**1,749 rev10mo ago](https://www.amazon.com/dp/B0FP6T35W5) [![Tree Hut Sweet Punkin Serum Infused Hand Wash Nourish & Hydrate Hands with Strengthening Skin Care Long Lasting Scent Cleanse & Lock in Moisture Fall Limited Edition Scent 11 Fl Oz.](https://m.media-amazon.com/images/I/41+nSxQ0PZL.jpg)**Tree Hut Sweet Punkin Serum Infused Hand Wash Nourish & Hydrate Hands with Strengthening Skin Care Long Lasting Scent Cleanse & Lock in Moisture Fall Limited Edition Scent 11 Fl Oz.**Tree Hut**$5.18**2,485 rev11mo ago](https://www.amazon.com/dp/B0FLYLXJ3W) [![Tree Hut Sweet Punkin Body Wash Hydrating & Moisturizing Shower Gel w/Shea Butter & Essential Oils Soft Smooth Glowing Skin Gentle Cleanser For All Skin Types Self Care Gifts for Women 18 Fl Oz](https://m.media-amazon.com/images/I/41lxOrxCd9L.jpg)**Tree Hut Sweet Punkin Body Wash Hydrating & Moisturizing Shower Gel w/Shea Butter & Essential Oils Soft Smooth Glowing Skin Gentle Cleanser For All Skin Types Self Care Gifts for Women 18 Fl Oz**Tree Hut**$7.04**15,246 rev11mo ago](https://www.amazon.com/dp/B0FM62QG63) [![Mrs. MEYERS CLEAN DAY Hand Soap Fall Leaves Scent 12.5 Fl Oz Bottle - 3 Pack](https://m.media-amazon.com/images/I/51sMxvx7Q5L.jpg)**Mrs. MEYERS CLEAN DAY Hand Soap Fall Leaves Scent 12.5 Fl Oz Bottle - 3 Pack**Mrs. MEYER'S**$11.04**5,562 rev11mo ago](https://www.amazon.com/dp/B0FJ99PQXY) [![Mrs. MEYERS CLEAN DAY Multi-Surface Everyday Cleaner Fall Leaves Scent 16 Fl Oz Bottle - 3 Pack](https://m.media-amazon.com/images/I/41DkSQqy1QL.jpg)**Mrs. MEYERS CLEAN DAY Multi-Surface Everyday Cleaner Fall Leaves Scent 16 Fl Oz Bottle - 3 Pack**Mrs. MEYER'S**$12.72**396 rev11mo ago](https://www.amazon.com/dp/B0FJ9L24SX)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Native Body Wash with Naturally Derived Ingredients Pumpkin Spice Latte Sulfate & Paraben Free For Women & Men SkinLoving Cleanser 18 oz (2Pack)](https://m.media-amazon.com/images/I/41vIz8mXMyL.jpg)**Native Body Wash with Naturally Derived Ingredients Pumpkin Spice Latte Sulfate & Paraben Free For Women & Men SkinLoving Cleanser 18 oz (2Pack)**Native**$15.22**4.6★**▲ 1000%**](https://www.amazon.com/dp/B0FP6T35W5) [![Dove Limited Edition Holiday Treats Liquid Hand Wash for Deep Nourishment Spiced Chai Latte 12 oz](https://m.media-amazon.com/images/I/61N4xRbD2bL.jpg)**Dove Limited Edition Holiday Treats Liquid Hand Wash for Deep Nourishment Spiced Chai Latte 12 oz**Dove**$4.32**4.6★**▲ 1000%**](https://www.amazon.com/dp/B0DRNMK2PL) [![Dove Limited Edition Holiday Treats Liquid Hand Wash for Deep Nourishment Apple Cider Carmel 12 oz](https://m.media-amazon.com/images/I/61NnKTOePRL.jpg)**Dove Limited Edition Holiday Treats Liquid Hand Wash for Deep Nourishment Apple Cider Carmel 12 oz**Dove**$4.17**3.7★**▲ 1000%**](https://www.amazon.com/dp/B0DRNNTN8H) [![Dove Limited Edition Holiday Treats Liquid Hand Wash for Deep Nourishment Cinnamon Pumpkin Pie 12 oz](https://m.media-amazon.com/images/I/61XPHs4tT2L.jpg)**Dove Limited Edition Holiday Treats Liquid Hand Wash for Deep Nourishment Cinnamon Pumpkin Pie 12 oz**Dove**$9.06**4.6★**▲ 1000%**](https://www.amazon.com/dp/B0DRNN576J) [![El Oso - Pumpkin soap for shoes. Saddle Soap for Advanced Leather Care 4.40Oz.](https://m.media-amazon.com/images/I/41J9qJ1cxsL.jpg)**El Oso - Pumpkin soap for shoes. Saddle Soap for Advanced Leather Care 4.40Oz.**El Oso**$9.04**4.4★**▲ 833%**](https://www.amazon.com/dp/B0096FN1XS)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +29.4% search growth over the last 90 days.

9K7KSpike '24Spike '25Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 22.1×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**64%

*“Awesome smell”*

**Ease Of Cleaning**4%

*“Cleaning function is great”*

**Soft Feel**4%

*“skin remains soft”*

**Quality-Overall**4%

*“Love the quality”*

**Value For Money**4%

*“Price is reasonable”*

**Moist/Dry**2%

*“Very moisturizing”*

**Cleansing**2%

*“The soap does clean well”*

**Lather**2%

*“Lathers well and easy to rinse off”*

**Ease Of Use**1%

*“Simple to use”*

**Advertised Vs Actual Product**1%

*“exactly as pictured purchased as a gift”*

### **What buyers complain about **

**Smell**69%

*“Weird smell”*

**Moist/Dry**2%

*“Odd small and not very moisturizing”*

**Ease Of Cleaning**1%

*“Not a good deep cleaner”*

**Thickness**1%

*“The soap comes out thick”*

**Leak-Proof**1%

*“Bottles leaked in shipping also”*

**Adhesion/Stickiness**1%

*“It is a little sticky to me though”*

**Lather**1%

*“doesnt lather well”*

**Dilute/Watery**1%

*“product is watery”*

**Spray/Flow**1%

*“DEFECTIVE SPRAY NOZZLE”*

**Quality-Overall**1%

*“not very nice”*

### **Top return reasons **

**Smell**67%

**Leak-Proof**15%

**Advertised Vs Actual Product**6%

**Size-Overall**3%

**Value For Money**2%

**Functionality-Overall**1%

**Product Condition**1%

**Moist/Dry**1%

**Ease Of Use**1%

**Ingredients-Overall**1%