---
title: "provon antimicrobial lotion soap — Niche Verdict: Skip it (42/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/beauty-personal-care/provon-antimicrobial-lotion-soap"
last_updated: "2026-07-14T00:37:06.310Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 100% of clicks) — provon antimicrobial lotion soap doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — provon antimicrobial lotion soap doesn't clear our bar today."
  "og:title": "provon antimicrobial lotion soap — Niche Verdict: Skip it (42/100) | Amazon United States - Flapen"
---

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# **provon antimicrobial lotion soap**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 10Growth 19Conversion 97Competition 5Returns 96Price range 82Avg price 95Brand share 0Review moat 74Quality gap 52

**Conversion**

**Incredible****15.5%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.8%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$33.50**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$6.71–$57.32**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****558.71**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-11.1%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$38K**

$38K/yr · 7K searches

**Competition**

**Bad****94%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**4 **▲rising

**Sellers**

**112**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Provon56% - unitedtattoosupply30% - GOJO11% - Ensure3% - Open — no brand owns it (0%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$6K30%$11K45%$17K60%$23K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Provon Antimicrobial Lotion Soap - 16 oz Pump](https://m.media-amazon.com/images/I/31lQ6SwRVhL.jpg)**Provon Antimicrobial Lotion Soap - 16 oz Pump**Provon**$12.38**4.6★2,246 rev](https://www.amazon.com/dp/B004OZTQ8Y) [2![Provon Antimicrobial Lotion Soap - 4 Oz](https://m.media-amazon.com/images/I/41NqSTwmmzL.jpg)**Provon Antimicrobial Lotion Soap - 4 Oz**unitedtattoosupply**$7.61**4.7★1,124 rev](https://www.amazon.com/dp/B00BHU3ULS) [3![PROVON LTX-12 Clear and Mild Foam Handwash EcoLogo Certified 1200 mL Foam Soap Refill for LTX-12 Touch-Free Dispenser (Pack of 2) - 1941-02](https://m.media-amazon.com/images/I/514T2PMdrUL.jpg)**PROVON LTX-12 Clear and Mild Foam Handwash EcoLogo Certified 1200 mL Foam Soap Refill for LTX-12 Touch-Free Dispenser (Pack of 2) - 1941-02**Provon**$50.55**4.1★72 rev](https://www.amazon.com/dp/B00BQMBJTW) [4![Provon Foaming Antimicrobial Handwash Moisturizers Light Fruit Fragrance 1250 mL Refill for FMX-12 Push-Style Dispenser Pack of 4](https://m.media-amazon.com/images/I/41QyE1oK1AL.jpg)**Provon Foaming Antimicrobial Handwash Moisturizers Light Fruit Fragrance 1250 mL Refill for FMX-12 Push-Style Dispenser Pack of 4**GOJO**$57.32**4.3★104 rev](https://www.amazon.com/dp/B087RSZ7BT) [5![GOJO PROVON Foaming Handwash with Moisturizers Cranberry Fragrance 1250 mL Foam Hand Soap Refill for PROVON FMX-12 Push Style Dispenser - 5185-04](https://m.media-amazon.com/images/I/41+J0nhwIgL.jpg)**GOJO PROVON Foaming Handwash with Moisturizers Cranberry Fragrance 1250 mL Foam Hand Soap Refill for PROVON FMX-12 Push Style Dispenser - 5185-04**GOJO**$56.34**4.3★104 rev](https://www.amazon.com/dp/B087RRXBG4)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Provon Foaming Antimicrobial Handwash Moisturizers Light Fruit Fragrance 1250 mL Refill for FMX-12 Push-Style Dispenser Pack of 4](https://m.media-amazon.com/images/I/41QyE1oK1AL.jpg)**Provon Foaming Antimicrobial Handwash Moisturizers Light Fruit Fragrance 1250 mL Refill for FMX-12 Push-Style Dispenser Pack of 4**GOJO**$57.32**104 rev6y ago](https://www.amazon.com/dp/B087RSZ7BT) [![GOJO PROVON Foaming Handwash with Moisturizers Cranberry Fragrance 1250 mL Foam Hand Soap Refill for PROVON FMX-12 Push Style Dispenser - 5185-04](https://m.media-amazon.com/images/I/41+J0nhwIgL.jpg)**GOJO PROVON Foaming Handwash with Moisturizers Cranberry Fragrance 1250 mL Foam Hand Soap Refill for PROVON FMX-12 Push Style Dispenser - 5185-04**GOJO**$56.34**104 rev6y ago](https://www.amazon.com/dp/B087RRXBG4) [![Provon Shampoo and Body Wash 8 oz. Squeeze Bottle Herbal Scent 4227-48 - Sold by: Pack of One](https://m.media-amazon.com/images/I/31H0h8y+FfL.jpg)**Provon Shampoo and Body Wash 8 oz. Squeeze Bottle Herbal Scent 4227-48 - Sold by: Pack of One**Ensure**$6.71**19 rev6y ago](https://www.amazon.com/dp/B07X5RXSV5) [![PROVON LTX-12 Clear and Mild Foam Handwash EcoLogo Certified 1200 mL Foam Soap Refill for LTX-12 Touch-Free Dispenser (Pack of 2) - 1941-02](https://m.media-amazon.com/images/I/514T2PMdrUL.jpg)**PROVON LTX-12 Clear and Mild Foam Handwash EcoLogo Certified 1200 mL Foam Soap Refill for LTX-12 Touch-Free Dispenser (Pack of 2) - 1941-02**Provon**$50.55**72 rev10y ago](https://www.amazon.com/dp/B00BQMBJTW) [![Provon Antimicrobial Lotion Soap - 4 Oz](https://m.media-amazon.com/images/I/41NqSTwmmzL.jpg)**Provon Antimicrobial Lotion Soap - 4 Oz**unitedtattoosupply**$7.61**1,124 rev12y ago](https://www.amazon.com/dp/B00BHU3ULS)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![PROVON LTX-12 Clear and Mild Foam Handwash EcoLogo Certified 1200 mL Foam Soap Refill for LTX-12 Touch-Free Dispenser (Pack of 2) - 1941-02](https://m.media-amazon.com/images/I/514T2PMdrUL.jpg)**PROVON LTX-12 Clear and Mild Foam Handwash EcoLogo Certified 1200 mL Foam Soap Refill for LTX-12 Touch-Free Dispenser (Pack of 2) - 1941-02**Provon**$50.55**4.1★**▲ 32%**](https://www.amazon.com/dp/B00BQMBJTW) [![Provon Foaming Antimicrobial Handwash Moisturizers Light Fruit Fragrance 1250 mL Refill for FMX-12 Push-Style Dispenser Pack of 4](https://m.media-amazon.com/images/I/41QyE1oK1AL.jpg)**Provon Foaming Antimicrobial Handwash Moisturizers Light Fruit Fragrance 1250 mL Refill for FMX-12 Push-Style Dispenser Pack of 4**GOJO**$57.32**4.3★**▲ 32%**](https://www.amazon.com/dp/B087RSZ7BT) [![Provon Shampoo and Body Wash 8 oz. Squeeze Bottle Herbal Scent 4227-48 - Sold by: Pack of One](https://m.media-amazon.com/images/I/31H0h8y+FfL.jpg)**Provon Shampoo and Body Wash 8 oz. Squeeze Bottle Herbal Scent 4227-48 - Sold by: Pack of One**Ensure**$6.71**4.5★**▲ 20%**](https://www.amazon.com/dp/B07X5RXSV5) [![Provon Antimicrobial Lotion Soap - 4 Oz](https://m.media-amazon.com/images/I/41NqSTwmmzL.jpg)**Provon Antimicrobial Lotion Soap - 4 Oz**unitedtattoosupply**$7.61**4.7★**▲ 13%**](https://www.amazon.com/dp/B00BHU3ULS) [![GOJO PROVON Foaming Handwash with Advanced Moisturizers Cranberry Fragrance 1200 mL Foam Hand Soap Refill for TFX Touch-Free Dispenser (Pack of 2) - 5385-02](https://m.media-amazon.com/images/I/411fjAXXq7L.jpg)**GOJO PROVON Foaming Handwash with Advanced Moisturizers Cranberry Fragrance 1200 mL Foam Hand Soap Refill for TFX Touch-Free Dispenser (Pack of 2) - 5385-02**GOJO**$43.60**4.6★**— 5%**](https://www.amazon.com/dp/B004I8WM2E)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 100 weeks — -11.1% search growth over the last 90 days.

200150Spike '24Prime Day '25Spike '25Spike '26 seasonDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Allergies**25%

*“Very effective and gentle for sensitive skin”*

**Cleansing**17%

*“This soap kept my hands clean”*

**Suitability Combination Skin**8%

*“Great for eczema/dermatitis”*

**Efficiency**8%

*“Works,”*

**Value For Money**6%

*“great value for the money”*

**Ease Of Cleaning**6%

*“after I using have very clean feeling”*

**Quality-Overall**6%

*“of great quality”*

**Skin Health**4%

*“My skin is VERY sensitive to fragrance”*

**Lather**4%

*“It also lathers decently- not a whole lot”*

### **What buyers complain about **

**Smell**25%

*“Gross Smell”*

**Functionality-Overall**14%

*“They do not work as the plastic bars in the back are different”*

**Itch Relief**14%

*“it havent went away nd plus it make my skin peel nd flake”*

**Compatibility-Overall**14%

*“I didn't realize that they needed to be compatible in order to work”*

**Allergies**11%

*“My nose piercing started getting red on weds”*

**Skin Health**7%

*“the redness had spread a little”*

### **Top return reasons **

**Size-Overall**44%

**Leak-Proof**17%

**Smell**9%

**Advertised Vs Actual Product**9%

**Motor Power**7%

**Compatibility-Overall**5%

**Defective Material/Parts**3%

**Functionality-Overall**2%

**Maintenance And Repair**1%

**Moist/Dry**1%