---
title: "pink gel nail polish — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/beauty-personal-care/pink-gel-nail-polish"
last_updated: "2026-07-14T04:29:44.933Z"
locale: en
meta:
  description: "pink gel nail polish shows low returns (1.5%), but soft demand (-12.3% this quarter) keeps it on the watch list."
  "og:description": "pink gel nail polish shows low returns (1.5%), but soft demand (-12.3% this quarter) keeps it on the watch list."
  "og:title": "pink gel nail polish — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **pink gel nail polish**

**Worth a look**

Shows low returns (1.5%), but soft demand (-12.3% this quarter) keeps it on the watch list.

Market size 61Growth 19Conversion 55Competition 83Returns 85Price range 54Avg price 34Brand share 44Review moat 19Quality gap 53

**Returns**

**Great****1.5%**

return rate — above 6% kills the launch gate

**Competition**

**Great****32%**

top-5 click share — an open shelf

**Market size**

**Good****$527K**

$527K/yr · 1.1M searches

**Conversion**

**Good****4.6%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$5.75–$25.81**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****78%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Okay****$10.05**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-12.3%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****14,599.96**

avg incumbent reviews — the moat a new listing must climb

## **Competition**

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

**Brands**

**16 **—flat

**Sellers**

**21**

**Top-5 brand share**

**78%**

**Open market**

**15%**

- beetles Gel Polish31% - Double Rhythm21% - CANNI10% - modelones8% - GAOY8% - DAISY DND7% - Open — no brand owns it (10 brands, 15%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$16K6%$32K9%$47K12%$63K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 53 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Beetles Barely Pink Gel Polish 15ML Soak-Off UV Light Pink Gel Nail Polish Requires UV/LED Nail Lamp DIY Salon-Style Manicure for Daily French Tips Wedding & Date Nails](https://m.media-amazon.com/images/I/410gDOiZhXL.jpg)**Beetles Barely Pink Gel Polish 15ML Soak-Off UV Light Pink Gel Nail Polish Requires UV/LED Nail Lamp DIY Salon-Style Manicure for Daily French Tips Wedding & Date Nails**beetles Gel Polish**$7.38**4.4★53,698 rev](https://www.amazon.com/dp/B08S3XPD7X) [2![Double Rhythm 15ML Gel Nail Polish Pure Sheer Same Color Same Bottle Soak Off Gel Polish Art Manicure Salon DIY at Home for Women (Creamy Pink-A1389)](https://m.media-amazon.com/images/I/31nsl1JdlxL.jpg)**Double Rhythm 15ML Gel Nail Polish Pure Sheer Same Color Same Bottle Soak Off Gel Polish Art Manicure Salon DIY at Home for Women (Creamy Pink-A1389)**Double Rhythm**$6.84**4.4★7,147 rev](https://www.amazon.com/dp/B0CR3NXRTZ) [3![Double Rhythm 15ML Gel Nail Polish Pure Sheer Same Color Same Bottle Soak Off Gel Polish Art Manicure Salon DIY at Home for Women (Baby Pink-A1334)](https://m.media-amazon.com/images/I/310pdxg+g5L.jpg)**Double Rhythm 15ML Gel Nail Polish Pure Sheer Same Color Same Bottle Soak Off Gel Polish Art Manicure Salon DIY at Home for Women (Baby Pink-A1334)**Double Rhythm**$6.88**4.4★7,147 rev](https://www.amazon.com/dp/B0CBR8QXTL) [4![CANNI Light Pink Gel Nail Polish 1Pcs Baby Pink Gel Polish Soft Pale Color High Gloss Soak Off U V Nail Manicure Salon DIY](https://m.media-amazon.com/images/I/31d4149xBlL.jpg)**CANNI Light Pink Gel Nail Polish 1Pcs Baby Pink Gel Polish Soft Pale Color High Gloss Soak Off U V Nail Manicure Salon DIY**CANNI**$6.07**4.3★8,529 rev](https://www.amazon.com/dp/B0CSDMQG72) [5![Beetles Pink Gel Nail Polish Set - 6 Colors Bright Hot Light Baby Pink Summer Gel Polish Soak off UV LED Cured Nail Art Design Salon Home DIY Manicure Gifts for Women](https://m.media-amazon.com/images/I/4107dY35-eL.jpg)**Beetles Pink Gel Nail Polish Set - 6 Colors Bright Hot Light Baby Pink Summer Gel Polish Soak off UV LED Cured Nail Art Design Salon Home DIY Manicure Gifts for Women**beetles Gel Polish**$10.19**4.5★11,678 rev](https://www.amazon.com/dp/B0G514BSYJ)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Beetles Pink Gel Polish Set - Summer Heartbeat 6 Colors Summer Gel Nail Polish Set Soak Off UV LED Nails Art Long-Lasting Manicure Salon DIY Home Holiday Nails Art](https://m.media-amazon.com/images/I/516hPSXW1SL.jpg)**Beetles Pink Gel Polish Set - Summer Heartbeat 6 Colors Summer Gel Nail Polish Set Soak Off UV LED Nails Art Long-Lasting Manicure Salon DIY Home Holiday Nails Art**beetles Gel Polish**$12.73**38 rev1mo ago](https://www.amazon.com/dp/B0G4ZQBS9W) [![Beetles Pink Gel Nail Polish Set - 6 Colors Bright Hot Light Baby Pink Summer Gel Polish Soak off UV LED Cured Nail Art Design Salon Home DIY Manicure Gifts for Women](https://m.media-amazon.com/images/I/4107dY35-eL.jpg)**Beetles Pink Gel Nail Polish Set - 6 Colors Bright Hot Light Baby Pink Summer Gel Polish Soak off UV LED Cured Nail Art Design Salon Home DIY Manicure Gifts for Women**beetles Gel Polish**$10.19**11,678 rev3mo ago](https://www.amazon.com/dp/B0G514BSYJ) [![Makartt Milky Pink Gel Nail Polish: 15ML Hema-Free Jelly Baby Pink Nail Polish Sheer Translucent Effect Soak Off UV LED Nail Art Manicure DIY Home Salon Gift for Women](https://m.media-amazon.com/images/I/31MAvOQ2KmL.jpg)**Makartt Milky Pink Gel Nail Polish: 15ML Hema-Free Jelly Baby Pink Nail Polish Sheer Translucent Effect Soak Off UV LED Nail Art Manicure DIY Home Salon Gift for Women**Makartt**$6.80**2,902 rev5mo ago](https://www.amazon.com/dp/B0G3GK6R1N) [![Born Pretty Pink Gel Nail Polish Set 6 Colors Valentines Day Gift Sweet Light Baby Pink Nude Soak Off U v Gel Polish Kit for Salon Manicure and Nail Art DIY at Home](https://m.media-amazon.com/images/I/41hqitBZRJL.jpg)**Born Pretty Pink Gel Nail Polish Set 6 Colors Valentines Day Gift Sweet Light Baby Pink Nude Soak Off U v Gel Polish Kit for Salon Manicure and Nail Art DIY at Home**Born Pretty**$10.18**3,258 rev6mo ago](https://www.amazon.com/dp/B0GFCZ3KQR) [![Beetles Rose Whispers Jelly Pink Gel Nail Polish Set - 6 Colors Gel Polish Kit Jelly Sheer Translucent Effect Soak Off UV Salon DIY Manicure Spring Gift for Women](https://m.media-amazon.com/images/I/41GQKubMmaL.jpg)**Beetles Rose Whispers Jelly Pink Gel Nail Polish Set - 6 Colors Gel Polish Kit Jelly Sheer Translucent Effect Soak Off UV Salon DIY Manicure Spring Gift for Women**beetles Gel Polish**$10.75**38,343 rev6mo ago](https://www.amazon.com/dp/B0FF51LHPN)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Beetles Pink Gel Nail Polish Set - 6 Colors Bright Hot Light Baby Pink Summer Gel Polish Soak off UV LED Cured Nail Art Design Salon Home DIY Manicure Gifts for Women](https://m.media-amazon.com/images/I/4107dY35-eL.jpg)**Beetles Pink Gel Nail Polish Set - 6 Colors Bright Hot Light Baby Pink Summer Gel Polish Soak off UV LED Cured Nail Art Design Salon Home DIY Manicure Gifts for Women**beetles Gel Polish**$10.19**4.5★**▲ 294%**](https://www.amazon.com/dp/B0G514BSYJ) [![Beetles Pink Gel Polish Set - Summer Heartbeat 6 Colors Summer Gel Nail Polish Set Soak Off UV LED Nails Art Long-Lasting Manicure Salon DIY Home Holiday Nails Art](https://m.media-amazon.com/images/I/516hPSXW1SL.jpg)**Beetles Pink Gel Polish Set - Summer Heartbeat 6 Colors Summer Gel Nail Polish Set Soak Off UV LED Nails Art Long-Lasting Manicure Salon DIY Home Holiday Nails Art**beetles Gel Polish**$12.73**5.0★**▲ 293%**](https://www.amazon.com/dp/B0G4ZQBS9W) [![Double Rhythm 0.5 Oz Gel Nail Polish Neutral Natural Same Color Same Bottle Translucent Light Milky Pastel 15ML Manicure French Design Art DIY at Home (Pale Pink-A1586)](https://m.media-amazon.com/images/I/41-suTb8xYL.jpg)**Double Rhythm 0.5 Oz Gel Nail Polish Neutral Natural Same Color Same Bottle Translucent Light Milky Pastel 15ML Manicure French Design Art DIY at Home (Pale Pink-A1586)**Double Rhythm**$6.80**4.4★**▲ 286%**](https://www.amazon.com/dp/B0FQ9SPNB7) [![Double Rhythm 0.5 Oz Gel Nail Polish Neutral Natural Same Color Same Bottle Translucent Light Milky Pastel 15ML Manicure French Design Art DIY at Home (Pink-A1337)](https://m.media-amazon.com/images/I/41mvjQX+wIL.jpg)**Double Rhythm 0.5 Oz Gel Nail Polish Neutral Natural Same Color Same Bottle Translucent Light Milky Pastel 15ML Manicure French Design Art DIY at Home (Pink-A1337)**Double Rhythm**$6.92**4.4★**▲ 279%**](https://www.amazon.com/dp/B0FQ9Y81W9) [![beetles Gel Polish Whispers of Love Jelly Gel Nail Polish Set - 6 Colors Milky White Nude Pink Neutral Sheer Translucent Soak Off UV Gel Nail Kit Nail Concealer for Salon DIY Manicure Gift Women](https://m.media-amazon.com/images/I/41MR3o4k+KL.jpg)**beetles Gel Polish Whispers of Love Jelly Gel Nail Polish Set - 6 Colors Milky White Nude Pink Neutral Sheer Translucent Soak Off UV Gel Nail Kit Nail Concealer for Salon DIY Manicure Gift Women**beetles Gel Polish**$9.55**4.5★**▲ 192%**](https://www.amazon.com/dp/B0BWF17Q5T)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -12.3% search growth over the last 90 days.

35K25KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**52%

*“Amazing color”*

**Quality-Overall**9%

*“Excellent product”*

**Ease Of Use**3%

*“Easy to use”*

**Ease Of Application**3%

*“applied easily”*

**Stitch/Finish/Polish**3%

*“Natural, easy to apply, and incredible finish even if you are not experienced”*

**Value For Money**3%

*“Good for the price”*

**Durability**2%

*“Durable”*

**Soft Feel**2%

*“goes on smooth”*

**Advertised Vs Actual Product**2%

*“As described”*

**Coverage**2%

*“Good coverage”*

### **What buyers complain about **

**Color**23%

*“Colors are off”*

**Durability**7%

*“Does not last”*

**Thickness**6%

*“Too thick”*

**Moist/Dry**6%

*“it didnt dry”*

**Quality-Overall**5%

*“cheap quality”*

**Size-Overall**3%

*“Bottles too small”*

**Smell**3%

*“has a very strong unpleasant smell to it”*

**Advertised Vs Actual Product**3%

*“Not as described”*

**Adhesion/Stickiness**3%

*“its still sticky”*

**Value For Money**2%

*“Waste of money”*

### **Top return reasons **

**Color**50%

**Advertised Vs Actual Product**12%

**Functionality-Overall**6%

**Thickness**3%

**Quality-Overall**3%

**Moist/Dry**2%

**Paint Quality**2%

**Leak-Proof**2%

**Adhesion/Stickiness**2%

**Size-Overall**2%