---
title: "plum nail polish — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/beauty-personal-care/plum-nail-polish"
last_updated: "2026-07-14T00:52:56.784Z"
locale: en
meta:
  description: "a small market ($22K/yr) — plum nail polish doesn't clear our bar today."
  "og:description": "a small market ($22K/yr) — plum nail polish doesn't clear our bar today."
  "og:title": "plum nail polish — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **plum nail polish**

**Skip it**

A small market ($22K/yr) — this niche doesn't clear our bar today.

Market size 6Growth 24Conversion 33Competition 67Returns 99Price range 41Avg price 26Brand share 32Review moat 12Quality gap 47

**Returns**

**Incredible****0.2%**

return rate — above 6% kills the launch gate

**Competition**

**Good****45%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****$2.32–$23.77**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****2.6%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****86%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Okay****$9.13**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-1.7%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****28,770**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$22K**

$22K/yr · 93K searches

## **Competition**

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**12 **▲rising

**Sellers**

**91**

**Top-5 brand share**

**86%**

**Open market**

**11%**

- OPI40% - essie22% - Sally Hansen15% - Orly5% - REVLON3% - CANNI3% - Open — no brand owns it (6 brands, 11%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$8878%$2K12%$3K16%$4K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 29 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![OPI Nail Lacquer Complimentary Wine | Opaque Dark Red Crme Chip Resistant Nail Polish | Muse of Milan Collection](https://m.media-amazon.com/images/I/319KQsV6NTL.jpg)**OPI Nail Lacquer Complimentary Wine | Opaque Dark Red Crme Chip Resistant Nail Polish | Muse of Milan Collection**OPI**$11.92**4.6★91,450 rev](https://www.amazon.com/dp/B089R3D9LY) [2![Sally Hansen Hard as Nails Garnet Attention Long Lasting Chip Resistant Opaque Shiny Red Nail Polish](https://m.media-amazon.com/images/I/31cvFB39mLL.jpg)**Sally Hansen Hard as Nails Garnet Attention Long Lasting Chip Resistant Opaque Shiny Red Nail Polish**Sally Hansen**$2.32**4.4★28,405 rev](https://www.amazon.com/dp/B09LBFSLM4) [3![essie Salon-Quality Nail Polish 8-Free Vegan Deep Plum Bahama Mama 0.46 fl oz](https://m.media-amazon.com/images/I/31oC-Kb6h+L.jpg)**essie Salon-Quality Nail Polish 8-Free Vegan Deep Plum Bahama Mama 0.46 fl oz**essie**$8.57**4.6★13,561 rev](https://www.amazon.com/dp/B004FGCYXQ) [4![OPI Nail Lacquer In The Cable Car-Pool Lane | Opaque Dark Purple Crme Chip Resistant Nail Polish | Vegan Fast Drying Streak Free](https://m.media-amazon.com/images/I/31pDevRfwCL.jpg)**OPI Nail Lacquer In The Cable Car-Pool Lane | Opaque Dark Purple Crme Chip Resistant Nail Polish | Vegan Fast Drying Streak Free**OPI**$12.01**4.6★91,450 rev](https://www.amazon.com/dp/B000E34464) [5![essie Nail Polish Salon-Quality Purple Nail Polish Vegan Fall 2024 Leather Weather 0.46 fl oz](https://m.media-amazon.com/images/I/31nxKYXXRRL.jpg)**essie Nail Polish Salon-Quality Purple Nail Polish Vegan Fall 2024 Leather Weather 0.46 fl oz**essie**$7.58**4.5★121 rev](https://www.amazon.com/dp/B0D9PC4DT4)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![OPI GelColor Complimentary Wine | Opaque Dark Burgundy Purple Red Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz](https://m.media-amazon.com/images/I/31Nupfj8neL.jpg)**OPI GelColor Complimentary Wine | Opaque Dark Burgundy Purple Red Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz**OPI**$23.77**374 rev9mo ago](https://www.amazon.com/dp/B0DCCWWP27) [![Olive & June Quick Dry Nail Polish | Instant Fast-Drying Smudgeproof | 15-free Vegan Cruelty-Free | Lasts up to 5 Days | Salon-Quality Manicure Pedicure at Home | Mulberry Maroon](https://m.media-amazon.com/images/I/41CdZITwMnL.jpg)**Olive & June Quick Dry Nail Polish | Instant Fast-Drying Smudgeproof | 15-free Vegan Cruelty-Free | Lasts up to 5 Days | Salon-Quality Manicure Pedicure at Home | Mulberry Maroon**Olive & June**$8.19**348 rev1y ago](https://www.amazon.com/dp/B0F7JTHKT2) [![Beetles Purple Gel Polish Set - 6 Color Purple Burgundy Maroon Mauve Plum Gel Polish Kit Soak Off UV LED Nail Gel for Manicure Nail Art Gifts for Women](https://m.media-amazon.com/images/I/51lpLUUV-rL.jpg)**Beetles Purple Gel Polish Set - 6 Color Purple Burgundy Maroon Mauve Plum Gel Polish Kit Soak Off UV LED Nail Gel for Manicure Nail Art Gifts for Women**beetles Gel Polish**$9.70**69,897 rev1y ago](https://www.amazon.com/dp/B0F18RN3CK) [![Sally Hansen Insta-Dri Nail Polish | Quick Dry Long Lasting Streak-Free Shine | Opaque Glossy | 398 Pomp & Plum | Plum Red Nail Color](https://m.media-amazon.com/images/I/31kaoaCgx9L.jpg)**Sally Hansen Insta-Dri Nail Polish | Quick Dry Long Lasting Streak-Free Shine | Opaque Glossy | 398 Pomp & Plum | Plum Red Nail Color**Sally Hansen**$6.02**14,776 rev1y ago](https://www.amazon.com/dp/B0DDZC7KVB) [![Sally Hansen Color Therapy Nail Polish | Biotin Argan Oil Long Lasting Healthy Nails Nail Strengthener Opaque | 400 Confident Queen | Dark Purple Nail Color](https://m.media-amazon.com/images/I/314KoaFjFmL.jpg)**Sally Hansen Color Therapy Nail Polish | Biotin Argan Oil Long Lasting Healthy Nails Nail Strengthener Opaque | 400 Confident Queen | Dark Purple Nail Color**Sally Hansen**$7.04**19,424 rev1y ago](https://www.amazon.com/dp/B0DDZJ18JQ)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Major Dijit Dark Plum Quick Dry Nail Polish - Dries in 60 Seconds Non-Toxic Glossy Formula Cruelty-Free Long-Lasting Fingernail Polish for Women 0.5 fl oz](https://m.media-amazon.com/images/I/41uC2IPuLBL.jpg)**Major Dijit Dark Plum Quick Dry Nail Polish - Dries in 60 Seconds Non-Toxic Glossy Formula Cruelty-Free Long-Lasting Fingernail Polish for Women 0.5 fl oz**Major Dijit**$7.96**4.4★**▲ 730%**](https://www.amazon.com/dp/B0D5M6B3SM) [![Sally Hansen Insta-Dri Nail Polish | Quick Dry Long Lasting Streak-Free Shine | Opaque Glossy | 398 Pomp & Plum | Plum Red Nail Color](https://m.media-amazon.com/images/I/31kaoaCgx9L.jpg)**Sally Hansen Insta-Dri Nail Polish | Quick Dry Long Lasting Streak-Free Shine | Opaque Glossy | 398 Pomp & Plum | Plum Red Nail Color**Sally Hansen**$6.02**4.4★**▲ 365%**](https://www.amazon.com/dp/B0DDZC7KVB) [![GAOY Jelly Purple Gel Nail Polish 16ml Soak Off Gel Polish UV Light Cure for Nail Art DIY Manicure at Home 2018 Purple Berry](https://m.media-amazon.com/images/I/415U6GJBz-L.jpg)**GAOY Jelly Purple Gel Nail Polish 16ml Soak Off Gel Polish UV Light Cure for Nail Art DIY Manicure at Home 2018 Purple Berry**GAOY**$6.56**4.4★**▲ 257%**](https://www.amazon.com/dp/B0CG37CCV9) [![OPI Nail Lacquer Just Lanai-ing Around | Opaque Dark Purple Crme Chip Resistant Nail Polish | Fast Drying Streak Free](https://m.media-amazon.com/images/I/41ednCbXveL.jpg)**OPI Nail Lacquer Just Lanai-ing Around | Opaque Dark Purple Crme Chip Resistant Nail Polish | Fast Drying Streak Free**OPI**$11.84**4.6★**▲ 231%**](https://www.amazon.com/dp/B00R2X2S7G) [![OPI Nail Lacquer A-Rose at DawnBroke by Noon | Opaque Deep Purple Shimmer Chip Resistant Nail Polish | Vegan Fast Drying Streak Free](https://m.media-amazon.com/images/I/41Rr2N4FRhL.jpg)**OPI Nail Lacquer A-Rose at DawnBroke by Noon | Opaque Deep Purple Shimmer Chip Resistant Nail Polish | Vegan Fast Drying Streak Free**OPI**$11.83**4.6★**▲ 141%**](https://www.amazon.com/dp/B000NG90UM)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 40 weeks — -1.7% search growth over the last 90 days.

5K3KSpike '26Oct '25Nov '25Dec '25Feb '26Mar '26May '26Jun '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**58%

*“rich color”*

**Quality-Overall**6%

*“Good quality, easy to apply, perfect shine, no streaks, quick-drying, shipped fast, and reasonably priced”*

**Stitch/Finish/Polish**4%

*“Beautiful finish”*

**Coverage**3%

*“Great coverage”*

**Durability**3%

*“I really love the durability”*

**Value For Money**3%

*“reasonably priced”*

**Ease Of Application**2%

*“Applicator is nice”*

**Moist/Dry**2%

*“it dries nicely in a mini uv lamp”*

**Brightness/Shine/Glow**2%

*“I also love how shiny”*

**Ease Of Use**2%

*“easy to use”*

### **What buyers complain about **

**Color**25%

*“Colors do not match”*

**Durability**9%

*“Lasted a week”*

**Moist/Dry**7%

*“Will not dry”*

**Quality-Overall**6%

*“Bad quality”*

**Thickness**5%

*“I wish the brush could be thicker as it is very thin”*

**Advertised Vs Actual Product**4%

*“False product description & no returns”*

**Adhesion/Stickiness**3%

*“the brush was not properly adhered to the top”*

**Size-Overall**3%

*“TINY”*

**Defective Material/Parts**3%

*“Damaged Product”*

**Paint Quality**2%

*“I just need more practice for better painting”*

### **Top return reasons **

**Color**61%

**Advertised Vs Actual Product**9%

**Functionality-Overall**6%

**Moist/Dry**4%

**Quality-Overall**3%

**Value For Money**3%

**Leak-Proof**2%

**Product Condition**2%

**Thickness**2%

**Texture/Consistency-Overall**1%