---
title: "pink nail polish — Niche Verdict: Worth a look (57/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/beauty-personal-care/pink-nail-polish"
last_updated: "2026-07-13T22:45:42.914Z"
locale: en
meta:
  description: "pink nail polish shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "pink nail polish shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "pink nail polish — Niche Verdict: Worth a look (57/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **pink nail polish**

**Worth a look**

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 50Growth 52Conversion 49Competition 77Returns 96Price range 32Avg price 22Brand share 48Review moat 19Quality gap 73

**Returns**

**Incredible****0.7%**

return rate — above 6% kills the launch gate

**Competition**

**Great****39%**

top-5 click share — an open shelf

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Growth**

**Good****+23.0%**

90-day search growth — must beat 0% to launch

**Market size**

**Good****$283K**

$283K/yr · 936K searches

**Conversion**

**Okay****3.9%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****76%**

top-5 brand share — brands hold most of the demand

**Price range**

**Okay****$1.09–$21.52**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Bad****$7.79**

avg listing price — sweet spot $15–$100

**Review moat**

**Bad****14,469.87**

avg incumbent reviews — the moat a new listing must climb

## **Competition**

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

**Brands**

**16 **▼falling

**Sellers**

**104**

**Top-5 brand share**

**76%**

**Open market**

**20%**

- Sally Hansen29% - OPI24% - essie12% - beetles Gel Polish6% - OpenLive5% - MIZHSE4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$8K6%$17K9%$25K12%$34K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 52 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Sally Hansen Hard as Nails Heart of Stone Long Lasting Chip Resistant Opaque Shiny Pink Nail Polish](https://m.media-amazon.com/images/I/31wWBEZfoXL.jpg)**Sally Hansen Hard as Nails Heart of Stone Long Lasting Chip Resistant Opaque Shiny Pink Nail Polish**Sally Hansen**$2.16**4.4★28,405 rev](https://www.amazon.com/dp/B005CHEISG) [2![Sally Hansen Insta-Dri Nail Polish | Quick Dry Long Lasting Streak-Free Shine | Semi-Opaque Glossy | 239 In a Blush | Pale Pink Nude Nail Color](https://m.media-amazon.com/images/I/31QDoizfgpL.jpg)**Sally Hansen Insta-Dri Nail Polish | Quick Dry Long Lasting Streak-Free Shine | Semi-Opaque Glossy | 239 In a Blush | Pale Pink Nude Nail Color**Sally Hansen**$5.90**4.4★14,776 rev](https://www.amazon.com/dp/B08TMH87QP) [3![essie Nail Polish Glossy Shine Soft Pastel Pink Fiji 0.46 Ounce](https://m.media-amazon.com/images/I/31NjcyJMRcL.jpg)**essie Nail Polish Glossy Shine Soft Pastel Pink Fiji 0.46 Ounce**essie**$7.88**4.5★11,057 rev](https://www.amazon.com/dp/B00GXVVG58) [4![OPI Nail Lacquer I Quit My Day Job | Opaque Bright Pink Crme Chip Resistant Nail Polish | Summer Make the Rules Collection](https://m.media-amazon.com/images/I/31roGrn-0XL.jpg)**OPI Nail Lacquer I Quit My Day Job | Opaque Bright Pink Crme Chip Resistant Nail Polish | Summer Make the Rules Collection**OPI**$11.78**4.6★30,388 rev](https://www.amazon.com/dp/B0BXMWM25W) [5![OPI Nail Lacquer Mod About You | Opaque Soft Pink Crme Chip Resistant Nail Polish | Fast Drying Streak Free](https://m.media-amazon.com/images/I/31qnSiMIZkL.jpg)**OPI Nail Lacquer Mod About You | Opaque Soft Pink Crme Chip Resistant Nail Polish | Fast Drying Streak Free**OPI**$11.73**4.6★30,388 rev](https://www.amazon.com/dp/B000NG6D7K)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Sally Hansen Insta-Dri Electric Feels Nail Polish | Quick Dry Long Lasting Streak-Free Shine | Opaque Shiny | 277 Hot Pink-tensity | Neon Pink Nail Color](https://m.media-amazon.com/images/I/31MoUj2DuEL.jpg)**Sally Hansen Insta-Dri Electric Feels Nail Polish | Quick Dry Long Lasting Streak-Free Shine | Opaque Shiny | 277 Hot Pink-tensity | Neon Pink Nail Color**Sally Hansen**$5.91**14,776 rev6mo ago](https://www.amazon.com/dp/B0FWG4LVCZ) [![OPI GelColor Bubble Bath | Sheer Nude Pink Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz](https://m.media-amazon.com/images/I/312EdsyVyNL.jpg)**OPI GelColor Bubble Bath | Sheer Nude Pink Crme LED Cure Gel Nail Polish | Salon-Quality Shine Long-Lasting Wear | Vegan & HEMA Free | 0.5 Fl Oz**OPI**$21.52**624 rev9mo ago](https://www.amazon.com/dp/B0DCDCY2L3) [![L.A. COLORS Color Craze Nail Polish Pink Shimmer 0.44 fl oz](https://m.media-amazon.com/images/I/31hxhBEue6L.jpg)**L.A. COLORS Color Craze Nail Polish Pink Shimmer 0.44 fl oz**L.A. COLORS**$1.09**174 rev9mo ago](https://www.amazon.com/dp/B0DH3T1H6M) [![MIZHSE Pearlescent Rose Pink Nail Polish Quick Dry Pearl Nail Polish Air Fast Drying 15ml Nail Lacquer Non Gel Oil-based Nail Art Manicure Home DIY](https://m.media-amazon.com/images/I/41KAxAbfCKL.jpg)**MIZHSE Pearlescent Rose Pink Nail Polish Quick Dry Pearl Nail Polish Air Fast Drying 15ml Nail Lacquer Non Gel Oil-based Nail Art Manicure Home DIY**MIZHSE**$8.93**553 rev10mo ago](https://www.amazon.com/dp/B0FJRVQ6X8) [![AZUREBEAUTY Pink Nail Polish Light/Pale Pink Quick Dry Natural Regular Finger Nail Polish no Gel High Shine Home Salon DIY Women Gift 0.34 oz](https://m.media-amazon.com/images/I/41c8JN5Zz1L.jpg)**AZUREBEAUTY Pink Nail Polish Light/Pale Pink Quick Dry Natural Regular Finger Nail Polish no Gel High Shine Home Salon DIY Women Gift 0.34 oz**AZUREBEAUTY**$6.79**4,132 rev11mo ago](https://www.amazon.com/dp/B0FMK9XJ1Q)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![MIZHSE Pearlescent Rose Pink Nail Polish Quick Dry Pearl Nail Polish Air Fast Drying 15ml Nail Lacquer Non Gel Oil-based Nail Art Manicure Home DIY](https://m.media-amazon.com/images/I/41KAxAbfCKL.jpg)**MIZHSE Pearlescent Rose Pink Nail Polish Quick Dry Pearl Nail Polish Air Fast Drying 15ml Nail Lacquer Non Gel Oil-based Nail Art Manicure Home DIY**MIZHSE**$8.93**4.3★**▲ 188%**](https://www.amazon.com/dp/B0FJRVQ6X8) [![Sally Hansen Insta-Dri Electric Feels Nail Polish | Quick Dry Long Lasting Streak-Free Shine | Opaque Shiny | 277 Hot Pink-tensity | Neon Pink Nail Color](https://m.media-amazon.com/images/I/31MoUj2DuEL.jpg)**Sally Hansen Insta-Dri Electric Feels Nail Polish | Quick Dry Long Lasting Streak-Free Shine | Opaque Shiny | 277 Hot Pink-tensity | Neon Pink Nail Color**Sally Hansen**$5.91**4.4★**▲ 168%**](https://www.amazon.com/dp/B0FWG4LVCZ) [![essie Salon-Quality Nail Polish 8-Free Vegan Hot Pink Mod Square 0.46 fl oz](https://m.media-amazon.com/images/I/31F-yjw3OCL.jpg)**essie Salon-Quality Nail Polish 8-Free Vegan Hot Pink Mod Square 0.46 fl oz**essie**$9.74**4.5★**▲ 154%**](https://www.amazon.com/dp/B00770KB0A) [![Beetles Pink Nail Polish Set - Love in Echo 6 Colors Quick Dry Spring Nail Polish Set 7.5ml/0.25 Fl Oz Salon Long Lasting DIY Pastel Nails Art Spring Nails Gifts for Her](https://m.media-amazon.com/images/I/51G4yH0+sIL.jpg)**Beetles Pink Nail Polish Set - Love in Echo 6 Colors Quick Dry Spring Nail Polish Set 7.5ml/0.25 Fl Oz Salon Long Lasting DIY Pastel Nails Art Spring Nails Gifts for Her**beetles Gel Polish**$12.45**4.3★**▲ 106%**](https://www.amazon.com/dp/B0DCYWVPPR) [![essie Nail Polish Glossy Shine Soft Pastel Pink Fiji 0.46 Ounce](https://m.media-amazon.com/images/I/31NjcyJMRcL.jpg)**essie Nail Polish Glossy Shine Soft Pastel Pink Fiji 0.46 Ounce**essie**$7.88**4.5★**▲ 99%**](https://www.amazon.com/dp/B00GXVVG58)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +23.0% search growth over the last 90 days.

80K60KSpike '24Holiday '24Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Oct, Dec · busiest ÷ quietest = 2.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**53%

*“Amazing color”*

**Quality-Overall**5%

*“Excellent product”*

**Stitch/Finish/Polish**4%

*“has a satin finish”*

**Value For Money**3%

*“reasonable price”*

**Durability**3%

*“Stays on well”*

**Moist/Dry**3%

*“Dries quickly”*

**Ease Of Application**3%

*“Easy to apply”*

**Coverage**2%

*“Good coverage”*

**Soft Feel**2%

*“goes on smooth”*

**Brightness/Shine/Glow**2%

*“Great shine”*

### **What buyers complain about **

**Color**28%

*“Awful color”*

**Thickness**9%

*“Not thick”*

**Quality-Overall**8%

*“Overpriced for quality”*

**Moist/Dry**6%

*“Still not dry”*

**Durability**5%

*“Fell off instantly”*

**Advertised Vs Actual Product**4%

*“Not at all as pictured”*

**Value For Money**3%

*“A little too expensive”*

**Smell**3%

*“it has a terribly strong chemical smell”*

**Coverage**2%

*“its not full coverage”*

**Adhesion/Stickiness**2%

*“Sticky/tacky”*

### **Top return reasons **

**Color**51%

**Advertised Vs Actual Product**11%

**Functionality-Overall**6%

**Thickness**4%

**Moist/Dry**3%

**Quality-Overall**3%

**Smell**2%

**Adhesion/Stickiness**2%

**Paint Quality**2%

**Value For Money**2%