---
title: "pine soap — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/beauty-personal-care/pine-soap"
last_updated: "2026-07-14T00:44:00.198Z"
locale: en
meta:
  description: "soft demand (-29.3% this quarter) — pine soap doesn't clear our bar today."
  "og:description": "soft demand (-29.3% this quarter) — pine soap doesn't clear our bar today."
  "og:title": "pine soap — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
---

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# **pine soap**

**Skip it**

Soft demand (-29.3% this quarter) — this niche doesn't clear our bar today.

Market size 42Growth 10Conversion 96Competition 23Returns 98Price range 68Avg price 80Brand share 22Review moat 23Quality gap 28

**Returns**

**Incredible****0.4%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****13.2%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$17.15**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$4.77–$36.79**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****$218K**

$218K/yr · 96K searches

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****72%**

top-5 click share — a locked-up shelf

**Review moat**

**Bad****7,196.44**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****91%**

top-5 brand share — brand-locked demand

**Growth**

**Bad****-29.3%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**9 **▼falling

**Sellers**

**147**

**Top-5 brand share**

**91%**

**Open market**

**6%**

- Mrs. MEYER'S63% - Duke Cannon Supply Co.11% - Crate 61 Organics8% - Dr. Squatch6% - Mrs. Meyer's4% - Perdy Good3% - Open — no brand owns it (3 brands, 6%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$22K20%$44K30%$65K40%$87K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![MRS. MEYERS CLEAN DAY Hand Soap Iowa Pine Scent 12.5 Fl Oz Bottle - 3 Pack](https://m.media-amazon.com/images/I/517JFfn5R0L.jpg)**MRS. MEYERS CLEAN DAY Hand Soap Iowa Pine Scent 12.5 Fl Oz Bottle - 3 Pack**Mrs. MEYER'S**$12.10**4.8★8,239 rev](https://www.amazon.com/dp/B09CLLQCZK) [2![MRS. MEYERS CLEAN DAY Hand Soap Refill Iowa Pine Scent 33 Fl Oz Bottle](https://m.media-amazon.com/images/I/41nwVFHSIdL.jpg)**MRS. MEYERS CLEAN DAY Hand Soap Refill Iowa Pine Scent 33 Fl Oz Bottle**Mrs. MEYER'S**$10.03**4.8★2,260 rev](https://www.amazon.com/dp/B0D2RSZBTL) [3![MRS. MEYERS CLEAN DAY Hand Soap Iowa Pine Scent 12.5 Fl Oz Bottle](https://m.media-amazon.com/images/I/41BjWMj3vRL.jpg)**MRS. MEYERS CLEAN DAY Hand Soap Iowa Pine Scent 12.5 Fl Oz Bottle**Mrs. MEYER'S**$4.77**4.8★784 rev](https://www.amazon.com/dp/B0096M65RK) [4![Crate 61 Organics Handmade in Canada Plant Based Cold Process Natural Bar Soap For Face And Body With Premium Essential Oils For Men And Women 3 Pack (Cedarwood Pine)](https://m.media-amazon.com/images/I/41OD4Oq25oL.jpg)**Crate 61 Organics Handmade in Canada Plant Based Cold Process Natural Bar Soap For Face And Body With Premium Essential Oils For Men And Women 3 Pack (Cedarwood Pine)**Crate 61 Organics**$11.49**4.5★20,954 rev](https://www.amazon.com/dp/B0BNP1VX59) [5![Duke Cannon Supply Co. Big Brick of Soap Bar for Men Holiday Edition - Illegally Cut Pine (Fresh Split Pine Scent) 10 oz. (3 Pack)](https://m.media-amazon.com/images/I/515L0jcC1uL.jpg)**Duke Cannon Supply Co. Big Brick of Soap Bar for Men Holiday Edition - Illegally Cut Pine (Fresh Split Pine Scent) 10 oz. (3 Pack)**Duke Cannon Supply Co.**$29.17**4.7★1,987 rev](https://www.amazon.com/dp/B09FNK4Y5J)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Duke Cannon Supply Co. x THERMOS Great Outdoors Big Brick of Soap for Men - 10 oz - Deep Pine + Solitude Scent - Triple-Milled Mens Bar Soap - Deep-Cleansing Bath Bar](https://m.media-amazon.com/images/I/41BQE1FpzcL.jpg)**Duke Cannon Supply Co. x THERMOS Great Outdoors Big Brick of Soap for Men - 10 oz - Deep Pine + Solitude Scent - Triple-Milled Mens Bar Soap - Deep-Cleansing Bath Bar**Duke Cannon Supply Co.**$7.90**1,606 rev4mo ago](https://www.amazon.com/dp/B0GKHQY25W) [![Mrs. MEYERS Clean Day Liquid Hand Soap 12.5 OZ (2) & Refill 33 OZ Iowa Pine Scent 1 CT (Variety Pack)](https://m.media-amazon.com/images/I/41I1+8AMmdL.jpg)**Mrs. MEYERS Clean Day Liquid Hand Soap 12.5 OZ (2) & Refill 33 OZ Iowa Pine Scent 1 CT (Variety Pack)**Mrs. MEYER'S**$25.41**525 rev10mo ago](https://www.amazon.com/dp/B0FPM2CCTB) [![Mrs. MEYERS CLEAN DAY Liquid Hand Soap Variety Pack Scent 33 OZ Refill + 12.5 OZ 1 CT (Iowa Pine)](https://m.media-amazon.com/images/I/41gPTJV4h0L.jpg)**Mrs. MEYERS CLEAN DAY Liquid Hand Soap Variety Pack Scent 33 OZ Refill + 12.5 OZ 1 CT (Iowa Pine)**Mrs. MEYER'S**$27.29**525 rev1y ago](https://www.amazon.com/dp/B0DCWR3Z53) [![MRS. MEYERS CLEAN DAY Hand Soap Refill Iowa Pine Scent 33 Fl Oz Bottle](https://m.media-amazon.com/images/I/41nwVFHSIdL.jpg)**MRS. MEYERS CLEAN DAY Hand Soap Refill Iowa Pine Scent 33 Fl Oz Bottle**Mrs. MEYER'S**$10.03**2,260 rev2y ago](https://www.amazon.com/dp/B0D2RSZBTL) [![Perdy Good Lightfoots Pine Soap for Men (Set of 4 Bars) All Natural Pine Scented Mens Athletic Soap for Body or Hands](https://m.media-amazon.com/images/I/412UD095sbL.jpg)**Perdy Good Lightfoots Pine Soap for Men (Set of 4 Bars) All Natural Pine Scented Mens Athletic Soap for Body or Hands**Perdy Good**$36.79**42 rev2y ago](https://www.amazon.com/dp/B0CSN4RFMC)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Duke Cannon Supply Co. x THERMOS Great Outdoors Big Brick of Soap for Men - 10 oz - Deep Pine + Solitude Scent - Triple-Milled Mens Bar Soap - Deep-Cleansing Bath Bar](https://m.media-amazon.com/images/I/41BQE1FpzcL.jpg)**Duke Cannon Supply Co. x THERMOS Great Outdoors Big Brick of Soap for Men - 10 oz - Deep Pine + Solitude Scent - Triple-Milled Mens Bar Soap - Deep-Cleansing Bath Bar**Duke Cannon Supply Co.**$7.90**4.7★**▲ 752%**](https://www.amazon.com/dp/B0GKHQY25W) [![Packers Pine Tar Soap | The Original Mens Body Soap Made With Natural Pine Tar and Pine Oils | All Natural Mens | Paraben Sulfate and Creosote Free (3 Pack)](https://m.media-amazon.com/images/I/41GYPeEgJSL.jpg)**Packers Pine Tar Soap | The Original Mens Body Soap Made With Natural Pine Tar and Pine Oils | All Natural Mens | Paraben Sulfate and Creosote Free (3 Pack)**Packer's Pine**$16.62**4.1★**▲ 77%**](https://www.amazon.com/dp/B00E4MREN6) [![Dr. Squatch All Natural Bar Soap for Men with Heavy Grit Pine Tar](https://m.media-amazon.com/images/I/51Krr6p0p3L.jpg)**Dr. Squatch All Natural Bar Soap for Men with Heavy Grit Pine Tar**Dr. Squatch**$7.01**4.3★**▲ 76%**](https://www.amazon.com/dp/B00TXRDA9O) [![Dr. Squatch Natural Mens Bar Soap - Cold Process Body Soap Bar with Natural Oils - Gifts for Men - Pine Tar (5 oz 3-Pack)](https://m.media-amazon.com/images/I/51naKMs7UpL.jpg)**Dr. Squatch Natural Mens Bar Soap - Cold Process Body Soap Bar with Natural Oils - Gifts for Men - Pine Tar (5 oz 3-Pack)**Dr. Squatch**$20.61**4.6★**▲ 70%**](https://www.amazon.com/dp/B01NH9GM2L) [![Crate 61 Organics Handmade in Canada Plant Based Cold Process Natural Bar Soap For Face And Body With Premium Essential Oils For Men And Women 3 Pack (Cedarwood Pine)](https://m.media-amazon.com/images/I/41OD4Oq25oL.jpg)**Crate 61 Organics Handmade in Canada Plant Based Cold Process Natural Bar Soap For Face And Body With Premium Essential Oils For Men And Women 3 Pack (Cedarwood Pine)**Crate 61 Organics**$11.49**4.5★**▲ 66%**](https://www.amazon.com/dp/B0BNP1VX59)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -29.3% search growth over the last 90 days.

13K8KPrime Day '24Spike '24Black Friday '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 11.8×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**46%

*“Great, clean fragrance”*

**Cleansing**7%

*“it cleans really well”*

**Quality-Overall**5%

*“Good quality soap”*

**Value For Money**5%

*“Great value too”*

**Lather**5%

*“easy the get the lather going”*

**Ease Of Cleaning**2%

*“certainly cleans like it is supposed to”*

**Soft Feel**2%

*“Gentle on the skin”*

**Gifting Purpose**2%

*“giving as gifts”*

**Advertised Vs Actual Product**2%

*“As described”*

**Ingredients-Overall**2%

*“Simple ingredients”*

### **What buyers complain about **

**Smell**34%

*“Strong smell”*

**Value For Money**10%

*“2 expensive 4 what it is”*

**Size-Overall**5%

*“bottles smaller than I realized”*

**Stain Resistance**4%

*“Stained tub”*

**Moist/Dry**3%

*“but doesnt help with my dry hands”*

**Quality-Overall**3%

*“its no where near as good as something like Dove bodywash”*

**Ease Of Cleaning**3%

*“Did not feel clean after using”*

**Durability**2%

*“it does not last very long”*

**Allergies**2%

*“cracking/bleeding of my skin”*

**Residue**1%

*“Black residue is a bit disconcerting”*

### **Top return reasons **

**Smell**67%

**Advertised Vs Actual Product**10%

**Leak-Proof**5%

**Size-Overall**5%

**Value For Money**2%

**Moist/Dry**1%

**Product Condition**1%

**Color**1%

**Residue**1%

**Texture/Consistency-Overall**1%