---
title: "polar hair dye shampoo — Niche Verdict: Launch it (57/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/beauty-personal-care/polar-hair-dye-shampoo"
last_updated: "2026-07-14T04:33:49.341Z"
locale: en
meta:
  description: "polar hair dye shampoo clears our launch bar: a $3.0M/yr market growing +37.9% this quarter with returns at 3.7%."
  "og:description": "polar hair dye shampoo clears our launch bar: a $3.0M/yr market growing +37.9% this quarter with returns at 3.7%."
  "og:title": "polar hair dye shampoo — Niche Verdict: Launch it (57/100) | Amazon United States - Flapen"
---

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# **polar hair dye shampoo**

**Launch it**

A $3.0M/yr market growing +37.9% this quarter with returns at 3.7% — clears our launch bar.

Market size 96Growth 61Conversion 54Competition 15Returns 44Price range 93Avg price 95Brand share 0Review moat 52Quality gap 98

**Quality gap**

**Incredible****3.7★**

avg incumbent rating — lower means beatable quality

**Market size**

**Incredible****$3.0M**

$3.0M/yr · 2.3M searches

**Avg price**

**Incredible****$29.46**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$14.39–$34.64**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Good****+37.9%**

90-day search growth — must beat 0% to launch

**Conversion**

**Good****4.4%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****1,431.36**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Okay****3.7%**

return rate — above 6% kills the launch gate

**Competition**

**Bad****82%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**5 **▼falling

**Sellers**

**10**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- POLAR HAIR CARE60% - Polar Hair30% - Famyu5% - KAISASA3% - Lunory2% - Open — no brand owns it (0%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$297K20%$594K30%$891K40%$1.2M101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Polar Hair Dye Shampoo | Jet Black Hair Dye Color Shampoo for Gray Coverage](https://m.media-amazon.com/images/I/41WST59HZ+L.jpg)**Polar Hair Dye Shampoo | Jet Black Hair Dye Color Shampoo for Gray Coverage**POLAR HAIR CARE**$33.85**4.1★2,198 rev](https://www.amazon.com/dp/B0F335M3BR) [2![Polar Haircare - Dark Brown Hair Dye Shampoo for Women and Men - Shampoo Hair Dye for Gray Hair Semi-Permanent Hair Color Kit Dark Brown Hair Dye Shampoo Quick Application Skin-Safe 6.76 Fl Oz](https://m.media-amazon.com/images/I/41bHyDPJmzL.jpg)**Polar Haircare - Dark Brown Hair Dye Shampoo for Women and Men - Shampoo Hair Dye for Gray Hair Semi-Permanent Hair Color Kit Dark Brown Hair Dye Shampoo Quick Application Skin-Safe 6.76 Fl Oz**POLAR HAIR CARE**$34.59**3.5★2,181 rev](https://www.amazon.com/dp/B0F335ZD75) [3![Polar Haircare Medium Brown Shampoo Hair Dye for Women & Men 6.76 Fl Oz](https://m.media-amazon.com/images/I/41E6p8KkaTL.jpg)**Polar Haircare Medium Brown Shampoo Hair Dye for Women & Men 6.76 Fl Oz**Polar Hair**$34.22**3.0★2,584 rev](https://www.amazon.com/dp/B0F336CMMW) [4![Polar Haircare - Blonde Dye Shampoo for Women and Men - Gray Coverage Color Cleanser Semi-Permanent Golden Tone Kit Light Color Wash Quick Application Formula Natural Looking Highlights 6.76 Fl Oz](https://m.media-amazon.com/images/I/41gnj8RvD0L.jpg)**Polar Haircare - Blonde Dye Shampoo for Women and Men - Gray Coverage Color Cleanser Semi-Permanent Golden Tone Kit Light Color Wash Quick Application Formula Natural Looking Highlights 6.76 Fl Oz**POLAR HAIR CARE**$34.64**3.6★192 rev](https://www.amazon.com/dp/B0GFB9KCN3) [5![Polar Haircare - Dye Shampoo for Gray Hair for Women & Men Light Brown for Gray Hair - Natural Semi Permanent Light Brown Coloring Shampoo - Vegan Coloring for Grays Skin-Safe Gentle Dye 6.76 Fl Oz](https://m.media-amazon.com/images/I/41SSvXLFcFL.jpg)**Polar Haircare - Dye Shampoo for Gray Hair for Women & Men Light Brown for Gray Hair - Natural Semi Permanent Light Brown Coloring Shampoo - Vegan Coloring for Grays Skin-Safe Gentle Dye 6.76 Fl Oz**Polar Hair**$34.22**3.0★2,584 rev](https://www.amazon.com/dp/B0F3377F7P)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Famyu Hair Dye Shampoo Hair Color Shampoo for Women and Men Long-Lasting Hair Dye Herbal Ingredient Shampoos for Grey Hair Coverage 17ozChestnut Brown](https://m.media-amazon.com/images/I/41dXHqUxaGL.jpg)**Famyu Hair Dye Shampoo Hair Color Shampoo for Women and Men Long-Lasting Hair Dye Herbal Ingredient Shampoos for Grey Hair Coverage 17ozChestnut Brown**Famyu**$25.20**14 rev3mo ago](https://www.amazon.com/dp/B0GT2H3LJH) [![Polar Haircare - Blonde Dye Shampoo for Women and Men - Gray Coverage Color Cleanser Semi-Permanent Golden Tone Kit Light Color Wash Quick Application Formula Natural Looking Highlights 6.76 Fl Oz](https://m.media-amazon.com/images/I/41gnj8RvD0L.jpg)**Polar Haircare - Blonde Dye Shampoo for Women and Men - Gray Coverage Color Cleanser Semi-Permanent Golden Tone Kit Light Color Wash Quick Application Formula Natural Looking Highlights 6.76 Fl Oz**POLAR HAIR CARE**$34.64**192 rev6mo ago](https://www.amazon.com/dp/B0GFB9KCN3) [![Polar Haircare - Purple Hair Dye Shampoo for Gray Hair for Women & Men - Natural Semi Permanent Vegan Hair Color Shampoo - Ammonia-Free Gray Hair Shampoo for Women - 3-in-1 Gray Coverage 6.76 Fl Oz](https://m.media-amazon.com/images/I/41P2hiIKrAL.jpg)**Polar Haircare - Purple Hair Dye Shampoo for Gray Hair for Women & Men - Natural Semi Permanent Vegan Hair Color Shampoo - Ammonia-Free Gray Hair Shampoo for Women - 3-in-1 Gray Coverage 6.76 Fl Oz**Polar Hair**$34.47**549 rev6mo ago](https://www.amazon.com/dp/B0F33QRR6H) [![Black Hair Dye Shampoo Hair Color Shampoo for Women and Men Long-Lasting Hair Dye Herbal Ingredient Shampoos for Grey Hair Coverage 17oz](https://m.media-amazon.com/images/I/415z1gv-x-L.jpg)**Black Hair Dye Shampoo Hair Color Shampoo for Women and Men Long-Lasting Hair Dye Herbal Ingredient Shampoos for Grey Hair Coverage 17oz**Famyu**$22.93**179 rev7mo ago](https://www.amazon.com/dp/B0G6DHDN6R) [![Lunory Light Brown Hair Dye Shampoo for 100% Gray Coverage - 3 IN 1 Hair Color Shampoo with Argan Oil & Ginseng Ammonia & Paraben Free Long Lasting Semi-Permanent Natural Color for Women & Men](https://m.media-amazon.com/images/I/41E9iNUGRNL.jpg)**Lunory Light Brown Hair Dye Shampoo for 100% Gray Coverage - 3 IN 1 Hair Color Shampoo with Argan Oil & Ginseng Ammonia & Paraben Free Long Lasting Semi-Permanent Natural Color for Women & Men**Lunory**$20.98**536 rev10mo ago](https://www.amazon.com/dp/B0FPW1R2YK)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Famyu Hair Dye Shampoo Hair Color Shampoo for Women and Men Long-Lasting Hair Dye Herbal Ingredient Shampoos for Grey Hair Coverage 17ozChestnut Brown](https://m.media-amazon.com/images/I/41dXHqUxaGL.jpg)**Famyu Hair Dye Shampoo Hair Color Shampoo for Women and Men Long-Lasting Hair Dye Herbal Ingredient Shampoos for Grey Hair Coverage 17ozChestnut Brown**Famyu**$25.20**3.4★**▲ 251%**](https://www.amazon.com/dp/B0GT2H3LJH) [![Polar Haircare - Blonde Dye Shampoo for Women and Men - Gray Coverage Color Cleanser Semi-Permanent Golden Tone Kit Light Color Wash Quick Application Formula Natural Looking Highlights 6.76 Fl Oz](https://m.media-amazon.com/images/I/41gnj8RvD0L.jpg)**Polar Haircare - Blonde Dye Shampoo for Women and Men - Gray Coverage Color Cleanser Semi-Permanent Golden Tone Kit Light Color Wash Quick Application Formula Natural Looking Highlights 6.76 Fl Oz**POLAR HAIR CARE**$34.64**3.6★**▲ 179%**](https://www.amazon.com/dp/B0GFB9KCN3) [![Black Hair Dye Shampoo Hair Color Shampoo for Women and Men Long-Lasting Hair Dye Herbal Ingredient Shampoos for Grey Hair Coverage 17oz](https://m.media-amazon.com/images/I/415z1gv-x-L.jpg)**Black Hair Dye Shampoo Hair Color Shampoo for Women and Men Long-Lasting Hair Dye Herbal Ingredient Shampoos for Grey Hair Coverage 17oz**Famyu**$22.93**4.4★**▲ 161%**](https://www.amazon.com/dp/B0G6DHDN6R) [![Lunory Light Brown Hair Dye Shampoo for 100% Gray Coverage - 3 IN 1 Hair Color Shampoo with Argan Oil & Ginseng Ammonia & Paraben Free Long Lasting Semi-Permanent Natural Color for Women & Men](https://m.media-amazon.com/images/I/41E9iNUGRNL.jpg)**Lunory Light Brown Hair Dye Shampoo for 100% Gray Coverage - 3 IN 1 Hair Color Shampoo with Argan Oil & Ginseng Ammonia & Paraben Free Long Lasting Semi-Permanent Natural Color for Women & Men**Lunory**$20.98**4.1★**▲ 59%**](https://www.amazon.com/dp/B0FPW1R2YK) [![KAISASA Dark Brown Hair Dye Shampoo 3 in 1 Hair Color Shampoo Covers Gray Hair for Women and Men (16.9 fl.oz Dark Brown)](https://m.media-amazon.com/images/I/5198h+9NEfL.jpg)**KAISASA Dark Brown Hair Dye Shampoo 3 in 1 Hair Color Shampoo Covers Gray Hair for Women and Men (16.9 fl.oz Dark Brown)**KAISASA**$14.39**4.4★**▲ 34%**](https://www.amazon.com/dp/B0D83BG9R4)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 84 weeks — +37.9% search growth over the last 90 days.

70K50KSpike '25Prime Day '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul · busiest ÷ quietest = 2.9×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**16%

*“Color match”*

**Ease Of Use**14%

*“Ease of use”*

**Quality-Overall**9%

*“Great quality for the price point”*

**Suitability Colored Hair**6%

*“Perfect color match to my natural hair”*

**Coverage**5%

*“Good Coverage”*

**Soft Feel**5%

*“My hair is soft”*

**Smell**5%

*“Pleasant smell”*

**Ease Of Application**4%

*“Easy to apply”*

**Value For Money**4%

*“Good value”*

**Efficiency**3%

*“The shampoo worked good”*

### **What buyers complain about **

**Color**26%

*“Ugly color”*

**Functionality-Overall**14%

*“Bad results”*

**Suitability Colored Hair**12%

*“Bad hair dye purchase”*

**Coverage**5%

*“Horrible coverage”*

**Value For Money**5%

*“TOO EXPENSIVE”*

**Allergies**4%

*“Skin irritation”*

**Advertised Vs Actual Product**3%

*“Not as advertised”*

**Hair Related**2%

*“it made my hair feel horrible”*

**Moist/Dry**2%

*“leaves my hair dry”*

**Quality-Overall**2%

*“Garbage product”*

### **Top return reasons **

**Color**28%

**Suitability Colored Hair**24%

**Functionality-Overall**12%

**Advertised Vs Actual Product**10%

**Coverage**3%

**Damage/Burn Hair**2%

**Leak-Proof**2%

**Defective Material/Parts**2%

**Product Condition**2%

**Ingredients-Overall**1%